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Why is Segmentation Important in Email Marketing?

Why is Segmentation Important in Email Marketing? (+25 Strategies that Work!)

Email remains one of the most powerful communication platforms for reaching and engaging with your audience. However, simply sending out a blanket message to everyone on your list isn’t just outdated – it’s ineffective. Skipping segmentation is like shouting “Hey, you!” in a crowded room and hoping the right person turns around. While you might…