{"id":6451,"date":"2021-09-13T06:38:00","date_gmt":"2021-09-13T06:38:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6451"},"modified":"2021-09-09T18:54:14","modified_gmt":"2021-09-09T18:54:14","slug":"sms-vs-mms-messaging","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/sms-vs-mms-messaging\/","title":{"rendered":"SMS e MMS: qual \u00e9 o melhor para sua empresa?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ede12d39820\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ede12d39820\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/sms-vs-mms-messaging\/#SMS_Messaging_and_Its_Advantages\" >Mensagens SMS e suas vantagens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/sms-vs-mms-messaging\/#MMS_Messaging_and_Its_Advantages\" >Mensagens MMS e suas vantagens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/sms-vs-mms-messaging\/#How_to_Use_SMS_and_MMS_Effectively\" >Como usar SMS e MMS de forma eficaz<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/sms-vs-mms-messaging\/#1_Choose_Your_Texting_Option\" >1. Escolha sua op\u00e7\u00e3o de mensagens de texto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/sms-vs-mms-messaging\/#2_Find_the_Right_Messaging_Software\" >2. Encontre o software de mensagens certo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/sms-vs-mms-messaging\/#3_Use_a_Link_Shortening_Service\" >3. Use um servi\u00e7o de encurtamento de links<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/sms-vs-mms-messaging\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Uma maneira eficaz de se comunicar com seus clientes e mant\u00ea-los informados \u00e9 por meio do uso do Servi\u00e7o de Mensagens Curtas (SMS) e do Servi\u00e7o de Mensagens Multim\u00eddia (MMS). No entanto, se voc\u00ea est\u00e1 apenas come\u00e7ando com o marketing de mensagens de texto, talvez n\u00e3o tenha certeza de qual das duas op\u00e7\u00f5es seria mais vantajosa para a sua empresa.<\/p>\n\n\n\n<p>As mensagens SMS e MMS permitem que voc\u00ea alcance os clientes diretamente com suas \u00faltimas not\u00edcias e promo\u00e7\u00f5es, ajudando-o, portanto, a gerar mais vendas. Ao entender melhor essas duas op\u00e7\u00f5es, voc\u00ea estar\u00e1 em uma posi\u00e7\u00e3o s\u00f3lida para escolher a melhor solu\u00e7\u00e3o para sua empresa e seu p\u00fablico.          <\/p>\n\n\n\n<p>Neste artigo, examinaremos mais de perto as mensagens SMS e MMS, concentrando-nos nas principais vantagens de cada uma. Em seguida, explicaremos como usar as duas op\u00e7\u00f5es de mensagens de forma eficaz para sua empresa. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SMS_Messaging_and_Its_Advantages\"><\/span>Mensagens SMS e suas vantagens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Short Messaging Service (SMS) \u00e9 um texto curto enviado para dispositivos m\u00f3veis, com cada mensagem restrita a 160 caracteres. O primeiro SMS foi enviado em 1992 e, desde ent\u00e3o, tornou-se uma das formas de comunica\u00e7\u00e3o mais usadas. Em <a href=\"https:\/\/simpletexting.com\/text-message-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">uma pesquisa do SimpleTexting<\/a>Em rela\u00e7\u00e3o ao n\u00famero de celulares, 68% dos entrevistados disseram que verificar e enviar mensagens de texto \u00e9 a principal atividade que realizam em seus celulares.<\/p>\n\n\n\n<p>As mensagens SMS tamb\u00e9m podem ser uma poderosa ferramenta de marketing. Quando os consumidores compartilham seus n\u00fameros de telefone celular com as empresas, eles est\u00e3o dando permiss\u00e3o para contat\u00e1-los por meio de mensagens de texto. Como a maioria das pessoas verifica suas mensagens de hora em hora, \u00e9 improv\u00e1vel que elas percam qualquer atualiza\u00e7\u00e3o enviada pelas empresas. Portanto, muitos profissionais de marketing usam as mensagens SMS para enviar avisos importantes aos seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/slicktext-1024x372.jpg\" alt=\"Um exemplo de um servi\u00e7o de marketing de texto\" class=\"wp-image-6452\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/slicktext-1024x372.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/slicktext-300x109.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/slicktext-768x279.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/slicktext.jpg 1393w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>H\u00e1 v\u00e1rias vantagens nas mensagens SMS. Os textos s\u00e3o curtos e, portanto, muito f\u00e1ceis de digerir. De fato, os destinat\u00e1rios talvez nem precisem abrir o SMS para ler o texto completo. Se a mensagem for curta o suficiente, eles podem simplesmente consumi-la de relance quando ela aparecer em suas telas. Portanto, para muitos profissionais de marketing, enviar um SMS \u00e9 uma maneira segura de transmitir suas mensagens.