{"id":8044,"date":"2022-02-03T05:32:00","date_gmt":"2022-02-03T05:32:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=8044"},"modified":"2022-02-02T14:49:13","modified_gmt":"2022-02-02T14:49:13","slug":"how-to-enhance-customer-engagement-with-content-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/","title":{"rendered":"Como aumentar o envolvimento do cliente com o marketing de conte\u00fado"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f35edba7bbe\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f35edba7bbe\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/#1_Create_a_Content_Calendar\" >1. Crie um calend\u00e1rio de conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/#2_Use_Compelling_Infographics\" >2. Use infogr\u00e1ficos atraentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/#3_Include_Subtitles_in_Your_Videos\" >3. Inclua legendas em seus v\u00eddeos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/#4_Write_How-to_Guides_or_White_Papers\" >4. Escreva guias de instru\u00e7\u00f5es ou white papers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/#5_Follow-Up_on_Customer_Experences\" >5. Acompanhamento das experi\u00eancias dos clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/#6_Quizzes\" >6. Testes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/#In_Conclusion\" >Em conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>No passado, os clientes costumavam compartilhar suas experi\u00eancias no varejo por meio do boca a boca e talvez atingissem poucas pessoas. Hoje, no entanto, qualquer pessoa pode acessar a Internet e deixar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/customer-reviews-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">uma avalia\u00e7\u00e3o do cliente<\/a> para milhares de outras pessoas lerem a qualquer momento.<\/p>\n\n\n\n<p>Apenas um clique \u00e9 suficiente para divulgar qualquer experi\u00eancia espec\u00edfica do cliente nesta era digital. Esse \u00e9 um dos motivos pelos quais voc\u00ea deve entender os pontos problem\u00e1ticos e os requisitos do cliente. Entender esses requisitos antes de qualquer outra pessoa pode ajudar a aumentar o envolvimento do p\u00fablico.<\/p>\n\n\n\n<p>Al\u00e9m disso, o feedback do cliente pode ajudar a criar um plano estrat\u00e9gico e melhorar seus servi\u00e7os e ofertas de produtos. Isso pode levar a uma maior satisfa\u00e7\u00e3o do cliente e a uma reten\u00e7\u00e3o ampliada.<\/p>\n\n\n\n<p>Neste artigo, compartilharemos seis <a href=\"https:\/\/www.brainvire.com\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de conte\u00fado eficaz<\/a> estrat\u00e9gias que podem ajudar a aumentar o engajamento de seus clientes. Vamos mergulhar de cabe\u00e7a! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-create-a-content-calendar\"><span class=\"ez-toc-section\" id=\"1_Create_a_Content_Calendar\"><\/span>1. Crie um calend\u00e1rio de conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A consist\u00eancia \u00e9 um dos par\u00e2metros mais importantes para obter os melhores resultados em seus esfor\u00e7os de marketing de conte\u00fado.  Um calend\u00e1rio de conte\u00fado pode ajudar a mostrar seus t\u00f3picos de conte\u00fado e programar publica\u00e7\u00f5es para que voc\u00ea nunca fique sem ideias e mantenha seu p\u00fablico envolvido. <\/p>\n\n\n\n<p>Os calend\u00e1rios de conte\u00fado tamb\u00e9m s\u00e3o uma \u00f3tima ferramenta para manter a organiza\u00e7\u00e3o. Por exemplo, voc\u00ea pode planejar a publica\u00e7\u00e3o de conte\u00fado centrado no cliente \u00e0s segundas, quartas e sextas-feiras e, em seguida, publicar infogr\u00e1ficos e outros conte\u00fados visuais \u00e0s ter\u00e7as, quintas e s\u00e1bados. <\/p>\n\n\n\n<p class=\"has-text-align-left has-black-color has-text-color\">N\u00e3o deixe de procurar as ferramentas de insight oferecidas pelas plataformas populares de m\u00eddia social para entender melhor o envolvimento do seu p\u00fablico. Dessa forma, voc\u00ea pode programar conte\u00fado que certamente aparecer\u00e1 nos feeds de seus seguidores. <\/p>\n\n\n\n<p>Com uma estrat\u00e9gia de calend\u00e1rio de conte\u00fado implementada, voc\u00ea tem os benef\u00edcios adicionais de alcan\u00e7ar seu p\u00fablico-alvo e conect\u00e1-lo a t\u00f3picos de tend\u00eancias. