Everything You Need to Know About Link Cloaking - Part 69
Link Trust: A Close Look at the Psychology of Linking
The types of links you use – both on and off your website – are a crucial part of your linking strategy. Most internet users are savvy enough to recognize ‘friendly’ and ‘unfriendly’ links. So it’s important to offer links that inspire their trust. Fortunately, you can create beautiful, trustworthy links that attract clicks with…
3 Downsides to Shortened Links (And How to Combat Them)
Sharing links is a necessity for many bloggers, website owners, and marketers. However, long links can be clunky, unappealing, and in some cases, short on trust. Link shorteners can help, and have plenty of benefits, but they also have their downsides. If not used correctly, they can significantly reduce Click-Through Rates (CTRs) and lead to…
3 Reasons Generic Link Shorteners Don’t Cut It
Link shortening – the process of turning a long, unwieldy link into a short and pretty one – is a common practice. While generic link shorteners (such as Bitly and goo.gl) can be useful in a pinch, they aren’t a solid long-term solution. Using them can lead to ineffective linking, which can harm both your…
Click-Through Rates: What They Are And How to Improve Yours
If you want to improve your current marketing campaigns, it’s crucial you understand what’s driving their success. In fact, there are so many elements of a successful campaign that it can be difficult to pinpoint what to build on, and what to discard. Fortunately, you can calculate how each link in your strategy is performing…
3 Ways to Use Image Links Effectively Within Your Marketing Campaigns
Links are commonplace in online marketing campaigns and content, including blog posts, landing pages, and email newsletters. As such, you may worry if your readers are tuning your links out completely. This would dilute your links – making them ineffective, especially if you use them often. One solution to this problem is image links, since…