Advice | Pretty Links - Part 11
5 Reasons for Shopping Cart Abandonment (and How to Reduce It)
Here’s a worrying statistic for you: on average, ecommerce stores lose around 70% of their sales to shopping cart abandonment. That’s right – more than half of your potential customers drop out before completing their transactions. If you want to reduce your cart abandonment rate, it’s important that you understand why your customers are dropping…
How to Publicly Handle a Negative Review of Your Business (In 5 Steps)
Negative reviews happen – even to the best of us. However, you may be concerned about how a bad review might impact your business (and rightly so). After all, studies show that just one negative review can cost you 22% of your potential customers. The good news is, receiving a couple of negative reviews isn’t…
A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)
Marketing is important for any business, but for startups, it’s absolutely essential. That’s partly due to the sheer volume of competition. The number of startup businesses in the US grew from 3.5 million in 2019 to 4.4 million in 2020. In order to survive, your business has to grow. To do that, you’ve got to…
5 Best Ecommerce Plugins for Your WordPress Site
Running an online store can be challenging. If you’re inexperienced with ecommerce platforms, it can even feel overwhelming to set up your shop and optimize it for sales. The last thing you need is complicated software making your job even harder. Fortunately, there are various user-friendly ecommerce plugins that can take away some of the…
7 Reasons Why Visitors Might Be Leaving Your Affiliate Website
There are many reasons why visitors may be leaving your affiliate website. These can range from inaccurate search results, poor user experience, or many others. While website traffic does generally fluctuate, affiliate website owners feel it much more deeply. If you’ve been struggling to retain visitors, it may be time to critically re-assess your affiliate…