Advice | Pretty Links - Part 18
How To Manage Your Online Business’ Affiliate Programs & Links
Affiliate Marketing is a lucrative gig if you know what you’re doing. It all breaks down to learning how to market yourself, having a grasp on excellent copy and what moves people to act, and keeping your efforts organized. You can find great success and earn a substantial passive income with affiliate marketing if you…
The Power of Backlink Audits (And How To Do One)
An SEO journey is one of repetition. It involves implementing strategies, letting them stew, then going back over those strategies with a fine-toothed comb again and again. It’s the nature of optimization. What goes up must be audited every few weeks or months. Even if you don’t have an SEO specialist handy, running an online…
How to Construct a Marketing Plan From Analytics (3 Simple Steps)
Chrometophobia is strong and billowing right now, and you’ve probably experienced it, especially when it comes to your marketing dollars. It’s the fear of spending money (and touching money, smelling money, etc., but for our purposes, focus on the fear of spending money). That fear is probably through the roof for most businesses right now,…
Create a Buyer Persona for Targeted Marketing
Chances are, you put a lot of work into formulating the decisions that affect your marketing. You know that planning is the most significant part of marketing when deciding on how much money to spend to map out your KPIs. This is especially true when it comes to small businesses, online or otherwise. So why…
3 WordPress Contact Form Plugins You Need To Know
There are times when a lead will have a simple question that doesn’t warrant a phone call, and that’s where WordPress contact form plugins can help save the day. A contact form is an age-old tool that allows site visitors to type in a message that is then sent to you. WordPress doesn’t automatically come…