SEO | Pretty Links - Part 4

Why ‘Over-Optimizing’ Your Links Can Backfire

Sometimes you can do a job too well. Such is the case with customizing your links and keywords to improve your site’s Search Engine Optimization (SEO). It’s actually possible to ‘over-optimize’ your site, which can lead Google to penalize it by lowering your rankings. To avoid over-optimizing your links, you’ll first need to understand what…

3 Black Hat SEO Strategies You May Be Using (and How to Avoid Them)

Increasing your website’s visibility is the key to its overall success, and many Search Engine Optimization (SEO) techniques can help. Unfortunately, there are some strategies (known as ‘black hat’ techniques) you may be using that can seriously impact your current search ranking. The use of black hat strategies can be tempting, especially since you may…

3 Detrimental Link Building Mistakes to Avoid

Linking to other sites seems like an easy enough task, but it’s one you should approach carefully. This is because improper linking techniques can hinder your link building efforts, which can negatively impact Search Engine Optimization (SEO) – and as a result, your site’s authority. Fortunately, you can improve your site’s credibility and brand authority…

The Benefits of Internal Linking (And How to Use This Technique Effectively)

While you work to create the best possible content for your readers, you may find yourself relying heavily on external links to provide depth and back up your claims. While these links certainly have their place, there are a number of things they can’t do effectively for your website, such as improving search engine rankings…

3 Ways Pretty Links Can Skyrocket Your Search Engine Rankings

Search engine optimization (SEO) is a big deal for online businesses. It can boost targeted traffic and improve website credibility, both of which could contribute toward significant growth in business conversions and sales. However, you may be undermining your site’s potential through the use of inefficient, outdated, or incorrect optimization tactics. One way to improve your SEO…