{"id":6154,"date":"2021-08-12T06:45:00","date_gmt":"2021-08-12T06:45:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6154"},"modified":"2021-08-12T09:49:49","modified_gmt":"2021-08-12T09:49:49","slug":"shopify-e-commerce-business","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/shopify-e-commerce-business\/","title":{"rendered":"Como criar seu neg\u00f3cio de com\u00e9rcio eletr\u00f4nico com a Shopify (em 5 etapas)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e63bab579f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e63bab579f\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/shopify-e-commerce-business\/#An_Introduction_to_Shopify\" >Uma introdu\u00e7\u00e3o \u00e0 Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/shopify-e-commerce-business\/#How_to_Build_Your_eCommerce_Business_With_Shopify_In_5_Steps\" >Como criar seu neg\u00f3cio de com\u00e9rcio eletr\u00f4nico com a Shopify (em 5 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/shopify-e-commerce-business\/#Step_1_Create_a_Shopify_Account_and_Name_Your_Store\" >Etapa 1 Crie uma conta da Shopify e d\u00ea um nome \u00e0 sua loja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/shopify-e-commerce-business\/#Step_2_Add_Products_to_Your_Store\" >Etapa 2 Adicionar produtos \u00e0 sua loja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/shopify-e-commerce-business\/#Step_3_Choose_a_Theme_and_Customize_Your_Shopify_Store\" >Etapa 3 Escolha um tema e personalize sua loja da Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/shopify-e-commerce-business\/#Step_4_Configure_Your_Tax_Payment_and_Shipping_Options\" >Etapa 4 Configure suas op\u00e7\u00f5es de imposto, pagamento e envio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/shopify-e-commerce-business\/#Step_5_Launch_Your_Store\" >Etapa 5 Lan\u00e7ar sua loja<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/shopify-e-commerce-business\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"http:\/\/shopify.com\" rel=\"noreferrer noopener\">Shopify<\/a>&nbsp;\u00e9 uma excelente plataforma para empreendedores de com\u00e9rcio eletr\u00f4nico. Como uma solu\u00e7\u00e3o completa com muitas ferramentas para ajud\u00e1-lo a expandir sua loja, n\u00e3o \u00e9 de se admirar que o&nbsp;<a href=\"https:\/\/www.shopify.com\/about\/economic-impact\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mais de um milh\u00e3o de empresas o utilizam<\/a>. No entanto, voc\u00ea pode estar se perguntando como come\u00e7ar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, a Shopify oferece muitos caminhos para se tornar uma empresa de sucesso. Seja para vender produtos ou servi\u00e7os, on-line ou pessoalmente, voc\u00ea provavelmente encontrar\u00e1 solu\u00e7\u00f5es que podem ajud\u00e1-lo em seu caminho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste post, apresentaremos a Shopify e destacaremos os recursos que podem ser mais \u00fateis para voc\u00ea. Em seguida, mostraremos como criar sua loja de com\u00e9rcio eletr\u00f4nico em cinco etapas. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Shopify\"><\/span>Uma introdu\u00e7\u00e3o \u00e0 Shopify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a> \u00e9 uma plataforma de com\u00e9rcio eletr\u00f4nico com muito a oferecer aos propriet\u00e1rios de empresas. Se voc\u00ea vende itens f\u00edsicos, produtos digitais ou at\u00e9 mesmo servi\u00e7os, pode usar essa solu\u00e7\u00e3o para criar uma loja on-line.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-website-1024x375.png\" alt=\"O site da Shopify.\" class=\"wp-image-6209\" width=\"800\" height=\"293\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-website-1024x375.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-website-300x110.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-website-768x281.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-website.png 1485w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O Shopify vem com muitos recursos que podem torn\u00e1-lo uma escolha melhor para voc\u00ea do que outras op\u00e7\u00f5es. Por exemplo, seus relat\u00f3rios e an\u00e1lises robustos podem facilitar muito o planejamento e o acompanhamento das finan\u00e7as:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-analytics-1024x464.png\" alt=\"Painel de an\u00e1lise da Shopify.