{"id":7781,"date":"2022-01-06T05:34:00","date_gmt":"2022-01-06T05:34:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7781"},"modified":"2022-07-11T12:28:54","modified_gmt":"2022-07-11T12:28:54","slug":"a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/","title":{"rendered":"Um guia r\u00e1pido para o marketing de crescimento (e como us\u00e1-lo para impulsionar sua startup)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da526db87c9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da526db87c9\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#What_is_Growth_Marketing\" >O que \u00e9 marketing de crescimento?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Why_Growth_Marketing_is_Important_for_Startups\" >Por que o Growth Marketing \u00e9 importante para as startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#How_to_Make_Growth_Marketing_Work_for_You\" >Como fazer o Growth Marketing funcionar para voc\u00ea<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Set_Clear_Goals\" >Defina metas claras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Understand_Your_Audience\" >Entenda seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Find_Partners\" >Encontrar parceiros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Ask_for_Feedback\" >Solicite feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Develop_Repeatable_Processes\" >Desenvolver processos repet\u00edveis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Use_Social_Media\" >Use a m\u00eddia social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Optimize_the_Funnel\" >Otimizar o funil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Offer_Freebies\" >Ofere\u00e7a brindes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Embrace_Automation\" >Adotar a automa\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#When_Should_I_Start_Growth_Marketing\" >Quando devo iniciar o Growth Marketing?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>O marketing \u00e9 importante para qualquer empresa, mas, para as startups, \u00e9 absolutamente essencial. Isso se deve, em parte, ao grande volume de concorr\u00eancia. O n\u00famero de empresas iniciantes nos EUA cresceu de 3,5 milh\u00f5es em 2019 <a href=\"https:\/\/www.nytimes.com\/2021\/02\/17\/business\/pandemic-entrepreneurs.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">para 4,4 milh\u00f5es em 2020<\/a>.<\/p>\n\n\n\n<p>Para sobreviver, sua empresa precisa crescer. Para isso, voc\u00ea precisa promover sua empresa para que ela se destaque da multid\u00e3o e n\u00e3o apenas atraia, mas tamb\u00e9m retenha clientes. \u00c9 a\u00ed que entra o marketing de crescimento. <\/p>\n\n\n\n<p>Neste guia, abordaremos os conceitos b\u00e1sicos do marketing de crescimento e por que ele \u00e9 t\u00e3o importante para ajudar sua startup a come\u00e7ar a funcionar. Em seguida, compartilharemos algumas dicas sobre como fazer o marketing de crescimento funcionar para voc\u00ea. Vamos come\u00e7ar! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Growth_Marketing\"><\/span>O que \u00e9 marketing de crescimento? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O marketing tradicional se concentra principalmente no topo do funil <a href=\"https:\/\/mailshake.com\/blog\/sales-prospecting-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">t\u00e9cnicas de prospec\u00e7\u00e3o de vendas<\/a>O marketing de crescimento \u00e9 uma estrat\u00e9gia de marketing que visa a gerar novos leads e adquirir novos clientes. Mas o marketing de crescimento trata do envolvimento e da reten\u00e7\u00e3o de clientes para aumentar seu valor vital\u00edcio.<\/p>\n\n\n\n<p>O marketing de crescimento se concentra no <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">jornada completa do cliente<\/a>A empresa est\u00e1 empenhada em construir relacionamentos de longo prazo e, ao mesmo tempo, minimizar custos e esfor\u00e7os. Isso envolve o uso de estrat\u00e9gias n\u00e3o convencionais respaldadas por estrat\u00e9gias e dados, em vez de t\u00e1ticas de marketing tradicionais.<\/p>\n\n\n\n<p>Talvez voc\u00ea j\u00e1 tenha ouvido falar de um \"hack de crescimento\" - uma t\u00e1tica \u00fanica que resolver\u00e1 instantaneamente todos os problemas e turbinar\u00e1 o crescimento. Mas mesmo que sua empresa decolasse da noite para o dia, voc\u00ea n\u00e3o conseguiria sustentar esse crescimento a longo prazo. N\u00e3o \u00e9 disso que se trata o marketing de crescimento.