{"id":7155,"date":"2022-01-20T05:41:00","date_gmt":"2022-01-20T05:41:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7155"},"modified":"2022-01-19T16:47:51","modified_gmt":"2022-01-19T16:47:51","slug":"social-proof-benefits-business","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/social-proof-benefits-business\/","title":{"rendered":"O que \u00e9 prova social (3 maneiras pelas quais ela pode beneficiar sua empresa)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ef20e098c7c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ef20e098c7c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-proof-benefits-business\/#What_is_Social_Proof\" >O que \u00e9 prova social?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-proof-benefits-business\/#Why_Social_Proof_Can_Benefit_Your_Business\" >Por que a prova social pode beneficiar sua empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-proof-benefits-business\/#3_Ways_to_Effectively_Use_Social_Proof_for_Your_Business\" >3 maneiras de usar efetivamente a prova social para sua empresa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-proof-benefits-business\/#1_Feature_Customer_Testimonials\" >1. Destaque os depoimentos de clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-proof-benefits-business\/#2_Maintain_Positive_Feedback_With_Customer_Reviews\" >2. Mantenha o feedback positivo com as avalia\u00e7\u00f5es dos clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-proof-benefits-business\/#3_Leverage_Your_Followers_on_Social_Media\" >3. Aproveite seus seguidores nas m\u00eddias sociais<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/social-proof-benefits-business\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>O estabelecimento de uma reputa\u00e7\u00e3o confi\u00e1vel \u00e9 fundamental para o sucesso de qualquer estrat\u00e9gia de marketing de com\u00e9rcio eletr\u00f4nico. Voc\u00ea pode <a href=\"https:\/\/prettylinks.com\/pt\/blog\/driving-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">direcionar todo o tr\u00e1fego<\/a> do mundo para o seu site, mas isso n\u00e3o significar\u00e1 muito se voc\u00ea tiver produtos que n\u00e3o consegue vender.<\/p>\n\n\n\n<p>Felizmente, uma das melhores maneiras de construir uma reputa\u00e7\u00e3o positiva \u00e9 tamb\u00e9m uma das mais naturais: o boca a boca. Os seres humanos s\u00e3o <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/the-main-ingredient\/200912\/pack-mentality\" target=\"_blank\" rel=\"noreferrer noopener\">animais de carga<\/a>E geralmente queremos o que os outros t\u00eam. Portanto, voc\u00ea pode <a href=\"https:\/\/prettylinks.com\/pt\/blog\/5-psychological-techniques-you-can-use-to-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">maximizar as convers\u00f5es<\/a> usando a prova social em suas estrat\u00e9gias de marketing.<\/p>\n\n\n\n<p>Este artigo explicar\u00e1 a prova social e como ela pode beneficiar sua empresa de com\u00e9rcio eletr\u00f4nico. Em seguida, ofereceremos tr\u00eas maneiras de introduzi-la em sua estrat\u00e9gia de marketing. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Social_Proof\"><\/span>O que \u00e9 prova social?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A prova social \u00e9 uma das mais eficazes <a href=\"https:\/\/prettylinks.com\/pt\/blog\/affiliate-marketing-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">ferramentas de marketing<\/a> dispon\u00edveis para as empresas. Ele influencia o processo de tomada de decis\u00e3o de bilh\u00f5es de consumidores todos os dias. No entanto, a maioria das pessoas nem sequer percebe que isso est\u00e1 acontecendo.<\/p>\n\n\n\n<p>O <a href=\"https:\/\/www.psychologynoteshq.com\/social-proof\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Teoria da prova social<\/a> diz que os seres humanos consideram as decis\u00f5es dos outros quando se deparam com situa\u00e7\u00f5es incertas. Quando se trata de com\u00e9rcio eletr\u00f4nico, os consumidores buscam recomenda\u00e7\u00f5es de colegas ao decidir sobre produtos ou servi\u00e7os.<\/p>\n\n\n\n<p>A prova social pode ser t\u00e3o simples quanto receber uma recomenda\u00e7\u00e3o de produto de um amigo. Entretanto, as valida\u00e7\u00f5es mais eficazes para o marketing de com\u00e9rcio eletr\u00f4nico s\u00e3o aquelas que refor\u00e7am a credibilidade da sua marca. <\/p>\n\n\n\n<p>Por exemplo, muitas empresas usam depoimentos como formas de prova social:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-1024x456.png\" alt=\"Exemplos de prova social com depoimentos de clientes na p\u00e1gina inicial do PrettyLinks. \" class=\"wp-image-7150\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-1024x456.