Everything You Need to Know About Link Cloaking - Part 75
August 4, 2017 John Hughes Advice
3 Ways ‘Urchin Tracking Modules’ Can Improve Your Marketing Campaigns
Keeping track of your business campaigns – including those on social media or within your email newsletter – is crucial for making the most of your marketing efforts. Without tracking you can’t measure, understand, and replicate successful campaigns. Unfortunately, some can be difficult to track. That’s where Google’s Urchin Tracking Modules (UTMs) come in. This nifty…
July 28, 2017 John Hughes Blogging
3 Lesser-Known Benefits of Using a Link Shortener
Links that lead potential followers and customers to your website are key in helping you expand your reach and brand yourself as an industry expert. However, standard links are unwieldy and difficult to track once they’re separated from your site or social media profiles. Link shorteners can help solve these problems. As a main benefit,…
July 21, 2017 John Hughes Social Marketing
4 Key Elements of a Traffic-Driving Social Media Profile
Once you’ve created a social media profile, take the time to polish it to its full potential. Your efforts can help build your brand and reach your audience. You have almost total control over your profile’s content – it’s up to you to make the most of it. Unfortunately, this can be difficult for beginners who…
July 14, 2017 John Hughes Marketing
How to Use Links Effectively in Guest Posts (3 Tips)
Whether you’re a new or seasoned website owner, it can be difficult to increase your reach and build your authority. This is especially true if you spend most of your time working on your own website and little time working on outreach and lead generation. Guest posting can help you build relationships and improve your brand…
July 7, 2017 John Hughes Branding
An Introduction to Pretty Bar: A Pretty Links Exclusive Feature
External links help to improve Search Engine Optimization (SEO) and boost brand authority. However, they can also lead readers away from your site. This is the downside to external link usage, especially if you’ve done a lot of work to bring traffic to your website. Fortunately, you can reap the benefits of external linking while also…