{"id":9973,"date":"2023-01-30T05:00:00","date_gmt":"2023-01-30T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=9973"},"modified":"2023-01-26T20:29:48","modified_gmt":"2023-01-26T20:29:48","slug":"how-to-become-an-influencer-as-a-small-business-owner-in-3-steps","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/","title":{"rendered":"Como se tornar um influenciador como propriet\u00e1rio de uma pequena empresa (em 3 etapas)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de0ca4a1339\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de0ca4a1339\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#An_Introduction_to_Influencer_Marketing\" >Uma introdu\u00e7\u00e3o ao marketing de influ\u00eancia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#How_to_Become_an_Influencer_as_a_Small_Business_Owner_In_3_Steps\" >Como se tornar um influenciador como propriet\u00e1rio de uma pequena empresa (em 3 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#Step_1_Establish_a_Social_Media_Presence\" >Etapa 1 Estabelecer uma presen\u00e7a na m\u00eddia social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#Step_2_Produce_Content_to_Expand_Your_Reach\" >Etapa 2 Produzir conte\u00fado para expandir seu alcance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#Step_3_Leverage_Your_Reach_for_Marketing_Purposes\" >Etapa 3 Aproveite seu alcance para fins de marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>O marketing de influ\u00eancia \u00e9 uma \u00f3tima maneira de aumentar a visibilidade de sua pequena empresa. Mas, dependendo do influenciador, essa parceria tamb\u00e9m pode ter um custo alto.<\/p>\n\n\n\n<p>A boa not\u00edcia \u00e9 que praticamente qualquer pessoa com presen\u00e7a na m\u00eddia social pode se tornar um influenciador. Como propriet\u00e1rio de uma pequena empresa, voc\u00ea pode ser o rosto de sua pr\u00f3pria marca. Ao entender por que os influenciadores s\u00e3o profissionais de marketing t\u00e3o eficazes, sua pequena empresa pode usar os mesmos m\u00e9todos para expandir seu p\u00fablico.\u00a0<\/p>\n\n\n\n<p>Neste artigo, analisaremos detalhadamente o marketing de influ\u00eancia e como ele funciona. Em seguida, mostraremos alguns truques sobre como se tornar um influenciador como propriet\u00e1rio de uma pequena empresa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Influencer_Marketing\"><\/span>Uma introdu\u00e7\u00e3o ao marketing de influ\u00eancia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Grandes mudan\u00e7as est\u00e3o ocorrendo no mundo do marketing. Muitas empresas est\u00e3o mudando seu foco das vias tradicionais, como comerciais de televis\u00e3o e r\u00e1dio, para publica\u00e7\u00f5es em m\u00eddias sociais e <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2022\/01\/14\/the-state-of-influencer-marketing-top-insights-for-2022\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"parcerias com influenciadores\">parcerias com influenciadores<\/a>.<\/p>\n\n\n\n<p>\u00c0 medida que mais pessoas ficam on-line para consumir conte\u00fado por meio do YouTube, Spotify, podcasts e plataformas de streaming de v\u00eddeo, h\u00e1 menos demanda por TV a cabo e r\u00e1dio. Portanto, talvez seja hora de mudar sua estrat\u00e9gia de publicidade. <\/p>\n\n\n\n<p>A expans\u00e3o <a href=\"https:\/\/easyaffiliate.com\/blog\/what-is-the-creator-economy\/\" target=\"_blank\" rel=\"noopener\" title=\"economia do criador\">economia do criador<\/a> oferece \u00f3timas oportunidades de marketing por meio de influenciadores de m\u00eddia social. Esses criadores de conte\u00fado t\u00eam a aten\u00e7\u00e3o de grandes p\u00fablicos (potencialmente milh\u00f5es de seguidores) que sua empresa pode usar para aumentar a visibilidade. <\/p>\n\n\n\n<p>Al\u00e9m de fazer parcerias com influenciadores, muitas empresas t\u00eam <em>tornar-se<\/em> os pr\u00f3prios influenciadores, criando conte\u00fado compartilh\u00e1vel em sites de m\u00eddia social. H\u00e1 in\u00fameras maneiras de ampliar seu alcance. Ainda assim, em geral, as empresas confiam em sua experi\u00eancia para criar conte\u00fado informativo ou de entretenimento.