{"id":6786,"date":"2021-08-02T06:26:00","date_gmt":"2021-08-02T06:26:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6786"},"modified":"2021-08-02T15:29:34","modified_gmt":"2021-08-02T15:29:34","slug":"what-is-a-micro-marketing-campaign-and-how-to-run-your-own","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/","title":{"rendered":"O que \u00e9 uma campanha de micromarketing? (e como fazer a sua pr\u00f3pria)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d28fc0b90fc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d28fc0b90fc\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#What_is_Micro-Marketing\" >O que \u00e9 micromarketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#How_to_Run_an_Effective_Micro-Marketing_Campaign\" >Como executar uma campanha de micromarketing eficaz<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#1_Create_a_Buyer_Persona\" >1. Criar uma persona do comprador<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#2_Identify_the_Best_Way_to_Reach_Buyers\" >2. Identificar a melhor maneira de alcan\u00e7ar os compradores<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#3_Define_Your_Campaign_Goals\" >3. Defina as metas de sua campanha<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#4_Test_Your_Message\" >4. Teste sua mensagem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#5_Track_Performances\" >5. Acompanhamento de performances<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Os avan\u00e7os no marketing digital abriram as portas para que as pequenas empresas possam competir igualmente com os grandes concorrentes globais. Mas, para comercializar junto com as grandes ligas, \u00e0s vezes a maior vantagem \u00e9 pensar pequeno. Estamos falando de micro-marketing!<\/p>\n\n\n\n<p>O micromarketing \u00e9 uma estrat\u00e9gia de marketing exclusiva que se concentra na cria\u00e7\u00e3o de pequenos grupos dentro de seu p\u00fablico consumidor altamente segmentado. Essa pr\u00e1tica de segmenta\u00e7\u00e3o atende \u00e0s necessidades do cliente de forma direta e espec\u00edfica. Em troca, o indiv\u00edduo se sente mais compreendido e mais propenso a se tornar um cliente fiel.<\/p>\n\n\n\n<p>Neste artigo, explicaremos como o micromarketing funciona e apresentaremos uma das campanhas mais populares que continua sendo veiculada at\u00e9 hoje. Em seguida, mostraremos as cinco etapas de como executar sua pr\u00f3pria campanha de micro-marketing eficaz. Vamos come\u00e7ar!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Micro-Marketing\"><\/span><strong>O que \u00e9 micromarketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O micromarketing envolve a execu\u00e7\u00e3o de campanhas de marketing para um subconjunto de seu p\u00fablico-alvo. Segmentar seu p\u00fablico n\u00e3o \u00e9 novidade em<a href=\"https:\/\/diggitymarketing.com\/types-of-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> marketing digital<\/a>. Ao segmentar um p\u00fablico hiperespec\u00edfico, as marcas podem realizar campanhas de marketing que podem melhorar drasticamente as vendas e as convers\u00f5es.<\/p>\n\n\n\n<p>&nbsp;Um exemplo famoso de micro-marketing em a\u00e7\u00e3o \u00e9 a campanha \"Share a Coke\" da Coca-Cola. A Coca-Cola identificou os nomes mais populares em v\u00e1rios pa\u00edses. Em seguida, imprimiu esses nomes na embalagem de seu produto:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"312\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/32896947_1984146411618063_1046510326889054208_n.jpg\" alt=\"Campanha de micro-marketing da Coca-Cola \" class=\"wp-image-6787\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/32896947_1984146411618063_1046510326889054208_n.jpg 820w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/32896947_1984146411618063_1046510326889054208_n-300x114.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/32896947_1984146411618063_1046510326889054208_n-768x292.