{"id":5801,"date":"2021-05-24T07:13:00","date_gmt":"2021-05-24T07:13:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5801"},"modified":"2021-05-24T12:25:29","modified_gmt":"2021-05-24T12:25:29","slug":"incorporate-sms-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/incorporate-sms-marketing\/","title":{"rendered":"Como incorporar o SMS Marketing em seu neg\u00f3cio on-line (3 dicas importantes)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7ca2513b1b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7ca2513b1b\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/incorporate-sms-marketing\/#The_Benefits_of_Using_SMS_Marketing\" >Os benef\u00edcios de usar o SMS Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/incorporate-sms-marketing\/#How_to_Incorporate_SMS_Marketing_in_Your_Online_Business_3_Key_Tips\" >Como incorporar o SMS Marketing em seu neg\u00f3cio on-line (3 dicas importantes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/incorporate-sms-marketing\/#1_Personalize_Your_Approach\" >1. Personalize sua abordagem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/incorporate-sms-marketing\/#2_Keep_It_Brief_and_to_the_Point\" >2. Seja breve e direto ao ponto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/incorporate-sms-marketing\/#3_Make_Your_Site_Mobile-Friendly\" >3. Torne seu site compat\u00edvel com dispositivos m\u00f3veis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/incorporate-sms-marketing\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A comunica\u00e7\u00e3o com seus clientes \u00e9 uma parte essencial da administra\u00e7\u00e3o de uma empresa on-line. No entanto, nem sempre \u00e9 simples. Entre lidar com filtros autom\u00e1ticos de spam e decodificar algoritmos de m\u00eddia social, criar uma estrat\u00e9gia de vendas eficaz pode parecer um labirinto.<\/p>\n\n\n\n<p>Felizmente, h\u00e1 uma op\u00e7\u00e3o mais direta. O marketing por SMS oferece uma maneira de alcan\u00e7ar clientes interessados e incentivar o envolvimento. Ao incorporar o SMS ao seu plano de neg\u00f3cios com textos personalizados, concisos e cont\u00ednuos, voc\u00ea pode dar \u00e0 sua empresa o impulso de que ela precisa.<\/p>\n\n\n\n<p>Neste artigo, abordaremos alguns benef\u00edcios do uso do marketing por SMS. Em seguida, ofereceremos tr\u00eas dicas importantes para ajud\u00e1-lo a enviar as mensagens mais eficazes poss\u00edveis. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Using_SMS_Marketing\"><\/span>Os benef\u00edcios de usar o SMS Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ao entrar em contato com as pessoas por meio de SMS (mensagens de texto), voc\u00ea tem uma linha direta com os clientes. Talvez voc\u00ea esteja oferecendo promo\u00e7\u00f5es ou enviando atualiza\u00e7\u00f5es sobre o status do pedido de uma pessoa. Seja o que for que voc\u00ea tenha a dizer, uma simples mensagem de texto pode ajud\u00e1-lo a fornecer esse conte\u00fado diretamente aos telefones dos usu\u00e1rios. <\/p>\n\n\n\n<p>H\u00e1 um motivo pelo qual o marketing por SMS \u00e9 t\u00e3o eficaz: <a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\">96% dos americanos possuem um telefone celular<\/a>. Talvez voc\u00ea tenha usu\u00e1rios que n\u00e3o verificam o e-mail ou nunca assistem \u00e0 TV a cabo, mas eles provavelmente t\u00eam um telefone. Os textos permitem que voc\u00ea alcance pessoas espec\u00edficas e proporcionam uma conex\u00e3o direta com a sua marca.<\/p>\n\n\n\n<p>As mensagens de texto tamb\u00e9m podem ser uma ferramenta de publicidade surpreendentemente vers\u00e1til. Como a maioria dos consumidores tem seus pr\u00f3prios n\u00fameros de telefone, voc\u00ea tem a chance de personalizar sua promo\u00e7\u00e3o em um n\u00edvel individual. Combine isso com um link \u00fatil para o seu site e voc\u00ea ter\u00e1 uma via eficaz para o envolvimento do cliente. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Incorporate_SMS_Marketing_in_Your_Online_Business_3_Key_Tips\"><\/span>Como incorporar o SMS Marketing em seu neg\u00f3cio on-line (3 dicas importantes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O marketing por mensagem de texto pode ter efeitos impressionantes. Para ajud\u00e1-lo a come\u00e7ar, reunimos tr\u00eas dicas para ajud\u00e1-lo a tirar o m\u00e1ximo proveito dessa estrat\u00e9gia simples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Personalize_Your_Approach\"><\/span>1. Personalize sua abordagem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Atender aos seus consumidores n\u00e3o \u00e9 um conceito novo. No entanto, embora existam muitas maneiras de <a href=\"https:\/\/memberpress.com\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalize sua conex\u00e3o com o cliente<\/a>Se voc\u00ea fizer isso com o SMS, ter\u00e1 benef\u00edcios exclusivos. Ao associar n\u00fameros de telefone a clientes espec\u00edficos, voc\u00ea pode personalizar tanto as ofertas quanto o momento em que eles as recebem. <\/p>\n\n\n\n<p>Por exemplo, considere a empresa <a href=\"https:\/\/www.thirdlove.