{"id":9338,"date":"2022-07-18T12:09:31","date_gmt":"2022-07-18T12:09:31","guid":{"rendered":"https:\/\/prettylinks.com\/?p=9338"},"modified":"2022-07-21T21:58:55","modified_gmt":"2022-07-21T21:58:55","slug":"how-to-optimize-your-landing-pages-4-essential-tips","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/","title":{"rendered":"Como otimizar suas p\u00e1ginas de destino (4 dicas essenciais)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ef359ebb86d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ef359ebb86d\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#Why_Landing_Pages_are_Essential_for_an_Effective_Ecommerce_Strategy\" >Por que as p\u00e1ginas de destino s\u00e3o essenciais para uma estrat\u00e9gia eficaz de com\u00e9rcio eletr\u00f4nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#How_to_Optimize_Your_Landing_Pages_4_Tips\" >Como otimizar suas p\u00e1ginas de destino (4 dicas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#1_Carefully_Craft_Your_Call_to_Action_CTA\" >1. Elabore cuidadosamente sua chamada para a\u00e7\u00e3o (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#2_Create_a_Minimalist_Design\" >2. Crie um design minimalista<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#3_Use_a_Smart_Form_Builder\" >3. Use um construtor de formul\u00e1rios inteligente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#4_Try_AB_Testing\" >4. Experimente o teste A\/B<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Quando sua empresa chega a um impasse, encontrar novas maneiras de aumentar as vendas pode ser um desafio. Se voc\u00ea n\u00e3o tiver uma estrat\u00e9gia clara para conquistar novos clientes, provavelmente n\u00e3o conseguir\u00e1 expandir seus neg\u00f3cios.&nbsp;<\/p>\n\n\n\n<p>Felizmente, uma p\u00e1gina de destino bem elaborada pode ajud\u00e1-lo a gerar convers\u00f5es. O uso de uma p\u00e1gina \u00fanica e altamente focada pode fazer com que os visitantes se inscrevam em sua lista de e-mails, iniciando-os na jornada de vendas com sua empresa.<\/p>\n\n\n\n<p>Neste artigo, apresentaremos as p\u00e1ginas de destino e por que elas s\u00e3o importantes para qualquer plano de neg\u00f3cios bem-sucedido. Em seguida, exploraremos quatro maneiras de otimizar suas p\u00e1ginas de destino para obter leads. Vamos direto ao assunto!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Landing_Pages_are_Essential_for_an_Effective_Ecommerce_Strategy\"><\/span><strong>Por que as p\u00e1ginas de destino s\u00e3o essenciais para uma estrat\u00e9gia eficaz de com\u00e9rcio eletr\u00f4nico<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uma landing page \u00e9 uma p\u00e1gina da Web independente para a qual os usu\u00e1rios s\u00e3o direcionados depois de clicar em um an\u00fancio, <a href=\"https:\/\/prettylinks.com\/pt\/blog\/best-email-campaigns-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">um e-mail<\/a> link ou alguma outra chamada para a\u00e7\u00e3o (CTA) na Web.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"451\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/wag.png\" alt=\"A p\u00e1gina de destino do Wag com um formul\u00e1rio de contato. \" class=\"wp-image-9195\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/wag.png 788w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/wag-300x172.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/wag-768x440.png 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<p>Ocasionalmente, <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-craft-landing-pages-that-convert\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00e1ginas de destino<\/a> aparecem diretamente em um site de com\u00e9rcio eletr\u00f4nico. No entanto, normalmente s\u00e3o p\u00e1ginas da Web separadas e aut\u00f4nomas. Elas servem como um ponto de aterrissagem espec\u00edfico para uma campanha, evento, venda, servi\u00e7o ou promo\u00e7\u00e3o de t\u00f3pico. <\/p>\n\n\n\n<p>\u00c9 por isso que uma p\u00e1gina de destino geralmente n\u00e3o \u00e9 inclu\u00edda na navega\u00e7\u00e3o interna de um site. Ela \u00e9 direcionada a um p\u00fablico altamente segmentado por um determinado per\u00edodo de tempo. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"397\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/airbnb-landing.png\" alt=\"Uma p\u00e1gina de destino para o Airbnb. \" class=\"wp-image-9196\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/airbnb-landing.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/airbnb-landing-300x149.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/airbnb-landing-768x381.