{"id":6113,"date":"2021-08-09T06:45:00","date_gmt":"2021-08-09T06:45:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6113"},"modified":"2021-08-06T12:00:21","modified_gmt":"2021-08-06T12:00:21","slug":"understand-paid-ads","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/understand-paid-ads\/","title":{"rendered":"O que voc\u00ea precisa saber sobre an\u00fancios pagos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da5043f0745\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da5043f0745\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/understand-paid-ads\/#An_Introduction_to_Paid_Ads_and_Using_Them_for_Affiliate_Marketing\" >Uma introdu\u00e7\u00e3o aos an\u00fancios pagos e seu uso no marketing de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/understand-paid-ads\/#What_You_Need_to_Know_About_Paid_Ads_as_an_Affiliate_3_Key_Aspects\" >O que voc\u00ea precisa saber sobre an\u00fancios pagos como afiliado (3 aspectos principais)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/understand-paid-ads\/#1_Ads_Require_Strategic_Testing_for_Best_Results\" >1. Os an\u00fancios exigem testes estrat\u00e9gicos para obter os melhores resultados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/understand-paid-ads\/#2_Theres_No_Guarantee_Your_Ads_Will_Work\" >2. N\u00e3o h\u00e1 garantia de que seus an\u00fancios funcionar\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/understand-paid-ads\/#3_Your_Ad_Copy_Should_Be_Top-Notch\" >3. O texto do an\u00fancio deve ser de alto n\u00edvel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/understand-paid-ads\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u00c9 prov\u00e1vel que voc\u00ea j\u00e1 tenha visto an\u00fancios pagos nas m\u00eddias sociais, nos resultados de pesquisa do Google e em outros sites. Como afiliado, a oportunidade de promover seu pr\u00f3prio site usando an\u00fancios pode ser atraente. No entanto, aproveitar esse tipo de campanha pode ser mais complicado do que voc\u00ea imagina.<\/p>\n\n\n\n<p>Felizmente, ao se familiarizar mais com os requisitos da publicidade paga, voc\u00ea poder\u00e1 us\u00e1-la em todo o seu potencial. Ao gerar mais cliques, voc\u00ea poder\u00e1 aumentar sua receita e desenvolver sua marca.<\/p>\n\n\n\n<p>Neste artigo, apresentaremos a voc\u00ea os conceitos b\u00e1sicos de an\u00fancios pagos para afiliados. Em seguida, abordaremos tr\u00eas aspectos essenciais do processo que voc\u00ea deve considerar. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Paid_Ads_and_Using_Them_for_Affiliate_Marketing\"><\/span>Uma introdu\u00e7\u00e3o aos an\u00fancios pagos e seu uso no marketing de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An\u00fancios pagos s\u00e3o materiais de marketing que as empresas pagam para colocar em outros sites ou plataformas. Embora esse conceito seja comum em muitos setores, vamos nos concentrar em como ele afeta os profissionais de marketing afiliados. Se voc\u00ea \u00e9 um afiliado, pode optar por promover seus links patrocinados com um <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">pagamento por clique (PPC)<\/a> estrat\u00e9gia.<\/p>\n\n\n\n<p>H\u00e1 v\u00e1rios benef\u00edcios nos an\u00fancios pagos. Principalmente, eles podem ajudar a direcionar o tr\u00e1fego para seu site com base em pesquisas relacionadas. Isso significa que voc\u00ea estar\u00e1 atraindo tr\u00e1fego de qualidade de usu\u00e1rios interessados. Al\u00e9m disso, os populares <a href=\"https:\/\/www.google.com\/adsense\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Adsense<\/a> O servi\u00e7o eliminou grande parte da incerteza sobre como come\u00e7ar.<\/p>\n\n\n\n<p>Entretanto, os an\u00fancios pagos n\u00e3o s\u00e3o necessariamente um plano de vendas aut\u00f4nomo. Por isso, recomendamos que voc\u00ea use os an\u00fancios pagos como parte de seu <a href=\"https:\/\/prettylinks.com\/pt\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrat\u00e9gia de marketing mais ampla<\/a>. Essa abordagem pode diversificar sua base de clientes e expandir seu alcance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_You_Need_to_Know_About_Paid_Ads_as_an_Affiliate_3_Key_Aspects\"><\/span>O que voc\u00ea precisa saber sobre an\u00fancios pagos como afiliado (3 aspectos principais)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de se comprometer com a compra de an\u00fancios pagos, aqui est\u00e3o alguns aspectos que voc\u00ea pode querer considerar. Essas dicas o ajudar\u00e3o a tomar decis\u00f5es informadas sobre como usar essa estrat\u00e9gia para que voc\u00ea possa obter o maior retorno poss\u00edvel sobre o investimento (ROI).