Social Marketing | Pretty Links - Part 8
Social Media: The Key Role It Plays in Establishing Brand Identity
It probably won’t come as a surprise that social media is a crucial tool when it comes to marketing yourself or your business. However, surprisingly few people grasp just how important your social media presence can be in driving new customers your way. When establishing your brand identity, social media platforms can play a huge…
How to Put a Link in Your Instagram Bio (and 2 Other Techniques)
While it’s a valuable platform for spreading awareness about your business, Instagram has historically been one of the more link-resistant social media sites. In fact, even to this day, Instagram only allows clickable links in the profile bio. However, times are changing, and Instagram has recently become much more accommodating when it comes to linking.…
A Multi-Platform Guide to Effective Linking on Social Media Sites
A strong linking strategy is one of the best ways to promote your brand, and it’s especially effective on social media. However, by adopting a similar approach to each platform, you may hamper your efforts to win business. Each social media platform has specific purposes, strengths, and demographics, so it’s important to keep these differences…
4 Key Elements of a Traffic-Driving Social Media Profile
Once you’ve created a social media profile, take the time to polish it to its full potential. Your efforts can help build your brand and reach your audience. You have almost total control over your profile’s content – it’s up to you to make the most of it. Unfortunately, this can be difficult for beginners who…
4 Tips for Building an Effective Social Media Marketing Strategy
Whether you’re a business magnate or just learning the ropes, it’s not uncommon to run low on customers from time to time. Unfortunately, it can be difficult to know how to reach potential customers effectively. However, with social media marketing, you can reach prospects, build your business, and make a name for yourself within your niche.…