&nbsp;<\/p>\n\n\n\n<p>Algumas empresas fazem isso diretamente, enquanto outras apresentam um rosto ou mascote da empresa, como <a href=\"https:\/\/www.progressive.com\/commercials-campaigns\/jon-hamm\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">A amada Flo da Progressive<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/Progressive-Flo-marketing-1024x454.png\" alt=\"An\u00fancio da Progressive Flo\" class=\"wp-image-9903\" width=\"768\" height=\"341\"\/><\/figure>\n\n\n\n<p>Embora esse conceito n\u00e3o seja totalmente novo no marketing, ele est\u00e1 sendo usado de novas maneiras. Em vez de investir muito em publica\u00e7\u00f5es patrocinadas de influenciadores estabelecidos, sua pequena empresa pode economizar dinheiro tornando-se seu pr\u00f3prio influenciador. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Become_an_Influencer_as_a_Small_Business_Owner_In_3_Steps\"><\/span>Como se tornar um influenciador como propriet\u00e1rio de uma pequena empresa (em 3 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quase qualquer pessoa pode se tornar um influenciador, at\u00e9 mesmo propriet\u00e1rios de pequenas empresas. O truque \u00e9 ser paciente e consistente com a publica\u00e7\u00e3o de conte\u00fado e, aos poucos, ganhar for\u00e7a e criar seguidores.&nbsp;<\/p>\n\n\n\n<p>Aqui est\u00e3o tr\u00eas etapas principais para se tornar um influenciador de m\u00eddia social.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Establish_a_Social_Media_Presence\"><\/span>Etapa 1: estabelecer uma presen\u00e7a na m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Os influenciadores precisam de uma forte presen\u00e7a on-line para criar seguidores. As plataformas populares de m\u00eddia social oferecem amplas oportunidades para atrair novos seguidores. <\/p>\n\n\n\n<p>No entanto, primeiro voc\u00ea precisa escolher o site de m\u00eddia social certo para o seu p\u00fablico. O tipo de conte\u00fado que voc\u00ea criar ajudar\u00e1 <a href=\"https:\/\/easyaffiliate.com\/blog\/picking-social-media-platform-affiliate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">determinar quais plataformas<\/a> em que voc\u00ea deve se concentrar.&nbsp;<\/p>\n\n\n\n<p>O Facebook \u00e9 uma op\u00e7\u00e3o vi\u00e1vel para a maioria das pequenas empresas devido \u00e0 sua popularidade. Com quase <a href=\"https:\/\/datareportal.com\/essential-facebook-stats#:~:text=Number%20of%20Facebook%20users%20in,)%3A%202.934%20billion%20(July%202022)&text=Number%20of%20people%20who%20use,)%3A%201.968%20billion%20(July%202022)&text=Share%20of%20Facebook's%20monthly%20active,%3A%2067%25%20(July%202022)&text=Size%20of%20Facebook's%20global%20advertising,2.168%20billion*%20(July%202022)\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">3 bilh\u00f5es de usu\u00e1rios ativos<\/a>Por isso, \u00e9 dif\u00edcil ignorar a plataforma. No entanto, o Facebook n\u00e3o tem o foco de outros sites sociais. Embora muitos influenciadores tenham uma presen\u00e7a no Facebook, geralmente n\u00e3o \u00e9 o foco principal deles:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/Cristiano-Ronaldo-Facebook.png\" alt=\"Cristiano Ronaldo 152 milh\u00f5es de seguidores\" class=\"wp-image-9906\" width=\"704\" height=\"335\"\/><\/figure>\n\n\n\n<p>Alternativamente, o Instagram \u00e9 normalmente considerado como o <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/#:~:text=Instagram%20is%20Still%20the%20Most,choice%20for%20influencer%20marketing%20campaigns.