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, as mensagens SMS n\u00e3o exigem muita largura de banda, o que as torna uma estrat\u00e9gia de marketing econ\u00f4mica. Ela tamb\u00e9m permite incluir links no texto, para que voc\u00ea possa direcionar os clientes para uma p\u00e1gina do seu site.&nbsp;<\/p>\n\n\n\n<p>O envio de textos curtos \u00e9 uma maneira eficaz de informar os clientes sobre um novo produto ou promo\u00e7\u00e3o. Voc\u00ea tamb\u00e9m pode usar as mensagens SMS para enviar lembretes r\u00e1pidos ou atualiza\u00e7\u00f5es de entrega.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MMS_Messaging_and_Its_Advantages\"><\/span>Mensagens MMS e suas vantagens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O Servi\u00e7o de Mensagens Multim\u00eddia (MMS) permite que os usu\u00e1rios de telefones celulares enviem mensagens que contenham texto e m\u00eddia, incluindo imagens, v\u00eddeos e clipes de \u00e1udio. Cada MMS tem um limite de 1600 caracteres, o que permite o envio de mensagens mais longas. Entretanto, \u00e9 importante observar que o MMS custa mais do que o SMS, pois mais dados est\u00e3o sendo transmitidos.<\/p>\n\n\n\n<p>Embora as mensagens MMS possam ser um pouco caras, elas tamb\u00e9m trazem muitos benef\u00edcios para os profissionais de marketing. Por exemplo, voc\u00ea pode chamar a aten\u00e7\u00e3o do seu p\u00fablico mais facilmente gra\u00e7as aos v\u00eddeos e fotos. Isso pode ser mais eficaz quando voc\u00ea quiser dar a eles uma vis\u00e3o geral do seu novo produto.&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode personalizar seus textos com conte\u00fado de marca, como logotipos, ou adicionar um pouco de humor com o uso de <a href=\"https:\/\/giphy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">imagens animadas<\/a>. Um clipe de gato engra\u00e7ado pode colocar um sorriso no rosto de seus clientes, tornando sua mensagem mais memor\u00e1vel:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/cat-gifs-1024x607.jpg\" alt=\"Exemplos de imagens animadas \/ GIFs\" class=\"wp-image-6453\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/cat-gifs-1024x607.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/cat-gifs-300x178.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/cat-gifs-768x455.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/cat-gifs.jpg 1411w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Embora nem todos os telefones suportem textos MMS, esse tipo de mensagem ainda pode oferecer mais acessibilidade do que o SMS. Por exemplo, o envio de clipes de \u00e1udio pode ajud\u00e1-lo a alcan\u00e7ar pessoas com defici\u00eancias visuais. Talvez voc\u00ea tamb\u00e9m queira usar v\u00eddeos em vez de texto para tornar sua mensagem acess\u00edvel a pessoas com dificuldades de leitura.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_SMS_and_MMS_Effectively\"><\/span>Como usar SMS e MMS de forma eficaz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Considerando que as mensagens de texto t\u00eam <a href=\"https:\/\/www.tatango.com\/blog\/sms-open-rates-exceed-99\/\" target=\"_blank\" rel=\"noreferrer noopener\">uma alta taxa de abertura<\/a>Se voc\u00ea n\u00e3o tem uma estrat\u00e9gia de marketing, pode ser uma boa ideia implement\u00e1-la em sua estrat\u00e9gia de marketing. Vamos dar uma olhada em como come\u00e7ar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Choose_Your_Texting_Option\"><\/span><strong>1. Escolha sua op\u00e7\u00e3o de mensagens de texto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Talvez voc\u00ea queira come\u00e7ar selecionando uma op\u00e7\u00e3o de mensagens de texto para sua empresa. Isso depender\u00e1 muito de seu or\u00e7amento, da meta de sua campanha e do n\u00famero de clientes que est\u00e3o inscritos em seu servi\u00e7o de mensagens de texto.&nbsp;<\/p>\n\n\n\n<p>Se voc\u00ea tiver um or\u00e7amento pequeno e um p\u00fablico grande, talvez queira optar pelas mensagens SMS. Essa tamb\u00e9m \u00e9 uma boa op\u00e7\u00e3o se voc\u00ea quiser apenas enviar mensagens r\u00e1pidas sobre ofertas e promo\u00e7\u00f5es.<\/p>\n\n\n\n<p>Enquanto isso, se quiser que os clientes vejam seu produto mais recente, considere a possibilidade de usar mensagens MMS para fotos e v\u00eddeos. Embora essa op\u00e7\u00e3o possa ser um pouco cara, ela pode ajud\u00e1-lo a gerar melhores convers\u00f5es.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Find_the_Right_Messaging_Software\"><\/span><strong>2. Encontre o software de mensagens certo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A pr\u00f3xima etapa \u00e9 encontrar um servi\u00e7o de mensagens. H\u00e1 v\u00e1rios aspectos que devem ser observados ao escolher o software de mensagens de texto, inclusive a facilidade de uso e o pre\u00e7o acess\u00edvel. Talvez voc\u00ea tamb\u00e9m queira selecionar um servi\u00e7o que permita mensagens bidirecionais para que possa conversar com seus clientes e oferecer a eles uma experi\u00eancia mais personalizada.