{"id":7165,"date":"2022-01-27T05:00:00","date_gmt":"2022-01-27T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7165"},"modified":"2022-03-30T14:29:12","modified_gmt":"2022-03-30T14:29:12","slug":"visual-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/visual-content-marketing-strategy\/","title":{"rendered":"Como usar conte\u00fado visual atraente em sua estrat\u00e9gia de marketing (3 dicas)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da41ce4ba4c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da41ce4ba4c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/visual-content-marketing-strategy\/#An_Introduction_to_Visual_Content_and_Why_Its_Important_for_Your_Marketing_Strategy\" >Uma introdu\u00e7\u00e3o ao conte\u00fado visual (e por que ele \u00e9 importante para sua estrat\u00e9gia de marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/visual-content-marketing-strategy\/#How_to_Use_Eye-Catching_Visual_Content_in_Your_Marketing_Strategy_3_Tips\" >Como usar conte\u00fado visual atraente em sua estrat\u00e9gia de marketing (3 dicas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/visual-content-marketing-strategy\/#1_Avoid_Stock_Images\" >1. Evite imagens de estoque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/visual-content-marketing-strategy\/#2_Experiment_With_Long-Form_Videos\" >2. Fa\u00e7a experi\u00eancias com v\u00eddeos de formato longo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/visual-content-marketing-strategy\/#3_Create_Highly-Shareable_Infographics\" >3. Crie infogr\u00e1ficos altamente compartilh\u00e1veis<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/visual-content-marketing-strategy\/#Conclusion\" >Conclus\u00e3o&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/content-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing de conte\u00fado<\/a> \u00e9 uma parte essencial da administra\u00e7\u00e3o de uma empresa bem-sucedida <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-manage-your-online-business-affiliate-programs-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">neg\u00f3cios de afiliados<\/a>. No entanto, o usu\u00e1rio t\u00edpico da Internet est\u00e1 sofrendo de uma grande sobrecarga de informa\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<p>Felizmente, um design visual atraente pode atrair at\u00e9 mesmo o usu\u00e1rio da Internet mais sobrecarregado. Ao incrementar as postagens do seu blog, as p\u00e1ginas e outros conte\u00fados com m\u00eddias chamativas, voc\u00ea n\u00e3o ter\u00e1 problemas para superar o ru\u00eddo e chamar a aten\u00e7\u00e3o do cliente.<\/p>\n\n\n\n<p>Nesta postagem, discutiremos por que somos programados para reagir a imagens e v\u00eddeos. Em seguida, compartilharemos tr\u00eas dicas para usar conte\u00fado visual atraente em sua estrat\u00e9gia de marketing. Vamos come\u00e7ar!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Visual_Content_and_Why_Its_Important_for_Your_Marketing_Strategy\"><\/span>Uma introdu\u00e7\u00e3o ao conte\u00fado visual (e por que ele \u00e9 importante para sua estrat\u00e9gia de marketing)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Um visual \u00e9 qualquer coisa que seja exclusiva ou principalmente baseada em imagens. Por exemplo, pode ser um desenho, uma captura de tela, um infogr\u00e1fico, um diagrama, um conjunto de slides ou um v\u00eddeo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-1024x641.png\" alt=\"Um exemplo de conte\u00fado visual em v\u00eddeo. \" class=\"wp-image-7166\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-1024x641.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-300x188.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-768x481.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-1536x962.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-2048x1283.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Como seres humanos, somos inerentemente criaturas visuais. De fato, <a href=\"https:\/\/news.mit.edu\/1996\/visualprocessing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">metade do c\u00e9rebro humano<\/a> \u00e9 dedicado direta ou indiretamente \u00e0 vis\u00e3o.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/affiliate-marketing-tactics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing eficaz<\/a> tem tudo a ver com <a href=\"https:\/\/prettylinks.com\/pt\/blog\/create-attention-grabbing-headlines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capturar a aten\u00e7\u00e3o do p\u00fablico<\/a>. Ao adicionar alguns gr\u00e1ficos atraentes, voc\u00ea pode aumentar o apelo do seu conte\u00fado e at\u00e9 mesmo incentivar os visitantes a interagir com o seu site. <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-improve-your-affiliate-links-using-link-rotation\/\" target=\"_blank\" rel=\"noreferrer noopener\">links de afiliados<\/a>.