{"id":7330,"date":"2022-02-24T05:16:00","date_gmt":"2022-02-24T05:16:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7330"},"modified":"2024-10-21T15:59:20","modified_gmt":"2024-10-21T19:59:20","slug":"improve-your-marketing-efforts-customer-service","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/improve-your-marketing-efforts-customer-service\/","title":{"rendered":"Como um excelente atendimento ao cliente pode melhorar seus esfor\u00e7os de marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da5248e1824\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da5248e1824\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-your-marketing-efforts-customer-service\/#The_Importance_of_Good_Customer_Service_and_Marketing\" >A import\u00e2ncia do bom atendimento ao cliente e do marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-your-marketing-efforts-customer-service\/#How_to_Improve_Your_Marketing_Efforts_with_Customer_Services_Strategies_3_Ways\" >Como aprimorar seus esfor\u00e7os de marketing com estrat\u00e9gias de atendimento ao cliente (3 maneiras)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-your-marketing-efforts-customer-service\/#1_Include_Customer_Feedback_in_Your_Marketing_Materials\" >1. Inclua o feedback dos clientes em seus materiais de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-your-marketing-efforts-customer-service\/#2_Highlight_the_Quality_of_Your_Customer_Support\" >2. Destaque a qualidade de seu suporte ao cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-your-marketing-efforts-customer-service\/#3_Create_Social_Media_Buzz\" >3. Crie um burburinho na m\u00eddia social<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-your-marketing-efforts-customer-service\/#Conclusion\" >Conclus\u00e3o&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u00c0 primeira vista, o atendimento ao cliente e o marketing podem parecer duas coisas totalmente diferentes. Entretanto, ao trat\u00e1-los como estrat\u00e9gias separadas, \u00e9 quase certo que voc\u00ea estar\u00e1 perdendo vendas.<\/p>\n\n\n\n<p>Ao pensar fora da <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>Se voc\u00ea n\u00e3o tiver uma estrat\u00e9gia de marketing, poder\u00e1 criar uma rela\u00e7\u00e3o simbi\u00f3tica entre suas atividades de marketing e de atendimento ao cliente. Com essas duas estrat\u00e9gias trabalhando juntas, voc\u00ea pode chegar mais perto de atingir suas metas de neg\u00f3cios.&nbsp;<\/p>\n\n\n\n<p>Nesta postagem, exploraremos as fun\u00e7\u00f5es que o atendimento ao cliente e o marketing desempenham no crescimento de seus neg\u00f3cios. Em seguida, mostraremos como melhorar a reten\u00e7\u00e3o e a aquisi\u00e7\u00e3o de clientes simultaneamente. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-importance-of-good-customer-service-and-marketing\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Good_Customer_Service_and_Marketing\"><\/span>A import\u00e2ncia do bom atendimento ao cliente e do marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em sua ess\u00eancia, o atendimento ao cliente tem tudo a ver com proporcionar uma boa experi\u00eancia e reter o p\u00fablico existente. Isso pode envolver ajudar os clientes a resolver os problemas que est\u00e3o enfrentando com seus produtos ou servi\u00e7os. Voc\u00ea tamb\u00e9m ouvir\u00e1 as reclama\u00e7\u00f5es e trabalhar\u00e1 com os consumidores para chegar a conclus\u00f5es satisfat\u00f3rias.<\/p>\n\n\n\n<p>Se uma pessoa n\u00e3o se sentir apoiada ou ouvida, ela pode decidir abandonar sua empresa. Portanto, um bom atendimento ao cliente pode significar a diferen\u00e7a entre manter seu p\u00fablico a longo prazo ou perd\u00ea-lo para seus maiores concorrentes.&nbsp;<\/p>\n\n\n\n<p>No entanto, um bom atendimento ao cliente n\u00e3o se resume a intera\u00e7\u00f5es individuais. As empresas mais bem-sucedidas oferecem recursos que ajudam os usu\u00e1rios a obter o m\u00e1ximo de seus produtos e servi\u00e7os. <\/p>\n\n\n\n<p>Por exemplo, eles podem incluir manuais, bases de conhecimento, tutoriais em v\u00eddeo e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/content-marketing-link-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">postagens informativas no blog<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-1024x506.png\" alt=\"Aprimore seus esfor\u00e7os de marketing com recursos informativos.\" class=\"wp-image-7331\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-1024x506.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-300x148.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-768x380.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-1536x760.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-2048x1013.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ao melhorar a qualidade da experi\u00eancia do cliente, voc\u00ea pode promover a fidelidade \u00e0 marca e at\u00e9 mesmo garantir algumas vendas adicionais. Clientes satisfeitos podem at\u00e9 recomend\u00e1-lo a seus amigos e familiares.