{"id":6540,"date":"2021-09-27T06:30:00","date_gmt":"2021-09-27T06:30:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6540"},"modified":"2021-09-24T16:46:33","modified_gmt":"2021-09-24T16:46:33","slug":"where-to-place-qr-codes","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/where-to-place-qr-codes\/","title":{"rendered":"3 melhores lugares para postar c\u00f3digos QR (on-line e off-line)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8bef0e4f33\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8bef0e4f33\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/where-to-place-qr-codes\/#An_Introduction_to_QR_Codes_and_Why_You_Might_Want_to_Use_Them\" >Uma introdu\u00e7\u00e3o aos c\u00f3digos QR (e por que voc\u00ea pode querer us\u00e1-los)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/where-to-place-qr-codes\/#3_of_the_Best_Places_to_Post_QR_Codes_Online_and_Offline\" >3 dos melhores lugares para postar c\u00f3digos QR (on-line e off-line)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/where-to-place-qr-codes\/#1_On_Business_Cards\" >1. Em cart\u00f5es de visita<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/where-to-place-qr-codes\/#2_Alongside_Free_Samples\" >2. Juntamente com as amostras gr\u00e1tis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/where-to-place-qr-codes\/#3_In_Front_of_a_Captive_Audience\" >3. Diante de um p\u00fablico cativo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/where-to-place-qr-codes\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Embora os c\u00f3digos de resposta r\u00e1pida (QR) existam desde a d\u00e9cada de 1990, essas ferramentas \u00fateis tiveram um ressurgimento recente. Desde setembro de 2020, mais de <a href=\"https:\/\/www.statista.com\/statistics\/199328\/qr-code-scanners-by-age\/\" target=\"_blank\" rel=\"noreferrer noopener\">46% dos consumidores<\/a> relataram um aumento em seu uso. Como propriet\u00e1rio de uma empresa, voc\u00ea pode estar interessado em aderir \u00e0 tend\u00eancia do QR, mas talvez n\u00e3o tenha certeza de como come\u00e7ar. <\/p>\n\n\n\n<p>A maneira mais eficaz de aproveitar os benef\u00edcios dos c\u00f3digos QR \u00e9 pensar de forma criativa. Ao conhecer os melhores locais para publicar esses dados, voc\u00ea pode usar os c\u00f3digos QR como uma ferramenta poderosa para impulsionar sua marca.<\/p>\n\n\n\n<p>Neste artigo, veremos alguns motivos pelos quais voc\u00ea pode querer usar essa estrat\u00e9gia. Em seguida, veremos tr\u00eas dos melhores lugares para publicar c\u00f3digos QR, tanto on-line quanto off-line. Vamos mergulhar de cabe\u00e7a! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_QR_Codes_and_Why_You_Might_Want_to_Use_Them\"><\/span>Uma introdu\u00e7\u00e3o aos c\u00f3digos QR (e por que voc\u00ea pode querer us\u00e1-los)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Um c\u00f3digo QR \u00e9 um tipo de c\u00f3digo de barras que as pessoas podem escanear com seus telefones. O c\u00f3digo as redirecionar\u00e1 automaticamente para um determinado destino na Web. Por exemplo, voc\u00ea pode usar um c\u00f3digo QR para direcionar as pessoas para o seu site ou para a p\u00e1gina de um produto espec\u00edfico.<\/p>\n\n\n\n<p>Semelhante a <a href=\"https:\/\/prettylinks.com\/pt\/blog\/link-shortening-seo\/\" title=\"A verdade (positiva) sobre encurtamento de links e SEO\" target=\"_blank\" rel=\"noreferrer noopener\">encurtamento de links<\/a>Com os c\u00f3digos QR, seu p\u00fablico-alvo pode acessar seu conte\u00fado com mais facilidade. N\u00e3o h\u00e1 necessidade de navegar por links complexos ou percorrer uma p\u00e1gina inteira. Em vez disso, os usu\u00e1rios s\u00e3o levados instantaneamente para onde voc\u00ea deseja envi\u00e1-los. <\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/pt\/docs\/qr-codes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cria\u00e7\u00e3o de c\u00f3digos QR<\/a> pode ser um processo simples. Se voc\u00ea usar <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">nosso plug-in PrettyLinks<\/a>, voc\u00ea pode <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-use-qr-codes-for-marketing-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">ativar c\u00f3digos QR<\/a> com um \u00fanico clique: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/enable-qr-codes-1024x640.jpg\" alt=\"Como ativar c\u00f3digos QR com o plug-in PrettyLinks\" class=\"wp-image-5623\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/enable-qr-codes-1024x640.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/enable-qr-codes-300x187.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/enable-qr-codes-768x480.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/enable-qr-codes-1536x960.