<\/p>\n\n\n\n<p>Como comerciante afiliado, sua renda \u00e9 totalmente ditada pelo n\u00famero de pessoas que visitam seu site. Os recursos visuais podem ser ferramentas poderosas para aumentar seu tr\u00e1fego. <\/p>\n\n\n\n<p>Por exemplo, se voc\u00ea criou um infogr\u00e1fico ou um v\u00eddeo para o seu blog mais recente, pode publicar esse conte\u00fado \"teaser\" nas m\u00eddias sociais. Isso pode gerar um fluxo de visitantes que est\u00e3o ansiosos para saber mais:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-1024x502.png\" alt=\"Conte\u00fado visual usado para promover uma marca nas m\u00eddias sociais.\" class=\"wp-image-7169\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-1024x502.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-300x147.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-768x376.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-1536x753.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-2048x1003.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>As evid\u00eancias sugerem que recursos visuais impressionantes tamb\u00e9m podem ajudar seu conte\u00fado a permanecer na mente do p\u00fablico. Quando algu\u00e9m ouve uma informa\u00e7\u00e3o, \u00e9 prov\u00e1vel que s\u00f3 se lembre dela tr\u00eas dias depois. Ent\u00e3o, se voc\u00ea adicionar uma imagem relevante, ela reter\u00e1 65% dessas informa\u00e7\u00f5es. Assim, esse tipo de conte\u00fado memor\u00e1vel pode fortalecer sua <a href=\"https:\/\/prettylinks.com\/pt\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/\" target=\"_blank\" rel=\"noreferrer noopener\">identidade da marca<\/a> e incentivar as pessoas a continuarem visitando seu site.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Eye-Catching_Visual_Content_in_Your_Marketing_Strategy_3_Tips\"><\/span>Como usar conte\u00fado visual atraente em sua estrat\u00e9gia de marketing (3 dicas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os recursos visuais corretos podem transformar p\u00e1ginas com muito texto em um conte\u00fado de tirar o f\u00f4lego. Veja como turbinar sua estrat\u00e9gia de marketing com gr\u00e1ficos atraentes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Avoid_Stock_Images\"><\/span><strong>1. Evite imagens de estoque<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As fotos de banco de imagens podem ser \u00f3timas em uma emerg\u00eancia. Entretanto, estudos sugerem que seus visitantes responder\u00e3o mais positivamente a <em>seu <\/em>fotografia.&nbsp;<\/p>\n\n\n\n<p>Um <a href=\"https:\/\/www.nngroup.com\/articles\/photos-as-web-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">estudo de rastreamento ocular<\/a> descobriram que os usu\u00e1rios da Internet t\u00eam grande probabilidade de ignorar imagens de banco de imagens. Esse princ\u00edpio \u00e9 particularmente verdadeiro quando esses recursos visuais est\u00e3o sendo usados para animar uma p\u00e1gina com muito texto. Os pesquisadores tamb\u00e9m conclu\u00edram que os visitantes prestam mais aten\u00e7\u00e3o \u00e0s imagens informativas que s\u00e3o altamente relevantes.<\/p>\n\n\n\n<p>Quando apresentado a um <em>Sobre a U<\/em>Na p\u00e1gina do site da empresa, os especialistas descobriram que os visitantes passaram 10% mais tempo examinando os retratos da equipe do que lendo as biografias que os acompanhavam. Isso \u00e9 particularmente impressionante, considerando que o texto escrito consumiu 316% mais espa\u00e7o do que os retratos:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-1024x699.png\" alt=\"Uma p\u00e1gina Sobre n\u00f3s.\" class=\"wp-image-7171\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-1024x699.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-300x205.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-768x524.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-1536x1048.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-2048x1398.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Uma foto de banco de imagens ocasional pode ajudar a quebrar uma p\u00e1gina com muito texto. Ainda assim, n\u00e3o \u00e9 a melhor maneira de prender a aten\u00e7\u00e3o de seu p\u00fablico. Se quiser aumentar o tempo que os visitantes passam vendo seu conte\u00fado, talvez seja hora de usar a c\u00e2mera.