Advice | Pretty Links - Part 20
3 Ways ‘Urchin Tracking Modules’ Can Improve Your Marketing Campaigns
Keeping track of your business campaigns – including those on social media or within your email newsletter – is crucial for making the most of your marketing efforts. Without tracking you can’t measure, understand, and replicate successful campaigns. Unfortunately, some can be difficult to track. That’s where Google’s Urchin Tracking Modules (UTMs) come in. This nifty…
3 Detrimental Link Building Mistakes to Avoid
Linking to other sites seems like an easy enough task, but it’s one you should approach carefully. This is because improper linking techniques can hinder your link building efforts, which can negatively impact Search Engine Optimization (SEO) – and as a result, your site’s authority. Fortunately, you can improve your site’s credibility and brand authority…
The Benefits of Internal Linking (And How to Use This Technique Effectively)
While you work to create the best possible content for your readers, you may find yourself relying heavily on external links to provide depth and back up your claims. While these links certainly have their place, there are a number of things they can’t do effectively for your website, such as improving search engine rankings…
3 Tips for Effective Link Promotion on Niche Forums
Promoting links on niche forums is a great way to interact with your target audience. However, you may be poorly promoting these links. Needless to say, poor communication with potential customers can kill your business. Unfortunately, this is just one of the issues of poor link promotion. The good news is that effective link promotion isn’t hard to achieve –…
3 Ways Pretty Links Can Skyrocket Your Search Engine Rankings
Search engine optimization (SEO) is a big deal for online businesses. It can boost targeted traffic and improve website credibility – both of which could contribute toward significant growth in business conversions and sales. However, you may be undermining your site’s potential through the use of inefficient, outdated, or incorrect optimization tactics. One way to improve your…