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Al\u00e9m disso, as p\u00e1ginas de destino geralmente incluem recursos como <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-craft-cta-social-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bot\u00f5es de CTA<\/a>Formul\u00e1rios de inscri\u00e7\u00e3o, uma mensagem clara e um design simples que adere a <a href=\"https:\/\/prettylinks.com\/pt\/blog\/5-effective-ways-to-boost-your-brand-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">para sua marca<\/a>. Seu principal objetivo \u00e9 gerar leads por meio da coleta de informa\u00e7\u00f5es de contato. Muitas vezes, isso \u00e9 feito em troca de algo de valor para o usu\u00e1rio, como um c\u00f3digo promocional ou um recurso gratuito.&nbsp;<\/p>\n\n\n\n<p>Se voc\u00ea tiver uma p\u00e1gina de destino bem elaborada e que implemente as pr\u00e1ticas recomendadas, geralmente poder\u00e1 esperar um <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\" target=\"_blank\" rel=\"noreferrer noopener\">maior taxa de convers\u00e3o<\/a>. Isso se deve ao fato de essas p\u00e1ginas fornecerem as informa\u00e7\u00f5es certas para o p\u00fablico certo. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Landing_Pages_4_Tips\"><\/span>Como otimizar suas p\u00e1ginas de destino (4 dicas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como j\u00e1 aprendemos, as p\u00e1ginas de destino podem ser uma ferramenta poderosa. Entretanto, elas ser\u00e3o muito mais eficazes se voc\u00ea as otimizar para obter o m\u00e1ximo de convers\u00f5es. Agora vamos explorar quatro dicas para criar uma p\u00e1gina de destino bem-sucedida que gere leads para <a href=\"https:\/\/prettylinks.com\/pt\/blog\/marketing-goals-ecommerce-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">seu neg\u00f3cio de com\u00e9rcio eletr\u00f4nico<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Carefully_Craft_Your_Call_to_Action_CTA\"><\/span><strong>1. Elabore cuidadosamente sua chamada para a\u00e7\u00e3o (CTA)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O excesso de informa\u00e7\u00f5es provavelmente sobrecarregar\u00e1 seus visitantes. Portanto, usar apenas uma CTA em sua p\u00e1gina de destino ajudar\u00e1 a estabelecer um objetivo final claro para os visitantes. <\/p>\n\n\n\n<p>Em vez de fornecer v\u00e1rios pop-ups ou formul\u00e1rios que deixam os visitantes confusos, \u00e9 melhor concentrar-se em uma mensagem clara. Essa mensagem <a href=\"https:\/\/www.bills.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bills.com<\/a> O exemplo fornece um \u00fanico bot\u00e3o de CTA que diz<em> Continuar<\/em>. Nessa p\u00e1gina de destino, os usu\u00e1rios podem agir facilmente, pois h\u00e1 apenas um \u00fanico caminho a seguir:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"414\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/bills-landing.png\" alt=\"P\u00e1gina de destino do Bills.com com CTA. \" class=\"wp-image-9197\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/bills-landing.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/bills-landing-300x155.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/bills-landing-768x397.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Com isso em mente, talvez voc\u00ea queira criar uma CTA espec\u00edfica, criando um bot\u00e3o de a\u00e7\u00e3o que leve a um formul\u00e1rio de inscri\u00e7\u00e3o. Voc\u00ea tamb\u00e9m deve garantir que o bot\u00e3o de CTA seja conciso e f\u00e1cil de ler. <\/p>\n\n\n\n<p>O ideal \u00e9 que ele tamb\u00e9m esteja acima da \"dobra\" da p\u00e1gina. Isso significa simplesmente que ela deve estar na parte superior da p\u00e1gina de destino, para que os visitantes n\u00e3o precisem rolar a p\u00e1gina para realizar a a\u00e7\u00e3o. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_a_Minimalist_Design\"><\/span><strong>2. Crie um design minimalista<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um bom design de p\u00e1gina de aterrissagem n\u00e3o deve ser desorganizado e deve aderir \u00e0 sua marca visual. Isso pode ajudar a reduzir as distra\u00e7\u00f5es e permite que seu objetivo principal ocupe o centro do palco. Em geral, seu objetivo deve ser criar um design minimalista.<\/p>\n\n\n\n<p>Al\u00e9m do seu logotipo, voc\u00ea deve apresentar a mesma paleta de cores e letras que aparecem no seu site. Dessa forma, os usu\u00e1rios n\u00e3o ficar\u00e3o confusos sobre onde foram parar. Se as imagens contribu\u00edrem para o seu objetivo geral, inclua uma ou duas fotos de alta qualidade.