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/enable-qr-codes.jpg 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Al\u00e9m disso, os c\u00f3digos QR s\u00e3o incrivelmente flex\u00edveis. Voc\u00ea pode us\u00e1-los em uma variedade de configura\u00e7\u00f5es on-line e off-line. Por exemplo, voc\u00ea pode compartilh\u00e1-los em suas p\u00e1ginas de m\u00eddia social ou em material promocional, como folhetos e panfletos. Quando usados junto com <a href=\"https:\/\/prettylinks.com\/pt\/blog\/4-free-google-services-to-empower-your-seo-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">outras an\u00e1lises mensur\u00e1veis<\/a>Com essa estrat\u00e9gia de engajamento, voc\u00ea pode alcan\u00e7ar um p\u00fablico mais amplo e gerar mais convers\u00f5es. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_of_the_Best_Places_to_Post_QR_Codes_Online_and_Offline\"><\/span>3 dos melhores lugares para postar c\u00f3digos QR (on-line e off-line)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vamos dar uma olhada nos locais mais eficazes para publicar seus c\u00f3digos QR. Recomendamos que voc\u00ea experimente alguns deles para ver qual estrat\u00e9gia funciona melhor para sua marca. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_On_Business_Cards\"><\/span>1. Em cart\u00f5es de visita<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Os cart\u00f5es de visita s\u00e3o comumente usados na maioria dos setores. Embora possam ser \u00fateis para fazer contatos, eles nem sempre geram leads. Pequenos peda\u00e7os de papel s\u00e3o facilmente perdidos, e suas informa\u00e7\u00f5es de contato podem desaparecer junto com eles.<\/p>\n\n\n\n<p>Portanto, voc\u00ea pode considerar substituir ou complementar seus cart\u00f5es de visita com c\u00f3digos QR. \u00c9 importante garantir que o c\u00f3digo de barras seja colocado em um local de destaque para que as pessoas possam acess\u00e1-lo facilmente. <\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode incluir seus dados pessoais em um lado e o c\u00f3digo QR no outro. O c\u00f3digo pode levar os usu\u00e1rios ao seu portf\u00f3lio, a uma p\u00e1gina de m\u00eddia social ou simplesmente ao seu site:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/06\/businesscardqrcode.jpg\" alt=\"Um exemplo de um cart\u00e3o de visita com um c\u00f3digo QR\" class=\"wp-image-6545\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/06\/businesscardqrcode.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/06\/businesscardqrcode-300x199.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/06\/businesscardqrcode-768x509.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption>Cr\u00e9dito da imagem: <a href=\"https:\/\/www.flickr.com\/photos\/78779574@N00\/6841949958\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Michael Kappel<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Essa abordagem combina uma estrat\u00e9gia cl\u00e1ssica de networking com um toque moderno. Portanto, pode ser uma maneira sutil de mostrar suas habilidades t\u00e9cnicas a poss\u00edveis parceiros de neg\u00f3cios. Tamb\u00e9m pode ser um bom come\u00e7o de conversa. <\/p>\n\n\n\n<p>Se voc\u00ea quiser se tornar totalmente digital, um c\u00f3digo QR pode evitar que voc\u00ea carregue dezenas de cart\u00f5es. No entanto, recomendamos que voc\u00ea ainda aceite uma alternativa f\u00edsica se um colega a oferecer: \u00e9 uma maneira simples de aproveitar as vantagens do <a href=\"https:\/\/thirstyaffiliates.com\/blog\/the-power-of-reciprocation-in-affiliate-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">poder de reciprocidade<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Alongside_Free_Samples\"><\/span>2. Juntamente com as amostras gr\u00e1tis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A oferta de amostras gr\u00e1tis pode ser uma maneira f\u00e1cil e econ\u00f4mica de anunciar outros produtos. Se quiser dar aos compradores acesso r\u00e1pido \u00e0 vers\u00e3o completa, voc\u00ea pode incluir um c\u00f3digo QR.<\/p>\n\n\n\n<p>Voc\u00ea pode aplicar essa estrat\u00e9gia incluindo o c\u00f3digo em um peda\u00e7o de papel com a amostra. Como alternativa, voc\u00ea pode ir al\u00e9m e integr\u00e1-lo \u00e0 embalagem.<\/p>\n\n\n\n<p>Isso tamb\u00e9m pode ser feito digitalmente. Por exemplo, se voc\u00ea for um afiliado que vende seus conhecimentos por meio de um e-book, considere a possibilidade de oferecer os primeiros cap\u00edtulos gratuitamente. No final da amostra, voc\u00ea pode incluir um c\u00f3digo QR para que os leitores continuem aprendendo. <\/p>\n\n\n\n<p>Sua flexibilidade torna os c\u00f3digos QR perfeitos para adicionar capacidade de a\u00e7\u00e3o ao seu conte\u00fado de marketing. No entanto, eles sempre devem ter contexto. Se poss\u00edvel, tente incluir uma chamada para a\u00e7\u00e3o (CTA) acima da imagem, como <a href=\"https:\/\/www.ikea.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ikea<\/a> fez ao anunciar seu cat\u00e1logo de 2021:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"365\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/06\/Ikea-QR-Code.jpg\" alt=\"Um c\u00f3digo QR com uma clara chamada \u00e0 a\u00e7\u00e3o da Ikea.