<\/p>\n\n\n\n<p>Por outro lado, o marketing tem a ver com a atra\u00e7\u00e3o de novos clientes. Isso geralmente envolve <a href=\"https:\/\/prettylinks.com\/pt\/blog\/promoting-blog-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">desenvolvimento do conhecimento da marca<\/a> via <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-combine-your-content-marketing-and-ad-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">campanhas publicit\u00e1rias<\/a>, <a href=\"https:\/\/prettylinks.com\/pt\/blog\/using-links-effectively-in-guest-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">postagem de convidados em blogs de terceiros<\/a>ou postando <a href=\"https:\/\/prettylinks.com\/pt\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">conte\u00fado de m\u00eddia social<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-1024x560.png\" alt=\"O perfil do PrettyLinks no Twitter. \" class=\"wp-image-7333\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-1024x560.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-300x164.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-768x420.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-1536x840.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-2048x1120.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O marketing tamb\u00e9m pode <a href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-engagement-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">converter seu p\u00fablico em clientes pagantes<\/a>. Por exemplo, voc\u00ea pode oferecer aos assinantes da sua lista de e-mails ofertas especiais exclusivas ou c\u00f3digos de cupom. O uso dessas estrat\u00e9gias pode levar seu p\u00fablico-alvo mais longe no <a href=\"https:\/\/prettylinks.com\/pt\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\" rel=\"noreferrer noopener\">funil de vendas<\/a>, <a href=\"https:\/\/prettylinks.com\/pt\/blog\/retargeting-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">aumentar suas convers\u00f5es<\/a>e melhorar o valor do tempo de vida do cliente (CLV).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-improve-your-marketing-efforts-with-customer-services-strategies-3-ways\"><span class=\"ez-toc-section\" id=\"How_to_Improve_Your_Marketing_Efforts_with_Customer_Services_Strategies_3_Ways\"><\/span>Como aprimorar seus esfor\u00e7os de marketing com estrat\u00e9gias de atendimento ao cliente (3 maneiras)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Um bom marketing e um bom atendimento ao cliente s\u00e3o essenciais para administrar um neg\u00f3cio bem-sucedido. Entretanto, essas duas estrat\u00e9gias podem ter uma rela\u00e7\u00e3o mutuamente ben\u00e9fica. Aqui est\u00e3o tr\u00eas maneiras pelas quais o atendimento ao cliente pode melhorar seus esfor\u00e7os de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-include-customer-feedback-in-your-marketing-materials\"><span class=\"ez-toc-section\" id=\"1_Include_Customer_Feedback_in_Your_Marketing_Materials\"><\/span>1. Inclua o feedback dos clientes em seus materiais de marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O consumidor de hoje \u00e9 experiente em marketing. N\u00e3o importa quantas vezes voc\u00ea afirme que seus produtos s\u00e3o <em>o melhor do mercado, <\/em>\u00e9 improv\u00e1vel que os compradores confiem em sua opini\u00e3o tendenciosa.<\/p>\n\n\n\n<p>\u00c9 a\u00ed que entra o feedback do cliente. De acordo com a BrightLocal, <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">79% dos consumidores<\/a> confian\u00e7a <a href=\"https:\/\/prettylinks.com\/pt\/blog\/customer-reviews-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">avalia\u00e7\u00f5es on-line<\/a> tanto quanto as recomenda\u00e7\u00f5es de amigos e familiares. Al\u00e9m disso, as pessoas est\u00e3o <a href=\"https:\/\/spiegel.medill.northwestern.edu\/how-online-reviews-influence-sales\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">270% mais prov\u00e1vel<\/a> para comprar um produto que tem avalia\u00e7\u00f5es de cinco estrelas, em compara\u00e7\u00e3o com um produto que n\u00e3o tem nenhuma:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-1024x623.png\" alt=\"Coment\u00e1rios no site da Amazon. \" class=\"wp-image-7334\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-1024x623.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-300x182.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-768x467.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-1536x934.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-2048x1246.