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.textmagic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TextMagic<\/a> oferece um servi\u00e7o de SMS em massa para empresas. \u00c9 muito f\u00e1cil de usar e \u00e9 ideal para enviar alertas e lembretes. Ele tamb\u00e9m permite bate-papo bidirecional por SMS.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/textmagic-1024x527.jpg\" alt=\"Um exemplo de um servi\u00e7o de marketing de texto\" class=\"wp-image-6454\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/textmagic-1024x527.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/textmagic-300x155.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/textmagic-768x396.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/textmagic-1536x791.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/textmagic.jpg 1586w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Outra op\u00e7\u00e3o que vale a pena explorar \u00e9 <a href=\"https:\/\/www.slicktext.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SlickText<\/a>. Esse servi\u00e7o de marketing de texto ajuda empresas de v\u00e1rios setores a alcan\u00e7ar clientes com mensagens SMS e MMS impactantes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_a_Link_Shortening_Service\"><\/span><strong>3. Use um servi\u00e7o de encurtamento de links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por fim, se estiver planejando incluir links em suas mensagens de texto, \u00e9 uma boa ideia usar um encurtador de links. Com o SMS, voc\u00ea s\u00f3 pode enviar textos de tamanho reduzido. Portanto, talvez n\u00e3o seja poss\u00edvel incluir links de produtos longos em suas mensagens.<\/p>\n\n\n\n<p>Os links curtos podem dar \u00e0s suas mensagens uma apar\u00eancia elegante e profissional. Nosso plug-in PrettyLinks permite que voc\u00ea gere links curtos e de marca para suas p\u00e1ginas:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/prettylinkspluginexample-1024x526.jpg\" alt=\"Usando o plug-in PrettyLinks para encurtar links para SMS e MMS\" class=\"wp-image-6360\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/prettylinkspluginexample-1024x526.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/prettylinkspluginexample-300x154.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/prettylinkspluginexample-768x395.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/prettylinkspluginexample.jpg 1315w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Nosso plug-in tamb\u00e9m permite que voc\u00ea <a href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-your-link-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">rastrear o desempenho de seus links<\/a>. Portanto, voc\u00ea pode usar links diferentes em suas campanhas de marketing por MMS e SMS e analisar suas convers\u00f5es. Isso o ajudar\u00e1 a descobrir qual op\u00e7\u00e3o de mensagens de texto est\u00e1 produzindo os melhores resultados para sua empresa.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>O marketing por mensagem de texto \u00e9 uma maneira eficaz de entrar em contato com seus clientes com as \u00faltimas not\u00edcias e ofertas. O SMS \u00e9 perfeito para enviar textos r\u00e1pidos, como lembretes e c\u00f3digos de promo\u00e7\u00e3o. Enquanto isso, o MMS permite que voc\u00ea personalize suas mensagens com imagens e v\u00eddeos, portanto, essa op\u00e7\u00e3o \u00e9 mais ideal para anunciar um novo produto ou servi\u00e7o.&nbsp;<\/p>\n\n\n\n<p>Ao escolher entre SMS ou MMS, \u00e9 importante considerar seu or\u00e7amento, o tamanho do p\u00fablico e as metas de marketing. As mensagens SMS s\u00e3o baratas, mas podem ajud\u00e1-lo a atingir um p\u00fablico mais amplo. As mensagens MMS podem ser um pouco caras, mas \u00e9 mais prov\u00e1vel que chamem a aten\u00e7\u00e3o dos clientes e, portanto, podem ajud\u00e1-lo a obter melhores resultados.&nbsp;<\/p>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre o uso de mensagens SMS e MMS em sua empresa?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Twitter<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uma maneira eficaz de se comunicar com seus clientes e mant\u00ea-los informados \u00e9 por meio do uso do Servi\u00e7o de Mensagens Curtas (SMS) e do Servi\u00e7o de Mensagens Multim\u00eddia (MMS). No entanto, se voc\u00ea est\u00e1 apenas come\u00e7ando a usar o marketing de mensagens de texto, talvez n\u00e3o tenha certeza de qual das duas op\u00e7\u00f5es seria mais vantajosa para a sua empresa. 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