{"id":7874,"date":"2021-12-30T04:30:00","date_gmt":"2021-12-30T04:30:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7874"},"modified":"2021-12-30T20:37:00","modified_gmt":"2021-12-30T20:37:00","slug":"7-fundamentals-to-b2b-marketing-automation-success","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/7-fundamentals-to-b2b-marketing-automation-success\/","title":{"rendered":"7 fundamentos para o sucesso da automa\u00e7\u00e3o de marketing B2B"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d4cdd3d4005\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4cdd3d4005\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/7-fundamentals-to-b2b-marketing-automation-success\/#What_is_B2B_Marketing_Automation\" >O que \u00e9 automa\u00e7\u00e3o de marketing B2B?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/7-fundamentals-to-b2b-marketing-automation-success\/#How_Does_B2B_Marketing_Automation_Work\" >Como funciona a automa\u00e7\u00e3o de marketing B2B?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/7-fundamentals-to-b2b-marketing-automation-success\/#What_Benefits_Does_B2B_Marketing_Automation_Offer\" >Quais s\u00e3o os benef\u00edcios oferecidos pela automa\u00e7\u00e3o de marketing B2B?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/7-fundamentals-to-b2b-marketing-automation-success\/#The_8_Fundamental_Practices_to_B2B_Marketing_Automation_Success\" >As 8 pr\u00e1ticas fundamentais para o sucesso da automa\u00e7\u00e3o de marketing B2B<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/7-fundamentals-to-b2b-marketing-automation-success\/#1_Bring_Sales_and_Marketing_Together\" >1. Unir vendas e marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/7-fundamentals-to-b2b-marketing-automation-success\/#2_Score_Your_Leads\" >2. Pontue seus leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/7-fundamentals-to-b2b-marketing-automation-success\/#3_Nurture_Your_Leads\" >3. Cultive seus leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/7-fundamentals-to-b2b-marketing-automation-success\/#4_Go_Multiple\" >4. Ir para v\u00e1rios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/pt\/blog\/7-fundamentals-to-b2b-marketing-automation-success\/#5_Get_Personal\" >5. Obter informa\u00e7\u00f5es pessoais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/pt\/blog\/7-fundamentals-to-b2b-marketing-automation-success\/#6_Retain_Your_Customers\" >6. Retenha seus clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/prettylinks.com\/pt\/blog\/7-fundamentals-to-b2b-marketing-automation-success\/#7_Get_Referrals\" >7. Obter refer\u00eancias<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/prettylinks.com\/pt\/blog\/7-fundamentals-to-b2b-marketing-automation-success\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Para os profissionais de marketing B2B, n\u00e3o h\u00e1 problema mais perene do que <a href=\"https:\/\/www.business2community.com\/b2b-marketing\/15-need-to-know-lead-qualification-stats-for-b2b-marketers-with-takeaways-02073532\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">tentando encontrar leads qualificados<\/a>. Isso come\u00e7a com a gera\u00e7\u00e3o de leads, em que uma rede muito ampla pode deix\u00e1-lo com leads que nunca ser\u00e3o convertidos. A situa\u00e7\u00e3o fica ainda pior quando as vendas e o marketing n\u00e3o est\u00e3o alinhados, e o marketing traz leads de vendas com os quais voc\u00ea n\u00e3o pode trabalhar. Enquanto isso, os leads com potencial real est\u00e3o vazando silenciosamente do seu funil de vendas, enquanto sua aten\u00e7\u00e3o est\u00e1 sendo atra\u00edda em v\u00e1rias dire\u00e7\u00f5es. <\/p>\n\n\n\n<p>Como voc\u00ea acorda de um pesadelo de marketing como esse? Uma das melhores solu\u00e7\u00f5es \u00e9 usar a automa\u00e7\u00e3o de marketing para otimizar seus processos e colocar vendas e marketing na mesma p\u00e1gina.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/pretty-links-automation-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tecnologia de automa\u00e7\u00e3o de marketing<\/a> \u00e9 <a href=\"https:\/\/www.grandviewresearch.com\/press-release\/global-marketing-automation-software-market\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">um campo em r\u00e1pido crescimento<\/a> que abre muitas oportunidades para empresas B2B inteligentes aumentarem seu crescimento e melhorarem o retorno sobre o investimento (ROI) de marketing. No atual cen\u00e1rio de marketing digital e orientado pela m\u00eddia social, os p\u00fablicos s\u00e3o vastos, assim como os oceanos de dados com insights que aguardam para serem testados. A automa\u00e7\u00e3o de marketing \u00e9 a maneira mais eficiente de aproveitar esse potencial.