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-use-compelling-infographics\"><span class=\"ez-toc-section\" id=\"2_Use_Compelling_Infographics\"><\/span>2. Use infogr\u00e1ficos atraentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Por falar em infogr\u00e1ficos, de acordo com nosso <a href=\"https:\/\/www.jeffbullas.com\/visual-content-marketing-statistics\/#:~:text=People%20share%20infographics%203x%20more,interesting%20visual%20with%20useful%20content.\" target=\"_blank\" rel=\"noreferrer noopener\">pesquisa<\/a>De acordo com a pesquisa, as pessoas tendem a gostar e compartilhar infogr\u00e1ficos tr\u00eas vezes mais do que qualquer outra forma de conte\u00fado. Isso ocorre porque os infogr\u00e1ficos s\u00e3o visualmente atraentes e f\u00e1ceis de entender.<\/p>\n\n\n\n<p>De fato, 65% dos clientes s\u00e3o aprendizes visuais. Portanto, os infogr\u00e1ficos t\u00eam um potencial maior para chamar a aten\u00e7\u00e3o e conectar os leitores \u00e0 sua marca. Os infogr\u00e1ficos n\u00e3o s\u00e3o meros gr\u00e1ficos coloridos; em vez disso, eles tamb\u00e9m ajudam a contar a hist\u00f3ria da sua marca e orientam os clientes a se relacionarem com ela.<\/p>\n\n\n\n<p>Os infogr\u00e1ficos tendem a gerar uma resposta emocional entre o p\u00fablico em compara\u00e7\u00e3o com qualquer outra publica\u00e7\u00e3o de m\u00eddia social ou conte\u00fado de site. Eles tamb\u00e9m aumentam a taxa de leitura e ret\u00eam o interesse do p\u00fablico. O uso inovador de infogr\u00e1ficos tamb\u00e9m \u00e9 uma \u00f3tima maneira de reduzir textos longos e enfadonhos e substitu\u00ed-los por frases e imagens consum\u00edveis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-include-subtitles-in-your-videos\"><span class=\"ez-toc-section\" id=\"3_Include_Subtitles_in_Your_Videos\"><\/span>3. Inclua legendas em seus v\u00eddeos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O marketing de v\u00eddeo \u00e9 mais uma t\u00e1tica eficaz para aumentar o envolvimento do p\u00fablico. O conte\u00fado de v\u00eddeo obt\u00e9m mais compartilhamentos e 86% dos clientes gostam de assistir a v\u00eddeos em vez de ter que ler outras formas de conte\u00fado.<\/p>\n\n\n\n<p>A maioria das marcas se concentra na cria\u00e7\u00e3o de v\u00eddeos visualmente atraentes para impulsionar seu marketing, mas apenas algumas delas se lembram de tornar seus v\u00eddeos f\u00e1ceis de acessar. Por exemplo, 28 milh\u00f5es de americanos com defici\u00eancia auditiva preferem v\u00eddeos com legendas adicionais que sejam f\u00e1ceis de ler e acompanhar.<\/p>\n\n\n\n<p>Ao adicionar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-website-accessibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">princ\u00edpios b\u00e1sicos de acessibilidade<\/a>Se sua marca for mais ativa, ela poder\u00e1 obter um engajamento melhor do que outras.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-write-how-to-guides-or-white-papers\"><span class=\"ez-toc-section\" id=\"4_Write_How-to_Guides_or_White_Papers\"><\/span>4. Escreva guias de instru\u00e7\u00f5es ou white papers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os guias de instru\u00e7\u00f5es funcionam como um formato de aprendizado e facilitam a intera\u00e7\u00e3o com seu p\u00fablico. Voc\u00ea tem a vantagem de concluir um problema com um guia passo a passo em formato de \u00e1udio, escrito e visual. <\/p>\n\n\n\n<p>Um whitepaper \u00e9 um relat\u00f3rio completo, confi\u00e1vel e perspicaz sobre um conceito preciso que sugere uma solu\u00e7\u00e3o para um problema espec\u00edfico e, ao mesmo tempo, promove seu produto e servi\u00e7o. Os whitepapers s\u00e3o frequentemente usados como documentos de marketing e vendas para endossar produtos e servi\u00e7os.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/4-types-of-content-that-will-help-generate-high-quality-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reda\u00e7\u00e3o de whitepapers<\/a> pode ser inicialmente desafiador com a quantidade de informa\u00e7\u00f5es inclu\u00eddas, mas pode ser ben\u00e9fico para sua marca e seu p\u00fablico a longo prazo. Isso pode mostrar ao seu p\u00fablico o esfor\u00e7o e a habilidade que voc\u00ea possui como empresa. Al\u00e9m disso, ele aprimora a imagem geral da marca de sua empresa. Esses extratos de conte\u00fado de formato longo tamb\u00e9m funcionam como um meio poderoso para aumentar o envolvimento do cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-follow-up-on-customer-experences\"><span class=\"ez-toc-section\" id=\"5_Follow-Up_on_Customer_Experences\"><\/span>5. Acompanhamento das experi\u00eancias dos clientes <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Todo consumidor, em algum momento, j\u00e1 passou por uma experi\u00eancia ruim e nunca mais retornou a uma marca. Eles esperaram muito tempo para que um representante retornasse ou estavam cansados de um processo de checkout complicado.