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Why is Segmentation Important in Email Marketing? (+25 Strategies that Work!)
Email remains one of the most powerful communication platforms for reaching and engaging with your audience. However, simply sending out a blanket message to everyone on your list isn’t just outdated – it’s ineffective. Skipping segmentation is like shouting “Hey, you!” in a crowded room and hoping the right person turns around. While you might…
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How to Launch an Affiliate Marketing Email Campaign (In 5 Steps)
Escape the email junkyard! 5 steps to launch an affiliate marketing campaign that captivates, not irritates. Turn ‘Ping! Ping!’ into ‘Ka-ching!'”
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5 Best Email Marketing Tools to Maximize your Campaigns
Email marketing can be a powerful way to build relationships with your audience, nurture leads, and promote affiliate products. However, creating and managing an email campaign can be challenging if you don’t have the necessary tools to pull it off. When you find the right email marketing software for your business, you can start building…
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5 FREE Subject Line Testers for Your Email Marketing Strategy
Sending emails is one of the easiest ways to reach your audience. In fact, this strategy has proven to be more effective than social media ads for promoting products and services. However, if your subject lines are not interesting enough, your email marketing efforts may be going to waste. Fortunately, there are several tools that…
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4 Ways a Newsletter Can Benefit Your Online Business
If you run an online business, you probably have some pretty tight constraints on your time and budget. This can make choosing the most efficient marketing channel crucial. However, it can be hard to figure out which platform will give you the best return on your investment (ROI). Fortunately, a newsletter can be the perfect…
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6 Ways to Combine SMS and Email Marketing
Email marketing is still among the top channels for businesses of all sizes to nurture and engage their audience. Not to mention, the marketing strategy also provides a tremendous return on investment (ROI) of nearly $46 per dollar spent. SMS has similar potential to drive a significant ROI due to its accessibility and convenience for…
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What Are the Best Email Campaigns for Online Businesses?
Email can be a crucial part of your online business’ marketing strategy. The possibilities for promoting your brand via email are nearly limitless. However, staring at a blank screen while trying to come up with a brilliant campaign can be a bit discouraging. Fortunately, there are several types of email campaigns that tend to work…
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What is a Drip Campaign? How to Do One
One aspect of marketing that never seems to change is the value of a good email. Our inboxes are crowded and our time is limited, yet we still sign up for mailing lists, newsletters, and other digital mail. Even social media hasn’t destroyed the effectiveness of a masterful email campaign. Year after year, research shows…
