Everything You Need to Know About Link Cloaking - Part 65
September 14, 2018 John Hughes Marketing
How to Leverage the Fear Of Missing Out (FOMO) in Your Marketing
Nobody wants to feel left out, especially if it concerns something positive or valuable. Whether it’s a great deal on a product, a limited-time offer, or a free trial, the feeling of exclusivity can encourage people to act quickly. This is known as the Fear Of Missing Out (FOMO), and it can be a powerful…
September 7, 2018 John Hughes Branding
3 Questions to Ask Yourself on How to Create a Consistent Brand Identity
If you’re running any sort of business through your website, it’s important to create a brand identity. Your brand identity is your brand’s personality and how you engage with your audience through marketing and other interactions. If you want to create a brand that people respond to, you’ll need to ensure that it has a…
September 3, 2018 John Hughes Marketing
A Beginner’s Guide to Conversion Funnels (and How to Optimize Yours)
Almost every site has a goal, whether that’s to generate leads, grow conversions, increase sales, or something else entirely. To successfully accomplish this goal, you’ll need to make it easy and natural for your users to take the right actions. This involves leading them down a path that ultimately convinces them to convert, something that’s known…
August 24, 2018 John Hughes Social Marketing
How to Put a Link in Your Instagram Bio (and 2 Other Techniques)
While it’s a valuable platform for spreading awareness about your business, Instagram has historically been one of the more link-resistant social media sites. In fact, even to this day, Instagram only allows clickable links in the profile bio. However, times are changing, and Instagram has recently become much more accommodating when it comes to linking.…
August 17, 2018 John Hughes SEO
3 Link Shortening Myths (and Why They’re False)
Shortening links is a technique that’s been around for nearly 20 years now. As a result, there are many myths and misconceptions surrounding the practice. These can deter website owners from using shortened links, and prevent them from enjoying the various benefits associated with them. As with any technique, link shortening does have its pros…