{"id":7221,"date":"2021-10-04T06:31:00","date_gmt":"2021-10-04T06:31:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7221"},"modified":"2022-04-07T14:00:46","modified_gmt":"2022-04-07T14:00:46","slug":"how-to-create-compelling-content-for-every-stage-of-the-buyers-journey","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/","title":{"rendered":"Como criar conte\u00fado atraente para cada est\u00e1gio da jornada do comprador"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e268df51dd5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e268df51dd5\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/#What_Is_Customer_Engagement\" >O que \u00e9 engajamento do cliente?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/#What_Is_a_Buyers_Journey_and_How_Can_You_Create_Content_for_Each_Stage\" >O que \u00e9 a jornada do comprador e como voc\u00ea pode criar conte\u00fado para cada est\u00e1gio?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/#The_Awareness_Stage\" >O est\u00e1gio de conscientiza\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/#How_to_Create_Content_for_the_Awareness_Stage\" >Como criar conte\u00fado para o est\u00e1gio de conscientiza\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/#The_Consideration_Stage\" >O est\u00e1gio de considera\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/#How_to_Create_Content_for_the_Consideration_Stage\" >Como criar conte\u00fado para o est\u00e1gio de considera\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/#Decision_Stage\" >Fase de decis\u00e3o<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/#How_to_Create_Content_for_the_Decision_Stage\" >Como criar conte\u00fado para a etapa de decis\u00e3o<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/#A_Buyers_Journey_Matters\" >A jornada do comprador \u00e9 importante<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>At\u00e9 <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">70% de comerciantes<\/a> est\u00e3o investindo ativamente em marketing de conte\u00fado. Isso n\u00e3o \u00e9 surpreendente, considerando o quanto os profissionais de marketing podem alcan\u00e7ar com o conte\u00fado certo.&nbsp;<\/p>\n\n\n\n<p>O conte\u00fado impulsiona os esfor\u00e7os de marketing e leva a mensagem do vendedor ou da empresa para a mente dos compradores. Mas s\u00e3o poucos os profissionais de marketing que sabem como criar conte\u00fado atraente.&nbsp;<\/p>\n\n\n\n<p>Todo cliente passa por determinados est\u00e1gios antes de decidir clicar no bot\u00e3o de compra. Os profissionais de marketing geralmente se referem a esses est\u00e1gios como a jornada do comprador.&nbsp;<\/p>\n\n\n\n<p>Uma parte crucial de sua estrat\u00e9gia de marketing est\u00e1 em sua capacidade de orientar os compradores por essa jornada usando conte\u00fado. Para isso, voc\u00ea precisa criar conte\u00fado envolvente e personalizado para cada est\u00e1gio da jornada do comprador.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Estamos aqui para ajud\u00e1-lo a fazer exatamente isso. Este artigo fornecer\u00e1 dicas eficazes sobre como criar conte\u00fado atraente para clientes em diferentes est\u00e1gios da jornada do comprador.&nbsp;<\/p>\n\n\n\n<p>Mas antes de come\u00e7armos, <a href=\"https:\/\/www.ringcentral.co.uk\/gb\/en\/blog\/definitions\/customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>o que \u00e9 engajamento do cliente<\/em><\/a>? E <em>Como exatamente isso se relaciona com<\/em> <em>cria\u00e7\u00e3o de conte\u00fado?<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Customer_Engagement\"><\/span>O que \u00e9 engajamento do cliente?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A maioria das defini\u00e7\u00f5es de envolvimento do cliente est\u00e1 relacionada \u00e0s intera\u00e7\u00f5es cont\u00ednuas entre uma empresa e seus clientes.&nbsp;<\/p>\n\n\n\n<p>O envolvimento do cliente descreve como sua marca se comunica com os clientes, seja direta ou indiretamente. Ele define como voc\u00ea apresenta sua marca aos clientes e como eles respondem \u00e0 sua marca.