\" class=\"wp-image-6155\" width=\"800\" height=\"380\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea tamb\u00e9m tiver uma loja f\u00edsica, a Shopify se integra de forma eficaz, oferecendo um ponto de venda (PDV) que permite que voc\u00ea trabalhe perfeitamente entre suas vitrines f\u00edsicas e virtuais. Voc\u00ea pode at\u00e9 usar o PDV m\u00f3vel quando estiver em tr\u00e2nsito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro benef\u00edcio da plataforma de com\u00e9rcio eletr\u00f4nico \u00e9 que ela \u00e9 incrivelmente f\u00e1cil de usar. Se voc\u00ea j\u00e1 estiver vendendo em outro site, <a href=\"https:\/\/help.shopify.com\/en\/manual\/migrating-to-shopify\/getting-started\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mudan\u00e7a para a Shopify<\/a> \u00e9 uma quest\u00e3o simples.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Build_Your_eCommerce_Business_With_Shopify_In_5_Steps\"><\/span>Como criar seu neg\u00f3cio de com\u00e9rcio eletr\u00f4nico com a Shopify (em 5 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que j\u00e1 abordamos os elementos b\u00e1sicos da Shopify, \u00e9 hora de preparar sua loja. Para este artigo, vamos supor que voc\u00ea j\u00e1 tenha criado uma loja <a href=\"https:\/\/prettylinks.com\/pt\/blog\/growing-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">plano de neg\u00f3cios<\/a> e saiba o que voc\u00ea estar\u00e1 vendendo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Create_a_Shopify_Account_and_Name_Your_Store\"><\/span>Etapa 1: Crie uma conta da Shopify e d\u00ea um nome \u00e0 sua loja<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Shopify oferece um <a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teste gratuito de 14 dias<\/a> que voc\u00ea pode usar para come\u00e7ar. Voc\u00ea ser\u00e1 solicitado a inserir o nome da loja, que se tornar\u00e1 parte do URL da loja. Ser\u00e1 algo como <em>YourStore.MyShopify.com<\/em>embora voc\u00ea possa adquirir um dom\u00ednio personalizado posteriormente:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"417\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-account.png\" alt=\"Criar uma conta da Shopify com avalia\u00e7\u00e3o de 14 dias \" class=\"wp-image-6206\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-account.png 799w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-account-300x157.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-account-768x401.png 768w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea poder\u00e1 responder a algumas perguntas sobre sua empresa para ajudar a Shopify a fazer sugest\u00f5es. Voc\u00ea tamb\u00e9m precisar\u00e1 inserir um endere\u00e7o comercial:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-questions.png\" alt=\"Perguntas sobre a configura\u00e7\u00e3o da Shopify.\" class=\"wp-image-6207\" width=\"800\" height=\"548\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-questions.png 944w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-questions-300x206.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-questions-768x526.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de preencher as informa\u00e7\u00f5es, voc\u00ea pode selecionar <em>Pr\u00f3ximo<\/em>. Isso o levar\u00e1 ao painel de controle da sua loja.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Add_Products_to_Your_Store\"><\/span>Etapa 2: Adicionar produtos \u00e0 sua loja<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, voc\u00ea pode come\u00e7ar a adicionar itens \u00e0 sua loja navegando at\u00e9&nbsp;<em>Produtos &gt; Adicionar produto<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-page-1024x386.png\" alt=\"A tela de produtos da Shopify.\" class=\"wp-image-6210\" width=\"800\" height=\"302\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-page-1024x386.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-page-300x113.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-page-768x290.