<\/p>\n\n\n\n<p>Basicamente, n\u00e3o existe uma solu\u00e7\u00e3o m\u00e1gica. O marketing de crescimento envolve a experimenta\u00e7\u00e3o de novas ideias, n\u00e3o apenas na parte superior do funil, mas tamb\u00e9m na parte inferior para aumentar a reten\u00e7\u00e3o. Coloque essas estrat\u00e9gias em pr\u00e1tica rapidamente, me\u00e7a os resultados e fa\u00e7a o maior n\u00famero poss\u00edvel de experimentos at\u00e9 encontrar algo que funcione.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"542\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/growth-marketing.jpg\" alt=\"Compara\u00e7\u00e3o entre marketing tradicional e marketing de crescimento \" class=\"wp-image-7782\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/growth-marketing.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/growth-marketing-300x203.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/growth-marketing-768x520.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption><a href=\"https:\/\/www.amuratech.com\/blog\/growth-marketing-vs-traditional-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fonte da imagem<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Growth_Marketing_is_Important_for_Startups\"><\/span>Por que o Growth Marketing \u00e9 importante para as startups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como dissemos, este \u00e9 um mundo dif\u00edcil para as startups. As estat\u00edsticas s\u00e3o deprimentes, com v\u00e1rios relat\u00f3rios mostrando que at\u00e9 <a href=\"https:\/\/nanoglobals.com\/startup-failure-rate-myths-origin\/#fn:2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90%<\/a> das startups n\u00e3o conseguem se estabelecer. Mas acertar em cheio em sua <a href=\"https:\/\/prettylinks.com\/pt\/blog\/online-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrat\u00e9gia de marketing<\/a> pode ser a chave para garantir a sobreviv\u00eancia de sua empresa.<\/p>\n\n\n\n<p>O marketing de crescimento envolve a minimiza\u00e7\u00e3o de custos, o que \u00e9 ideal para pequenas empresas que est\u00e3o tentando sair do papel. O dinheiro que voc\u00ea economiza o ajudar\u00e1 a compensar outras taxas de neg\u00f3cios on-line. E como seu foco \u00e9 o valor do tempo de vida do cliente, ele ajuda a aumentar a reten\u00e7\u00e3o e a repeti\u00e7\u00e3o de compras.<\/p>\n\n\n\n<p>Custa <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cinco vezes mais<\/a> para adquirir um novo cliente do que para manter um cliente existente. Por um lado, \u00e9 muito mais f\u00e1cil fazer upsell para os clientes existentes do que convencer novos clientes em potencial a comprar seus produtos. Os clientes atuais tamb\u00e9m gastam <a href=\"https:\/\/sharpencx.com\/blog\/loyal-customers-vs-new-customers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">31% mais<\/a> em compras do que em novos clientes.<\/p>\n\n\n\n<p>O marketing de crescimento tamb\u00e9m \u00e9 uma boa op\u00e7\u00e3o para os propriet\u00e1rios de startups, pois eles geralmente s\u00e3o pessoas inovadoras que est\u00e3o bem posicionadas para apresentar ideias criativas e experimentar estrat\u00e9gias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_Growth_Marketing_Work_for_You\"><\/span>Como fazer o Growth Marketing funcionar para voc\u00ea <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No marketing de crescimento, voc\u00ea testa <a href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\" rel=\"noreferrer noopener\">cada est\u00e1gio do funil<\/a>Para obter resultados melhores, avalie a efic\u00e1cia de suas estrat\u00e9gias e, em seguida, otimize seus processos. Aqui est\u00e3o alguns dos aspectos sobre os quais voc\u00ea precisa pensar:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_Clear_Goals\"><\/span>Defina metas claras <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Assim como qualquer outra parte do seu neg\u00f3cio, voc\u00ea precisa definir metas para o que deseja alcan\u00e7ar com o marketing de crescimento e quando deseja alcan\u00e7\u00e1-las. Sempre defina prazos para as metas de curto e longo prazo, mas certifique-se de que sejam realistas. Voc\u00ea pode continuar a adaptar a estrat\u00e9gia de longo prazo \u00e0 medida que avan\u00e7a.