<\/p>\n\n\n\n<p>Muitas empresas cometem o erro de tratar todos os compradores da mesma forma ao criar conte\u00fado. Entretanto, nem todos os compradores s\u00e3o iguais. Cada comprador \u00e9 um indiv\u00edduo \u00fanico que busca uma solu\u00e7\u00e3o para um problema.&nbsp;<\/p>\n\n\n\n<p>Se voc\u00ea deseja estimular o envolvimento do cliente, sua <a href=\"https:\/\/prettylinks.com\/pt\/blog\/content-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrat\u00e9gias de marketing de conte\u00fado<\/a> precisam incorporar conte\u00fado que atenda \u00e0s necessidades espec\u00edficas de cada comprador. \u00c9 isso que implica o engajamento genu\u00edno do cliente.<\/p>\n\n\n\n<p>Durante o marketing de conte\u00fado, voc\u00ea transmite mensagens para clientes potenciais e existentes. Mas como a jornada do comprador \u00e9 feita em est\u00e1gios, faz sentido criar conte\u00fado relacion\u00e1vel e adaptado a cada est\u00e1gio. Se o p\u00fablico n\u00e3o conseguir se relacionar com o conte\u00fado de sua marca, \u00e9 muito prov\u00e1vel que n\u00e3o responda a ele.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_a_Buyers_Journey_and_How_Can_You_Create_Content_for_Each_Stage\"><\/span>O que \u00e9 a jornada do comprador e como voc\u00ea pode criar conte\u00fado para cada est\u00e1gio?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em termos simples, a jornada do comprador envolve todos os processos, decis\u00f5es e circunst\u00e2ncias que levam um cliente a fazer uma compra. A jornada do comprador \u00e9 o caminho que o comprador percorre antes de fazer uma compra.&nbsp;<\/p>\n\n\n\n<p>Na maioria das vezes, a jornada do comprador ocorre em pelo menos tr\u00eas est\u00e1gios. Esses est\u00e1gios s\u00e3o indicadores essenciais que os profissionais de marketing usam ao ajustar suas <a href=\"https:\/\/accelerateagency.ai\/content-marketing-strategy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Estrat\u00e9gia de marketing de conte\u00fado SaaS<\/a>.<\/p>\n\n\n\n<p>Os melhores profissionais de marketing elaboram estrat\u00e9gias para maximizar as oportunidades com clientes potenciais de acordo com os est\u00e1gios da jornada do comprador. Eles organizam essas estrat\u00e9gias em funis de marketing que refletem a jornada do comprador.<\/p>\n\n\n\n<p>Um funil de marketing ou de vendas \u00e9 um modelo de marketing da jornada do comprador. Os funis apresentam as diferentes etapas que os compradores realizam at\u00e9 chegarem \u00e0 compra. Os profissionais de marketing desenvolvem conte\u00fado para cada etapa da jornada do comprador seguindo o funil de marketing.<\/p>\n\n\n\n<p>O topo de um funil de vendas reflete o est\u00e1gio inicial da jornada do comprador. A extremidade inferior do funil indica o ponto em que o comprador faz a compra. As partes do funil entre o topo e o fundo representam o processo pelo qual os compradores passam no caminho para fazer uma compra.<\/p>\n\n\n\n<p>Cada etapa em um funil de marketing representa um est\u00e1gio na jornada do comprador. Portanto, n\u00e3o \u00e9 poss\u00edvel criar um funil de marketing eficaz sem compreender adequadamente a jornada do comprador. O funil de marketing o preparar\u00e1 para atender aos compradores em cada est\u00e1gio da jornada deles.&nbsp;<\/p>\n\n\n\n<p>Apenas encontrar os clientes nesses est\u00e1gios n\u00e3o \u00e9 suficiente; voc\u00ea precisa envolv\u00ea-los com conte\u00fado atraente. \u00c9 assim que voc\u00ea promover\u00e1 o envolvimento, desenvolver\u00e1 relacionamentos lucrativos com seus clientes e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/5-effective-ways-to-boost-your-brand-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">aumentar a visibilidade da marca<\/a>.