{"id":7516,"date":"2021-12-02T06:40:00","date_gmt":"2021-12-02T06:40:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7516"},"modified":"2022-08-22T14:53:48","modified_gmt":"2022-08-22T14:53:48","slug":"how-to-fix-dreadful-crawlability-issues-to-boost-your-websites-seo","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/how-to-fix-dreadful-crawlability-issues-to-boost-your-websites-seo\/","title":{"rendered":"Como corrigir problemas terr\u00edveis de rastreabilidade para impulsionar o SEO do seu site"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d8f520e0eea\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d8f520e0eea\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-fix-dreadful-crawlability-issues-to-boost-your-websites-seo\/#What_is_Crawlability\" >O que \u00e9 rastreabilidade?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-fix-dreadful-crawlability-issues-to-boost-your-websites-seo\/#Duplicate_Pages\" >P\u00e1ginas duplicadas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-fix-dreadful-crawlability-issues-to-boost-your-websites-seo\/#Issues_with_Your_Sitemap\" >Problemas com seu Sitemap<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-fix-dreadful-crawlability-issues-to-boost-your-websites-seo\/#Do_You_Need_a_Sitemap\" >Voc\u00ea precisa de um Sitemap?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-fix-dreadful-crawlability-issues-to-boost-your-websites-seo\/#Search_Bots_Missing_Important_Pages\" >Os bots de pesquisa perdem p\u00e1ginas importantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-fix-dreadful-crawlability-issues-to-boost-your-websites-seo\/#Keep_Your_Content_Up_To_Date\" >Mantenha seu conte\u00fado atualizado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-fix-dreadful-crawlability-issues-to-boost-your-websites-seo\/#Improve_your_page_speed\" >Melhore a velocidade de sua p\u00e1gina&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-fix-dreadful-crawlability-issues-to-boost-your-websites-seo\/#Check_for_Outdated_Technology\" >Verifique se h\u00e1 tecnologia desatualizada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-fix-dreadful-crawlability-issues-to-boost-your-websites-seo\/#Invest_in_a_Site_Audit\" >Investir em uma auditoria do site<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-fix-dreadful-crawlability-issues-to-boost-your-websites-seo\/#In_Conclusion\" >Em conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) est\u00e1 se tornando rapidamente o problema n\u00famero um para as empresas on-line. Subir na escada dos mecanismos de pesquisa \u00e9 essencial se voc\u00ea quiser aumentar sua presen\u00e7a on-line. De fato, <a href=\"https:\/\/www.searchenginejournal.com\/digital-marketing-channel-highest-roi\/263757\/#close\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">49% de comerciantes<\/a> relatam que a pesquisa org\u00e2nica tem o melhor retorno sobre o investimento (ROI) em rela\u00e7\u00e3o a qualquer outro canal de marketing.<\/p>\n\n\n\n<p>Mas o SEO tamb\u00e9m pode ser um pesadelo. Imagine que voc\u00ea passou longas horas incorporando palavras-chave importantes ao seu site. Voc\u00ea trabalhou duro para criar<a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\"> conte\u00fado atraente<\/a> e abordou o acesso m\u00f3vel perguntando <a href=\"https:\/\/accelerateagency.ai\/google-amp-pages\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">O que \u00e9 o Google AMP?<\/a> No entanto, seu site ainda est\u00e1 enterrado nas p\u00e1ginas de resultados dos mecanismos de pesquisa (SERPs). Por que isso acontece? <\/p>\n\n\n\n<p>Um dos motivos pode ser a baixa capacidade de rastreamento de seu site. Esse \u00e9 um problema comum que afeta muitos propriet\u00e1rios de sites. Mas o que \u00e9 rastreabilidade e como ela pode ser melhorada? Continue lendo para descobrir!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Crawlability\"><\/span>O que \u00e9 rastreabilidade?