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Experiment_With_Long-Form_Videos\"><\/span><strong>2. Fa\u00e7a experi\u00eancias com v\u00eddeos de formato longo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por muitos anos, <a href=\"https:\/\/prettylinks.com\/pt\/blog\/video-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de v\u00eddeo<\/a> tem sido uma t\u00e9cnica essencial para a comunica\u00e7\u00e3o com leads e clientes. No entanto, 2020 registrou a maior taxa de crescimento ano a ano, com um <a href=\"https:\/\/assets.ctfassets.net\/j7pfe8y48ry3\/47ztlqdwdvMaBcfUEyHy9G\/bdbd0de1e74839bf6382aecbf6d09805\/Wistia_2021-State-of-Video-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Aumento de 80% nos uploads de v\u00eddeo<\/a>. <\/p>\n\n\n\n<p>Por exemplo, muitas empresas usam v\u00eddeos informativos para informar e comercializar com seus clientes simultaneamente:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-1024x922.png\" alt=\"Um exemplo de conte\u00fado visual usado em uma estrat\u00e9gia de marketing. \" class=\"wp-image-7172\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-1024x922.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-300x270.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-768x692.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-1536x1383.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-2048x1844.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>N\u00e3o \u00e9 f\u00e1cil avaliar quantos v\u00eddeos fazem parte das estrat\u00e9gias de marketing de conte\u00fado. No entanto, o n\u00famero de v\u00eddeos que usam <a href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-engagement-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">eventos de convers\u00e3o<\/a> aumentou em <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">30% em 2020<\/a>. Essa estat\u00edstica sugere que o n\u00famero de grava\u00e7\u00f5es visuais criadas para empresas est\u00e1 aumentando.<\/p>\n\n\n\n<p>A cria\u00e7\u00e3o de conte\u00fado \u00e9 apenas metade da hist\u00f3ria - voc\u00ea tamb\u00e9m precisa garantir que as pessoas consumam seu conte\u00fado. A boa not\u00edcia \u00e9 que, em 2020, os usu\u00e1rios da Internet assistiram a 12,2 bilh\u00f5es de minutos de v\u00eddeo. Isso equivale a impressionantes 23.211 anos de conte\u00fado!<\/p>\n\n\n\n<p>Quando se trata de promover o engajamento, <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hubspot<\/a> descobrimos que os eventos de convers\u00e3o colocados no in\u00edcio dos v\u00eddeos t\u00eam o <a href=\"https:\/\/prettylinks.com\/pt\/blog\/optimizing-your-mobile-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">taxas de convers\u00e3o mais altas<\/a>. Eles tamb\u00e9m conclu\u00edram que os formul\u00e1rios de coleta de e-mail oferecem os melhores resultados.<\/p>\n\n\n\n<p>H\u00e1 uma cren\u00e7a generalizada de que a capacidade de aten\u00e7\u00e3o est\u00e1 diminuindo. No entanto, a <a href=\"https:\/\/wistia.com\/about\/state-of-video\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Relat\u00f3rio sobre o estado do v\u00eddeo em 2021<\/a> descobriu que os formatos de v\u00eddeo de longa dura\u00e7\u00e3o est\u00e3o ganhando for\u00e7a. O n\u00famero de v\u00eddeos na categoria de 30 a 60 minutos cresceu 140% em compara\u00e7\u00e3o com 2019. Sendo assim, talvez voc\u00ea queira considerar abandonar o <a href=\"https:\/\/prettylinks.com\/pt\/blog\/promoting-affiliate-products-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shorts no estilo TikTok<\/a> em favor do conte\u00fado de formato longo.&nbsp;<\/p>\n\n\n\n<p>Se estiver criando v\u00eddeos para suas plataformas sociais, talvez tamb\u00e9m queira mudar do conte\u00fado pr\u00e9-gravado para a transmiss\u00e3o ao vivo. De acordo com o mesmo <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Relat\u00f3rio da Hubspot<\/a>Na pesquisa, quase metade de todos os entrevistados identificou o v\u00eddeo ao vivo como uma t\u00e1tica eficaz para promover suas marcas nas m\u00eddias sociais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Create_Highly-Shareable_Infographics\"><\/span><strong>3. Crie infogr\u00e1ficos altamente compartilh\u00e1veis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para muitos de n\u00f3s, as imagens podem facilitar a compreens\u00e3o e a memoriza\u00e7\u00e3o de informa\u00e7\u00f5es complexas. Entretanto, para algumas pessoas, os gr\u00e1ficos correspondem ao seu m\u00e9todo preferido de aprendizado. Acredita-se que 60% da popula\u00e7\u00e3o s\u00e3o aprendizes visuais. Entretanto, alguns especialistas especularam que esse n\u00famero pode ser <a href=\"https:\/\/www.imagethink.net\/true-or-falsevisuals-superior-medium\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">t\u00e3o alto quanto 80%<\/a>.