\" class=\"wp-image-6542\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/06\/Ikea-QR-Code.jpg 730w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/06\/Ikea-QR-Code-300x150.jpg 300w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure><\/div>\n\n\n\n<p>A CTA da Ikea oferece aos clientes uma vers\u00e3o digital de um item f\u00edsico. A empresa tamb\u00e9m usa o espa\u00e7o para anunciar o cat\u00e1logo como uma fonte de inspira\u00e7\u00e3o de design, n\u00e3o apenas como uma experi\u00eancia de compra. \u00c9 um uso eficiente do espa\u00e7o publicit\u00e1rio com etapas claras e acion\u00e1veis inclu\u00eddas.<\/p>\n\n\n\n<p>Se estiver usando amostras gr\u00e1tis para testar um novo produto com seu p\u00fablico, os c\u00f3digos QR tamb\u00e9m podem funcionar aqui. Por exemplo, voc\u00ea pode usar essa ferramenta para direcionar os compradores para um <a href=\"https:\/\/prettylinks.com\/pt\/blog\/product-reviews-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">formul\u00e1rio de feedback<\/a>. Isso dar\u00e1 a eles acesso instant\u00e2neo para avaliar seu produto, fornecendo dados valiosos. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_In_Front_of_a_Captive_Audience\"><\/span>3. Diante de um p\u00fablico cativo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hoje em dia, quase todo mundo tem seu smartphone consigo o tempo todo. Voc\u00ea pode considerar a possibilidade de capitalizar essa tend\u00eancia postando c\u00f3digos QR em qualquer lugar em que seu p\u00fablico tenha que esperar muito. Isso pode incluir pontos de \u00f4nibus ou drive-throughs movimentados. <\/p>\n\n\n\n<p>Mesmo que voc\u00ea n\u00e3o esteja direcionando as pessoas para a p\u00e1gina de um produto, o simples fato de interagir com pessoas entediadas pode ajudar a melhorar a opini\u00e3o delas sobre <a href=\"https:\/\/easyaffiliate.com\/blog\/use-branding-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sua marca<\/a>. De certa forma, voc\u00ea est\u00e1 fazendo um favor a eles, dando-lhes algo interessante para fazer enquanto esperam.<\/p>\n\n\n\n<p>Se quiser aumentar o impacto, voc\u00ea pode fornecer alguns c\u00f3digos QR que levem a conte\u00fado interativo, como question\u00e1rios, jogos ou <a href=\"https:\/\/memberpress.com\/blog\/how-to-increase-membership-site-engagement-with-video\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00eddeos envolventes<\/a>. Isso pode dar \u00e0s pessoas uma sensa\u00e7\u00e3o de descoberta, al\u00e9m de controle sobre seu tempo. <\/p>\n\n\n\n<p>Tamb\u00e9m \u00e9 importante ser estrat\u00e9gico com seu conte\u00fado. Por exemplo, se voc\u00ea sabe que os \u00f4nibus de uma determinada \u00e1rea passam a cada dez minutos ou mais, pode criar v\u00eddeos e question\u00e1rios que se encaixem nesse per\u00edodo de tempo. Assim, os espectadores podem apreciar seu trabalho em sua totalidade. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os c\u00f3digos QR tiveram um aumento de popularidade no \u00faltimo ano. Felizmente, implementar essa estrat\u00e9gia em seu plano de marketing pode ser t\u00e3o simples quanto escolher o local certo. Al\u00e9m disso, voc\u00ea pode criar facilmente c\u00f3digos QR usando <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">nosso plug-in PrettyLinks<\/a>. <\/p>\n\n\n\n<p>Neste artigo, abordamos tr\u00eas lugares poderosos para publicar seus c\u00f3digos QR, tanto on-line quanto off-line:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Em seus cart\u00f5es de visita<\/li><li>Como uma CTA de b\u00f4nus com amostras gr\u00e1tis de produtos<\/li><li>Locais onde seu p\u00fablico estar\u00e1 entediado ou ocioso, como pontos de \u00f4nibus<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre o uso de c\u00f3digos QR?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Facebook<\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> Twitter<\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Embora os c\u00f3digos de resposta r\u00e1pida (QR) existam desde a d\u00e9cada de 1990, essas ferramentas \u00fateis tiveram um ressurgimento recente. Desde setembro de 2020, mais de 46% dos consumidores relataram um aumento em seu uso. Como propriet\u00e1rio de uma empresa, voc\u00ea pode estar interessado em aderir \u00e0 tend\u00eancia do QR, mas talvez n\u00e3o tenha certeza de como...<\/p>","protected":false},"author":11450,"featured_media":6586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11],"tags":[431,53],"class_list":["post-6540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","tag-offline-advertising","tag-qr-codes"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"QR codes can be flexible and effective tools for promoting your personal brand. 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