Michael Sheehan
Pretty Links has helped me further extend my personal brand by using not only my own domain for URL shortening but also through the use of the PrettyBar. When my readers click through links within my articles they continue to see my branding and have an easy way to return to my site, but also, I get robust click-through tracking as a result. I recommend this WordPress plugin as a required component to any blogger who desires a larger reach, even when users aren’t on their site.