Content Marketing | Pretty Links - Part 7
5 Reasons to Include Product Reviews on Your E-Commerce Site
If you’re in the business of online sales, it’s important that your website makes a strong first impression. However, having a well-designed e-commerce site is not enough to persuade shoppers to purchase your products. They typically need social proof as well. Approximately 70 percent of consumers today conduct online research before making a purchase. This…
5 Online Marketing Strategies Every Business Should Try
To succeed, every business needs a sound marketing strategy. However, finding the right combination of marketing tactics takes trial-and-error, especially in this digital age. Often, businesses are left confused about how to best position and market themselves. The good news is that, although growing a business and standing out among your competitors is challenging, it’s…
How to Write Quality Content for Your Website (5 Key Tips)
Content marketing is a big deal these days. It seems like every company with a website also has a blog, and for good reason. Quality posts can help you improve engagement and boost Search Engine Optimization (SEO). However, creating content that is original and thought-provoking can be a daunting task. With that in mind, we’ve…
7 Ways to Increase Engagement and Conversions on Your Website
When you’re setting out to create a successful website, user engagement is a major concern. Any time visitors land on your site, you want them to spend some time with your content and click-through your Calls to Action (CTAs). It can be hard to know how to encourage those behaviors, though. Fortunately, there are a number…
How to Use the ‘F-Shaped Pattern’ to Increase Engagement and Conversions
Reading online is different than perusing a book or magazine. Internet users are accustomed to quickly scanning information, only stopping on the parts that are most important to them. Eye tracking studies have even shown that online readers often scan web pages in predictable patterns. This is important for you as a website owner or…