link shortening | Pretty Links - Part 7
3 Reasons You Should Brand Your Links
Link shortening has seen something of an evolution lately, with the rising popularity of branded links. This is a type of shortened link that’s specific to a particular business, and uses an alternate domain name also known as a ‘vanity URL’. If you’ve run across these links yourself, you may have wondered why they’re necessary.…
3 Downsides to Shortened Links (And How to Combat Them)
Sharing links is a necessity for many bloggers, website owners, and marketers. However, long links can be clunky, unappealing, and in some cases, short on trust. Link shorteners can help, and have plenty of benefits, but they also have their downsides. If not used correctly, they can significantly reduce Click-Through Rates (CTRs) and lead to…
3 Reasons Generic Link Shorteners Don’t Cut It
Link shortening – the process of turning a long, unwieldy link into a short and pretty one – is a common practice. While generic link shorteners (such as Bitly and goo.gl) can be useful in a pinch, they aren’t a solid long-term solution. Using them can lead to ineffective linking, which can harm both your…
3 Different Types of Redirects (and How to Make One with Pretty Links)
When creating shortened URLs in Pretty Links, you have a number of customization options. One option is the redirect type, which lets you choose the best type of redirect for each pretty link. However, it’s only a useful tool if you know when and how to use it. Knowing the various redirect types can ensure…
3 Ways ‘Urchin Tracking Modules’ Can Improve Your Marketing Campaigns
Keeping track of your business campaigns – including those on social media or within your email newsletter – is crucial for making the most of your marketing efforts. Without tracking you can’t measure, understand, and replicate successful campaigns. Unfortunately, some can be difficult to track. That’s where Google’s Urchin Tracking Modules (UTMs) come in. This nifty…