PrettyLinks Replacements Explained: Keywords, URLs, and Disclosures

A hundred posts in, and your site isn’t just a content library anymore. It’s a link library too.

Some of those links are already cloaked and tracked through PrettyLinks.

Others are raw affiliate URLs you pasted in before you had a better system. A few are earning on pages that never got a disclosure anywhere on them. Even worse, some of your product mentions never got linked at all.

Going back through your content archive to fix all that sounds manageable, until you realize the archive never stops growing. The pile gets bigger every time you publish.

PrettyLinks Replacements takes that project off your hands as one engine running three separate jobs the moment you finish setting it up:

• Sustitución de palabras clave para Coverage
• URL Replacement para Control
• Divulgaciones para Compliance

Together they catch the linking opportunities you missed, bring your older URLs under PrettyLinks management, and make sure all monetized content gets the disclosure it needs.

In this article, we’ll cover what each part of the PrettyLinks Replacements engine does, when you’d actually use it, and how much tedious link maintenance you can stop doing once you put it to work.

What is the PrettyLinks Replacements Tool?

PrettyLinks Replacements is one engine that runs 3 automated jobs across your WordPress site:

1. Keyword replacement turns selected words and phrases in your content into links.
2. Sustitución de la URL swaps raw URLs you’ve already published for their pretty link versions.
3. Divulgaciones add your affiliate disclosure to pages and posts where keyword or URL replacement inserts an affiliate link.

⚡️ PrettyLinks Replacements just got a serious speed update. too! Keyword Replacement now runs 10x faster and URL Replacement 3x faster. 👉 See what else V4 updated.

While Replacements is doing quite a bit of work across your site, it’s important to know what it isn’t doing: changing any content you’ve already created.

Your posts, pages, and all the words you wrote stay exactly as they are, because PrettyLinks is only working with the links inside that content.

You also decide where the engines run, what they leave alone, and how they behave.

Now let’s take a closer look at each tool, what makes it useful, and the basic setup that gets it working exactly the way you want it to.

Keyword Replacement for Better Link Coverage

Sustitución de palabras clave automatically turns the words and phrases you choose into links to a specific pretty link.

Instead of adding links manually throughout your content, you assign the keywords to the pretty link and let the replacement engine handle them across your site.

You can also fine-tune that coverage so PrettyLinks knows exactly what to look for and how often to link it:

• Add as many keywords as you want. Give PrettyLinks multiple terms and phrases to recognize for the same destination.
• Set replacement thresholds. Control how often a single keyword can be linked on the same page.

🆕 A NEW addition to the engine is the Duplicate Keywords Scanner, which flags when the same keyword has been assigned to more than one pretty link.

This comes in incredibly useful over time, because a keyword you assign today may already belong to a pretty link you created years ago.

If the scanner turns up a conflict, you can review how each link is performing and decide which one keeps the keyword.

🛠️ Got a keyword in mind? Nuestra Keyword Replacements Support Doc will have you linking it in about a minute.

URL Replacement for More Control Over Old Links

Where Keyword Replacement catches words that should be links, URL Replacement handles links that are already there.

It finds raw affiliate URLs inside your existing content and replaces them with the pretty link versions you’d rather be using.

Once those URLs are running through PrettyLinks, you get the same control over them as the rest of your collection, including click tracking, camuflaje, and the ability to change a destination from one place.

There are a few ways to bring those existing URLs under PrettyLinks management:

• Sustituir todas las URL works site-wide, finding URLs in your content that match the target URL of a pretty link you’ve already created and swapping in the managed version.
• Additional URLs account for variations that lead to the same destination without exactly matching that target URL. Add them to the individual pretty link and the engine treats them as part of the same link.
• Creación automática goes a step further, finding URLs in your content that don’t have a pretty link yet and building one for them automatically.

Between the three, you can cover your existing URLs broadly or handle specific variations as they come up.

🛠️ Ready to round up those old URLs? Nuestra URL Replacements Support Doc will point you to the approach that fits your site.

Disclosures for Transparency and Compliance

Disclosures is the one part of the Replacements engine that doesn’t run on its own.

Instead, it works alongside the other two, automatically adding your disclosure to any page where Keyword or URL Replacement has specifically added an affiliate link.

That way, the same automation taking care of your links also helps you stay on top of the disclosure requirements that come with them.

Everything your reader sees is yours to decide, including where your disclosure appears:

• At the top of the content, so readers see it before reaching any affiliate links.
• At the bottom, if you prefer to tag it on at the end of the article.
• Both top and bottom, giving longer pages a disclosure at either end.
• Inline, placing disclosure text directly after each replaced affiliate link.