<\/p>\n\n\n\n<p>Se quiser uma estrutura testada e comprovada para suas metas, considere o m\u00e9todo S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, and Time-Based). Verifique suas metas em rela\u00e7\u00e3o a cada uma das categorias, revise-as regularmente e me\u00e7a seu progresso.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/SMART-Goals.jpg\" alt=\"Use as metas S.M.A.R.T. para ajudar suas estrat\u00e9gias de marketing de crescimento \" class=\"wp-image-7783\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/SMART-Goals.jpg 900w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/SMART-Goals-300x157.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/SMART-Goals-768x402.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption><a href=\"https:\/\/www.clicdata.com\/blog\/how-to-set-smart-goals-for-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fonte da imagem<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_Your_Audience\"><\/span>Entenda seu p\u00fablico-alvo <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Isso \u00e9 muito importante no marketing de crescimento, pois voc\u00ea precisa rapidamente <a href=\"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">desenvolver uma compreens\u00e3o de seu p\u00fablico<\/a> para ajudar no engajamento e na reten\u00e7\u00e3o. Analise seus clientes-alvo para descobrir seus dados demogr\u00e1ficos, locais, canais preferidos e comportamentos on-line.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode segmentar o p\u00fablico-alvo para ter certeza de que est\u00e1 atingindo as pessoas certas com as mensagens certas. Voc\u00ea pode configurar p\u00e1ginas de destino direcionadas e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">usar testes A\/B<\/a> para determinar o que desperta mais interesse e, em seguida, usar as informa\u00e7\u00f5es para criar uma lista de e-mails. <\/p>\n\n\n\n<p>\u00c9 importante continuar essa an\u00e1lise \u00e0 medida que voc\u00ea cresce, para que possa se manter no caminho certo e fazer melhorias quando necess\u00e1rio. Use o Google Analytics para observar os dados e incentivar o feedback dos clientes. Lembre-se de que a personaliza\u00e7\u00e3o<strong> <\/strong>\u00e9 um fator fundamental nas decis\u00f5es de compra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_Partners\"><\/span>Encontrar parceiros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A parceria com outra empresa pode ser uma maneira eficaz de aumentar seu crescimento, especialmente se essa empresa tiver uma base de usu\u00e1rios grande e fiel. Como alternativa, voc\u00ea poderia <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-set-up-an-affiliate-marketing-program-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">configurar um programa de afiliados<\/a>O sistema de vendas de produtos de consumo \u00e9 uma rede de empresas ou indiv\u00edduos que promovem seu produto em troca de uma porcentagem da venda.<\/p>\n\n\n\n<p class=\"has-text-align-center has-pale-cyan-blue-background-color has-background\"><strong>Crie seu pr\u00f3prio programa de afiliados com nosso produto irm\u00e3o, <a href=\"https:\/\/easyaffiliate.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Affiliate<\/a>! <\/strong><\/p>\n\n\n\n<p>Isso coloca seu produto na frente de muito mais pessoas, sem custos iniciais de marketing. Entretanto, se voc\u00ea quiser economizar ainda mais dinheiro, considere <a href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de influ\u00eancia<\/a>.<\/p>\n\n\n\n<p>Basta fazer uma lista de influenciadores e blogueiros on-line e convenc\u00ea-los a experimentar seu produto. Em seguida, eles o promover\u00e3o para seus seguidores, dando-lhe exposi\u00e7\u00e3o extra. Eles n\u00e3o precisam ser celebridades - tente entrar em contato com nano e microinfluenciadores do seu nicho.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"465\" height=\"466\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/influencer-marketing.jpg\" alt=\"Infogr\u00e1fico sobre marketing de influ\u00eancia\" class=\"wp-image-7784\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/influencer-marketing.jpg 465w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/influencer-marketing-300x300.