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-300x134.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-768x342.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials.png 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>A exibi\u00e7\u00e3o de imagens e coment\u00e1rios positivos de clientes \u00e9 uma forma eficaz de prova social. Isso mostra a outros clientes em potencial que sua empresa tem uma boa reputa\u00e7\u00e3o. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Social_Proof_Can_Benefit_Your_Business\"><\/span>Por que a prova social pode beneficiar sua empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Outras t\u00e9cnicas de marketing, como an\u00fancios pagos ou <a href=\"https:\/\/prettylinks.com\/pt\/blog\/best-email-campaigns-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">campanhas de e-mail<\/a>A prova social, por sua vez, pode parecer excessivamente vendedora ou insincera. Por outro lado, a prova social oferece testemunhos de pessoas ou marcas reais nas quais os consumidores t\u00eam maior probabilidade de confiar.<\/p>\n\n\n\n<p>As t\u00e9cnicas de prova social mais eficazes geralmente usam a <a href=\"https:\/\/www.investopedia.com\/terms\/b\/bandwagon-effect.asp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Efeito Bandwagon<\/a>. Essa teoria diz que quanto maior for a base de clientes existente, mais clientes a empresa atrair\u00e1. <\/p>\n\n\n\n<p>Muitas estrat\u00e9gias tamb\u00e9m utilizam o <a href=\"https:\/\/www.nngroup.com\/articles\/halo-effect\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Efeito Halo<\/a>. Ele afirma que quanto mais renomado for o provedor de prova social, mais convincentes ser\u00e3o seus testemunhos. <\/p>\n\n\n\n<p>Por exemplo, uma empresa de alto n\u00edvel que escreve uma avalia\u00e7\u00e3o positiva para outra empresa pode ter mais peso do que o depoimento de uma startup:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-testimonials-1024x305.png\" alt=\"Depoimentos de alto n\u00edvel como prova social no site do MemberPress. \" class=\"wp-image-7159\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-testimonials-1024x305.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-testimonials-300x89.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-testimonials-768x229.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-testimonials.png 1287w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Uma estrat\u00e9gia de marketing de prova social bem estabelecida tem o potencial de:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Crie seu <a href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-brand-awareness-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">reputa\u00e7\u00e3o da marca<\/a><\/li><li>Aumentar o conhecimento e a confian\u00e7a em seus produtos e servi\u00e7os<\/li><li>Impulsionar convers\u00f5es<\/li><\/ul>\n\n\n\n<p>Portanto, vale a pena considerar como voc\u00ea pode aproveitar a prova social em seu blog ou site. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Effectively_Use_Social_Proof_for_Your_Business\"><\/span>3 maneiras de usar efetivamente a prova social para sua empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>J\u00e1 estabelecemos por que a prova social \u00e9 fundamental para as empresas de com\u00e9rcio eletr\u00f4nico. Agora, vamos analisar algumas maneiras de integr\u00e1-la \u00e0 sua estrat\u00e9gia de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Feature_Customer_Testimonials\"><\/span>1. Destaque os depoimentos de clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uma das melhores maneiras de construir a reputa\u00e7\u00e3o de uma marca \u00e9 <a href=\"https:\/\/prettylinks.com\/pt\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">uso de depoimentos<\/a> de clientes anteriores. Embora qualquer pessoa possa escrever uma avalia\u00e7\u00e3o, as avalia\u00e7\u00f5es de marcas respeitadas ou de l\u00edderes do setor geralmente s\u00e3o as mais eficazes.<\/p>\n\n\n\n<p>Ter pessoas de confian\u00e7a atestando a qualidade do seu produto \u00e9 valioso. \u00c9 mais prov\u00e1vel que os novos clientes potenciais sigam as etapas finais e se convertam em clientes pagantes se lerem coment\u00e1rios positivos.