Verwendung des UTM-Builders

Available on the Super Affiliate plan.

The UTM builder lives in a UTM tab on every Pretty Link’s edit screen. This page walks through each field, what it’s for, and a few example values to get you started.

Opening the UTM Tab

1. Gehe zu Armaturenbrett > Pretty Links > Pretty Links.
2. Open any link (or create a new one).
3. Klicken Sie auf die UTM tab in the editor.

The tab is hidden on pixel-type links because pixels don’t have a destination URL to tag. For every other redirect type — 301, 302, 307, splash, etc. — the tab is available.

The Fields

Source (Required)

utm_source — where the traffic is coming from.

Use a short, lowercase, consistent value. The site or platform sending the visitor.

Beispiele:

• newsletter;
• twitter;
• instagram;
• linkedin;
• partner-blog;
• youtube.

Medium (Required)

utm_medium — the type of channel.

Dies ist die kind of source, not the specific source itself.

Beispiele:

• E-Mail;
• social;
• cpc (paid search);
• display (banner ads);
• referral;
• Tochtergesellschaft.

A typical pairing: source = newsletter, medium = E-Mail. Or source = twitter, medium = social.

Name (Required)

utm_campaign — the specific campaign this link belongs to.

Beispiele:

• spring-sale-2026;
• course-launch-may;
• black-friday;
• affiliate-roundup-cameras.

Pick a naming convention and stick with it. Hyphens between words, lowercase, year if it matters. Consistency here pays off when you’re scanning campaign reports six months from now.

Content (Optional)

utm_content — distinguishes between similar links pointing at the same destination.

Most useful when you have multiple links inside the same campaign and want to know which one was clicked. Examples:

• Two CTAs in the same email: header-button vs footer-button;
• Two ads with the same target URL: ad-blue vs ad-red;
• Image link vs text link in a post: Bild vs Text.

Skip this field if you only have one link per destination per campaign — it’s not adding signal.

ID (Optional)

utm_id — a numeric or string ID for the campaign.

Some advanced GA4 setups and some advertising platforms expect a campaign ID alongside the campaign name. If your stack uses one, fill it in. If it doesn’t (most people’s doesn’t), leave it blank.

Term (Optional)

utm_term — historically used for paid search keywords.

If you’re tagging a paid search ad and want to attach the keyword that triggered the click, this is where it goes. Example: term=running shoes. Most other use cases leave this blank.

Saving and What Happens Next

Klicken Sie auf Speichern Sie. Pretty Links merges the UTM parameters into your target URL. If the target was:

https://yoursite.com/landing-page

…and you set source = newsletter, medium = E-Mail, name = spring-sale-2026, the URL becomes:

https://yoursite.com/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale-2026

When a visitor clicks your shortlink, they’re redirected to the merged URL with all UTM parameters attached. Your analytics tool picks them up and attributes the visit correctly.

Editing Existing UTMs

Open any link with UTMs already saved and the form will be pre-populated with whatever values are currently set. You can edit any field and re-save — Pretty Links rewrites the merged URL each time.

URLs That Already Have UTMs

If your target URL already includes UTM parameters (maybe you copy-pasted a tagged URL from somewhere), Pretty Links detects them when you open the link’s UTM tab and pulls them into the form. You see exactly what’s tagged, can adjust as needed, and save without creating duplicate or conflicting parameters.

Tips for Clean UTM Data

• Lowercase everything. Analytics tools are case-sensitive: Newsletter und newsletter are different sources;
• Use hyphens, not spaces or underscores. spring-sale-2026 is cleaner than spring sale 2026 (which gets URL-encoded ugly) or spring_sale_2026 (mixing conventions across the site);
• Pick a naming convention up front and document it. Even one shared note that says “campaigns are kebab-case-with-year” prevents drift across teammates;
• Don’t tag everything. Direct organic traffic shouldn’t have UTMs. Tagging your own internal links can break attribution. Use UTMs for outbound promotion of your content, not links between pages on your own site;
• Regelmäßige Überprüfung. Once a quarter, scan your Google Analytics campaigns report. If you see typo’d or inconsistent values, find the source link and fix it.