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">a plataforma mais bem-sucedida para influenciadores<\/a>. A plataforma se concentra principalmente em conte\u00fado visual, ou seja, fotos. Al\u00e9m disso, o Stories do Instagram, inspirado no Snapchat, e o Reels, inspirado no TikTok, aumentaram seu potencial de marketing para conte\u00fado multim\u00eddia.<\/p>\n\n\n\n<p>Al\u00e9m disso, o TikTok est\u00e1 na esteira do sucesso do Instagram. O crescimento vertiginoso dessa plataforma de v\u00eddeos curtos deu a muitos usu\u00e1rios a chance de alcan\u00e7ar o estrelato na Internet:<\/p>\n\n\n\n<p>No entanto, o TikTok atrai um p\u00fablico notavelmente <a href=\"https:\/\/www.statista.com\/statistics\/1095186\/tiktok-us-users-age\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">p\u00fablico mais jovem<\/a>que pode influenciar sua decis\u00e3o ao escolher onde compartilhar seu conte\u00fado:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/07\/addison-rae-tiktok-1-1024x546.png\" alt=\"Addison Rae, influenciadora do TikTok\" class=\"wp-image-9529\"\/><\/figure>\n\n\n\n<p>O YouTube \u00e9 outra plataforma popular para influenciadores, ideal para v\u00eddeos mais longos. Ele oferece potencial de monetiza\u00e7\u00e3o direta e \u00e9 o <a href=\"https:\/\/www.semrush.com\/website\/top\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">site mais popular<\/a> depois do Google.<\/p>\n\n\n\n<p>Dependendo da sua \u00e1rea de especializa\u00e7\u00e3o e do conte\u00fado que voc\u00ea cria, a combina\u00e7\u00e3o de algumas dessas plataformas pode ser ideal. Por exemplo, o Facebook e o Instagram s\u00e3o melhores para obter o m\u00e1ximo de alcance. <\/p>\n\n\n\n<p>Como alternativa, voc\u00ea pode usar o TikTok para atrair seguidores com v\u00eddeos curtos e que chamem a aten\u00e7\u00e3o e o YouTube para v\u00eddeos longos de instru\u00e7\u00f5es. Criar conte\u00fado em v\u00e1rias plataformas raramente \u00e9 uma m\u00e1 ideia, a menos que voc\u00ea esteja se esfor\u00e7ando demais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Produce_Content_to_Expand_Your_Reach\"><\/span>Etapa 2: Produza conte\u00fado para expandir seu alcance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Naturalmente, a pr\u00f3xima etapa \u00e9 come\u00e7ar a criar conte\u00fado. Entretanto, antes de come\u00e7ar, recomendamos que voc\u00ea reserve um momento para <a href=\"https:\/\/prettylinks.com\/pt\/blog\/heres-how-to-come-up-with-a-fool-proof-content-strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"Planeje sua estrat\u00e9gia de conte\u00fado\">Planeje sua estrat\u00e9gia de conte\u00fado<\/a>.&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea precisar\u00e1 criar um conte\u00fado que agrade aos seus <a href=\"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"p\u00fablico-alvo\">p\u00fablico-alvo<\/a>. Tamb\u00e9m recomendamos o uso de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/optimizing-your-blog-posts\/\" target=\"_blank\" rel=\"noopener\" title=\"pesquisa de palavras-chave e tend\u00eancias\">pesquisa de palavras-chave e tend\u00eancias<\/a> para encontrar as ideias mais relevantes para o seu conte\u00fado de m\u00eddia social. Al\u00e9m disso, vale a pena investir em uma c\u00e2mera de alta qualidade e em um software de edi\u00e7\u00e3o para garantir que seu conte\u00fado seja atraente e interessante. <\/p>\n\n\n\n<p>Voc\u00ea pode atrair mais seguidores publicando regularmente (e quando seu p\u00fablico estiver on-line). Al\u00e9m disso, considere fazer perguntas em seu conte\u00fado para estimular os leitores a comentar suas postagens. <\/p>\n\n\n\n<p>Depois de criar algumas publica\u00e7\u00f5es nas m\u00eddias sociais, voc\u00ea pode acompanhar o desempenho delas para otimizar seu sucesso. Por exemplo, usando o Instagram Insights, voc\u00ea pode identificar o conte\u00fado e os hor\u00e1rios de postagem que produzem o maior engajamento:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/Instagram-Insights-data.png\" alt=\"Dados do Instagram Insights\" class=\"wp-image-9912\"\/><\/figure>\n\n\n\n<p>O acompanhamento do seu sucesso o ajudar\u00e1 a atualizar sua estrat\u00e9gia e a aumentar seus compartilhamentos e seguidores. Voc\u00ea tamb\u00e9m poder\u00e1 entender melhor seu p\u00fablico-alvo para adaptar seu conte\u00fado de acordo com ele. