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A splash page is a funnel: visitor arrives → sees the splash → does something (clicks, auto-redirects, or bounces) → ends up at the destination. The funnel report shows you exactly what’s happening at each step so you know whether your splash page is working — not just whether the link is being clicked.
Onde encontrar
Em Dashboard > Pretty Links > All Links, look at any row whose redirect type is Splash. You’ll see a small droplet icon on that row. Click the droplet to open the funnel report for that splash page.
(Splash links are the only ones with the droplet — regular redirects don’t have a funnel because there’s nothing in the middle to measure.)
What You See
The funnel report shows several metrics, each measuring a different step in the visitor’s journey.
Views
The number of times the splash page was loaded. Every time someone clicks the shortlink, this counter goes up by one.
This is your “top of funnel” number — total reach.
CTA1 Conversions
The number of times visitors clicked the primary call-to-action button. This is the metric most splash pages are optimized for: did the visitor take the action you wanted?
CTA2 Conversions
If you have a secondary CTA configured, this is the number of times visitors clicked it.
For choose-your-destination splashes, CTA1 + CTA2 conversions tell you which path visitors prefer. For “subscribe / skip” splashes, CTA1 vs CTA2 tells you what fraction took the lead-capture path versus skipped it.
Auto-Redirects
For splash pages set to auto-redirect after a delay, this is the number of visitors who waited out the timer and were sent through automatically (without clicking a CTA).
If most of your conversions come from auto-redirects rather than CTA clicks, that’s a signal that your CTAs aren’t compelling — or that the auto-redirect is happening too fast for visitors to engage.
Bounces
The number of visitors who landed on the splash page and left without clicking any CTA e without being auto-redirected. Bounces include people who closed the tab, hit the back button, or otherwise abandoned the page.
A high bounce rate is the clearest sign something is wrong: confusing copy, slow video load, mismatched expectations, or the splash didn’t match what the link promised.
Taxa de conversão
A summary metric: percentage of views that resulted in a CTA click (or, for auto-redirect splashes, a successful auto-redirect through to the target).
Reading the Report
Some patterns to look for:
High views, low CTA1 conversions, high bounces. The splash isn’t doing its job. Either the copy isn’t compelling, the page is too slow, or the visitor expected something else from the link. Try different headings, a different template, or a shorter video.
High views, high CTA1 conversions. The splash is working. Don’t break what’s not broken — but consider whether you can push CTA1 conversion higher with better copy.
Roughly even CTA1 and CTA2 conversions. A choose-your-destination splash where visitors are roughly split. That’s healthy if you intended for both options to be viable. If CTA1 is the “real” goal and CTA2 is a fallback, even split means CTA2 is too prominent.
High auto-redirects, low CTA conversions on a gated splash. Wait — gated splashes shouldn’t auto-redirect at all. If you’re seeing this, double-check the splash’s behavior setting.
Low views. The splash isn’t being seen because the underlying Pretty Link isn’t getting clicks. The splash isn’t your problem; promotion is.
Iterating on a Splash
The funnel report turns splash pages from a “set and forget” feature into something you can optimize. A reasonable iteration loop:
- Ship the splash page with your best guess at template, copy, and behavior.
- Wait a week or until you have at least 100 views.
- Open the funnel report. Look at conversion rate.
- Identify the weakest step (high bounce? low CTA1?).
- Change one thing — heading, template, behavior, CTA label.
- Wait another week.
- Compare.
One change at a time keeps the experiment clean. Multiple simultaneous changes make it impossible to know what worked.