<\/p>\n\n\n\n<p>Como a automa\u00e7\u00e3o de marketing envolve muitos processos e pode remodelar radicalmente toda a sua estrat\u00e9gia de marketing, \u00e9 importante entrar nela com uma ideia clara de seus planos e objetivos. Nesta postagem, mostraremos sete pr\u00e1ticas fundamentais para preparar sua automa\u00e7\u00e3o de marketing B2B para o sucesso. Vamos l\u00e1! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_B2B_Marketing_Automation\"><\/span>O que \u00e9 automa\u00e7\u00e3o de marketing B2B?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A automa\u00e7\u00e3o de marketing \u00e9 uma categoria ampla que engloba qualquer solu\u00e7\u00e3o que automatize o planejamento, a execu\u00e7\u00e3o e a medi\u00e7\u00e3o de tarefas ou fluxos de trabalho de marketing. Essas solu\u00e7\u00f5es tiram de suas m\u00e3os as tarefas repetitivas e as liberam para dedicar mais tempo a ideias criativas e \u00e0 solu\u00e7\u00e3o de problemas.<\/p>\n\n\n\n<p>A maioria das solu\u00e7\u00f5es de automa\u00e7\u00e3o de marketing tem tr\u00eas componentes necess\u00e1rios:<\/p>\n\n\n\n<p><strong>1. Banco de dados central de marketing <\/strong>Um hub onde todos os seus dados de marketing e de clientes s\u00e3o armazenados, incluindo registros de intera\u00e7\u00f5es e comportamento dos clientes. Todos os dados de que suas equipes de vendas ou marketing precisam devem estar dispon\u00edveis aqui.<\/p>\n\n\n\n<p><strong>2. Mecanismo de marketing de engajamento - <\/strong>O ambiente em que voc\u00ea gerencia sua campanha de marketing: cria\u00e7\u00e3o e teste de conte\u00fado, desenvolvimento dos processos a serem automatizados, <a href=\"https:\/\/www.oktopost.com\/platform\/social-media-analytics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">rastreamento de conversas com clientes<\/a>e manter a consist\u00eancia em diferentes canais.<\/p>\n\n\n\n<p><strong>3. Mecanismo de an\u00e1lise - <\/strong>Um sistema para monitorar, analisar e avaliar os resultados de suas atividades de marketing a fim de fazer melhorias e aumentar seu ROI.<\/p>\n\n\n\n<p>Com esses componentes instalados, uma solu\u00e7\u00e3o de automa\u00e7\u00e3o de marketing pode executar v\u00e1rias fun\u00e7\u00f5es. Essas fun\u00e7\u00f5es incluem: coletar intelig\u00eancia de marketing, fornecer <a href=\"https:\/\/trendemon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">mensagens personalizadas<\/a> com base nesses dados, desenvolvendo sua marca por meio de publica\u00e7\u00f5es automatizadas nas m\u00eddias sociais e simplificando fluxos de trabalho complexos. <\/p>\n\n\n\n<p>Esses recursos podem ter um impacto significativo para os vendedores B2B, onde <a href=\"https:\/\/www.oktopost.com\/blog\/model-lead-scoring-for-better-mqls\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">qualifica\u00e7\u00e3o de leads<\/a> \u00e9 de grande import\u00e2ncia. Como o processo de vendas \u00e9 mais demorado e tem mais etapas do que a compra B2C t\u00edpica, a automa\u00e7\u00e3o de partes significativas desse processo economiza tempo e despesas valiosos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_B2B_Marketing_Automation_Work\"><\/span>Como funciona a automa\u00e7\u00e3o de marketing B2B?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em cada ponto do <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">a jornada do comprador<\/a>Em um ambiente de neg\u00f3cios, algumas atividades podem ser total ou parcialmente automatizadas. At\u00e9 mesmo tarefas complexas podem ser automatizadas com a ajuda de intelig\u00eancia artificial, aprendizado de m\u00e1quina e outros recursos. <a href=\"https:\/\/trendemon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">solu\u00e7\u00f5es orientadas por dados<\/a>. <\/p>\n\n\n\n<p>Aqui est\u00e3o alguns dos aplicativos t\u00edpicos de automa\u00e7\u00e3o de marketing em um ambiente B2B:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gera\u00e7\u00e3o de