Branding | Pretty Links - Part 6
The Alternate Base URL: What It Is and How to Use It
There are times when you might want to use a URL different from your primary domain name. For example, your original name might be too long, you might need to temporarily use a different domain, or you might want to capture a larger audience. In each of these scenarios, an alternate base URL comes in…
3 Reasons Generic Link Shorteners Don’t Cut It
Link shortening – the process of turning a long, unwieldy link into a short and pretty one – is a common practice. While generic link shorteners (such as Bitly and goo.gl) can be useful in a pinch, they aren’t a solid long-term solution. Using them can lead to ineffective linking, which can harm both your…
An Introduction to Pretty Bar: A Pretty Links Exclusive Feature
External links help to improve Search Engine Optimization (SEO) and boost brand authority. However, they can also lead readers away from your site. This is the downside to external link usage, especially if you’ve done a lot of work to bring traffic to your website. Fortunately, you can reap the benefits of external linking while also…
How to Improve Your Business’ Branding (4 Techniques)
Many businesses fail to brand effectively, and because of this, they could be impacting their potential income. Unfortunately, this can lead to issues – both now and in the future – with brand awareness and credibility. Fortunately, whether your business is new or not, there are a variety of branding techniques you can use to reinforce your business’…
Pretty Links 2.0 is Here!
It’s been a long time coming, but we’re proud to announce that Pretty Links 2.0 is now here! We have completely refactored the code base to ensure that the plugin will be easier to both maintain and extend as WordPress continues to evolve. Along the way we’ve completed a major cleanup to the interface, improved…