There’s another way to work disclosure links into your content using Keyword Replacement.

Since PrettyLinks can point to your internal pages too, you can create one for your disclosure page and assign your preferred phrase as a keyword.

Whenever you use that phrase naturally in your writing, PrettyLinks can automatically link readers to the full disclosure.

🛠️ Already have a disclosure page? Nuestra Link to Disclosure Support Doc will show you where to point it.

8 Affiliate Linking Tasks You Can Automate With PrettyLinks Replacements

If you’ve been at this a while, you’ve got a running list of linking jobs you never got around to.

Let’s go through what tends to pile up most, and which part of the engine you’d hand each piece to.

Sustituciones de palabras clave

1. Link Every Mention of a Product You’ve Ever Written About

When an entire article is about one product – whether it’s your honest review or a how-to guide –  remembering to add the affiliate link usually isn’t the hard part. 

It’s the smaller mentions that are much easier to miss: when the recommendation is there, but the link never made it in.

That can happen in places like:

• A roundup where the product is one recommendation among several.
• A quick comment reply where someone asks what you’d personally recommend.
• An older article where you happened to mention it in passing.

Keyword Replacement connects those scattered mentions for you, including the ones buried in posts you haven’t looked at in years.

💡 A bit of advice: watch how specific you get, or really, the times you’re not specific enough.

For example, if you cover kitchen gear, “air fryer” could reasonably point to several products you recommend, while “Ninja 4-in-1 Air Fryer Pro” has a much clearer product page destination. 

You don’t have to get too caught up in it, though. Remember, if two links do end up competing for the same term, the Duplicate Keywords Scanner is there to catch it.

The Duplicate Keywords Scanner found this keyword already assigned to four other links before the conflict ever went live.

2. Link the Shorthand You Use Instead of the Product Name

Writing naturally means you’re probably not typing a product’s official name every single time it comes up.

Once your reader knows what you’re talking about, you shorten it. You’ve maybe even developed your own shorthand for it without realizing it.

Those variations are just as useful here, because one pretty link holds as many keywords as you want to give it:

• A shortened version of the full name
• The model number you use instead of the brand name
• A nickname your regular readers recognize
• A phrase you use to describe what the product does
• A benefit you regularly associate with using it

Back to that “Ninja 4-in-1 Air Fryer Pro”, for example. You may type all of that out in the review; but everywhere else, you may shorten it to “the Ninja”, call it “the 4-in-1”, or refer to it as your “weeknight dinner shortcut”.

One pretty link holds the official product name and every shorthand you actually type, so it fires either way.

The idea is to recognize the other names and phrases you consistently use for a specific product and add the ones that make sense to the same pretty link.

3. Link a Company Name the Same Way You’d Link a Product

Not every affiliate partnership comes with a catalog of individual products.

When you’re working with an individual brand especially, the brand name is the thing you’re actually recommending.

There may be different plans, packages, or options available, but you aren’t choosing a separate affiliate link for each one every time the company comes up.

This is especially common with partnerships like:

• Software: Toma the PrettyLinks affiliate program. The company and the product share a name, so recommending one is recommending the other.
• Subscriptions and memberships: Think meal kits, craft boxes, or streaming services. You may talk about different plan options, but the affiliate offer is the subscription.
• Service-based businesses: Instead of promoting a product, you’re referring readers to hire the company for something like copywriting, cleaning, or lawn care.

The destination here is a company rather than a product, so the keywords cover the brand name and the variations of it that slip into your writing.

Whatever the offer looks like, the company name is what you’re pointing at. That makes it a useful keyword to hand over to Keyword Replacement, so every brand mention carries the affiliate link tied to it.

4. Monetize the Content You Published Before You Had the Link

A good chunk of the older content on your website may have been published before you had any affiliate links to put in it.

That’s actually pretty normal for most content creators in their early stages.

Para beginner affiliate marketers especially, many programs and networks want to see an established website with a solid library of published content and an audience of regular followers before they’ll approve your application.

Or sometimes, affiliate marketing comes after you’ve already built a successful content business, where you’re adding it as another income stream to something already running.

Either way, you did the hard part first. You created the content, and some of it may already be bringing in traffic and helping readers find the products you now get paid to recommend.

With Keyword Replacement, the affiliate link becomes part of content that was already earning attention, giving it the chance to start earning commissions along with it.