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/influencer-marketing-150x150.jpg 150w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><figcaption><a href=\"https:\/\/neilpatel.com\/blog\/make-influencer-marketing-work\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fonte da imagem<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_for_Feedback\"><\/span>Solicite feedback <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como voc\u00ea deseja que o crescimento ocorra o mais r\u00e1pido poss\u00edvel, \u00e9 importante n\u00e3o esperar muito tempo antes de lan\u00e7ar um produto. Assim que voc\u00ea tiver desenvolvido a vers\u00e3o inicial, apresente-a aos clientes-alvo e pe\u00e7a feedback.<\/p>\n\n\n\n<p>Isso \u00e9 algo pelo qual eles estariam dispostos a pagar? Se a resposta for sim, v\u00e1 em frente com o lan\u00e7amento. Voc\u00ea pode continuar a ajust\u00e1-lo \u00e0 medida que avan\u00e7a e receber feedback e an\u00e1lise dos resultados em tempo real. Essa tamb\u00e9m \u00e9 uma boa maneira de aumentar a confian\u00e7a e o apoio dos clientes, pois eles sentir\u00e3o que suas opini\u00f5es s\u00e3o importantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Develop_Repeatable_Processes\"><\/span>Desenvolver processos repet\u00edveis <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O marketing de crescimento consiste em fazer experimentos at\u00e9 encontrar algo que funcione de forma eficaz e transform\u00e1-lo em um processo repet\u00edvel. Ele \u00e9 orientado por dados e, quanto mais dados voc\u00ea coletar, mais informa\u00e7\u00f5es obter\u00e1. O uso dos softwares e das ferramentas mais recentes o ajudar\u00e1 a ver o que funciona e o que n\u00e3o funciona.<\/p>\n\n\n\n<p>Comece fazendo um brainstorming de ideias e priorizando-as. Ap\u00f3s uma r\u00e1pida implementa\u00e7\u00e3o, me\u00e7a os resultados e continue com as que funcionam. Voc\u00ea pode aplicar essa estrutura a tudo, desde o produto em si at\u00e9 a descoberta dos canais de distribui\u00e7\u00e3o mais eficazes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Social_Media\"><\/span>Use a m\u00eddia social <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/best-social-media-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00eddia social<\/a> \u00e9 importante para o marketing de crescimento, pois voc\u00ea pode promover seus servi\u00e7os gratuitamente e tirar proveito do marketing boca a boca. Sua an\u00e1lise de clientes mostrar\u00e1 em quais plataformas voc\u00ea deve se concentrar e quem deve ser o alvo dos an\u00fancios pagos, se voc\u00ea seguir esse caminho.<\/p>\n\n\n\n<p>No marketing de crescimento, o objetivo \u00e9 que cada cliente fa\u00e7a com que uma (ou mais) pessoas tamb\u00e9m se tornem clientes. Isso \u00e9 chamado de loop viral e \u00e9 um fator importante na taxa de crescimento r\u00e1pido. A m\u00eddia social \u00e9 o terreno f\u00e9rtil perfeito para loops virais, especialmente se voc\u00ea oferecer incentivos para estimular o compartilhamento. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/viral-loop.png\" alt=\"Loop viral de m\u00eddia social \" class=\"wp-image-7785\" width=\"465\" height=\"436\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/viral-loop.png 465w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/viral-loop-300x281.png 300w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><figcaption><a href=\"https:\/\/nationalpositions.com\/services\/viral-loops\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fonte da imagem<\/a><\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea tamb\u00e9m deve incentivar os clientes a deixar coment\u00e1rios e avalia\u00e7\u00f5es, para aumentar sua prova social. As pessoas s\u00e3o genuinamente influenciadas por avalia\u00e7\u00f5es, com <a href=\"https:\/\/www.brightlocal.com\/learn\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">84% de compradores<\/a> dizendo que confiam nas avalia\u00e7\u00f5es on-line de estranhos tanto quanto nas de seus pr\u00f3prios amigos e familiares.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_the_Funnel\"><\/span>Otimizar o funil <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O marketing de crescimento trata de todo o funil de vendas, portanto, cada est\u00e1gio precisa ser otimizado para a satisfa\u00e7\u00e3o, o envolvimento e a reten\u00e7\u00e3o do cliente. Seu site deve oferecer uma experi\u00eancia f\u00e1cil de usar, com uma p\u00e1gina de destino intuitiva e uma chamada para a\u00e7\u00e3o clara.