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-page.png 1516w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui, voc\u00ea pode adicionar um t\u00edtulo e uma descri\u00e7\u00e3o do produto. Tente transmitir brevemente o que \u00e9 o produto com seu t\u00edtulo e use a descri\u00e7\u00e3o para detalhar mais informa\u00e7\u00f5es:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/add-shopify-product.png\" alt=\"Adicionar um t\u00edtulo e uma descri\u00e7\u00e3o do produto.\" class=\"wp-image-6208\" width=\"800\" height=\"356\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/add-shopify-product.png 978w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/add-shopify-product-300x133.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/add-shopify-product-768x342.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode&nbsp;<a href=\"https:\/\/help.shopify.com\/en\/manual\/products\/product-media\/add-media\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">adicionar imagens<\/a>&nbsp;para sua listagem na se\u00e7\u00e3o&nbsp;<em>M\u00eddia<\/em>&nbsp;se\u00e7\u00e3o. Clique na se\u00e7\u00e3o&nbsp;<em>Adicionar arquivos<\/em>&nbsp;para localizar um arquivo em seu dispositivo. H\u00e1 tamb\u00e9m uma op\u00e7\u00e3o para adicionar m\u00eddia de um URL:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-media-upload-1.png\" alt=\"A janela de upload de m\u00eddia para produtos da Shopify.\" class=\"wp-image-6211\" width=\"800\" height=\"338\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-media-upload-1.png 1001w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-media-upload-1-300x127.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-media-upload-1-768x325.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, voc\u00ea pode adicionar informa\u00e7\u00f5es sobre pre\u00e7os. Se o produto tiver desconto, voc\u00ea poder\u00e1 inserir o pre\u00e7o original no campo&nbsp;<em>Comparar pre\u00e7os<\/em>&nbsp;<a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>. Finalmente,&nbsp;<em>Custo por item<\/em>&nbsp;ajudar\u00e1 a monitorar o lucro:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-pricing.png\" alt=\"A se\u00e7\u00e3o de pre\u00e7os da tela de novos produtos da Shopify.\" class=\"wp-image-6212\" width=\"800\" height=\"359\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-pricing.png 986w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-pricing-300x134.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-pricing-768x344.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">No&nbsp;<em>Invent\u00e1rio<\/em>&nbsp;\u00e9 poss\u00edvel adicionar um SKU ou c\u00f3digo de barras, se necess\u00e1rio. Voc\u00ea tamb\u00e9m pode digitar seu suprimento atual de um item na se\u00e7\u00e3o&nbsp;<em>Dispon\u00edvel<\/em>&nbsp;campo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-inventory.png\" alt=\"Rastreamento do estoque de produtos na Shopify.\" class=\"wp-image-6213\" width=\"800\" height=\"404\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-inventory.png 987w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-inventory-300x151.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-inventory-768x388.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea puder reabastecer seu produto rapidamente, talvez queira selecionar a op\u00e7\u00e3o <em>Continuar vendendo quando o estoque estiver esgotado<\/em> op\u00e7\u00e3o. Caso contr\u00e1rio, o item ser\u00e1 marcado como esgotado quando seu estoque se esgotar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para itens f\u00edsicos, voc\u00ea precisar\u00e1 definir as configura\u00e7\u00f5es de frete. Voc\u00ea pode inserir o peso de seu produto para que a Shopify possa calcular os custos de frete. Sugerimos tamb\u00e9m que voc\u00ea preencha o campo&nbsp;<em>Informa\u00e7\u00f5es alfandeg\u00e1rias<\/em>&nbsp;se voc\u00ea vende internacionalmente:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping.png\" alt=\"As op\u00e7\u00f5es de envio da Shopify.\" class=\"wp-image-6214\" width=\"800\" height=\"544\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping.png 864w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping-300x204.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping-768x522.