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ThirdLove<\/a>. Os usu\u00e1rios podem optar por participar de seus programas de mensagens de texto para receber mensagens como esta:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Third-Love-Text-Marketing-e1614953270494.png\" alt=\"SMS marketing da ThirdLove recomendando uma nova linha de roupas.\" class=\"wp-image-5804\" width=\"600\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Third-Love-Text-Marketing-e1614953270494.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Third-Love-Text-Marketing-e1614953270494-225x300.png 225w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Third-Love-Text-Marketing-e1614953270494-769x1024.png 769w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Third-Love-Text-Marketing-e1614953270494-768x1022.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>A campanha de mensagens de texto da ThirdLove utiliza o fato de que esse destinat\u00e1rio j\u00e1 comprou da empresa anteriormente. Ao anunciar um produto para atuar como a \"pr\u00f3xima camada\" na cole\u00e7\u00e3o do cliente, ela est\u00e1 aproveitando um relacionamento existente para gerar convers\u00f5es.<\/p>\n\n\n\n<p>Uma abordagem que pode ajudar a personalizar ainda mais seu conte\u00fado \u00e9 associar n\u00fameros de telefone a perfis de clientes. Isso pode ajud\u00e1-lo a aplicar estrat\u00e9gias como descontos de anivers\u00e1rio com mais precis\u00e3o. Por exemplo, voc\u00ea pode oferecer um c\u00f3digo promocional por mensagem de texto a um cliente interessado em troca do n\u00famero dele, ou fornecer um <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-use-qr-codes-for-marketing-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00f3digo QR<\/a>.<\/p>\n\n\n\n<p>Tamb\u00e9m pode ser prudente permitir que os destinat\u00e1rios personalizem a frequ\u00eancia do texto. Alguns consumidores podem ficar irritados com o que consideram <em>tamb\u00e9m <\/em>muitos textos e optar por n\u00e3o participar de seu programa. Fornecer essa pequena quantidade de controle pode ter um grande impacto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Keep_It_Brief_and_to_the_Point\"><\/span>2. Seja breve e direto ao ponto<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O SMS oferece uma valiosa janela de comunica\u00e7\u00e3o. Tente us\u00e1-la de forma inteligente, com menos palavras que transmitam mais significado. Isso tamb\u00e9m o ajudar\u00e1 a manter-se dentro dos limites de caracteres e evitar\u00e1 o envio de mensagens fragmentadas aos usu\u00e1rios.<\/p>\n\n\n\n<p>Infelizmente, os links tamb\u00e9m contam para o limite de palavras. Portanto, voc\u00ea tamb\u00e9m pode considerar o uso de um encurtador de links para economizar espa\u00e7o. <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> pode ajudar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"467\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868.jpg\" alt=\"Uma captura de tela da p\u00e1gina inicial do PrettyLinks.\" class=\"wp-image-5729\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868-300x175.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868-768x448.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Al\u00e9m de reduzir o n\u00famero de caracteres, nosso plug-in pode contribuir para aumentar a confian\u00e7a do cliente com links de apar\u00eancia mais profissional. O PrettyLinks tamb\u00e9m permite que voc\u00ea acompanhe o sucesso de cada URL e mantenha todos eles organizados.<\/p>\n\n\n\n<p>Talvez voc\u00ea queira usar o espa\u00e7o que ganha com um link encurtado para incluir algumas formalidades importantes. Por exemplo, \u00e9 importante sempre identificar sua marca no in\u00edcio de uma mensagem. Nem todo mundo ter\u00e1 seu n\u00famero salvo, portanto, apresentar-se de forma clara e imediata deve reduzir a confus\u00e3o. <\/p>\n\n\n\n<p>Da mesma forma, tente evitar abrevia\u00e7\u00f5es de texto sempre que poss\u00edvel. Elas podem parecer pouco profissionais. A linguagem menos popular tamb\u00e9m pode confundir os clientes que n\u00e3o usam a tecnologia com frequ\u00eancia. Em vez disso, considere procurar palavras curtas e completas que transmitam o mesmo significado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Make_Your_Site_Mobile-Friendly\"><\/span>3. Torne seu site compat\u00edvel com dispositivos m\u00f3veis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se voc\u00ea pensar no que o destinat\u00e1rio far\u00e1 idealmente ap\u00f3s receber seu texto, provavelmente haver\u00e1 uma a\u00e7\u00e3o espec\u00edfica envolvida. Pode ser visitar seu site ou usar um c\u00f3digo de cupom. Para aumentar a probabilidade dessa a\u00e7\u00e3o, considere a possibilidade de simplificar o acesso dos clientes a um site otimizado para o dispositivo deles.