leads<\/li><li>Integra\u00e7\u00e3o de CRM<\/li><li>Nutri\u00e7\u00e3o de leads<\/li><li>Previs\u00e3o e pontua\u00e7\u00e3o<\/li><li><a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Link de afiliado da aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Marketing por e-mail<\/a><\/li><li>Marketing de m\u00eddia social<\/li><li>P\u00e1ginas de destino e formul\u00e1rios<\/li><li>Upselling e cross-selling<\/li><li>Refer\u00eancias<\/li><li>Integra\u00e7\u00e3o<\/li><li>Reten\u00e7\u00e3o de clientes<\/li><li>An\u00e1lise de marketing<\/li><\/ul>\n\n\n\n<p>A automa\u00e7\u00e3o de marketing B2B pode come\u00e7ar logo no in\u00edcio do processo. <a href=\"https:\/\/trendemon.com\/blog\/how-understanding-your-customer-journey-helps-attract-more-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">jornada do comprador<\/a>O marketing de marketing \u00e9 um processo de automa\u00e7\u00e3o de marketing que permite que o usu\u00e1rio rastreie os visitantes do seu site e colete informa\u00e7\u00f5es para o seu banco de dados de marketing central. Quando um lead toma outras medidas para se envolver, outros processos de automa\u00e7\u00e3o de marketing podem entrar em a\u00e7\u00e3o. Esses processos usam os dados coletados para nutrir os leads com o conte\u00fado certo fornecido pelos canais certos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Benefits_Does_B2B_Marketing_Automation_Offer\"><\/span>Quais s\u00e3o os benef\u00edcios oferecidos pela automa\u00e7\u00e3o de marketing B2B?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u00e1 benef\u00edcios conhecidos e quantific\u00e1veis no uso da automa\u00e7\u00e3o em suas campanhas de marketing B2B. Primeiro, a automa\u00e7\u00e3o de marketing aumenta a receita ao <a href=\"https:\/\/nucleusresearch.com\/research\/single\/marketing-drives-crm-roi\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aumentar as vendas e reduzir os custos indiretos de marketing<\/a>. Ele tamb\u00e9m fornece <a href=\"https:\/\/venturebeat.com\/2015\/05\/05\/marketing-automation-best-bets-80-of-companies-increase-leads-77-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">melhorias tang\u00edveis na gera\u00e7\u00e3o de leads<\/a> 80% do tempo.<\/p>\n\n\n\n<p>Outro benef\u00edcio claro da automa\u00e7\u00e3o de marketing \u00e9 o tempo que ela economiza. Apenas automatizando o marketing de m\u00eddia social, as empresas B2B podem ganhar <a href=\"https:\/\/instapage.com\/blog\/automation-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mais de 6 horas por semana<\/a>. Por que desperdi\u00e7ar o brilhantismo de sua equipe de marketing em tarefas que um programa de software pode realizar?<\/p>\n\n\n\n<p>A automa\u00e7\u00e3o de marketing tamb\u00e9m pode manter as equipes de vendas e marketing mais alinhadas, fornecendo-lhes dados compartilhados e informa\u00e7\u00f5es mais oportunas sobre o comportamento dos visitantes, m\u00e9tricas de envolvimento e an\u00e1lise de desempenho. Esse fluxo automatizado de informa\u00e7\u00f5es ajuda a manter o ritmo \u00e0 medida que voc\u00ea estimula seus clientes potenciais, fechando os vazamentos em seu funil de vendas.<\/p>\n\n\n\n<p class=\"has-text-align-center has-pale-cyan-blue-background-color has-background\"><strong><a href=\"https:\/\/prettylinks.com\/pt\/blog\/pretty-links-automation-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clique aqui<\/a> para conferir todas as ferramentas de automa\u00e7\u00e3o que o PrettyLinks tem a oferecer! <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_8_Fundamental_Practices_to_B2B_Marketing_Automation_Success\"><\/span>As 8 pr\u00e1ticas fundamentais para o sucesso da automa\u00e7\u00e3o de marketing B2B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Bring_Sales_and_Marketing_Together\"><\/span>1. Unir vendas e marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As equipes de vendas e de marketing podem gostar de se considerar rivais, mas a verdade \u00e9 que \u00e9 muito melhor para o seu resultado final se essas duas equipes trabalharem juntas. O compartilhamento de dados e feedback por meio da automa\u00e7\u00e3o de marketing pode fazer com que essas equipes trabalhem em sincronia, com uma melhor compreens\u00e3o de como seus esfor\u00e7os afetam umas \u00e0s outras.