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode adicionar variantes de seus produtos, como tamanhos ou cores diferentes. Para come\u00e7ar, selecione a op\u00e7\u00e3o <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> sob&nbsp;<em>Variantes<\/em>&nbsp;e digite as op\u00e7\u00f5es dispon\u00edveis:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-variants-1.png\" alt=\"Adi\u00e7\u00e3o de variantes de produtos na Shopify.\" class=\"wp-image-6215\" width=\"800\" height=\"310\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-variants-1.png 943w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-variants-1-300x116.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-variants-1-768x297.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de adicionar informa\u00e7\u00f5es de m\u00eddia, pre\u00e7o, estoque e envio para cada variante. Quando terminar, clique no bot\u00e3o <em>Salvar<\/em> bot\u00e3o. Voc\u00ea pode repetir esse processo para quantos produtos quiser.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Choose_a_Theme_and_Customize_Your_Shopify_Store\"><\/span>Etapa 3: Escolha um tema e personalize sua loja da Shopify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/themes.shopify.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Loja de temas da Shopify<\/a> oferece muitos designs, a maioria dos quais voc\u00ea pode personalizar ainda mais. Para come\u00e7ar, navegue at\u00e9&nbsp;<em>Lojas on-line &gt; Temas<\/em>e, em seguida, clique em <em>Visite a loja de temas<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/visit-theme-store-1024x267.png\" alt=\"A op\u00e7\u00e3o de visitar a Shopify Theme Store no painel.\" class=\"wp-image-6216\" width=\"800\" height=\"208\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/visit-theme-store-1024x267.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/visit-theme-store-300x78.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/visit-theme-store-768x200.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/visit-theme-store.png 1236w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Embora voc\u00ea sempre possa alter\u00e1-lo mais tarde, \u00e9 importante levar o tempo que for necess\u00e1rio&nbsp;<a target=\"_blank\" href=\"https:\/\/www.shopify.com\/blog\/64700741-how-to-pick-the-perfect-theme-for-your-shopify-store\" rel=\"noreferrer noopener\">escolhendo um <\/a><a href=\"https:\/\/www.shopify.com\/blog\/64700741-how-to-pick-the-perfect-theme-for-your-shopify-store\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">t<\/a><a target=\"_blank\" href=\"https:\/\/www.shopify.com\/blog\/64700741-how-to-pick-the-perfect-theme-for-your-shopify-store\" rel=\"noreferrer noopener\">heme<\/a>Talvez seja necess\u00e1rio visualizar alguns antes de tomar sua decis\u00e3o. Quando encontrar um que lhe agrade, selecione o&nbsp;<em>Adicionar tema<\/em>&nbsp;bot\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de instalado, voc\u00ea estar\u00e1 de volta ao painel, onde poder\u00e1 come\u00e7ar a personalizar. Primeiro, clique na se\u00e7\u00e3o&nbsp;<em>Personalizar o tema<\/em>&nbsp;bot\u00e3o:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/customize-shopify-theme-1024x518.png\" alt=\"Personaliza\u00e7\u00e3o de um tema da Shopify.\" class=\"wp-image-6217\" width=\"800\" height=\"405\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/customize-shopify-theme-1024x518.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/customize-shopify-theme-300x152.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/customize-shopify-theme-768x388.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/customize-shopify-theme.png 1036w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode criar suas p\u00e1ginas arrastando e soltando as v\u00e1rias se\u00e7\u00f5es. Dependendo do seu tema, voc\u00ea poder\u00e1 adicionar apresenta\u00e7\u00f5es de slides, produtos em destaque e at\u00e9 mesmo um&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/pt\/blog\/build-a-powerful-email-list-to-promote-your-affiliate-offers\/\" rel=\"noreferrer noopener\">lista de e-mail<\/a>&nbsp;registro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode&nbsp;<a href=\"https:\/\/help.shopify.com\/en\/manual\/online-store\/menus-and-links\/understanding-navigation\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">personalizar a navega\u00e7\u00e3o de sua loja<\/a>&nbsp;usando a mesma interface de arrastar e soltar. \u00c9 prov\u00e1vel que voc\u00ea queira um menu no cabe\u00e7alho, mas tamb\u00e9m pode colocar um no rodap\u00e9. Talvez voc\u00ea queira incluir uma barra de pesquisa, especialmente se tiver uma oferta grande.