<\/p>\n\n\n\n<p>A seguir, apresentamos os v\u00e1rios est\u00e1gios da jornada do comprador e o que voc\u00ea precisa fazer para criar conte\u00fado atraente para cada est\u00e1gio:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"353\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Buyer-Journey-Stages-1024x353.png\" alt=\"Est\u00e1gios da jornada do comprador\" class=\"wp-image-10825\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Buyer-Journey-Stages-1024x353.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Buyer-Journey-Stages-300x104.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Buyer-Journey-Stages-768x265.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Buyer-Journey-Stages-1536x530.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Buyer-Journey-Stages.png 2028w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"> <a href=\"https:\/\/www.the-growth-engine.com\/the-buyer-journey-how-and-why-it-matters-to-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fonte da imagem<\/a> <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Awareness_Stage\"><\/span>O est\u00e1gio de conscientiza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O est\u00e1gio de conscientiza\u00e7\u00e3o \u00e9 geralmente o primeiro est\u00e1gio na maioria das jornadas dos compradores. O est\u00e1gio de conscientiza\u00e7\u00e3o \u00e9 quando o comprador identifica um problema ou um ponto problem\u00e1tico que precisa resolver. Por exemplo, um comprador que deseja adquirir um software de produtividade pode perceber que precisa dele para reduzir a rotatividade de pessoal e estimular a efici\u00eancia.&nbsp;<\/p>\n\n\n\n<p>Os compradores no est\u00e1gio de conscientiza\u00e7\u00e3o est\u00e3o cientes apenas de suas necessidades, mas n\u00e3o sabem como atend\u00ea-las. \u00c9 por isso que eles geralmente direcionam seus esfor\u00e7os para encontrar uma solu\u00e7\u00e3o na Internet. A maioria dos clientes compara a Internet a <a href=\"https:\/\/www.brightpearl.com\/warehouse-management\/what-is-a-fulfillment-center\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">centros de atendimento<\/a> onde eles sempre encontrar\u00e3o solu\u00e7\u00f5es para suas necessidades. \u00c9 nessa parte que come\u00e7a o est\u00e1gio de atra\u00e7\u00e3o do seu funil de marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Content_for_the_Awareness_Stage\"><\/span>Como criar conte\u00fado para o est\u00e1gio de conscientiza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>O comprador provavelmente est\u00e1 testando as \u00e1guas e n\u00e3o tem conhecimento pr\u00e9vio da sua marca. \u00c9 de se esperar que o comprador esteja examinando v\u00e1rias op\u00e7\u00f5es o mais r\u00e1pido poss\u00edvel.&nbsp;<\/p>\n\n\n\n<p>Portanto, o tempo \u00e9 essencial e voc\u00ea precisa atrair a aten\u00e7\u00e3o do comprador com o m\u00ednimo de palavras poss\u00edvel. Seu conte\u00fado nesse est\u00e1gio deve capturar o interesse do comprador e mant\u00ea-lo firmemente.&nbsp;<\/p>\n\n\n\n<p>As formas de conte\u00fado que funcionam bem no est\u00e1gio de conscientiza\u00e7\u00e3o incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publica\u00e7\u00f5es no blog<\/li>\n\n\n\n<li>Documentos t\u00e9cnicos<\/li>\n\n\n\n<li>Conte\u00fado de m\u00eddia social<\/li>\n\n\n\n<li>V\u00eddeos<\/li>\n<\/ul>\n\n\n\n<p>O cabe\u00e7alho, a tagline ou o tema de seu conte\u00fado deve ser cativante. A metadescri\u00e7\u00e3o do conte\u00fado deve estar de acordo com a necessidade imediata do comprador.&nbsp;<\/p>\n\n\n\n<p>Para o corpo, concentre-se em mensagens educativas e informativas para orientar o comprador em sua jornada. Priorize a solu\u00e7\u00e3o dos problemas do comprador o mais r\u00e1pido poss\u00edvel, sem se concentrar demais em suas necessidades comerciais.