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"481\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/liberty-mutual-landing-1.png\" alt=\"P\u00e1gina de destino da Liberty Mutual com formul\u00e1rio de c\u00f3digo postal. \" class=\"wp-image-9200\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/liberty-mutual-landing-1.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/liberty-mutual-landing-1-300x180.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/liberty-mutual-landing-1-768x462.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Al\u00e9m disso, se voc\u00ea tiver os recursos necess\u00e1rios, poder\u00e1 incluir um v\u00eddeo que exiba ou demonstre seu produto, servi\u00e7o ou promo\u00e7\u00e3o. <\/p>\n\n\n\n<p>Para facilitar ainda mais as coisas para o leitor, considere o uso de fontes ou t\u00edtulos grandes. Isso pode ajudar a manter os olhos dos visitantes focados no objetivo da sua p\u00e1gina de destino. <\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> tamb\u00e9m pode manter sua p\u00e1gina simples, consolidando as informa\u00e7\u00f5es de mensagens:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"382\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/pretty-links.png\" alt=\"A p\u00e1gina inicial do PrettyLinks. \" class=\"wp-image-9165\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/pretty-links.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/pretty-links-300x143.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/pretty-links-768x367.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Nosso plug-in pode ajud\u00e1-lo a transformar URLs de afiliados longos e desagrad\u00e1veis em links limpos e compartilh\u00e1veis. Dessa forma, voc\u00ea pode inclu\u00ed-los em sua p\u00e1gina de destino sem prejudicar sua cria\u00e7\u00e3o minimalista.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_a_Smart_Form_Builder\"><\/span><strong>3. Use um construtor de formul\u00e1rios inteligente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Os formul\u00e1rios tamb\u00e9m desempenham um papel fundamental nas p\u00e1ginas de destino. Eles costumam ser o principal elemento da p\u00e1gina e est\u00e3o localizados pr\u00f3ximos \u00e0 CTA.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"588\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/shopify-landing.png\" alt=\"P\u00e1gina de destino do Shopify com um formul\u00e1rio de e-mail. \" class=\"wp-image-9198\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/shopify-landing.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/shopify-landing-300x221.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/shopify-landing-768x564.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Assim como no restante do design de sua p\u00e1gina, tente usar um n\u00famero limitado de campos em seus formul\u00e1rios. Quanto mais simples for a a\u00e7\u00e3o, maior ser\u00e1 a probabilidade de gera\u00e7\u00e3o de leads.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar um criador de formul\u00e1rios inteligente que facilite o processo. O ideal \u00e9 que ele possa se integrar com suas outras ferramentas de marketing. Isso pode permitir que voc\u00ea rastreie os leads no funil de vendas e, em \u00faltima an\u00e1lise, facilitar\u00e1 as convers\u00f5es.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/fofo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Formas formid\u00e1veis<\/a> \u00e9 <a href=\"https:\/\/prettylinks.com\/pt\/blog\/best-ecommerce-plugins-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">um plug-in do WordPress<\/a> que permite que voc\u00ea crie facilmente uma grande variedade de formul\u00e1rios \u00fateis, inclusive para captura de leads:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/formidable-forms-1.png\" alt=\"Crie p\u00e1ginas de destino eficazes usando o plug-in Formidable Forms para WordPress\" class=\"wp-image-9169\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/formidable-forms-1.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/formidable-forms-1-300x149.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/formidable-forms-1-768x382.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Com essa ferramenta, voc\u00ea pode escolher entre v\u00e1rios modelos de formul\u00e1rios pr\u00e9-criados. Em seguida, voc\u00ea pode personaliz\u00e1-los para atender \u00e0s necessidades de sua p\u00e1gina de destino com um construtor de formul\u00e1rios do tipo arrastar e soltar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Try_AB_Testing\"><\/span><strong>4. Experimente o teste A\/B<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outra excelente maneira de otimizar suas p\u00e1ginas de destino \u00e9 <a href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">realiza\u00e7\u00e3o de testes A\/B<\/a>. Para fazer isso, voc\u00ea pode criar duas p\u00e1ginas separadas com diferen\u00e7as m\u00ednimas. Depois, voc\u00ea pode observar qual delas tem melhor desempenho.