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O feedback positivo dos clientes pode ser uma poderosa ferramenta de marketing. Ao incluir avalia\u00e7\u00f5es e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">depoimentos de clientes<\/a> em seus materiais de marketing, talvez seja poss\u00edvel <a href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-conversions-link-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">aumentar suas taxas de convers\u00e3o<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"707\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-1024x707.png\" alt=\"Aprimore seu marketing de atendimento ao cliente promovendo coment\u00e1rios positivos dos clientes. \" class=\"wp-image-7335\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-1024x707.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-300x207.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-768x530.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-1536x1060.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-2048x1413.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Muitos fatores podem convencer os consumidores a fornecer feedback positivo, inclusive a qualidade de seu atendimento ao cliente. Um cliente satisfeito com uma experi\u00eancia recente tem maior probabilidade de deixar uma avalia\u00e7\u00e3o positiva. Com isso em mente, o melhor momento para solicitar feedback pode ser imediatamente ap\u00f3s uma intera\u00e7\u00e3o positiva com o atendimento ao cliente.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-highlight-the-quality-of-your-customer-support\"><span class=\"ez-toc-section\" id=\"2_Highlight_the_Quality_of_Your_Customer_Support\"><\/span>2. Destaque a qualidade de seu suporte ao cliente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quando um comprador faz uma compra, ele espera ter uma experi\u00eancia positiva. Entretanto, a maioria dos consumidores modernos tamb\u00e9m \u00e9 realista. Eles querem saber que, se tiverem algum problema, voc\u00ea estar\u00e1 \u00e0 disposi\u00e7\u00e3o para ajud\u00e1-los. Portanto, ao elaborar sua estrat\u00e9gia de marketing, \u00e9 aconselh\u00e1vel destacar a qualidade do seu suporte ao cliente.&nbsp;<\/p>\n\n\n\n<p>De acordo com a pesquisa, <a href=\"https:\/\/go.forrester.com\/blogs\/16-03-03-your_customers_dont_want_to_call_you_for_support\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">73% dos consumidores<\/a> acreditam que valorizar seu tempo \u00e9 o fator mais importante para um atendimento de qualidade ao cliente. Se voc\u00ea tiver taxas de resposta r\u00e1pidas ou garantir a resolu\u00e7\u00e3o r\u00e1pida de problemas, poder\u00e1 incluir isso em seu marketing.<\/p>\n\n\n\n<p>Al\u00e9m disso, cada cliente tem um meio de comunica\u00e7\u00e3o preferido. Se voc\u00ea oferece suporte por meio de v\u00e1rios canais, essa \u00e9 uma informa\u00e7\u00e3o valiosa a ser inclu\u00edda em seus materiais de marketing. <\/p>\n\n\n\n<p>Por exemplo, algumas pessoas se sentem desconfort\u00e1veis ao se comunicarem por telefone, portanto, voc\u00ea pode enfatizar que oferece alternativas baseadas em texto, como <a href=\"https:\/\/prettylinks.com\/go\/livechat\/\" title=\"Link de afiliado do Livechat\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bate-papo ao vivo<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-1024x517.png\" alt=\"Aprimore seus esfor\u00e7os de marketing, oferecendo suporte por meio de v\u00e1rios canais. \" class=\"wp-image-7336\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-1024x517.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-300x151.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-768x388.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-1536x775.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-2048x1034.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00c9 importante lembrar que o suporte nem sempre \u00e9 individual. De acordo com os relat\u00f3rios, <a href=\"https:\/\/www.mcca.mb.ca\/files\/Surveys_Studies_and_Reports\/2015GlobalContactCentreBenchmarkingSummaryReport.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">73% de clientes<\/a> preferem usar o site de uma empresa em vez de procurar ajuda de um representante ao vivo.<\/p>\n\n\n\n<p>Blogs, bases de conhecimento e tutoriais em v\u00eddeo podem ser recursos de suporte inestim\u00e1veis. Voc\u00ea pode chamar a aten\u00e7\u00e3o para esses materiais incluindo-os em suas atividades de marketing. Por exemplo, voc\u00ea pode compartilhar a \u00faltima publica\u00e7\u00e3o do seu blog no Twitter ou incorporar tutoriais em v\u00eddeo em suas campanhas de e-mail.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-create-social-media-buzz\"><span class=\"ez-toc-section\" id=\"3_Create_Social_Media_Buzz\"><\/span>3. Crie um burburinho na m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Todo mundo adora uma hist\u00f3ria de suporte ao cliente exagerado. Pode ser algo grandioso, <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/04\/22\/10-examples-of-over-the-top-experiences-in-customer-service\/?sh=3764341270e1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">gesto que chama a aten\u00e7\u00e3o<\/a>Por exemplo, quando os funcion\u00e1rios do Ritz Carlton viajaram para Bali para comprar ingredientes especiais para um h\u00f3spede com alergias graves.