<\/p>\n\n\n\n<p>Os layouts compat\u00edveis com dispositivos m\u00f3veis s\u00e3o uma maneira f\u00e1cil de fazer isso. Por exemplo, aqui est\u00e1 uma se\u00e7\u00e3o do site m\u00f3vel para <a href=\"https:\/\/www.einsteinbros.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Bros Bagels<\/a>: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Einstein-Bros.-Bagels-Mobile-Friendly-Site-e1614954761683.png\" alt=\"O site m\u00f3vel da Einstein Bros Bagels, com tr\u00eas itens de menu apresentados em um formato f\u00e1cil de ler.\" class=\"wp-image-5806\" width=\"600\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Einstein-Bros.-Bagels-Mobile-Friendly-Site-e1614954761683.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Einstein-Bros.-Bagels-Mobile-Friendly-Site-e1614954761683-173x300.png 173w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Einstein-Bros.-Bagels-Mobile-Friendly-Site-e1614954761683-591x1024.png 591w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Einstein-Bros.-Bagels-Mobile-Friendly-Site-e1614954761683-768x1331.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>O texto \u00e9 grande e simples, combinado com fotos atraentes dos produtos. Os usu\u00e1rios que visitam o site m\u00f3vel devem achar f\u00e1cil consumir o conte\u00fado em uma tela menor.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/blog\/is-your-site-mobile-friendly\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sites compat\u00edveis com dispositivos m\u00f3veis<\/a> tamb\u00e9m pode remover obst\u00e1culos. Se voc\u00ea enviar uma mensagem de texto que exija que o destinat\u00e1rio use um computador de mesa, voc\u00ea adicionou uma etapa extra que pode impedir a compra. Um cliente que \u00e9 levado instantaneamente para um site em seu telefone experimenta menos atrito e pode estar mais propenso a se envolver.<\/p>\n\n\n\n<p>A otimiza\u00e7\u00e3o do seu site para usu\u00e1rios m\u00f3veis tamb\u00e9m tem outras vantagens. Por um lado, pode expandir seu alcance, tornando sua marca mais f\u00e1cil de ser acessada por qualquer pessoa com um telefone. Tamb\u00e9m pode impulsionar a otimiza\u00e7\u00e3o do mecanismo de pesquisa (SEO) e atrair o crescente n\u00famero de compradores centrados no telefone.<\/p>\n\n\n\n<p>Por fim, talvez voc\u00ea queira considerar investir em um <a href=\"https:\/\/easyaffiliate.com\/blog\/mobile-app\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/affiliateroyale.com\/blog\/mobile-app\/\">aplicativo m\u00f3vel<\/a> para seu site. Um aplicativo pode maximizar a experi\u00eancia do consumidor com sua marca em um smartphone. Sua fun\u00e7\u00e3o como um atalho f\u00e1cil para o seu site tamb\u00e9m pode influenciar os usu\u00e1rios a visit\u00e1-lo com mais frequ\u00eancia. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O alcance eficaz de consumidores interessados pode gerar tr\u00e1fego e aumentar o engajamento de sua empresa. Se voc\u00ea deseja se comunicar com os clientes de forma direta e interativa, o marketing por SMS pode ser a ferramenta que voc\u00ea est\u00e1 procurando.<\/p>\n\n\n\n<p>Neste artigo, abordamos tr\u00eas dicas essenciais para ajud\u00e1-lo a incorporar o marketing por SMS em seu neg\u00f3cio on-line:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Personalize suas mensagens com conte\u00fado relevante.<\/li><li>Atenha-se ao limite de caracteres, com a ajuda de um encurtador de links, como o <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a>.<\/li><li>Crie um site compat\u00edvel com dispositivos m\u00f3veis para simplificar a a\u00e7\u00e3o em seus textos.<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre marketing por SMS?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<br><\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>A comunica\u00e7\u00e3o com seus clientes \u00e9 uma parte essencial da administra\u00e7\u00e3o de uma empresa on-line. No entanto, nem sempre \u00e9 simples. Entre lidar com filtros autom\u00e1ticos de spam e decodificar algoritmos de m\u00eddia social, criar uma estrat\u00e9gia de vendas eficaz pode parecer um labirinto. Felizmente, h\u00e1 uma op\u00e7\u00e3o mais direta. O marketing por SMS oferece a voc\u00ea uma maneira de alcan\u00e7ar clientes interessados...<\/p>","protected":false},"author":11450,"featured_media":5859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11],"tags":[366],"class_list":["post-5801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","tag-sms-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"SMS marketing can be a powerful tool for personalization. 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