Tag: link shorten

  • 3 Reasons Generic Link Shorteners Don’t Cut It

    3 Reasons Generic Link Shorteners Don’t Cut It

    Link shortening – the process of turning a long, unwieldy link into a short and pretty one – is a common practice. While generic link shorteners (such as Bitly and goo.gl) can be useful in a pinch, they aren’t a solid long-term solution. Using them can lead to ineffective linking, which can harm both your…

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  • Link Shortening: The Secret Weapon to Social Media Marketing

    Link Shortening: The Secret Weapon to Social Media Marketing

    Hidden behind the scenes of digital marketing is a little detail that has made the world of difference. The Uniform Resource Locator (URL) is at the heart of the internet’s evolution, and yet it’s an often-overlooked element until its format presents a problem. Unwieldy URLs can become something of an eyesore – and a hassle…

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