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quando um usu\u00e1rio faz uma consulta usando um mecanismo de busca, ele recebe uma lista de sites relevantes para sua consulta. A maneira como um mecanismo de busca determina as p\u00e1ginas da Web relevantes \u00e9 por meio de uma an\u00e1lise cuidadosa dos dados em diferentes p\u00e1ginas da Web. Esse processo \u00e9 conhecido como rastreamento. Para que um site apare\u00e7a em uma posi\u00e7\u00e3o alta nas classifica\u00e7\u00f5es dos mecanismos de busca, ele precisa primeiro ter boa capacidade de rastreamento.<\/p>\n\n\n\n<p>Para isso, um site precisa ser acess\u00edvel aos bots de busca (bots usados pelos mecanismos de busca para coletar dados). Se os bots de busca n\u00e3o conseguirem interagir com seu site, isso resultar\u00e1 em rastreabilidade ineficaz e seu site receber\u00e1 uma pontua\u00e7\u00e3o de SEO ruim.<\/p>\n\n\n\n<p>Com tantos aspectos diferentes a serem considerados, n\u00e3o \u00e9 de se admirar que as empresas estejam recorrendo a <a href=\"https:\/\/www.automationanywhere.com\/rpa\/robotic-process-automation\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ferramentas de automa\u00e7\u00e3o<\/a>. Isso permite que voc\u00ea se concentre em \u00e1reas de valor agregado, como a estrat\u00e9gia de SEO. Pode haver v\u00e1rios motivos para um site ter baixa capacidade de rastreamento. Alguns desses problemas podem ser corrigidos de forma simples, enquanto outros precisam de uma m\u00e3o mais experiente.&nbsp;<\/p>\n\n\n\n<p>Aqui est\u00e3o algumas das barreiras comuns que impedem a boa rastreabilidade do site e maneiras de super\u00e1-las.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Duplicate_Pages\"><\/span>P\u00e1ginas duplicadas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Talvez voc\u00ea n\u00e3o perceba, mas h\u00e1 uma boa chance de que p\u00e1ginas individuais do seu site estejam sendo acessadas a partir de v\u00e1rios URLs. Por exemplo, todos os sites come\u00e7am com \"WWW\", mas a maioria dos usu\u00e1rios n\u00e3o inclui essa se\u00e7\u00e3o do endere\u00e7o da Web ao localizar um URL.<\/p>\n\n\n\n<p>Isso significa que as pessoas podem acessar duas vers\u00f5es diferentes do seu site. A vers\u00e3o '\"WWW\" e a vers\u00e3o que n\u00e3o inclui esse texto. Talvez voc\u00ea n\u00e3o tenha notado isso porque essas s\u00e3o, na verdade, duas vers\u00f5es da mesma p\u00e1gina da Web.<\/p>\n\n\n\n<p>Isso representa um problema para os bots de pesquisa. Eles n\u00e3o t\u00eam como saber qual vers\u00e3o incluir em seus resultados de pesquisa. Os bots tamb\u00e9m levam um determinado per\u00edodo de tempo para rastrear cada site. Se eles estiverem constantemente identificando o mesmo conte\u00fado, isso significar\u00e1 menos tempo para examinar p\u00e1ginas importantes.<\/p>\n\n\n\n<p>Isso pode parecer uma dor de cabe\u00e7a. Felizmente, h\u00e1 uma solu\u00e7\u00e3o simples para esse problema, conhecida como canoniza\u00e7\u00e3o de URL. Para aplicar a canoniza\u00e7\u00e3o de URL ao seu site, voc\u00ea precisa enviar um cabe\u00e7alho \"rel= Cannonical\" na resposta da p\u00e1gina. Se voc\u00ea n\u00e3o estiver familiarizado com a codifica\u00e7\u00e3o de sites, \u00e9 uma boa ideia <a href=\"https:\/\/memberpress.com\/go\/fiverr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">solicitar a ajuda de um desenvolvedor da Web<\/a> para ajud\u00e1-lo com isso.<\/p>\n\n\n\n<p>As p\u00e1ginas duplicadas n\u00e3o s\u00e3o a \u00fanica coisa com que voc\u00ea precisa se preocupar. Assim como as p\u00e1ginas duplicadas, o conte\u00fado duplicado tamb\u00e9m pode ser um problema. H\u00e1 casos em que voc\u00ea reutilizou grandes se\u00e7\u00f5es de conte\u00fado no seu website? Em caso afirmativo, pense em maneiras de reformular esse conte\u00fado.