<\/p>\n\n\n\n<p>A primeira etapa dessa estrat\u00e9gia \u00e9 obter as pr\u00f3prias avalia\u00e7\u00f5es. Entretanto, esse n\u00e3o precisa ser um processo desafiador. Se voc\u00ea tem produtos ou servi\u00e7os de qualidade, pode ser f\u00e1cil encontrar feedback.<\/p>\n\n\n\n<p>Voc\u00ea pode revisitar sua lista de clientes e enviar e-mails de acompanhamento solicitando feedback. Escolha os coment\u00e1rios mais influentes e comece a introduzi-los em todos os n\u00edveis de sua estrat\u00e9gia de marketing. <\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode criar uma p\u00e1gina de depoimentos em seu site e destacar os melhores coment\u00e1rios ou at\u00e9 mesmo v\u00eddeos:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-page-1024x578.png\" alt=\"V\u00eddeo de depoimento sobre o PrettyLinks feito pela GeekBrief\" class=\"wp-image-7161\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-page-1024x578.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-page-300x169.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-page-768x434.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-page-1536x867.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-page.png 1567w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Como alternativa, voc\u00ea pode utilizar o feedback positivo em suas postagens de m\u00eddia social e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-your-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">campanhas de marketing por e-mail<\/a>. Voc\u00ea pode combinar essas postagens com links para seus produtos relevantes.<\/p>\n\n\n\n<p>Em seguida, voc\u00ea pode testar a efic\u00e1cia de suas campanhas com nosso <a href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">ferramentas de teste de links<\/a>. Dessa forma, voc\u00ea pode ver se determinados depoimentos s\u00e3o mais ben\u00e9ficos para sua empresa. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Maintain_Positive_Feedback_With_Customer_Reviews\"><\/span>2. Mantenha o feedback positivo com as avalia\u00e7\u00f5es dos clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As avalia\u00e7\u00f5es de clientes s\u00e3o semelhantes aos depoimentos em muitos aspectos. Entretanto, os depoimentos geralmente s\u00e3o cuidadosamente selecionados e adaptados pelas equipes de marketing da empresa. Em contrapartida, as avalia\u00e7\u00f5es oferecem feedback n\u00e3o filtrado de usu\u00e1rios comuns. Dessa forma, elas podem ser indica\u00e7\u00f5es mais precisas de qualidade.<\/p>\n\n\n\n<p>A demonstra\u00e7\u00e3o do feedback do cliente pode influenciar as decis\u00f5es de compra do consumidor. De acordo com <a href=\"https:\/\/www.invespcro.com\/blog\/the-importance-of-online-customer-reviews-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">estat\u00edsticas recentes<\/a>, aproximadamente 90% dos compradores leram <a href=\"https:\/\/prettylinks.com\/pt\/blog\/product-reviews-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">an\u00e1lises de produtos<\/a> antes de fazer uma compra. Al\u00e9m disso, at\u00e9 88% dessas pessoas confiam nas avalia\u00e7\u00f5es tanto quanto nas recomenda\u00e7\u00f5es pessoais.<\/p>\n\n\n\n<p>Para obter feedback dos clientes, voc\u00ea pode permitir que os usu\u00e1rios deixem coment\u00e1rios ou classifica\u00e7\u00f5es com estrelas diretamente no seu site de com\u00e9rcio eletr\u00f4nico. Como alternativa, voc\u00ea pode confiar em plataformas de avalia\u00e7\u00e3o de terceiros, como <a href=\"http:\/\/www.trustpilot.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TrustPilot<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/trustpilot-testimonials.png\" alt=\"A Trustpilot pode fornecer prova social com depoimentos de terceiros. \" class=\"wp-image-7160\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/trustpilot-testimonials.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/trustpilot-testimonials-300x157.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/trustpilot-testimonials-768x401.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Entretanto, estabelecer um ciclo de feedback \u00e9 a parte mais f\u00e1cil. Para colher os benef\u00edcios das avalia\u00e7\u00f5es dos clientes, elas devem ser principalmente coment\u00e1rios positivos. <\/p>\n\n\n\n<p>Voc\u00ea pode manter um feedback saud\u00e1vel mantendo-se atualizado sobre os feeds de avalia\u00e7\u00f5es e respondendo prontamente. Voc\u00ea tamb\u00e9m deve considerar a possibilidade de se desculpar com os avaliadores negativos e oferecer solu\u00e7\u00f5es alternativas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Leverage_Your_Followers_on_Social_Media\"><\/span>3. Aproveite seus seguidores nas m\u00eddias sociais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para estabelecer sua empresa como uma marca de autoridade, \u00e9 essencial aumentar sua presen\u00e7a on-line nas m\u00eddias sociais. Plataformas como Twitter, Instagram e Facebook s\u00e3o tit\u00e3s para promover o reconhecimento e a confiabilidade da marca.