Marketing | Pretty Links - Part 25
How to Prepare for a Cookieless Future
If you work in affiliate marketing, you may be aware that Google plans to phase out third-party cookies by 2022. Given that Chrome is currently the most commonly-used browser worldwide, accounting for over 60% of the market, you might be a bit concerned about the implications of this cookieless future. Although Google’s cookie ban is…
How to Put Custom Links in Instagram Stories (3 Tips)
Instagram can be an effective tool for building your brand. However, it can be limiting in terms of how you include links in your content. If you’ve only been including one in your bio, you may be missing out on traffic and conversions. Fortunately, you can place a custom link directly in your Instagram Stories,…
How to Incorporate SMS Marketing in Your Online Business (3 Key Tips)
Communicating with your customers is an essential part of running an online company. However, it’s not always simple. Between contending with automatic spam filters and decoding social media algorithms, creating an effective sales strategy can feel like a labyrinth. Fortunately, there’s a more direct option. SMS marketing offers you a way to reach interested customers…
Ephemeral Content: What It Is and Why You Want It
In today’s crowded online world, many businesses struggle with figuring out how to reach their customers in effective ways. Much of the focus is on social media, which continues to grow rapidly. However, with so much competition, standing out can seem tough, if not impossible. One possible solution is ephemeral content – which is “temporary”…
7 Best Social Media Tools for Your Online Business
Social media marketing presents a huge opportunity for businesses, but it can also be a massive undertaking. Creating content and managing post schedules for multiple networks is challenging enough – and then you also have to engage with your followers. It’s truly a full-time job. Fortunately, there are plenty of social media tools on the…