<\/p>\n\n\n\n<p>Se o seu site estiver com problemas de rastreabilidade, a primeira coisa que voc\u00ea deve fazer \u00e9 procurar problemas de duplica\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Issues_with_Your_Sitemap\"><\/span>Problemas com seu Sitemap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O mapa do site pode ser importante. Ele funciona como uma planta de seu site. Ele deve conter todas as suas p\u00e1ginas, v\u00eddeos e outros arquivos importantes. Ele tamb\u00e9m deve exibir as rela\u00e7\u00f5es entre as p\u00e1ginas, como elas est\u00e3o conectadas e como um usu\u00e1rio pode navegar de uma para outra. O mapa do site facilita para os mecanismos de pesquisa descobrirem quais p\u00e1ginas do seu site s\u00e3o as mais importantes. Isso afeta a forma como elas s\u00e3o posicionadas nos resultados de pesquisa.<\/p>\n\n\n\n<p>Seu mapa do site \u00e9 t\u00e3o \u00fatil quanto as informa\u00e7\u00f5es que ele cont\u00e9m. Estrutura l\u00f3gica e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-optimize-your-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">links otimizados<\/a> s\u00e3o essenciais. Se o mapa do site contiver as p\u00e1ginas erradas, ele poder\u00e1 confundir os bots de pesquisa. Isso pode impedir que p\u00e1ginas importantes sejam indexadas.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Se o mapa do site contiver erros, h\u00e1 uma solu\u00e7\u00e3o f\u00e1cil. Certifique-se de que todos os URLs contidos em seu mapa estejam corretos, ou seja, sem erros de digita\u00e7\u00e3o ou de sintaxe. Talvez voc\u00ea tenha se esquecido de remover URLs antigos que n\u00e3o t\u00eam mais utilidade no seu site. Se esse for o caso, n\u00e3o se esque\u00e7a de remov\u00ea-los. H\u00e1 v\u00e1rios outros pontos que devem ser levados em conta:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mantenha o n\u00famero de URLs em seu mapa do site abaixo de 50.000.<\/li><li>Certifique-se de verificar se todos os dom\u00ednios e subdom\u00ednios s\u00e3o id\u00eanticos.<\/li><li>Seu mapa do site deve ser codificado em UTF-8 (uma forma de representar texto Unicode em suas p\u00e1ginas da Web).<\/li><li>N\u00e3o deve ser maior do que 50 Mb quando descompactado.<\/li><\/ul>\n\n\n\n<p>Um mapa do site preciso e sem erros tornar\u00e1 seu site mais amig\u00e1vel para os bots de pesquisa, melhorando sua capacidade de rastreamento.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_You_Need_a_Sitemap\"><\/span>Voc\u00ea precisa de um Sitemap? <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Se voc\u00ea n\u00e3o tiver um mapa do site, os bots de busca geralmente conseguem encontrar grande parte do seu site. Um mapa do site apenas ajuda. Portanto, embora voc\u00ea n\u00e3o precise necessariamente de um mapa do site, ele certamente lhe d\u00e1 uma vantagem.<\/p>\n\n\n\n<p>Isso faz com que n\u00e3o haja d\u00favidas. Qualquer coisa que melhore sua capacidade de descoberta \u00e9 essencial se voc\u00ea quiser se destacar adequadamente da concorr\u00eancia. Se voc\u00ea quiser impulsionar seu SEO, certifique-se de ter um mapa do site s\u00f3lido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Bots_Missing_Important_Pages\"><\/span>Os bots de pesquisa perdem p\u00e1ginas importantes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como j\u00e1 explicado, os bots de busca s\u00f3 examinar\u00e3o seu site por um per\u00edodo de tempo finito. Se esse tempo for gasto na varredura de p\u00e1ginas menos importantes, voc\u00ea poder\u00e1 perder p\u00e1ginas de alta prioridade.<\/p>\n\n\n\n<p>Felizmente, h\u00e1 uma maneira de resolver esse problema. O Google, que atualmente domina uma enorme <a href=\"https:\/\/www.statista.com\/statistics\/216573\/worldwide-market-share-of-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">87%<\/a> do mercado de mecanismos de pesquisa, apresentou um trecho de c\u00f3digo desenvolvido para se concentrar em p\u00e1ginas importantes. Voc\u00ea pode instruir seu bot, conhecido como Googlebot, a n\u00e3o examinar determinadas p\u00e1ginas.