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode alterar as fontes e as cores do tema para combinar com&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/pt\/blog\/create-stellar-personal-brand\/\" rel=\"noreferrer noopener\">sua marca<\/a> sob o <em>Configura\u00e7\u00f5es do tema<\/em>&nbsp;se\u00e7\u00e3o:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-theme-settings-1024x474.png\" alt=\"Configura\u00e7\u00f5es do tema da Shopify.\" class=\"wp-image-6218\" width=\"800\" height=\"370\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-theme-settings-1024x474.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-theme-settings-300x139.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-theme-settings-768x355.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-theme-settings.png 1517w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m em&nbsp;<em>Configura\u00e7\u00f5es do tema<\/em>&nbsp;\u00e9 a op\u00e7\u00e3o de personalizar sua p\u00e1gina de checkout. Adicionar seu logotipo e algum texto pode ajudar a tornar o processo de checkout mais coeso. Voc\u00ea tamb\u00e9m pode considerar a possibilidade de explorar&nbsp;<a href=\"https:\/\/help.shopify.com\/en\/manual\/customers\/customer-accounts\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">contas de clientes<\/a>&nbsp;e&nbsp;<a href=\"https:\/\/help.shopify.com\/en\/manual\/orders\/abandoned-checkouts\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">carrinho abandonado<\/a>&nbsp;op\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Configure_Your_Tax_Payment_and_Shipping_Options\"><\/span>Etapa 4: Configure suas op\u00e7\u00f5es de imposto, pagamento e envio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Shopify lida com a maioria dos c\u00e1lculos de tributos automaticamente, mas voc\u00ea ainda vai querer pesquisar sua situa\u00e7\u00e3o espec\u00edfica. Para fazer altera\u00e7\u00f5es nas al\u00edquotas de imposto padr\u00e3o, voc\u00ea pode navegar at\u00e9&nbsp;<em>Configura\u00e7\u00f5es &gt; Impostos<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-taxes.png\" alt=\"A p\u00e1gina de c\u00e1lculos de tributos da Shopify.\" class=\"wp-image-6219\" width=\"800\" height=\"411\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-taxes.png 982w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-taxes-300x154.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-taxes-768x394.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Escolha os gateways de pagamento navegando at\u00e9&nbsp;<em>Configura\u00e7\u00f5es &gt; Pagamentos<\/em>&nbsp;e selecionar as op\u00e7\u00f5es que voc\u00ea oferecer\u00e1. Voc\u00ea tamb\u00e9m pode configurar&nbsp;<a href=\"https:\/\/help.shopify.com\/en\/manual\/payments\/shopify-payments\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pagamentos da Shopify<\/a>que permite que voc\u00ea aceite rapidamente a maioria das formas de pagamento:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-payments.png\" alt=\" Configura\u00e7\u00e3o de pagamentos da Shopify.\" class=\"wp-image-6220\" width=\"800\" height=\"346\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-payments.png 1025w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-payments-300x130.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-payments-768x332.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, voc\u00ea pode configurar suas op\u00e7\u00f5es de envio. Para come\u00e7ar, navegue at\u00e9 <em>Configura\u00e7\u00f5es &gt; Frete e entrega<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping-delivery.png\" alt=\"Op\u00e7\u00f5es de frete e entrega na Shopify.\" class=\"wp-image-6221\" width=\"800\" height=\"423\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping-delivery.png 942w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping-delivery-300x159.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping-delivery-768x406.