&nbsp;<\/p>\n\n\n\n<p>Se voc\u00ea precisar comunicar dados detalhados, poder\u00e1 obter melhores resultados apresentando-os como um elemento gr\u00e1fico informativo. Um infogr\u00e1fico atraente costuma ser muito mais atraente e envolvente do que um bloco de texto:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-1024x629.png\" alt=\"Um exemplo de infogr\u00e1fico. \" class=\"wp-image-7173\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-1024x629.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-300x184.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-768x472.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-1536x944.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-2048x1258.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Os recursos visuais, como os infogr\u00e1ficos, s\u00e3o particularmente eficazes na comunica\u00e7\u00e3o de conceitos complexos. Se n\u00e3o estiver convencido, considere a diferen\u00e7a entre ler uma lista de instru\u00e7\u00f5es e visualizar sua rota em um mapa.&nbsp;<\/p>\n\n\n\n<p>Com isso em mente, n\u00e3o \u00e9 surpreendente que os infogr\u00e1ficos sejam a terceira forma mais comum de marketing a ser criada em 2021. \u00c9 interessante notar que as empresas est\u00e3o criando muito mais infogr\u00e1ficos do que conte\u00fado com muito texto, como estudos de caso, e-books e whitepapers.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar infogr\u00e1ficos para promover conte\u00fado de formato mais longo. Suponha que voc\u00ea tenha publicado anteriormente um e-book, um estudo de caso ou qualquer outro recurso com muito texto. Nesse caso, talvez voc\u00ea queira considerar a possibilidade de reaproveitar parte desse conte\u00fado como um infogr\u00e1fico. Os visitantes podem ent\u00e3o examinar o elemento visual e decidir se querem fazer o download do whitepaper completo ou assinar o e-book. <\/p>\n\n\n\n<p>Os infogr\u00e1ficos tamb\u00e9m s\u00e3o altamente compartilh\u00e1veis. Portanto, eles s\u00e3o o conte\u00fado ideal para sua <a href=\"https:\/\/prettylinks.com\/pt\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de m\u00eddia social<\/a> estrat\u00e9gias.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>O texto \u00e9 uma grande parte do marketing on-line, mas n\u00e3o \u00e9 particularmente atraente do ponto de vista visual. Ao incluir imagens e v\u00eddeos relevantes e chamativos, voc\u00ea pode elevar seu conte\u00fado a um novo patamar e impulsionar seu importante <a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-click-through-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">taxas de cliques (CTRs)<\/a>.<\/p>\n\n\n\n<p>Vamos recapitular as tr\u00eas dicas para usar conte\u00fado visual atraente em sua estrat\u00e9gia de marketing:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Evite imagens de banco de imagens.<\/li><li>Fa\u00e7a experi\u00eancias com v\u00eddeos de formato longo.<\/li><li>Crie infogr\u00e1ficos altamente compartilh\u00e1veis.<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como fazer seu visual?<\/em>a<em>l conte\u00fado se destaca<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!&nbsp;<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de assinar nosso boletim informativo!<\/p>","protected":false},"excerpt":{"rendered":"<p>O marketing de conte\u00fado \u00e9 uma parte essencial da administra\u00e7\u00e3o de um neg\u00f3cio de afiliados bem-sucedido. Entretanto, o usu\u00e1rio t\u00edpico da Internet est\u00e1 sofrendo de uma grande sobrecarga de informa\u00e7\u00f5es.  Felizmente, um design visual atraente pode atrair at\u00e9 mesmo o usu\u00e1rio da Internet mais sobrecarregado. Ao incrementar os posts, as p\u00e1ginas e outros conte\u00fados do seu blog com m\u00eddias chamativas, voc\u00ea n\u00e3o ter\u00e1 problemas...<\/p>","protected":false},"author":11450,"featured_media":8491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,47,11],"tags":[187,491,488,490,487,489],"class_list":["post-7165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-how-tos","category-marketing","tag-images","tag-infographics","tag-marketing-strategy","tag-photos","tag-visual-content","tag-visual-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"As humans, we\u2019re hard-wired to respond to visual content. 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