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><figcaption>Fonte: <a href=\"https:\/\/www.facebook.com\/CocaColaUnitedStates\/?ref=page_internal\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">P\u00e1gina da Coca-Cola no Facebook<\/a><\/figcaption><\/figure>\n\n\n\n<p>\u00c9 interessante notar que a Coca-Cola observou um aumento maci\u00e7o nas vendas nos EUA, convertendo 1,25 milh\u00e3o de adolescentes que reconhecidamente compraram uma garrafa de Coca-Cola pela primeira vez durante essa campanha cont\u00ednua.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Run_an_Effective_Micro-Marketing_Campaign\"><\/span><strong>Como executar uma campanha de micromarketing eficaz<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Muitos profissionais de marketing e propriet\u00e1rios de empresas descartam o micromarketing porque acham que ser\u00e1 um investimento pesado de tempo. No entanto, seguindo cinco etapas, criar uma nova campanha de micro marketing \u00e9 muito menos desafiador do que voc\u00ea imagina.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_Buyer_Persona\"><\/span>1. <strong>Criar uma persona do comprador<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uma buyer persona ser\u00e1 o ponto de partida de qualquer estrat\u00e9gia de marketing. Trata-se de um modelo que identifica uma vers\u00e3o semi-fict\u00edcia de seu cliente ideal. O ideal \u00e9 que voc\u00ea j\u00e1 tenha um conjunto claro de personas de compradores para seu p\u00fablico-alvo.&nbsp;<\/p>\n\n\n\n<p>A maioria das marcas tem mais de um cliente ideal, o que tamb\u00e9m significa que voc\u00ea precisa de mais de uma buyer persona. Al\u00e9m disso, se voc\u00ea vende tanto para consumidores finais quanto para empresas, provavelmente j\u00e1 tem essas buyer personas:<\/p>\n\n\n\n<p>\u25cf <strong>Neg\u00f3cios para o consumidor (<\/strong> <strong>B2C)<\/strong>. Uma persona B2C o ajudar\u00e1 a se colocar no lugar de seus clientes e a entender melhor o que eles querem de voc\u00ea. Esse modelo tamb\u00e9m permitir\u00e1 que voc\u00ea crie conte\u00fado que eles desejar\u00e3o consumir.<\/p>\n\n\n\n<p>\u25cf <strong>Business-to-Business (B2B):<\/strong> Uma persona B2B exigir\u00e1 que voc\u00ea fa\u00e7a uma an\u00e1lise das empresas para as quais voc\u00ea j\u00e1 vende, bem como daquelas para as quais gostaria de vender. Esses modelos precisar\u00e3o ser divididos em fatos b\u00e1sicos: o nicho, o tamanho, o setor, as metas e as pessoas com as quais voc\u00ea se comunicar\u00e1.<\/p>\n\n\n\n<p>Com um pouco de pesquisa, voc\u00ea pode acessar grandes quantidades de dados sobre seus clientes atuais e potenciais. Com ferramentas como o Google Analytics, o Facebook Audience Insights e at\u00e9 mesmo o YouTube Analytics, voc\u00ea pode ver facilmente como seus clientes est\u00e3o interagindo com voc\u00ea.<\/p>\n\n\n\n<p>Depois de destacar as semelhan\u00e7as de comportamento, analise o seu gerenciamento de relacionamento com o cliente (CRM) e extraia os fatos cr\u00edticos do seu banco de dados de clientes. Isso lhe fornecer\u00e1 dados mais do que suficientes para come\u00e7ar a criar suas buyer personas.<\/p>\n\n\n\n<p>Se voc\u00ea deseja saber ainda mais sobre seu p\u00fablico, a melhor maneira \u00e9 perguntar diretamente a ele. Realizar entrevistas, enviar pesquisas e interagir nas m\u00eddias sociais s\u00e3o \u00f3timas maneiras de se conectar com seus compradores-alvo e criar uma persona mais personalizada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Identify_the_Best_Way_to_Reach_Buyers\"><\/span>2. <strong>Identifique a melhor maneira de alcan\u00e7ar os compradores <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Analisando seus dados, voc\u00ea poder\u00e1 identificar o canal preferido do seu p\u00fablico-alvo para marketing. Voc\u00ea pode executar campanhas de micro-marketing por meio de:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u00eddia social <\/li><li>An\u00fancios PPC<\/li><li><a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Link de afiliado da aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Marketing por e-mail<\/a> <\/li><li>Marketing de v\u00eddeo <\/li><li>Marketing de refer\u00eancia <\/li><li>Marketing por SMS <\/li><\/ul>\n\n\n\n<p>Suas buyer personas o ajudar\u00e3o a identificar qual canal \u00e9 o melhor para seu p\u00fablico. De modo geral, voc\u00ea descobrir\u00e1 que os p\u00fablicos mais velhos preferem mensagens de e-mail ou publica\u00e7\u00f5es no Facebook, enquanto os grupos demogr\u00e1ficos mais jovens preferem os m\u00e9todos de marketing mais populares, como v\u00eddeos do TikTok ou carret\u00e9is do Instagram.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m deve considerar seus pontos fortes. Por exemplo, se <a href=\"https:\/\/prettylinks.com\/pt\/blog\/promoting-blog-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seu blog<\/a> \u00e9 seu principal canal de marketing, faz sentido otimizar seu conte\u00fado e executar a campanha por meio do site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Define_Your_Campaign_Goals\"><\/span>3. <strong>Defina as metas de sua campanha<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c9 fundamental ter metas claramente definidas para sua campanha de marketing. Sem metas, voc\u00ea n\u00e3o saber\u00e1 a efic\u00e1cia de suas estrat\u00e9gias de marketing. Para a maioria das campanhas, a meta geralmente \u00e9 gerar mais vendas, mas esse n\u00e3o \u00e9 o \u00fanico objetivo.<\/p>\n\n\n\n<p>&nbsp;Outros exemplos de metas de campanha podem incluir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aumentar o tr\u00e1fego de seu website<\/li><li>Ganhar mais seguidores em plataformas espec\u00edficas de m\u00eddia social<\/li><li>Criar uma lista de e-mails mais extensa<\/li><\/ul>\n\n\n\n<p>Al\u00e9m disso, certifique-se de que suas metas sejam espec\u00edficas, mensur\u00e1veis, ating\u00edveis, relevantes e com prazo determinado. <a href=\"https:\/\/launchspace.net\/blog\/smart-goals\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Metas SMART<\/a> o ajudar\u00e1 a monitorar o sucesso de sua campanha:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/SMART-image-1024x477.png\" alt=\"\" class=\"wp-image-6788\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/SMART-image-1024x477.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/SMART-image-300x140.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/SMART-image-768x358.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/SMART-image.png 1439w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Fonte: <a href=\"https:\/\/launchspace.net\/blog\/smart-goals\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LaunchSpace<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Test_Your_Message\"><\/span>4. Teste sua mensagem <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O teste de mensagens significa simplesmente realizar experimentos no n\u00edvel mais refinado, tentando diferentes vers\u00f5es de suas mensagens de marketing planejadas e descobrindo qual \u00e9 a mais eficaz. Voc\u00ea pode testar sua mensagem fazendo pequenas altera\u00e7\u00f5es em seu conte\u00fado e analisando o desempenho delas.<\/p>\n\n\n\n<p>Usando suas an\u00e1lises, voc\u00ea pode ver exatamente quais linhas de assunto, chamadas para a\u00e7\u00e3o (CTAs), p\u00e1ginas de destino e slogans est\u00e3o gerando mais convers\u00f5es.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar m\u00e9todos de teste qualitativos para obter insights sobre o consumidor diretamente da fonte. Esses m\u00e9todos podem ser na forma de pesquisas com clientes que lhe dar\u00e3o uma compreens\u00e3o mais firme do estilo de vida, das prefer\u00eancias e das motiva\u00e7\u00f5es de um cliente.