How Tos | Pretty Links - Part 18

Click-Through Rates: What They Are And How to Improve Yours

If you want to improve your current marketing campaigns, it’s crucial you understand what’s driving their success. In fact, there are so many elements of a successful campaign that it can be difficult to pinpoint what to build on, and what to discard. Fortunately, you can calculate how each link in your strategy is performing…

How to Use a Deep Linking Strategy Effectively

Links are an excellent tool – both on your site and off – that enable you to promote your content and reach your audience. However, there’s so much more to linking than just providing your visitors with a URL. Given this, you may not be using links as effectively as you could be. ‘Deep linking’…

An Introduction to Pretty Bar: A Pretty Links Exclusive Feature

External links help to improve Search Engine Optimization (SEO) and boost brand authority. However, they can also lead readers away from your site. This is the downside to external link usage, especially if you’ve done a lot of work to bring traffic to your website. Fortunately, you can reap the benefits of external linking while also…

The Benefits of Internal Linking (And How to Use This Technique Effectively)

While you work to create the best possible content for your readers, you may find yourself relying heavily on external links to provide depth and back up your claims. While these links certainly have their place, there are a number of things they can’t do effectively for your website, such as improving search engine rankings…