<\/p>\n\n\n\n<p>Com mais de um bilh\u00e3o de usu\u00e1rios ativos somente no Instagram, um <a href=\"https:\/\/prettylinks.com\/pt\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrat\u00e9gia de m\u00eddia social<\/a> pode ser um grande recurso para acumular seguidores. Com mais assinantes, voc\u00ea tamb\u00e9m tem uma chance maior de aumentar suas convers\u00f5es. <\/p>\n\n\n\n<p>Voc\u00ea pode promover seus pr\u00f3prios neg\u00f3cios e servi\u00e7os em suas p\u00e1ginas de m\u00eddia social. Al\u00e9m disso, voc\u00ea pode <a href=\"https:\/\/prettylinks.com\/pt\/blog\/get-influencers-onboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">utilizar influenciadores<\/a> para comercializar em seu nome. Eles podem apelar para seus p\u00fablicos exclusivos e atrair novo tr\u00e1fego para seu site.  <\/p>\n\n\n\n<p>Recomendamos tornar seu conte\u00fado facilmente compartilh\u00e1vel em plataformas de m\u00eddia social. Por exemplo, voc\u00ea pode usar nosso <a href=\"https:\/\/prettylinks.com\/pt\/blog\/3-best-practices-for-using-pretty-links-social-buttons-bar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Barra de bot\u00f5es sociais<\/a> em seus posts e p\u00e1ginas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/social-buttons-bar-01-1024x379.png\" alt=\"A barra de bot\u00f5es sociais que aparece na parte superior de uma publica\u00e7\u00e3o de blog.\" class=\"wp-image-2754\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/social-buttons-bar-01-1024x379.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/social-buttons-bar-01-300x111.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/social-buttons-bar-01-768x284.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/social-buttons-bar-01-1536x568.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/social-buttons-bar-01.png 1666w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Esse recurso fica na parte superior de suas postagens. Quando os leitores clicam em qualquer um dos bot\u00f5es, eles geram links concisos e \"bonitos\" para compartilhar em plataformas de m\u00eddia social. Esses URLs geralmente s\u00e3o mais atraentes visualmente, aumentando as chances de as pessoas clicarem neles. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fornecer prova social \u00e9 uma das maneiras mais f\u00e1ceis de gerar convers\u00f5es em seu site. Ao criar credibilidade, voc\u00ea est\u00e1 mostrando aos clientes em potencial que tem um produto que vale a pena comprar.<\/p>\n\n\n\n<p>Voc\u00ea pode usar algumas dessas estrat\u00e9gias para fornecer prova social para sua empresa:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Mostre depoimentos de l\u00edderes do setor ou de outras empresas de boa reputa\u00e7\u00e3o.<\/li><li>Exibir e responder \u00e0s avalia\u00e7\u00f5es dos clientes sobre seus servi\u00e7os ou produtos.<\/li><li>Utilize plataformas de m\u00eddia social e influenciadores estabelecidos para promover sua empresa.<\/li><\/ol>\n\n\n\n<p><em>Tem alguma d\u00favida sobre a introdu\u00e7\u00e3o de t\u00e9cnicas de prova social em suas estrat\u00e9gias de marketing?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>O estabelecimento de uma reputa\u00e7\u00e3o confi\u00e1vel \u00e9 fundamental para o sucesso de qualquer estrat\u00e9gia de marketing de com\u00e9rcio eletr\u00f4nico. Voc\u00ea pode direcionar todo o tr\u00e1fego do mundo para o seu site, mas isso n\u00e3o significar\u00e1 muito se voc\u00ea tiver produtos que n\u00e3o consegue vender. Felizmente, uma das melhores maneiras de construir uma reputa\u00e7\u00e3o positiva \u00e9 tamb\u00e9m uma das mais...<\/p>","protected":false},"author":11450,"featured_media":8072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,6,11],"tags":[21,54,185],"class_list":["post-7155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-branding","category-marketing","tag-branding","tag-marketing","tag-social-proof"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking to improve your company&#039;s reputation and increase conversions? 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