<\/p>\n\n\n\n<p>O alinhamento estreito \u00e9 fundamental para a execu\u00e7\u00e3o de campanhas eficazes de marketing baseado em contas. O marketing baseado em contas (ABM) \u00e9 adequado aos ciclos longos e \u00e0s v\u00e1rias partes interessadas t\u00edpicas do processo de compra B2B. Ainda assim, ele exige uma forte coordena\u00e7\u00e3o entre vendas e marketing para fornecer conte\u00fado personalizado eficaz nos pontos de inflex\u00e3o certos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Score_Your_Leads\"><\/span>2. Pontue seus leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outra maneira de determinar qual conte\u00fado mostra a um lead ou quando liberar as vendas para ele \u00e9 atribuindo uma pontua\u00e7\u00e3o com base no n\u00edvel de envolvimento dele. Com a automa\u00e7\u00e3o de marketing, voc\u00ea pode facilmente levar em conta quantos pontos de dados quiser: de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">seus dados demogr\u00e1ficos<\/a> \u00e0s suas menores intera\u00e7\u00f5es no site. Em seguida, voc\u00ea pode aplicar an\u00e1lises sofisticadas para fazer as avalia\u00e7\u00f5es mais precisas poss\u00edveis sobre a proximidade da convers\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Nurture_Your_Leads\"><\/span>3. Cultive seus leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois de identificar um lead, voc\u00ea precisa nutri-lo fornecendo conte\u00fado que o instrua sobre seu produto de forma relevante para o ponto em que ele se encontra na jornada do comprador. Isso d\u00e1 aos leads o conhecimento necess\u00e1rio para prosseguir <a href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\" rel=\"noreferrer noopener\">mais abaixo no funil de vendas<\/a> e os prepara para a entrega \u00e0 sua equipe de vendas.<\/p>\n\n\n\n<p>A automa\u00e7\u00e3o \u00e9 particularmente adequada para a nutri\u00e7\u00e3o de leads, pois pode facilitar a entrega de mensagens relevantes por meio de canais apropriados em cada est\u00e1gio da jornada. Gatilhos espec\u00edficos podem ser configurados para fornecer conte\u00fado com base nas a\u00e7\u00f5es realizadas por um lead ou nos interesses que ele expressa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Go_Multiple\"><\/span>4. Ir para v\u00e1rios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quando se trata de atividade on-line, os leads est\u00e3o em todos os lugares. H\u00e1 aplicativos que funcionam apenas em seus telefones, sites que eles visitam exclusivamente em seus computadores de trabalho e outras prefer\u00eancias idiossincr\u00e1ticas.<\/p>\n\n\n\n<p>Para fornecer conte\u00fado oportuno a esse p\u00fablico-alvo, voc\u00ea precisa de uma abordagem multicanal. A automa\u00e7\u00e3o significa que voc\u00ea n\u00e3o precisa replicar manualmente seus esfor\u00e7os <a href=\"https:\/\/prettylinks.com\/pt\/blog\/multi-channel-attribution-what-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">em v\u00e1rias plataformas<\/a> apenas para garantir que voc\u00ea atinja os objetivos pretendidos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Get_Personal\"><\/span>5. Obter informa\u00e7\u00f5es pessoais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u00e3o \u00e9 segredo que a personaliza\u00e7\u00e3o \u00e9 <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">uma das formas mais eficazes<\/a> para fazer com que os leads se envolvam com o conte\u00fado de marketing. Um CRM repleto de dados ricos de clientes \u00e9 um tesouro cheio de mat\u00e9ria-prima que a automa\u00e7\u00e3o pode transformar em conte\u00fado personalizado.<\/p>\n\n\n\n<p>A automa\u00e7\u00e3o tamb\u00e9m ajuda com o tempo de entrega. Em um <a href=\"https:\/\/trendemon.com\/blog\/top-12-account-based-marketing-software-for-all-purposes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campanha ABM<\/a>Se voc\u00ea n\u00e3o tiver uma ferramenta de personaliza\u00e7\u00e3o baseada em atribui\u00e7\u00e3o, poder\u00e1 usar ferramentas de personaliza\u00e7\u00e3o automatizadas que mapeiam a jornada do comprador, identificam as partes do conte\u00fado que produzem convers\u00f5es reais nesse est\u00e1gio e fornecem os ativos certos para os compradores certos em tempo real.