<\/p>\n\n\n\n<p>Fresco, <a href=\"https:\/\/prettylinks.com\/pt\/blog\/create-memorable-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">conte\u00fado relevante<\/a> ajuda a manter o interesse do cliente, enquanto recursos visuais, como fotos e v\u00eddeos, aumentam o conhecimento da marca. As palavras-chave e as metatags que voc\u00ea usa tamb\u00e9m s\u00e3o cruciais para gerar tr\u00e1fego org\u00e2nico dos mecanismos de pesquisa, o que n\u00e3o tem custo inicial e ajuda a criar confian\u00e7a e autoridade. <\/p>\n\n\n\n<p>Tamb\u00e9m \u00e9 fundamental que voc\u00ea otimize a velocidade de carregamento da p\u00e1gina. Os clientes n\u00e3o ficar\u00e3o em um site de carregamento lento. De fato, se o tempo de carregamento de sua p\u00e1gina for atrasado em apenas um segundo, <a href=\"https:\/\/www.crazyegg.com\/blog\/speed-up-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">as convers\u00f5es diminuem em 7%<\/a>. A otimiza\u00e7\u00e3o para dispositivos m\u00f3veis \u00e9 uma tarefa \u00f3bvia, especialmente porque grande parte do tr\u00e1fego do Google agora \u00e9 proveniente de dispositivos m\u00f3veis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Freebies\"><\/span>Ofere\u00e7a brindes <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Isso pode parecer contraintuitivo quando se est\u00e1 tentando minimizar os custos, mas uma avalia\u00e7\u00e3o gratuita ou uma vers\u00e3o freemium do seu servi\u00e7o, na verdade, incentiva as pessoas a se inscreverem depois de conhecerem os benef\u00edcios.&nbsp;<\/p>\n\n\n\n<p>Por exemplo, os servi\u00e7os de streaming gratuitos, como o Spotify, usam a publicidade como fonte de receita adicional, mas oferecem a op\u00e7\u00e3o de fazer upgrade para um plano pago e eliminar os an\u00fancios.<\/p>\n\n\n\n<p>Fornecer conte\u00fado gratuito, como postagens relevantes em blogs e boletins informativos, tamb\u00e9m \u00e9 uma \u00f3tima maneira de envolver os clientes e fazer com que eles se sintam bem em rela\u00e7\u00e3o \u00e0 sua empresa. E eles n\u00e3o custam nada para serem produzidos, al\u00e9m de seu tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Embrace_Automation\"><\/span>Adotar a automa\u00e7\u00e3o <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se voc\u00ea otimizar seus esfor\u00e7os de marketing, ter\u00e1 mais tempo para se dedicar a outras tarefas importantes, como nutrir leads. Voc\u00ea pode automatizar atividades repetitivas, como <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Link de afiliado da aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a>programa\u00e7\u00e3o de m\u00eddia social e contato com clientes para obter feedback. <\/p>\n\n\n\n<p>Quaisquer custos incorridos com a assinatura de ferramentas de software, como um <a href=\"https:\/\/www.8x8.com\/s\/predictive-dialer\" target=\"_blank\" rel=\"noreferrer noopener\">custo do discador preditivo<\/a>O aumento da produtividade e o acesso a uma rede mais ampla de clientes compensar\u00e3o essa diferen\u00e7a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Should_I_Start_Growth_Marketing\"><\/span>Quando devo iniciar o Growth Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Imediatamente! Se voc\u00ea deseja sobreviver por tempo suficiente para se tornar um dos principais participantes do seu setor, uma estrat\u00e9gia eficaz de marketing de crescimento \u00e9 essencial para o seu sucesso. <\/p>\n\n\n\n<p>Experimente, analise e otimize, e voc\u00ea poder\u00e1 aumentar sua base de usu\u00e1rios e cuidar dos clientes existentes durante toda a jornada deles. Se voc\u00ea conseguir equilibrar o custo de aquisi\u00e7\u00e3o com o valor do tempo de vida do cliente, ser\u00e1 um vencedor.<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <\/strong><a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a><strong>e<\/strong> <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a><strong>! E n\u00e3o se esque\u00e7a de assinar nosso boletim informativo<\/strong>!<\/p>","protected":false},"excerpt":{"rendered":"<p>O marketing \u00e9 importante para qualquer empresa, mas, para as startups, \u00e9 absolutamente essencial. Isso se deve, em parte, ao grande volume de concorr\u00eancia. O n\u00famero de empresas iniciantes nos EUA cresceu de 3,5 milh\u00f5es em 2019 para 4,4 milh\u00f5es em 2020. Para sobreviver, sua empresa precisa crescer. Para fazer isso, voc\u00ea precisa...