-
3 Reasons Generic Link Shorteners Don’t Cut It
Link shortening – the process of turning a long, unwieldy link into a short and pretty one – is a common practice. While generic link shorteners (such as Bitly and goo.gl) can be useful in a pinch, they aren’t a solid long-term solution. Using them can lead to ineffective linking, which can harm both your
-
Link Shortening: The Secret Weapon to Social Media Marketing
Hidden behind the scenes of digital marketing is a little detail that has made the world of difference. The Uniform Resource Locator (URL) is at the heart of the internet’s evolution, and yet it’s an often-overlooked element until its format presents a problem. Unwieldy URLs can become something of an eyesore – and a hassle