<\/p>\n\n\n\n<p>Aqui est\u00e3o alguns elementos da p\u00e1gina de destino que voc\u00ea pode querer ajustar ao fazer o teste A\/B:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Imagens<\/li>\n\n\n\n<li>T\u00edtulos<\/li>\n\n\n\n<li>CTAs<\/li>\n\n\n\n<li>Cor, tamanho e posicionamento dos bot\u00f5es<\/li>\n\n\n\n<li>Elementos do formul\u00e1rio<\/li>\n<\/ul>\n\n\n\n<p>Depois de determinar qual p\u00e1gina tem melhor desempenho, voc\u00ea pode parar de usar a p\u00e1gina menos bem-sucedida. Isso o ajudar\u00e1 a gerar leads mais rapidamente e o deixar\u00e1 mais perto de fazer convers\u00f5es.<\/p>\n\n\n\n<p>Se voc\u00ea n\u00e3o tiver certeza de como come\u00e7ar a usar essa t\u00e1tica, a <a href=\"https:\/\/memberpress.com\/go\/nelio\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Teste A\/B do Nelio<\/a> pode ajud\u00e1-lo:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"501\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/nelio.png\" alt=\"O recurso de teste A\/B do Nelio Testing. \" class=\"wp-image-9170\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/nelio.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/nelio-300x188.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/nelio-768x481.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Essa ferramenta permite que voc\u00ea teste nomes, imagens e descri\u00e7\u00f5es alternativos, bem como pedidos e a\u00e7\u00f5es de convers\u00e3o. Al\u00e9m disso, ela tamb\u00e9m \u00e9 compat\u00edvel com <a href=\"https:\/\/memberpress.com\/go\/woocommerce\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WooCommerce<\/a>.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A otimiza\u00e7\u00e3o de suas p\u00e1ginas de destino pode ser complicada. No entanto, a ades\u00e3o a certas pr\u00e1ticas recomendadas, como mensagens claras e um design minimalista, pode ajud\u00e1-lo a capturar leads rapidamente. Isso, por sua vez, pode aumentar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">as taxas de convers\u00e3o de seu site<\/a> e aumentar seus neg\u00f3cios.&nbsp;<\/p>\n\n\n\n<p>Para resumir, aqui est\u00e3o quatro maneiras de otimizar suas p\u00e1ginas de destino:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Crie uma chamada para a\u00e7\u00e3o (CTA) \u00fanica e direta e coloque-a acima da dobra da p\u00e1gina.<\/li>\n\n\n\n<li>Escolha elementos de design simples e de acordo com a marca e use <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> para encurtar URLs feios. <\/li>\n\n\n\n<li>Use um construtor de formul\u00e1rios inteligente, como o <a href=\"https:\/\/memberpress.com\/go\/fofo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Formas formid\u00e1veis<\/a>.<\/li>\n\n\n\n<li>Teste duas p\u00e1ginas de destino alternativas com uma ferramenta como <a href=\"https:\/\/memberpress.com\/go\/nelio\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Teste A\/B do Nelio<\/a>. <\/li>\n<\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como otimizar suas p\u00e1ginas de destino para aumentar a convers\u00e3o?<\/em>s? Pergunte-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/prettylink\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de assinar nosso boletim informativo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Quando sua empresa chega a um impasse, encontrar novas maneiras de aumentar as vendas pode ser um desafio. Se voc\u00ea n\u00e3o tiver uma estrat\u00e9gia clara para conquistar novos clientes, provavelmente n\u00e3o conseguir\u00e1 expandir seus neg\u00f3cios.  Felizmente, uma p\u00e1gina de destino bem elaborada pode ajud\u00e1-lo a gerar convers\u00f5es. O uso de uma p\u00e1gina \u00fanica e altamente focada pode levar os visitantes a...<\/p>","protected":false},"author":11450,"featured_media":9235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11,66],"tags":[543,478,542,94,164],"class_list":["post-9338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","category-seo","tag-ab-testing","tag-call-to-action","tag-form-builder","tag-landing-pages","tag-online-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimized landing pages bring in leads. 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