Marketing | Pretty Links - Part 25
3 Misunderstood Affiliate Marketing Terms You Should Know
As with any specialized field, affiliate marketing is comprised of many important, industry-specific terms. Knowing the correct way to use your vocabulary can be crucial to your success. However, it’s not uncommon for professionals to misunderstand a few key phrases. Fortunately, a little bit of research can help. By familiarizing yourself with some of the…
How to Use Google Analytics 4 for Cookieless Marketing (3 Key Tips)
For affiliate marketers, Google’s decision to stop using third-party cookies may be a bit concerning. After all, without the information these cookies provide, you might be wondering how you’ll gather the data you need to build successful campaigns. Fortunately, you’ll still be able to use Google Analytics to learn about your website’s visitors and understand…
What You Need to Know About Paid Ads
Chances are, you’ve seen paid ads on social media, in Google search results, and on other websites. As an affiliate, the opportunity to promote your own site using ads can be appealing. However, leveraging this type of campaign can be more complicated than you might think. Fortunately, by becoming more familiar with the requirements of…
What Is a Micro-Marketing Campaign? (and How to Run Your Own)
The advancements in digital marketing have opened doors for small businesses to equally compete against big global competitors. But, in order to market alongside the big leagues, sometimes the biggest advantage is to think small. We’re talking about micro-marketing! Micro-marketing is a unique marketing strategy that focuses on creating small groups within your highly targeted…
What Are the Best Email Campaigns for Online Businesses?
Email can be a crucial part of your online business’ marketing strategy. The possibilities for promoting your brand via email are nearly limitless. However, staring at a blank screen while trying to come up with a brilliant campaign can be a bit discouraging. Fortunately, there are several types of email campaigns that tend to work…