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Leverage_Your_Reach_for_Marketing_Purposes\"><\/span>Etapa 3: Aproveite seu alcance para fins de marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois de criar um n\u00famero suficiente de seguidores, a \u00faltima etapa \u00e9 alavancar sua influ\u00eancia. Idealmente, voc\u00ea vender\u00e1 os produtos e servi\u00e7os de sua pequena empresa diretamente aos seguidores. A <a href=\"https:\/\/prettylinks.com\/pt\/blog\/sales-funnel-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">estrat\u00e9gia de marketing<\/a> pode ajud\u00e1-lo a direcionar seu foco e a se ater a um nicho comercializ\u00e1vel.<\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode usar sua influ\u00eancia para campanhas de conscientiza\u00e7\u00e3o relacionadas ao seu nicho. <a href=\"https:\/\/www.levi.com\/DE\/en\/features\/sustainability\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Levi\">Levi<\/a> faz isso promovendo compras sustent\u00e1veis (que demonstram os valores ambientais e \u00e9ticos da empresa):<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/awareness-campaign-1024x496.jpg\" alt=\"Exemplo de uma campanha de conscientiza\u00e7\u00e3o para a sustentabilidade ambiental. \" class=\"wp-image-9956\"\/><\/figure>\n\n\n\n<p>Al\u00e9m disso, se voc\u00ea estiver usando seu status de influenciador para promover sua pequena empresa, vale a pena criar uma grande variedade de postagens. Voc\u00ea pode filmar tutoriais sobre como usar seus produtos, comparar suas ofertas com outros produtos populares e, de modo geral, divulgar o que sua empresa representa. <\/p>\n\n\n\n<p>No entanto, lembre-se de n\u00e3o promover puramente para o seu p\u00fablico, ou voc\u00ea poder\u00e1 desanim\u00e1-lo com suas t\u00e1ticas de venda agressivas. Criar algumas postagens divertidas e conte\u00fado informativo pode proporcionar um equil\u00edbrio essencial. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A economia de criadores em expans\u00e3o est\u00e1 mudando a forma como as empresas modernas usam o marketing digital. Os influenciadores s\u00e3o especialistas em marketing de m\u00eddia social, o que os torna ativos valiosos para as empresas que buscam aumentar seus p\u00fablicos. <\/p>\n\n\n\n<p>Entretanto, em vez de contratar um influenciador para promover sua pequena empresa, voc\u00ea mesmo pode se tornar um! Para se tornar um influenciador como propriet\u00e1rio de uma pequena empresa, basta seguir estas etapas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Estabele\u00e7a uma presen\u00e7a na m\u00eddia social.<\/li>\n\n\n\n<li>Produza conte\u00fado para expandir seu alcance.<\/li>\n\n\n\n<li>Aproveite seu alcance para fins de marketing.<\/li>\n<\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como se tornar um influenciador como propriet\u00e1rio de uma pequena empresa?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de assinar nosso boletim informativo!&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>O marketing de influ\u00eancia \u00e9 uma \u00f3tima maneira de aumentar a visibilidade de sua pequena empresa. Mas, dependendo do influenciador, essa parceria tamb\u00e9m pode ter um custo alto. A boa not\u00edcia \u00e9 que praticamente qualquer pessoa com presen\u00e7a na m\u00eddia social pode se tornar um influenciador. 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