Everything You Need to Know About Link Cloaking - Part 59
February 15, 2019 John Hughes Marketing
How to Conduct a Target Market Analysis for Your Website
If you want your online content to be successful, it’s vital to have a clear understanding of your core audience. Without that, you’ll have a hard time producing content users will be interested in, which can lead to low conversion rates. For this reason, performing a detailed study of your audience – a target market…
February 8, 2019 John Hughes Content Marketing
4 Ways to Create Attention-Grabbing Headlines for Your Website’s Content
Catching the attention of potential visitors and customers is vital. However, in a saturated market, this is becoming more and more difficult. Your content needs to be attention-grabbing – and a strong headline is a great way to ensure that happens. A headline is often your first (and even only) chance to attract people’s attention…
February 1, 2019 John Hughes Content Marketing
Why Testimonials Can Improve Conversions (And How to Add Them to Your Site)
Increasing conversions is a primary goal for every business owner. However, in an ever-crowded market, it’s becoming increasingly difficult to get noticed. Therefore, you need your website to stand out – but what’s the best way to do that? One of the most effective ways to increase conversions on your site is to provide ‘social…
January 25, 2019 John Hughes Social Marketing
How to Use Facebook as a Digital Marketing Tool
Anyone who runs a website knows that establishing a strong online presence is vital. The way you present yourself online can have a huge impact on the traffic and conversions your site receives. Using Facebook as a digital marketing tool can help build your online brand and boost sales tremendously. Facebook supplies a high level…
January 18, 2019 John Hughes Marketing
How to Write an Effective Call to Action for Your Website
For many websites, a primary goal is to make sales or encourage some other type of conversion. However, if your messaging is too vague, potential customers may not know what to do. This can make it a lot less likely that they’ll take desired actions. The good news is that you can resolve this problem…