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Ads_Require_Strategic_Testing_for_Best_Results\"><\/span>1. Os an\u00fancios exigem testes estrat\u00e9gicos para obter os melhores resultados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O p\u00fablico-alvo de cada profissional de marketing afiliado \u00e9 \u00fanico. Portanto, estrat\u00e9gias diferentes podem agradar a usu\u00e1rios diferentes. O Google pode <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6238033\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">suporte a seus an\u00fancios<\/a> para torn\u00e1-las mais eficazes, mas ainda \u00e9 importante projetar suas campanhas com cuidado e aten\u00e7\u00e3o. Os testes podem ajud\u00e1-lo a fazer isso.<\/p>\n\n\n\n<p>Se voc\u00ea n\u00e3o tiver certeza por onde come\u00e7ar, recomendamos <a href=\"https:\/\/thirstyaffiliates.com\/blog\/define-your-target-audience\" target=\"_blank\" rel=\"noreferrer noopener\">investigar seu p\u00fablico-alvo<\/a>. Apesar da natureza b\u00e1sica desses dados, eles podem ter um impacto significativo sobre como seu p\u00fablico responder\u00e1 aos seus an\u00fancios pagos. <a href=\"https:\/\/thirstyaffiliates.com\/blog\/define-your-target-audience\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> \u00e9 \u00fatil para essa finalidade:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683.png\" alt=\"Um exemplo de guia de dados demogr\u00e1ficos do Google Analytics.\" class=\"wp-image-6108\" width=\"800\" height=\"389\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683-768x373.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>O Google Analytics pode ajud\u00e1-lo a acessar as informa\u00e7\u00f5es demogr\u00e1ficas dos seus visitantes, incluindo idade, sexo e local. Ele tamb\u00e9m pode determinar quais das p\u00e1ginas de seu site s\u00e3o mais populares. Considere usar esses dados para descobrir seus maiores f\u00e3s e adaptar seus an\u00fancios pagos de acordo com eles.<\/p>\n\n\n\n<p>Talvez voc\u00ea tamb\u00e9m queira considerar m\u00e9todos de teste mais avan\u00e7ados, como <a href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teste de divis\u00e3o A\/B<\/a>. Embora uma pesquisa mais sofisticada possa ser complexa, ela pode resultar em materiais de marketing altamente direcionados e eficazes que produzem resultados mais lucrativos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Theres_No_Guarantee_Your_Ads_Will_Work\"><\/span>2. N\u00e3o h\u00e1 garantia de que seus an\u00fancios funcionar\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como a maioria dos <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-trends-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/affiliateroyale.com\/blog\/affiliate-marketing-trends-2021\/\">outras formas de marketing<\/a>Se voc\u00ea n\u00e3o tiver uma campanha de marketing, os an\u00fancios pagos n\u00e3o necessariamente proporcionar\u00e3o o ROI desejado. Sempre existe a possibilidade de seu p\u00fablico-alvo n\u00e3o responder a uma campanha. Por isso, recomendamos que voc\u00ea financie seu marketing com cautela.<\/p>\n\n\n\n<p>Uma maneira de fazer isso \u00e9 usar ferramentas que possam prever a receita de sua promo\u00e7\u00e3o. As <a href=\"https:\/\/www.google.com\/adsense\/start\/#calculator\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Calculadora do Google Adsense<\/a> pode ser especialmente valioso se voc\u00ea estiver usando o Google para veicular seus an\u00fancios:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"385\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Image1-e1618423392445.png\" alt=\"A calculadora do Google Adsense.\" class=\"wp-image-6121\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Image1-e1618423392445.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Image1-e1618423392445-300x144.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Image1-e1618423392445-768x370.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Com base em algumas vari\u00e1veis, como regi\u00e3o e nicho, o Google estimar\u00e1 quanto voc\u00ea poderia ganhar potencialmente usando an\u00fancios pagos. Entretanto, os resultados n\u00e3o s\u00e3o necessariamente precisos. Recomendamos que voc\u00ea use essa ferramenta como um ponto de orienta\u00e7\u00e3o e n\u00e3o como uma promessa de renda.<\/p>\n\n\n\n<p>Em geral, os an\u00fancios pagos s\u00e3o um investimento estrat\u00e9gico. Eles podem ajudar a aumentar seu tr\u00e1fego, mas tamb\u00e9m podem se tornar ineficazes. Portanto, talvez voc\u00ea s\u00f3 queira considerar a possibilidade de se inscrever nesse tipo de marketing quando estiver financeiramente est\u00e1vel e preparado para aceitar retornos potencialmente baixos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Your_Ad_Copy_Should_Be_Top-Notch\"><\/span>3. O texto do an\u00fancio deve ser de alto n\u00edvel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c9 f\u00e1cil ver os an\u00fancios pagos como uma forma passiva de aumentar sua receita. No entanto, a maioria das campanhas bem-sucedidas exigir\u00e1 que voc\u00ea aproveite suas habilidades e recursos. Talvez voc\u00ea queira levar em conta esse trabalho extra antes de investir.