UTMs – Überblick

Available on the Super Affiliate plan.

UTM parameters are how you tell analytics tools — Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there — which campaign, which channel, and which specific link drove a visit. The UTMs add-on takes the pain out of building them by replacing manual URL editing with a clean form.

Anmerkung: This add-on is available with the Super Affiliate plan only. If you’re on any other plan, you can Erweitern Sie Ihren Pretty Links-Tarif um es zu nutzen.

The Problem With Hand-Typed UTMs

If you’ve ever built a UTM-tagged URL by hand, you know the failure modes:

• Inconsistent values — “Email” in one link, “email” in another, “EMAIL” in a third. To analytics tools, those are three different sources;
• Typos — ?utm_source=neswletter lives in your data forever;
• Wrong delimiters — & anstelle von ? for the first parameter, missing & between parameters, double ?;
• Forgotten parameters — You meant to tag the link, but you copy-pasted the raw URL into your post by accident;
• Already-tagged URLs — You add UTMs to a URL that already has them and end up with conflicting parameter values.

For a single link, you can power through. For a hundred campaign links across blog posts, social, email, and bio pages, manual UTM-tagging is a recipe for messy analytics data — which means messy decisions.

What the UTMs Add-on Does

The UTMs add-on adds a UTM tab to the Pretty Link editor. Inside, you get a form with one field per UTM parameter:

• Source (required);
• Medium (required);
• Name (required) — corresponds to utm_campaign;
• Content (optional);
• ID (optional) — corresponds to utm_id;
• Term (optional).

You fill in the fields, save the link, and Pretty Links merges them into the target URL automatically. No manual ?utm_source=…&utm_medium=… editing.

Warum das wichtig ist

Consistent Values

Because the values come from form fields, you can copy/paste from one link to the next without worrying about case or spacing variations. “Newsletter” stays “Newsletter” everywhere.

No Typos in the URL Itself

You can typo a value in the form, but you can’t break the URL. The structure (?utm_source=…&utm_medium=…) is generated correctly every time.

Already-Tagged URL? Pretty Links Handles It

If your target URL already has UTM parameters on it, the editor detects them and pulls them into the form when you open the link. You can review, adjust, and re-save without ending up with duplicate or conflicting parameters.

Hidden Where It Doesn’t Apply

Pixel-type Pretty Links (the kind that fire a tracking pixel rather than redirecting) don’t have a target URL to tag, so the UTM tab is automatically hidden on those links. No clutter, no confusion.

Works With the Rest of Your Stack

The merged URL is a normal URL with normal UTM parameters. Whatever analytics tool you use — GA4, Plausible, Fathom, Matomo, even your CRM — picks up the parameters the same way it would if you’d hand-tagged the URL.

Wann sollte man es verwenden?

Use the UTMs add-on whenever:

• You run multiple campaigns and need to attribute traffic correctly;
• You publish content on multiple channels (blog, social, email, partners) and want to know which is driving conversions;
• You hand off links to teammates or contractors and want to enforce consistent tagging;
• You ever look at a Google Analytics campaigns report and try to make sense of inconsistent source/medium values.

You probably don’t need it if:

• You only ever drive traffic from one source (and don’t care about per-channel attribution);
• You exclusively use direct, untagged links;
• You handle UTM tagging at a different layer (some teams do it in the email tool or social scheduler instead).

But if you’re on the Super Affiliate plan anyway, there’s no reason not to use it. It’s faster than typing UTMs by hand even for occasional use.

Where to Start

Open any existing Pretty Link, find the new UTM tab, fill in the fields, and save. That’s it.

For a field-by-field walkthrough with examples, see Verwendung des UTM-Builders.