&nbsp;<\/p>\n\n\n\n<p>Nem todo or\u00e7amento permite viagens ao redor do mundo. No entanto, voc\u00ea n\u00e3o precisa gastar muito para proporcionar experi\u00eancias inesquec\u00edveis aos clientes. <\/p>\n\n\n\n<p>Fazer um esfor\u00e7o extra pode ser t\u00e3o simples quanto uma intera\u00e7\u00e3o espirituosa no Twitter:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1-1024x404.png\" alt=\"O feed do Twitter da KFC.\" class=\"wp-image-7339\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1-1024x404.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1-300x118.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1-768x303.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1-1536x605.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1.png 1776w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Se voc\u00ea conseguir fazer seu p\u00fablico rir, o suporte ao cliente pode se tornar seu pr\u00f3prio marketing. J\u00e1 vimos muitos casos de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/twitter-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Os tweets de suporte ao cliente se tornam virais<\/a>.<\/p>\n\n\n\n<p>Um turista ganhou as manchetes em 2014 quando tuitou que os funcion\u00e1rios o haviam trancado acidentalmente em uma livraria. Apesar das liga\u00e7\u00f5es para a seguran\u00e7a da loja e para a pol\u00edcia, o homem permaneceu preso at\u00e9 que tuitou sobre sua situa\u00e7\u00e3o. A equipe rapidamente corrigiu a situa\u00e7\u00e3o - e depois tuitou que ele era um homem livre mais uma vez. <\/p>\n\n\n\n<p>O an\u00fancio ir\u00f4nico acumulou um n\u00famero impressionante de retweets e curtidas:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media-1024x401.png\" alt=\"O feed de m\u00eddia social da Waterstones.\" class=\"wp-image-7338\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media-1024x401.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media-300x117.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media-768x300.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media-1536x601.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media.png 1810w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O conte\u00fado viral de m\u00eddia social pode ajud\u00e1-lo a alcan\u00e7ar novos clientes e divulgar sua marca como \u00fatil e positiva. Se o seu conte\u00fado for suficientemente exclusivo, voc\u00ea poder\u00e1 at\u00e9 chamar a aten\u00e7\u00e3o dos principais ve\u00edculos de not\u00edcias. Por sua vez, isso pode apresentar sua empresa a um p\u00fablico totalmente novo.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O suporte ao cliente cinco estrelas e o marketing matador s\u00e3o essenciais para qualquer empresa. Entretanto, muitas empresas os tratam como duas estrat\u00e9gias totalmente diferentes. Se n\u00e3o houver nenhuma colabora\u00e7\u00e3o entre as equipes de marketing e de atendimento ao cliente, \u00e9 quase certo que voc\u00ea est\u00e1 deixando dinheiro na mesa.&nbsp;<\/p>\n\n\n\n<p>Vamos recapitular rapidamente como voc\u00ea pode aprimorar seus esfor\u00e7os de marketing por meio de um excelente atendimento ao cliente:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Inclua o feedback dos clientes em seus materiais de marketing.<\/li>\n\n\n\n<li>Destaque a qualidade de seu suporte ao cliente.<\/li>\n\n\n\n<li>Crie um burburinho na m\u00eddia social.\u00a0<\/li>\n<\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre a liga\u00e7\u00e3o entre o atendimento ao cliente e o marketing?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de assinar nosso boletim informativo!<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c0 primeira vista, o atendimento ao cliente e o marketing podem parecer duas coisas totalmente diferentes. Entretanto, ao trat\u00e1-los como estrat\u00e9gias separadas, \u00e9 quase certo que voc\u00ea estar\u00e1 perdendo vendas. Ao pensar fora da caixa, voc\u00ea pode criar uma rela\u00e7\u00e3o simbi\u00f3tica entre suas atividades de marketing e atendimento ao cliente. Com essas duas estrat\u00e9gias trabalhando juntas, voc\u00ea pode...<\/p>","protected":false},"author":11450,"featured_media":8278,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[444,349,54],"class_list":["post-7330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-customer-engagement","tag-customer-service","tag-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Good marketing and customer service are both essential and can also be mutually beneficial. 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