<\/p>\n\n\n\n<p>Para fazer isso, voc\u00ea precisa modificar seu arquivo \"robots.txt\". Mais uma vez, talvez seja necess\u00e1rio <a href=\"https:\/\/memberpress.com\/go\/fiverr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pedir ajuda<\/a> <a href=\"https:\/\/memberpress.com\/go\/fiverr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">de um desenvolvedor da Web. <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_Your_Content_Up_To_Date\"><\/span>Mantenha seu conte\u00fado atualizado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>H\u00e1 muitos motivos pelos quais \u00e9 importante ter conte\u00fado novo. Os usu\u00e1rios esperam uma navega\u00e7\u00e3o f\u00e1cil e informa\u00e7\u00f5es claras, como os detalhes e as ofertas mais recentes dos produtos. Se os gerentes do seu site n\u00e3o estiverem atentos, os usu\u00e1rios simplesmente procurar\u00e3o outro lugar. Com tantos profissionais de TI trabalhando em casa, fique de olho em seu <a href=\"https:\/\/www.dialpad.com\/blog\/remote-workforce-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">gerenciamento da for\u00e7a de trabalho remota<\/a>.&nbsp;<\/p>\n\n\n\n<p>H\u00e1 outro motivo pelo qual isso tamb\u00e9m \u00e9 importante. Os mecanismos de pesquisa visitam regularmente sites que atualizam suas p\u00e1ginas com frequ\u00eancia e adicionam novos conte\u00fados. Portanto, manter as coisas atualizadas e frescas \u00e9 bom para ambos<a href=\"https:\/\/www.dialpad.com\/guides\/improve-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\"> aprimoramento da experi\u00eancia do cliente<\/a> e para melhorar o SEO.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improve_your_page_speed\"><\/span>Melhore a velocidade de sua p\u00e1gina&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>J\u00e1 vimos como sitemaps ruins, links quebrados e varredura de p\u00e1ginas sem import\u00e2ncia podem desperdi\u00e7ar o tempo que um bot gastar\u00e1 em seu site. Tamb\u00e9m \u00e9 verdade que quanto mais r\u00e1pido suas p\u00e1ginas forem carregadas, mais r\u00e1pido o rastreador poder\u00e1 passar por elas.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google PageSpeed Insights<\/a> \u00e9 uma ferramenta \u00fatil que pode lhe dizer se o seu site \u00e9 suficientemente r\u00e1pido. Se a velocidade n\u00e3o for suficiente, talvez seja necess\u00e1rio verificar a largura de banda do canal.&nbsp;<\/p>\n\n\n\n<p>Como alternativa, seu site pode estar usando um c\u00f3digo ineficiente. Isso pode ocorrer porque o design inicial, embora funcionasse corretamente, era ineficiente. Tamb\u00e9m pode ser o caso se o c\u00f3digo pr\u00e9-existente tiver recebido v\u00e1rias atualiza\u00e7\u00f5es e complementos sem considerar o design e a efici\u00eancia gerais. Pode ser necess\u00e1rio um desenvolvedor da Web experiente para identificar e corrigir esse problema.&nbsp;<\/p>\n\n\n\n<p>Se o seu site precisar de uma revis\u00e3o, n\u00e3o deixe de lado os testes. Atividades como <a href=\"https:\/\/www.codemotion.com\/magazine\/dev-hub\/frontend-dev\/deploy-better-ui-tests\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Testes de interface do usu\u00e1rio<\/a> pode ser a diferen\u00e7a entre o sucesso e o fracasso.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Check_for_Outdated_Technology\"><\/span>Verifique se h\u00e1 tecnologia desatualizada <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Isso \u00e9 especialmente importante se seu website foi criado h\u00e1 algum tempo. Voc\u00ea deve se certificar de que a tecnologia usada em suas p\u00e1ginas da Web seja compat\u00edvel com bots. Aqui est\u00e3o alguns exemplos a serem observados:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Arquivos Flash: <\/strong>Os rastreadores provavelmente n\u00e3o os ler\u00e3o (eles tamb\u00e9m n\u00e3o s\u00e3o compat\u00edveis com dispositivos m\u00f3veis, e sabemos o quanto \u00e9 importante que os rastreadores leiam esses arquivos). <a href=\"https:\/\/prettylinks.com\/pt\/blog\/optimizing-your-mobile-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">celular otimizado<\/a> Os sites s\u00e3o.