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Retain_Your_Customers\"><\/span>6. Retenha seus clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A reten\u00e7\u00e3o de clientes \u00e9 sempre uma proposta muito econ\u00f4mica - afinal, custa cinco vezes mais caro integrar um novo cliente do que manter um antigo. A automa\u00e7\u00e3o pode tornar esse esfor\u00e7o ainda mais econ\u00f4mico, usando insights de dados para prever as necessidades de seus clientes atuais. <\/p>\n\n\n\n<p>Em seguida, os clientes s\u00e3o direcionados ao conte\u00fado que os ajudar\u00e1 a tirar o m\u00e1ximo proveito de suas compras, al\u00e9m de orient\u00e1-los para outras solu\u00e7\u00f5es que voc\u00ea pode oferecer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Get_Referrals\"><\/span>7. Obter refer\u00eancias<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uma indica\u00e7\u00e3o de um colega de confian\u00e7a pode influenciar enormemente um comprador B2B, e a automa\u00e7\u00e3o de marketing pode ajud\u00e1-lo a capitalizar essa for\u00e7a poderosa, por\u00e9m esquiva. De acordo com <a href=\"https:\/\/www.referralcandy.com\/blog\/study-88-of-senior-b2b-marketers-use-referral-marketing-software\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">78% de comerciantes<\/a>As indica\u00e7\u00f5es geram leads melhores do que a m\u00e9dia.<\/p>\n\n\n\n<p>Uma maneira de incentivar as indica\u00e7\u00f5es \u00e9 <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-start-an-affiliate-program-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">com um programa de indica\u00e7\u00e3o<\/a>. A automa\u00e7\u00e3o pode ajud\u00e1-lo a iniciar um projeto usando a an\u00e1lise para identificar prov\u00e1veis referenciadores e fornecer a eles prompts e incentivos eficazes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Atualmente, muito do que impulsiona o bom marketing \u00e9 o aproveitamento dos dados, e a automa\u00e7\u00e3o de marketing foi perfeitamente projetada para tirar proveito disso. Ao usar a automa\u00e7\u00e3o de marketing para auxiliar nos oito processos essenciais descritos acima, voc\u00ea ganhar\u00e1 mais efici\u00eancia, maior receita e, o mais importante, mais tempo.<\/p>\n\n\n\n<p>H\u00e1 momentos cr\u00edticos na jornada do comprador B2B em que uma entrega oportuna de conte\u00fado personalizado pode ser a diferen\u00e7a entre perder uma oportunidade e converter uma grande venda. <a href=\"https:\/\/trendemon.com\/solution\/\" target=\"_blank\" rel=\"noreferrer noopener\">A solu\u00e7\u00e3o de automa\u00e7\u00e3o correta<\/a> pode ajud\u00e1-lo a capturar esses momentos e obter enormes benef\u00edcios para o ROI de seu marketing.<\/p>\n\n\n\n<p><em>Voc\u00ea tem mais perguntas sobre como adicionar a automa\u00e7\u00e3o de marketing ao<\/em> <em>seu neg\u00f3cio on-line?<\/em> Pergunte na se\u00e7\u00e3o de coment\u00e1rios abaixo! <\/p>\n\n\n\n<p class=\"has-text-align-center has-pale-cyan-blue-background-color has-background\"><strong><a href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Obter PrettyLinks<\/a> HOJE para ajudar a automatizar seu fluxo de neg\u00f3cios!<\/strong><\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<\/strong><a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Facebook<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Twitter<\/strong><\/a><strong>e<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> LinkedIn<\/strong><\/a><strong>! E n\u00e3o se esque\u00e7a de assinar nosso boletim informativo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Para os profissionais de marketing B2B, n\u00e3o h\u00e1 problema mais perene do que tentar encontrar leads qualificados. Isso come\u00e7a com a gera\u00e7\u00e3o de leads, em que uma rede muito ampla pode deix\u00e1-lo com leads que nunca ser\u00e3o convertidos. A situa\u00e7\u00e3o fica ainda pior quando as vendas e o marketing n\u00e3o est\u00e3o alinhados, e o marketing traz leads de vendas que voc\u00ea n\u00e3o consegue trabalhar...<\/p>","protected":false},"author":31761,"featured_media":7875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11,1],"tags":[430,192,449],"class_list":["post-7874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-uncategorized","tag-automation","tag-marketing-strategies","tag-marketing-techniques"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Follow our guide to B2B marketing automation success with 7 essential strategies. 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