<\/p>\n\n\n\n<p>Como voc\u00ea s\u00f3 \u00e9 cobrado por <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6227565\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cliques que chegam ao seu site<\/a>Se voc\u00ea \u00e9 um afiliado, considere dedicar algum tempo \u00e0 cria\u00e7\u00e3o de um excelente texto de an\u00fancio. Isso pode incentivar os visitantes a permanecerem e verificarem tamb\u00e9m o conte\u00fado de seu afiliado.<\/p>\n\n\n\n<p>O marketing persuasivo \u00e9 dif\u00edcil, portanto, talvez voc\u00ea queira desenvolver suas habilidades nessa \u00e1rea primeiro. A pesquisa de campanhas bem-sucedidas pode ser uma maneira f\u00e1cil de gerar ideias. Considere o seguinte an\u00fancio da <a href=\"https:\/\/casper.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Casper<\/a> como exemplo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"639\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Casper-Daylight-Savings-Ad.png\" alt=\"Um an\u00fancio com o tema do hor\u00e1rio de ver\u00e3o para os colch\u00f5es Casper, com um desconto prometido de 10% para quem clicar nele.\" class=\"wp-image-6117\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Casper-Daylight-Savings-Ad.png 420w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Casper-Daylight-Savings-Ad-197x300.png 197w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/figure><\/div>\n\n\n\n<p>O an\u00fancio comunica claramente os benef\u00edcios de clicar e visitar o site. Talvez voc\u00ea queira empregar uma abordagem semelhante em seus an\u00fancios, apresentando ofertas atraentes. Voc\u00ea tamb\u00e9m pode aumentar a efic\u00e1cia de suas campanhas usando <a href=\"https:\/\/thirstyaffiliates.com\/blog\/copywriting-power-words-every-affiliate-marketer-should-know\" target=\"_blank\" rel=\"noreferrer noopener\">palavras de poder<\/a> e focar em seu p\u00fablico-alvo.<\/p>\n\n\n\n<p>Por fim, talvez voc\u00ea tamb\u00e9m queira considerar para onde seus an\u00fancios pagos direcionar\u00e3o os visitantes. Envi\u00e1-los para sua p\u00e1gina inicial pode n\u00e3o ser relevante para a promo\u00e7\u00e3o que voc\u00ea estava anunciando. Tente criar um link para <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-craft-landing-pages-that-convert\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Como criar p\u00e1ginas de destino que convertem\">p\u00e1ginas de destino<\/a> em seu site, uma pr\u00e1tica tamb\u00e9m conhecida como <a href=\"https:\/\/prettylinks.com\/pt\/blog\/deep-linking\/\" target=\"_blank\" rel=\"noreferrer noopener\">links diretos<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os an\u00fancios pagos podem ser uma oportunidade lucrativa. Entretanto, us\u00e1-los de forma eficiente requer algum esfor\u00e7o e investimento de sua parte. Felizmente, saber o que esperar do processo pode ajud\u00e1-lo a preparar sua campanha publicit\u00e1ria para o sucesso.<\/p>\n\n\n\n<p>Neste artigo, abordamos tr\u00eas aspectos que voc\u00ea deve conhecer sobre an\u00fancios pagos como afiliado:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Para obter os melhores resultados, geralmente s\u00e3o necess\u00e1rios testes estrat\u00e9gicos.<\/li><li>H\u00e1 uma chance de que os an\u00fancios pagos n\u00e3o funcionem para sua marca.<\/li><li>Voc\u00ea precisar\u00e1 de um texto forte para apoi\u00e1-los e gerar convers\u00f5es.<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre publicidade paga?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c9 prov\u00e1vel que voc\u00ea j\u00e1 tenha visto an\u00fancios pagos nas m\u00eddias sociais, nos resultados de pesquisa do Google e em outros sites. Como afiliado, a oportunidade de promover seu pr\u00f3prio site usando an\u00fancios pode ser atraente. No entanto, aproveitar esse tipo de campanha pode ser mais complicado do que voc\u00ea imagina. Felizmente, ao se familiarizar mais com os requisitos de...<\/p>","protected":false},"author":11450,"featured_media":6181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[18,319,387],"class_list":["post-6113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-affiliate-marketing","tag-paid-ads","tag-paid-advertising"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Paid ads can be a valuable tool for affiliate marketers. 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