<\/p>","protected":false},"author":31705,"featured_media":7786,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11],"tags":[511,192,440,335,510],"class_list":["post-7781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","tag-growth","tag-marketing-strategies","tag-online-buiness","tag-small-business","tag-startup"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is growth marketing? How does it differ from traditional marketing methods? In this guide, we&#039;ll go over the basics of growth marketing and its advantages for startups.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Allen\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"A Quick Guide to Growth Marketing for Startups\" \/>\n\t\t<meta property=\"og:description\" content=\"What is growth marketing? How does it differ from traditional marketing methods? In this guide, we&#039;ll go over the basics of growth marketing and its advantages for startups.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-01-06T05:34:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-07-11T12:28:54+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"A Quick Guide to Growth Marketing for Startups\" \/>\n\t\t<meta name=\"twitter:description\" content=\"What is growth marketing? How does it differ from traditional marketing methods? In this guide, we&#039;ll go over the basics of growth marketing and its advantages for startups.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#blogposting\",\"name\":\"A Quick Guide to Growth Marketing for Startups\",\"headline\":\"A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnallen\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Growth-Marketing.png\",\"width\":1024,\"height\":717,\"caption\":\"Growth Marketing_PrettyLinks\"},\"datePublished\":\"2022-01-06T05:34:00-07:00\",\"dateModified\":\"2022-07-11T12:28:54-06:00\",\"inLanguage\":\"pt-BR\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#webpage\"},\"articleSection\":\"Advice, Marketing, growth, marketing strategies, online buiness, small business, startup\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#listItem\",\"name\":\"A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#listItem\",\"position\":3,\"name\":\"A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnallen\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnallen\\\/\",\"name\":\"John Allen\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/5c3b0f07488a41028c1292597abbbdb7.jpg?ver=1775332555\",\"width\":96,\"height\":96,\"caption\":\"John Allen\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/\",\"name\":\"A Quick Guide to Growth Marketing for Startups\",\"description\":\"What is growth marketing? How does it differ from traditional marketing methods? In this guide, we'll go over the basics of growth marketing and its advantages for startups.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnallen\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/johnallen\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Growth-Marketing.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#mainImage\",\"width\":1024,\"height\":717,\"caption\":\"Growth Marketing_PrettyLinks\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\\\/#mainImage\"},\"datePublished\":\"2022-01-06T05:34:00-07:00\",\"dateModified\":\"2022-07-11T12:28:54-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>A Quick Guide to Growth Marketing for Startups<\/title>\n\n","aioseo_head_json":{"title":"Um guia r\u00e1pido de marketing de crescimento para startups","description":"O que \u00e9 marketing de crescimento? Como ele difere dos m\u00e9todos tradicionais de marketing? Neste guia, abordaremos os conceitos b\u00e1sicos do marketing de crescimento e suas vantagens para as startups.","canonical_url":"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#blogposting","name":"A Quick Guide to Growth Marketing for Startups","headline":"A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)","author":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnallen\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png","width":1024,"height":717,"caption":"Growth Marketing_PrettyLinks"},"datePublished":"2022-01-06T05:34:00-07:00","dateModified":"2022-07-11T12:28:54-06:00","inLanguage":"pt-BR","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#webpage"},"articleSection":"Advice, Marketing, growth, marketing strategies, online buiness, small