SEO | Pretty Links - Part 6
3 Simple Ways to Improve User Experience
Your website is likely the first point of contact a potential customer will have with your business. In a way, a company website takes over the job of your body language during a face-to-face meeting. Where your facial expression and posture will determine the strength of your first impression in the real world, the ease…
4 Ways to Improve Bounce Rates
If you’re a marketer concerned with growth, chances are you’ve heard of bounce rates. They’re a huge part of most analytics breakdowns, and can tell you a lot at a glance. Understanding and keeping an eye on this important metric could help you learn what is and isn’t working with your site efforts. What is…
How to Structure Your URLs to Boost SEO (4 Key Tips)
Search engine optimization (SEO) plays an important role in increasing page conversions. There are many elements to SEO, and you’re likely using many of them already. However, one often-overlooked aspect of smart SEO practice the careful structuring of URLs. By structuring your URLs in particular ways, you can boost conversion rates and increase traffic. Better…
The (Positive) Truth About Link Shortening and SEO
Links play a significant role in Search Engine Optimization (SEO). Backlinks, external links, permalinks – they’re all factors in search engine algorithms. Unfortunately, marketers sometimes avoid using shortened links. This may be due to the misconception that link shortening hurts SEO. In reality, not only can shortened links help with optimization, but they can also…
What Is SEO Metadata (And How Can You Add It to Your Posts)?
For most websites, Google is the most important source of visitors. No matter how strong your social media presence may be, Search Engine Optimization (SEO) is paramount to your site’s growth. Therefore, every site needs a way to manage its SEO metadata. Perhaps the easiest way to manage your metadata is by using the AIOSEO…