<\/p>\n\n\n\n<p>&nbsp;Quando se trata de suas mensagens, voc\u00ea precisa ter certeza de que elas s\u00e3o verdadeiras:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>S\u00e3o claros e focados<\/strong>: Um cliente poder\u00e1 ler suas mensagens e saber imediatamente o que voc\u00ea est\u00e1 expressando?<\/li><li><strong>Destacar os benef\u00edcios para o consumidor<\/strong>: Seus clientes sabem o que ganhar\u00e3o com suas mensagens?<\/li><li><strong>Tenha um gancho<\/strong>: H\u00e1 um gancho em sua mensagem que atrair\u00e1 seu p\u00fablico-alvo e o convencer\u00e1 a continuar lendo?<\/li><li><strong>Mostrar honestidade<\/strong>: Seja verdadeiro e preciso o tempo todo.<\/li><li><strong>Use a linguagem correta<\/strong>: A linguagem que voc\u00ea usa depender\u00e1 de suas personas de compradores. O uso de acr\u00f4nimos e g\u00edrias ser\u00e1 ideal para algumas marcas, enquanto outras precisar\u00e3o ser mais formais.&nbsp;<\/li><\/ul>\n\n\n\n<p>Quanto mais voc\u00ea testar suas mensagens, mais f\u00e1cil ser\u00e1 identificar os tipos de conte\u00fado que seu p\u00fablico deseja. Isso significa que a cria\u00e7\u00e3o de futuras mensagens e conte\u00fado ser\u00e1 significativamente mais f\u00e1cil e sua campanha de micro-marketing gerar\u00e1 um ROI mais alto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Track_Performances\"><\/span>5. Acompanhamento de performances <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Muitos propriet\u00e1rios de empresas se apressam com o trabalho \u00e1rduo de configurar suas campanhas de micro-marketing, apenas para lan\u00e7\u00e1-las e esperar pelo melhor. Isso n\u00e3o leva em conta a import\u00e2ncia e o valor do controle de desempenho.<\/p>\n\n\n\n<p>Quanto mais voc\u00ea<a href=\"https:\/\/instasize.com\/blog\/how-to-measure-performance-of-your-social-media-campaigns\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Acompanhar o desempenho<\/a> de sua estrat\u00e9gia de marketing, mais f\u00e1cil ser\u00e1 identificar o que est\u00e1 funcionando e o que n\u00e3o est\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uma campanha de micro-marketing \u00e9 uma estrat\u00e9gia econ\u00f4mica que permite um grande potencial de crescimento. Ao atender \u00e0s necessidades espec\u00edficas de um segmento de p\u00fablico-alvo identificado, voc\u00ea pode incentivar esse segmento a realizar uma a\u00e7\u00e3o, seja fazer uma compra, inscrever-se em um boletim informativo por e-mail ou segui-lo nas plataformas sociais.&nbsp;<\/p>\n\n\n\n<p>Este artigo compartilhou cinco etapas b\u00e1sicas para lan\u00e7ar e executar com sucesso uma campanha de micro-marketing. Em resumo, voc\u00ea precisa:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Criar uma persona do comprador<\/li><li>Identificar os melhores m\u00e9todos e plataformas de mensagens<\/li><li>Estabelecer metas para a campanha<\/li><li>Teste e avalie constantemente suas mensagens de marketing<\/li><li>Acompanhe o desempenho de sua campanha com ferramentas de an\u00e1lise de m\u00eddia social<\/li><\/ol>\n\n\n\n<p>As estrat\u00e9gias de marketing de massa ainda t\u00eam seu valor, mas \u00e9 dif\u00edcil superar o impacto absoluto de uma abordagem mais personalizada. Use suas buyer personas combinadas com objetivos claros e testes de mensagens e sua empresa ter\u00e1 muito mais chances de crescer.<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Twitter<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong> <\/strong><\/h2>","protected":false},"excerpt":{"rendered":"<p>Os avan\u00e7os no marketing digital abriram as portas para que as pequenas empresas possam competir igualmente com os grandes concorrentes globais. Mas, para comercializar junto com as grandes ligas, \u00e0s vezes a maior vantagem \u00e9 pensar pequeno. Estamos falando de micro-marketing! 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