link shortening

An Inside Look at Link Redirect Types (And When to Use Them)

When creating shortened URLs in Pretty Links, you have a number of customization options. One option is redirect type, which lets you choose the best type of redirect for each pretty link. However, it’s only a useful tool if you know how and when to use it. Knowing about the various redirect types can ensure…

3 Ways ‘Urchin Tracking Modules’ Can Improve Your Marketing Campaigns

Keeping track of your business campaigns – including those on social media or within your email newsletter – is crucial for making the most of your marketing efforts. Without tracking you can’t measure, understand, and replicate successful campaigns. Unfortunately, some can be difficult to track. That’s where Google’s Urchin Tracking Modules (UTMs) come in. This nifty…

3 Lesser-Known Benefits of Using a Link Shortener

Links that lead potential followers and customers to your website are key in helping you expand your reach and brand yourself as an industry expert. However, standard links are unwieldy and difficult to track once they’re separated from your site or social media profiles. Link shorteners can help solve these problems. As a main benefit,…

4 Key Elements of a Traffic-Driving Social Media Profile

Once you’ve created a social media profile, take the time to polish it to its full potential. Your efforts can help build your brand and reach your audience. You have almost total control over your profile’s content – it’s up to you to make the most of it. Unfortunately, this can be difficult for beginners who…

3 Tips for Using Links Effectively in Guest Posts

Whether you’re a new or seasoned website owner, it can be difficult to increase your reach and build your authority. This is especially true if you spend most of your time working on your own website and little time working on outreach and lead generation. Guest posting can help you build relationships and improve your brand…