&nbsp;<\/p>\n\n\n\n<p>Por exemplo, um est\u00e1gio de conte\u00fado de conscientiza\u00e7\u00e3o para uma marca SaaS que oferece uma ferramenta de produtividade para funcion\u00e1rios pode ser uma postagem de blog sobre dicas para <a href=\"https:\/\/www.workpuls.com\/blog\/burndown-charts-boost-productivity\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aumentar a produtividade<\/a> em um ambiente de trabalho. A ferramenta de produtividade n\u00e3o deve ser o foco do blog. Em vez disso, o artigo deve se concentrar em dicas de produtividade, ao mesmo tempo em que voc\u00ea sutilmente divulga o seu produto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Consideration_Stage\"><\/span>O est\u00e1gio de considera\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Os compradores entram nesse est\u00e1gio da jornada quando tomam conhecimento das solu\u00e7\u00f5es dispon\u00edveis para eles. Logo ap\u00f3s o est\u00e1gio de conscientiza\u00e7\u00e3o, os compradores come\u00e7am a considerar cuidadosamente todas as diferentes op\u00e7\u00f5es. Durante esse est\u00e1gio, eles comparam e pesam as op\u00e7\u00f5es umas com as outras para determinar qual \u00e9 a melhor.<\/p>\n\n\n\n<p>Os compradores se envolvem com diferentes tipos de conte\u00fado no est\u00e1gio de considera\u00e7\u00e3o. \u00c9 por isso que alguns profissionais de marketing tamb\u00e9m chamam esse est\u00e1gio de <em>engajamento <\/em>est\u00e1gio. Nesse est\u00e1gio, os compradores est\u00e3o buscando informa\u00e7\u00f5es mais espec\u00edficas sobre as solu\u00e7\u00f5es dispon\u00edveis, e \u00e9 exatamente isso que voc\u00ea precisa oferecer.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Content_for_the_Consideration_Stage\"><\/span>Como criar conte\u00fado para o est\u00e1gio de considera\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>O conte\u00fado deve ajudar seus compradores a escolher uma solu\u00e7\u00e3o entre todas as op\u00e7\u00f5es fornecidas. Voc\u00ea quer apresentar sua solu\u00e7\u00e3o como a mais adequada para os compradores e convenc\u00ea-los a us\u00e1-la. O conte\u00fado convincente nesse est\u00e1gio deve ser na forma de guias de produtos, estudos de caso e, em alguns casos, ofertas promocionais.<\/p>\n\n\n\n<p>Digamos que sua marca ofere\u00e7a ferramentas de videoconfer\u00eancia. No est\u00e1gio de considera\u00e7\u00e3o, o comprador estar\u00e1 avaliando qual \u00e9 a melhor ferramenta de videoconfer\u00eancia. Seu conte\u00fado deve explorar os recursos de seu software e por que os compradores devem escolh\u00ea-lo em vez do produto de seu concorrente.&nbsp;<\/p>\n\n\n\n<p>Por exemplo, se sua ferramenta de videoconfer\u00eancia tiver <a href=\"https:\/\/www.ringcentral.co.uk\/gb\/en\/blog\/virtual-background\/\" target=\"_blank\" rel=\"noreferrer noopener\">fundo virtual<\/a> configura\u00e7\u00f5es, um blog de formato longo \u00e9 uma excelente op\u00e7\u00e3o. Ele descreve o que \u00e9 o recurso, por que ele \u00e9 importante e \u00e9 uma \u00f3tima maneira de promover o seu produto e, ao mesmo tempo, direcionar o tr\u00e1fego para o seu site.<\/p>\n\n\n\n<p>O conte\u00fado para a etapa de considera\u00e7\u00e3o n\u00e3o deve apenas descrever os produtos; ele tamb\u00e9m deve incorporar meios para nutrir os leads. Voc\u00ea deseja converter compradores aleat\u00f3rios em clientes potenciais com seu conte\u00fado.&nbsp;<\/p>\n\n\n\n<p>Uma boa ideia \u00e9 informar os compradores sobre solu\u00e7\u00f5es para suas necessidades e tamb\u00e9m fazer com que eles se inscrevam em sua lista de e-mails. O conte\u00fado para o est\u00e1gio de considera\u00e7\u00e3o deve ser descritivo, envolvente e incluir uma CTA clara que leve o p\u00fablico a se inscrever.&nbsp;<\/p>\n\n\n\n<p>Os canais ideais que voc\u00ea pode usar para alcan\u00e7ar os clientes nesse est\u00e1gio incluem o conte\u00fado da Web, <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Link de afiliado da aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a>m\u00eddia social, retargeting, <a href=\"https:\/\/ipinfo.io\/blog\/how-to-get-started-on-geolocation-advertis\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">publicidade de geolocaliza\u00e7\u00e3o<\/a>e webinars.