business, startup"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#listItem","name":"A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#listItem","position":3,"name":"A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/pt\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/pt\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnallen\/#author","url":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnallen\/","name":"John Allen","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/5c3b0f07488a41028c1292597abbbdb7.jpg?ver=1775332555","width":96,"height":96,"caption":"John Allen"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#webpage","url":"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/","name":"A Quick Guide to Growth Marketing for Startups","description":"What is growth marketing? How does it differ from traditional marketing methods? In this guide, we'll go over the basics of growth marketing and its advantages for startups.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/prettylinks.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnallen\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/johnallen\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png","@id":"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#mainImage","width":1024,"height":717,"caption":"Growth Marketing_PrettyLinks"},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#mainImage"},"datePublished":"2022-01-06T05:34:00-07:00","dateModified":"2022-07-11T12:28:54-06:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/pt\/#website","url":"https:\/\/prettylinks.com\/pt\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/prettylinks.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"PrettyLinks","og:type":"article","og:title":"A Quick Guide to Growth Marketing for Startups","og:description":"What is growth marketing? How does it differ from traditional marketing methods? In this guide, we'll go over the basics of growth marketing and its advantages for startups.","og:url":"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png","og:image:width":"1024","og:image:height":"717","article:published_time":"2022-01-06T05:34:00+00:00","article:modified_time":"2022-07-11T12:28:54+00:00","twitter:card":"summary_large_image","twitter:title":"A Quick Guide to Growth Marketing for Startups","twitter:description":"What is growth marketing? How does it differ from traditional marketing methods? In this guide, we'll go over the basics of growth marketing and its advantages for startups.","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png"},"aioseo_meta_data":{"post_id":"7781","title":"Um guia r\u00e1pido de marketing de crescimento para startups","description":"O que \u00e9 marketing de crescimento? Como ele difere dos m\u00e9todos tradicionais de marketing? Neste guia, abordaremos os conceitos b\u00e1sicos do marketing de crescimento e suas vantagens para as startups.","keywords":[{"label":"growth marketing strategies","value":"growth marketing strategies"},{"label":"what is growth marketing","value":"what is growth marketing"},{"label":"startup business marketing","value":"startup business marketing"}],"keyphrases":{"focus":{"keyphrase":"growth marketing ","score":91,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":2},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":9,"maxScore":9,"error":0},"keyphraseInImageAlt":{"score":9,"maxScore":9,"error":0},"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"featured","og_image_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Growth-Marketing.png","og_image_width":"1024","og_image_height":"717","og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 23:21:15","breadcrumb_settings":null,"limit_modified_date":true,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2021-12-03 16:47:09","updated":"2025-10-15 16:20:42"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts\/7781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/users\/31705"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/comments?post=7781"}],"version-history":[{"count":1,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts\/7781\/revisions"}],"predecessor-version":[{"id":15217,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts\/7781\/revisions\/15217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/media\/7786"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/media?parent=7781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/categories?post=7781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/tags?post=7781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}