Advice | Pretty Links - Part 11
How to Use Eye-Catching Visual Content in Your Marketing Strategy (3 Tips)
Content marketing is an essential part of running a successful affiliate business. However, your typical internet user is suffering from major information overload. Fortunately, an eye-catching visual design can appeal to even the most overwhelmed internet user. By spicing up your blog posts, pages, and other content with striking media, you should have no problem…
What Is Social Proof? (3 Ways it Can Benefit Your Business)
Establishing a credible reputation is crucial for the success of any ecommerce marketing strategy. You can drive all the traffic in the world to your website, but it won’t mean much if you have products that you can’t sell. Fortunately, one of the best ways to build a positive reputation is also one of the…
5 Reasons for Shopping Cart Abandonment (and How to Reduce It)
Here’s a worrying statistic for you: on average, ecommerce stores lose around 70% of their sales to shopping cart abandonment. That’s right – more than half of your potential customers drop out before completing their transactions. If you want to reduce your cart abandonment rate, it’s important that you understand why your customers are dropping…
How to Publicly Handle a Negative Review of Your Business (In 5 Steps)
Negative reviews happen – even to the best of us. However, you may be concerned about how a bad review might impact your business (and rightly so). After all, studies show that just one negative review can cost you 22% of your potential customers. The good news is, receiving a couple of negative reviews isn’t…
A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)
Marketing is important for any business, but for startups, it’s absolutely essential. That’s partly due to the sheer volume of competition. The number of startup businesses in the US grew from 3.5 million in 2019 to 4.4 million in 2020. In order to survive, your business has to grow. To do that, you’ve got to…