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Decision_Stage\"><\/span>Fase de decis\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Eventualmente, o comprador decidir\u00e1 sobre uma solu\u00e7\u00e3o para suas necessidades. No est\u00e1gio de decis\u00e3o, tudo o que resta \u00e9 o cliente fazer a compra. Em alguns casos, o comprador ainda pode ter algumas d\u00favidas e pode estar disposto a reconsiderar suas op\u00e7\u00f5es.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Content_for_the_Decision_Stage\"><\/span>Como criar conte\u00fado para a etapa de decis\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>O conte\u00fado no est\u00e1gio de decis\u00e3o deve ter um \u00fanico objetivo: fechar a venda. Para isso, a mensagem deve ser convincente o suficiente para fazer com que o comprador se comprometa. O conte\u00fado precisa ser interativo e n\u00e3o muito longo.&nbsp;<\/p>\n\n\n\n<p>O conte\u00fado convincente para o est\u00e1gio de decis\u00e3o deve ser conciso e incisivo. Ele deve destacar tudo o que o comprador tem a ganhar ao escolher a solu\u00e7\u00e3o.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode oferecer incentivos nesse est\u00e1gio com CTAs fortes para atrair os compradores. Por exemplo, voc\u00ea pode oferecer testes, demonstra\u00e7\u00f5es, descontos e outros brindes aos seus clientes.&nbsp;<\/p>\n\n\n\n<p>\u00c9 melhor distribuir conte\u00fado para a etapa de decis\u00e3o por meio de <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Link de afiliado da aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a> e <a href=\"https:\/\/www.ve.com\/blog\/behavioural-emails\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">e-mails comportamentais<\/a>boletins informativos e p\u00e1ginas de destino. Voc\u00ea tamb\u00e9m pode facilitar a intera\u00e7\u00e3o do comprador com sua marca e fazer perguntas.&nbsp;<\/p>\n\n\n\n<p>Se sua marca usa call centers ou tecnologia de URA, n\u00e3o deixe de informar seus clientes sobre isso por meio de seu conte\u00fado. Se voc\u00ea n\u00e3o sabe nada sobre <a href=\"https:\/\/www.ringcentral.co.uk\/gb\/en\/blog\/definitions\/interactive-voice-response-ivr\" target=\"_blank\" rel=\"noreferrer noopener\">Significado de URA<\/a>Se voc\u00ea n\u00e3o tiver uma resposta, um pouco de pesquisa ser\u00e1 \u00fatil. 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Se voc\u00ea n\u00e3o conseguir diversificar seu conte\u00fado de acordo com os est\u00e1gios do comprador, inevitavelmente perder\u00e1 vendas.&nbsp;<\/p>\n\n\n\n<p>Use as dicas acima para criar conte\u00fado eficaz e atraente para seus compradores.<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<\/strong><a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Facebook<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Twitter<\/strong><\/a><strong>e<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> LinkedIn<\/strong><\/a><strong>! E n\u00e3o se esque\u00e7a de assinar nosso boletim informativo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>At\u00e9 70% dos profissionais de marketing est\u00e3o investindo ativamente em marketing de conte\u00fado. Isso n\u00e3o \u00e9 surpreendente, considerando o quanto os profissionais de marketing podem alcan\u00e7ar com o conte\u00fado certo.  O conte\u00fado impulsiona os esfor\u00e7os de marketing e leva a mensagem do vendedor ou da empresa \u00e0 mente dos compradores. No entanto, s\u00e3o poucos os profissionais de marketing que sabem como criar...<\/p>","protected":false},"author":31390,"featured_media":8598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58,47,11],"tags":[484,485],"class_list":["post-7221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-how-tos","category-marketing","tag-buying-process","tag-customer-purchase-process"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A crucial part of your marketing strategy is your ability to guide buyers. 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