5. Point Readers to the Content You Want Them Finding

Keyword Replacement doesn’t always have to be tied to an affiliate offer.

A pretty link can point anywhere on your own site too, which gives the feature another really useful job in your internal linking strategy.

Just like there are affiliate products you want to put in front of more readers, there’s probably content on your own site you’d love to send more traffic to.

Maybe it’s:

• A top-performing post that consistently brings in some of your highest traffic.
• En evergreen resource that answers common questions your audience regularly needs help with.
• A high-converting affiliate article where more readers can mean more opportunities to earn.

When certain phrases naturally relate to one of those important pieces, Keyword Replacement turns them into another path for readers to get there.

Point a pretty link at your own post and the phrases assigned to it send readers there automatically.

The same goes for when the words on the page are asking your reader to take an action.

If you’re telling someone to contact you, subscribe, join, or follow, making those words clickable means they can actually do it while the thought is in front of them.

Internal links like these are easy to skip when your brain is focused on what you’re writing. That also makes them some of the easiest opportunities to hand over.

Sustitución de URL

6. Cloak the Affiliate Links You Placed Before PrettyLinks

There might have been a time in your affiliate marketing career when you weren’t working with PrettyLinks. I know, we don’t like talking about it either.

Back then, you took the affiliate links each program gave you and added them to your content as-is.

Hyperlinking kept those monstrously long URLs out of sight, but underneath, all that tracking information and your affiliate ID were still visibly out in the open.

Those originals are still in your content today, pointing readers at the right product page and earning you commissions all the same.

They’re just doing it the old way, with none of the protection or data insight the rest of your links have now.

Turn on Replacements and the engine finds those original URLs wherever you placed them, swapping in the pretty links they got when you imported that collection.

The raw affiliate URL — exposed affiliate ID and all — now belongs to the pretty link that replaces it across your old posts.

Every one of them is now a pretty link you own, so you can watch the clicks come in, customize the URL into something worth sharing, or build what used to be four words of blue text into a full Product Display.

7. Catch Every Version of an Affiliate URL You’ve Used

The longer you work with an affiliate partner, the more likely it is that the URL they gave you hasn’t looked exactly the same every time you’ve used it.

A few variations can sneak into the mix for perfectly normal reasons:

• The same product, linked two different ways. With Amazon, for example, SiteStripe generates a full link and a short link for the same page. Use the full one in a review and the short one in a roundup, and you’ve got two completely different URLs.
• A partner that rebranded. When a program moves to a new domain, the old addresses might keep redirecting, but nothing guarantees how long that lasts. Meanwhile, you’re also running two versions of the same product link.
• A slightly different format. Something as small as adding “www”, or dropping a trailing slash, is enough to leave you with another version of a URL you’ve used before.

To you, those are all the same link; but a pretty link only knows the target URL you gave it, which is why the other versions get passed over.

Aliases are how you include the rest. Every variation you add gets tied to that same pretty link, so the URL Replacement engine catches all of them wherever they turn up in your content.

Additional URLs catch the variations that would otherwise get missed.

Divulgaciones

8. Disclose Every Page Your Replacements Just Monetized

The whole appeal of Replacements is that you don’t have to catch every linking opportunity yourself.

With Keyword Replacement especially, it doesn’t take long for that automation to reach a lot more content than you might expect.

Say you add five keywords or phrases to five of your most popular affiliate links. PrettyLinks now has 25 different terms it recognizes throughout your site.

And depending on how often you’ve written about those products, those replacements could turn up in 10 posts, 50 posts, or every page you’ve ever published.

Sorting that out afterward would mean:

• Tracking down every replacement the engine made
• Figuring out which pages were affected
• Checking whether each one has the disclosure it now needs

At that point, you’re creating a manual cleanup job out of something you automated specifically to avoid one.

That’s the job Disclosures picks up.

Configure the setting once and the disclosure appears on every page the engines monetized.

Any time either engine adds a qualifying affiliate link, PrettyLinks adds your disclosure to that same page, worded and placed the way you decided.

Conclusión

Three jobs, one setup, and none of it asking you to open an old post ever again. Instead, you get a site where:

✅A mention you wrote in 2021 is earning you a commission today.
✅An old affiliate URL is finally tracked, cloaked, and yours to redirect.
✅ Every page that got monetized along the way is already disclosed.

And every post you publish from here gets the same treatment before you even hit Save.

If you’re already running PrettyLinks Replacements, I’d love to hear which part you turned on first and what it’s caught for you since.

And if you’re using it in a way I didn’t cover here, that’s the comment I really want to read.