SEO | Pretty Links - Part 7
How to Optimize Your WordPress Website’s SEO
No matter what type of website you run, it’s essential that you focus on its Search Engine Optimization (SEO). WordPress comes with many powerful SEO tools, as well as a wide variety of available plugins. That means you may not be taking full advantage of your site’s potential reach. Fortunately, optimizing WordPress for SEO isn’t…
3 Link Building Techniques to Help You Boost Engagement
Search engines like Google take a lot of factors into consideration when determining how highly they rank your website’s pages. Security, loading speed, and quality all contribute. In addition, the number of links that point towards your site is of particular importance. Encouraging lots of links back to your content can take plenty of time…
3 Link Shortening Myths (and Why They’re False)
Shortening links is a technique that’s been around for nearly 20 years now. As a result, there are many myths and misconceptions surrounding the practice. These can deter website owners from using shortened links, and prevent them from enjoying the various benefits associated with them. As with any technique, link shortening does have its pros…
Why ‘Over-Optimizing’ Your Links Can Backfire
Sometimes you can do a job too well. Such is the case with customizing your links and keywords to improve your site’s Search Engine Optimization (SEO). It’s actually possible to ‘over-optimize’ your site, which can lead Google to penalize it by lowering your rankings. To avoid over-optimizing your links, you’ll first need to understand what…
3 Downsides to Shortened Links (And How to Combat Them)
Sharing links is a necessity for many bloggers, website owners, and marketers. However, long links can be clunky, unappealing, and in some cases, short on trust. Link shorteners can help, and have plenty of benefits, but they also have their downsides. If not used correctly, they can significantly reduce Click-Through Rates (CTRs) and lead to…