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Existem&nbsp;<a href=\"https:\/\/www.shopify.com\/blog\/shipping-and-fulfillment\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">v\u00e1rias abordagens para remessa<\/a>e talvez seja necess\u00e1rio fazer experi\u00eancias para descobrir o que funciona melhor para voc\u00ea. Voc\u00ea pode at\u00e9 mesmo configurar a coleta e a entrega local nessa tela. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Launch_Your_Store\"><\/span>Etapa 5: Lan\u00e7ar sua loja<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora haja muito mais que voc\u00ea possa fazer, incluindo&nbsp;<a href=\"https:\/\/help.shopify.com\/en\/manual\/reports-and-analytics\/shopify-reports\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Configura\u00e7\u00e3o de an\u00e1lises<\/a>&nbsp;e&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/pt\/blog\/build-an-seo-strategy-for-affiliate-marketing\/\" rel=\"noreferrer noopener\">otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a>Se voc\u00ea estiver pronto para lan\u00e7ar sua loja, ela estar\u00e1 quase pronta. Para coloc\u00e1-la no ar, voc\u00ea pode navegar at\u00e9&nbsp;<em>Loja on-line &gt; Prefer\u00eancias<\/em>role para baixo at\u00e9&nbsp;<em><a href=\"https:\/\/prettylinks.com\/go\/lastpass\/\" title=\"Link de afiliado do Last Pass\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Senha<\/a> Prote\u00e7\u00e3o<\/em>e clique no bot\u00e3o&nbsp;<em>Escolha um plano<\/em>&nbsp;link:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-password-protection.png\" alt=\"Como remover a p\u00e1gina de senha na Shopify.\" class=\"wp-image-6222\" width=\"800\" height=\"353\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-password-protection.png 895w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-password-protection-300x132.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-password-protection-768x339.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de concluir o processo de checkout, voc\u00ea poder\u00e1 remover o <a href=\"https:\/\/prettylinks.com\/go\/lastpass\/\" title=\"Link de afiliado do Last Pass\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">senha<\/a> p\u00e1gina. Parab\u00e9ns! Voc\u00ea est\u00e1 oficialmente aberto para neg\u00f3cios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" href=\"http:\/\/shopify.com\" rel=\"noreferrer noopener\">Shopify<\/a>&nbsp;\u00e9 uma plataforma de com\u00e9rcio eletr\u00f4nico poderosa, mas pode ser um pouco esmagadora quando se est\u00e1 apenas come\u00e7ando. Compreender seus recursos e como voc\u00ea pode fazer com que eles funcionem para voc\u00ea pode ajud\u00e1-lo a ver onde eles se encaixam em seu neg\u00f3cio espec\u00edfico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos recapitular as cinco etapas que compartilhamos para criar sua loja de com\u00e9rcio eletr\u00f4nico com a Shopify:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Crie uma conta na Shopify e d\u00ea um nome \u00e0 sua loja.<\/li><li>Adicione seus produtos \u00e0 sua loja.<\/li><li>Escolha um tema e personalize sua loja da Shopify.<\/li><li>Configure suas op\u00e7\u00f5es de impostos, pagamento e envio.<\/li><li>Lance sua loja.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea tem alguma dica para usar a plataforma Shopify?<\/em>? Compartilhe-as conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Twitter<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Shopify \u00e9 uma excelente plataforma para empreendedores de com\u00e9rcio eletr\u00f4nico. Como uma solu\u00e7\u00e3o completa com muitas ferramentas para ajud\u00e1-lo a expandir sua loja, n\u00e3o \u00e9 de se admirar que mais de um milh\u00e3o de empresas a utilizem. No entanto, voc\u00ea pode estar se perguntando como come\u00e7ar. Felizmente, a Shopify oferece muitos caminhos para se tornar uma empresa de sucesso. N\u00e3o importa se voc\u00ea gostaria de vender...<\/p>","protected":false},"author":11450,"featured_media":6259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47],"tags":[390,164,391],"class_list":["post-6154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-ecommerce","tag-online-business","tag-shopify"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;ve decided to build your e-commerce business with Shopify, you&#039;re in good company. 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