<\/p>\n\n\n\n<p>Infelizmente, \u00e9 prov\u00e1vel que sua empresa receba uma avalia\u00e7\u00e3o ruim em algum momento. Portanto, \u00e9 essencial mapear uma experi\u00eancia interativa positiva para voc\u00ea e seus clientes em p\u00e1ginas de m\u00eddia social, sites, e-mails e lojas f\u00edsicas.<\/p>\n\n\n\n<p>No lado positivo das coisas, v\u00e1rios relat\u00f3rios confirmam que uma experi\u00eancia aprimorada do cliente pode acelerar o engajamento e o ROI dos neg\u00f3cios.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-quizzes\"><span class=\"ez-toc-section\" id=\"6_Quizzes\"><\/span>6. Testes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As pessoas s\u00e3o fascinadas pelo desconhecido, e os testes s\u00e3o o melhor recurso para aumentar essa curiosidade. <\/p>\n\n\n\n<p>Os question\u00e1rios podem ajudar a acumular dados dos clientes e inform\u00e1-los sobre seus novos produtos ou servi\u00e7os. Voc\u00ea tamb\u00e9m pode apresentar uma nova linha de produtos aos seus clientes por meio de question\u00e1rios divertidos e agrad\u00e1veis.<\/p>\n\n\n\n<p>Essa estrat\u00e9gia de conte\u00fado pode levar seus clientes a visitar seu site. Al\u00e9m disso, \u00e9 uma excelente oportunidade para conhecer seus clientes, interagir com eles e lev\u00e1-los a conhecer melhor sua marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"in-conclusion\"><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>Em conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aqui est\u00e3o seis ideias de marketing de conte\u00fado para ajud\u00e1-lo a melhorar o envolvimento do cliente em seu site. Mas antes de deix\u00e1-lo ir, queremos deix\u00e1-lo com uma \u00faltima dica. <\/p>\n\n\n\n<p>\u00c9 necess\u00e1ria variedade para gerar uma estrat\u00e9gia de marketing de conte\u00fado centrada no cliente. Nenhuma forma \u00fanica de conte\u00fado pode lhe proporcionar resultados frut\u00edferos. O conte\u00fado mon\u00f3tono pode ser desinteressante e entediante para seu p\u00fablico.<\/p>\n\n\n\n<p>Portanto, \u00e9 essencial fornecer conte\u00fado valioso e relevante em diferentes formatos que mantenham seu p\u00fablico animado e interessado em sua marca. Por exemplo, inclua um trecho do blog, v\u00eddeo, conte\u00fado curto, podcast e publica\u00e7\u00e3o longa em uma \u00fanica semana.<\/p>\n\n\n\n<p>Dessa forma, voc\u00ea pode surpreender seu p\u00fablico com conte\u00fado inspirador e de qualidade e, ao mesmo tempo, eles aguardam ansiosamente suas postagens para saber o que est\u00e1 reservado para eles nesta semana. <\/p>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como aprimorar seu conte\u00fado para melhorar o envolvimento do cliente? <\/em>Teremos o maior prazer em ajud\u00e1-lo na se\u00e7\u00e3o de coment\u00e1rios. <\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>No passado, os clientes costumavam compartilhar suas experi\u00eancias no varejo por meio do boca a boca e talvez atingissem um punhado de pessoas. Hoje, entretanto, qualquer pessoa pode acessar a Internet e deixar uma avalia\u00e7\u00e3o de cliente para que milhares de outras pessoas a leiam a qualquer momento. Apenas um clique \u00e9 suficiente para divulgar qualquer experi\u00eancia espec\u00edfica de um cliente...<\/p>","protected":false},"author":31847,"featured_media":8045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,58,47],"tags":[514,518,96,444],"class_list":["post-8044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-content-marketing","category-how-tos","tag-content","tag-content-engagement","tag-content-marketing","tag-customer-engagement"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Customer feedback can help improve your services and product offerings. 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