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Quadros HTML: <\/strong>Esses sites est\u00e3o desatualizados e mal indexados, portanto, n\u00e3o s\u00e3o bem aceitos pelos bots rastreadores. Torne uma prioridade substitu\u00ed-los.&nbsp;<\/li><\/ul>\n\n\n\n<p>As vantagens n\u00e3o se restringem ao SEO. Garantir que voc\u00ea use tecnologia atualizada e compreenda <a href=\"https:\/\/www.cleverism.com\/how-to-use-analytics-to-drive-sales-with-data-driven-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Como usar as an\u00e1lises<\/a> que ele fornece s\u00e3o essenciais para sua empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invest_in_a_Site_Audit\"><\/span>Investir em uma auditoria do site <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Seja por uma taxa de convers\u00e3o inst\u00e1vel ou pelo uso inadequado de <a href=\"https:\/\/www.dialpad.com\/blog\/sales-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">ferramentas de vendas m\u00f3veis<\/a>As auditorias podem mostrar onde voc\u00ea precisa melhorar. Se voc\u00ea ainda n\u00e3o estiver atraindo a aten\u00e7\u00e3o do Google, talvez queira realizar uma auditoria do site. Uma auditoria completa pode ser assustadora, portanto, talvez voc\u00ea queira se concentrar inicialmente em suas p\u00e1ginas e links principais. A automa\u00e7\u00e3o tamb\u00e9m pode ajudar aqui.&nbsp;<\/p>\n\n\n\n<p>H\u00e1 muitos pacotes que verificam a integridade do site. Eles ajudar\u00e3o a identificar problemas que afetam a capacidade de rastreamento. Voc\u00ea tamb\u00e9m pode encontrar muitos conselhos, como este<a href=\"https:\/\/www.creative.onl\/website-audit\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> guia em sete etapas<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>Em conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Atualmente, a maioria das empresas reconhece a necessidade de sites envolventes e de alta qualidade. Talvez menos pensem na import\u00e2ncia do SEO e, principalmente, na capacidade de rastreamento. Com tantas outras coisas a serem consideradas, \u00e9 f\u00e1cil deixar isso de lado. Entretanto, qualquer empresa que dependa de tr\u00e1fego on-line o faz por sua pr\u00f3pria conta e risco.&nbsp;<\/p>\n\n\n\n<p>Uma boa capacidade de rastreamento o colocar\u00e1 em uma posi\u00e7\u00e3o superior nas listas SERP e \u00e0 frente dos concorrentes. A baixa capacidade de rastreamento faz com que voc\u00ea passe despercebido, com menos visitas ao site, menos clientes e menos lucros.&nbsp;<\/p>\n\n\n\n<p>Se voc\u00ea estiver negligenciando a capacidade de rastreamento, seria uma boa ideia resolver isso agora.<\/p>\n\n\n\n<p><em>Voc\u00ea tem mais alguma d\u00favida sobre como melhorar a rastreabilidade do seu site?<\/em>? Pergunte na se\u00e7\u00e3o de coment\u00e1rios abaixo. <\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<\/strong><a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Facebook<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Twitter<\/strong><\/a><strong>e<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> LinkedIn<\/strong><\/a><strong>! E n\u00e3o se esque\u00e7a de assinar nosso boletim informativo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>A otimiza\u00e7\u00e3o de mecanismos de busca (SEO) est\u00e1 se tornando rapidamente o problema n\u00famero um para as empresas on-line. Subir na escada dos mecanismos de pesquisa \u00e9 essencial se voc\u00ea quiser aumentar sua presen\u00e7a on-line. De fato, 49% dos profissionais de marketing afirmam que a pesquisa org\u00e2nica tem o melhor retorno sobre o investimento (ROI) em rela\u00e7\u00e3o a qualquer outro canal de marketing. 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