{"id":5743,"date":"2021-05-10T06:30:00","date_gmt":"2021-05-10T06:30:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5743"},"modified":"2021-05-10T13:42:28","modified_gmt":"2021-05-10T13:42:28","slug":"ephemeral-content","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/ephemeral-content\/","title":{"rendered":"Conte\u00fado ef\u00eamero: O que \u00e9 e por que voc\u00ea o quer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d2a72b81768\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d2a72b81768\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ephemeral-content\/#An_Introduction_to_Ephemeral_Content\" >Uma introdu\u00e7\u00e3o ao conte\u00fado ef\u00eamero<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ephemeral-content\/#How_Ephemeral_Content_Can_Benefit_Your_Business\" >Como o conte\u00fado ef\u00eamero pode beneficiar sua empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ephemeral-content\/#3_Tips_for_Creating_Effective_Ephemeral_Content\" >3 dicas para criar conte\u00fado ef\u00eamero eficaz<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ephemeral-content\/#1_Be_Authentic_With_Your_Content\" >1. Seja aut\u00eantico em seu conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ephemeral-content\/#2_Post_Regularly\" >2. Publique regularmente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ephemeral-content\/#3_Encourage_User_Engagement\" >3. Incentivar o envolvimento do usu\u00e1rio<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ephemeral-content\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>No mundo on-line lotado de hoje, muitas empresas lutam para descobrir como alcan\u00e7ar seus clientes de maneira eficaz. Grande parte do foco est\u00e1 na m\u00eddia social, que <a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noreferrer noopener\">continua a crescer<\/a> rapidamente. Entretanto, com tanta concorr\u00eancia, destacar-se pode parecer dif\u00edcil, se n\u00e3o imposs\u00edvel.<\/p>\n\n\n\n<p>Uma poss\u00edvel solu\u00e7\u00e3o \u00e9 o conte\u00fado ef\u00eamero, que \u00e9 um conte\u00fado \"tempor\u00e1rio\" (pense em <a href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-brand-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hist\u00f3rias do Instagram<\/a> ou <a href=\"https:\/\/prettylinks.com\/pt\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snapchat<\/a>) que \u00e9 projetado para criar um senso de urg\u00eancia para ajudar a aumentar o engajamento. Se abordado corretamente, ele pode ser altamente eficaz.<\/p>\n\n\n\n<p>Neste artigo, apresentaremos o conceito de conte\u00fado ef\u00eamero e exploraremos como ele pode beneficiar sua empresa. Em seguida, ofereceremos tr\u00eas dicas importantes para ajud\u00e1-lo a tirar o m\u00e1ximo proveito dele. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Ephemeral_Content\"><\/span>Uma introdu\u00e7\u00e3o ao conte\u00fado ef\u00eamero<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\"Conte\u00fado ef\u00eamero\" \u00e9 uma maneira elegante de dizer \"conte\u00fado que desaparece\". Em outras palavras, \u00e9 um conte\u00fado tempor\u00e1rio e fugaz que est\u00e1 dispon\u00edvel apenas por um per\u00edodo limitado. <\/p>\n\n\n\n<p>Esse conte\u00fado geralmente se enquadra em uma de duas categorias. A primeira \u00e9 o conte\u00fado que \u00e9 de fato limitado no tempo, como <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snapchat<\/a> ou <a href=\"https:\/\/about.instagram.com\/features\/stories\" target=\"_blank\" rel=\"noreferrer noopener\">Hist\u00f3rias do Instagram<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/instagram-story-1024x593.jpg\" alt=\"As hist\u00f3rias do Instagram s\u00e3o um exemplo de conte\u00fado ef\u00eamero.\" class=\"wp-image-5750\" width=\"800\" height=\"463\"\/><\/figure><\/div>\n\n\n\n<p>As publica\u00e7\u00f5es em ambos os canais desaparecer\u00e3o ap\u00f3s um determinado per\u00edodo de tempo (a dura\u00e7\u00e3o exata depende da plataforma). Ap\u00f3s esse per\u00edodo, a publica\u00e7\u00e3o n\u00e3o poder\u00e1 mais ser visualizada.<\/p>\n\n\n\n<p>A segunda categoria \u00e9 o conte\u00fado que existe para sempre, mas \u00e9 apenas <em>relevante<\/em> por um breve per\u00edodo, como a cobertura de um evento ou promo\u00e7\u00e3o espec\u00edfica. Geralmente, voc\u00ea pode ver esse tipo de conte\u00fado salvo como \"destaques\" no Instagram:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/people-instagram-highlights-1024x470.png\" alt=\"A se\u00e7\u00e3o &quot;destaques&quot; de pessoas no Instagram. \" class=\"wp-image-5751\" width=\"800\" height=\"367\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/people-instagram-highlights-1024x470.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/people-instagram-highlights-300x138.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/people-instagram-highlights-768x352.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/people-instagram-highlights.png 1101w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Em ambos os casos, a ideia por tr\u00e1s do conte\u00fado ef\u00eamero \u00e9 aproveitar o Fear of Missing Out (<a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Link de afiliado da FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a>) para motivar os usu\u00e1rios a se envolverem e agirem. O objetivo pode ser impulsionar as vendas, incentivar as inscri\u00e7\u00f5es ou simplesmente criar mais intera\u00e7\u00f5es entre os usu\u00e1rios e aumentar o conhecimento da marca. <\/p>\n\n\n\n<p>Exemplos de conte\u00fado ef\u00eamero incluem sess\u00f5es de perguntas e respostas, treinamento virtual \"ao vivo\" ou hist\u00f3rias di\u00e1rias do Snapchat. Muitas marcas usam esse \u00faltimo para fornecer dicas r\u00e1pidas ou vislumbres dos bastidores da empresa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Ephemeral_Content_Can_Benefit_Your_Business\"><\/span>Como o conte\u00fado ef\u00eamero pode beneficiar sua empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea est\u00e1 acostumado com o conceito de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/content-marketing-link-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">conte\u00fado perene<\/a>Em um site de conte\u00fado ef\u00eamero, a ideia de criar publica\u00e7\u00f5es que desaparecer\u00e3o da Internet ap\u00f3s um ou dois dias pode parecer contraintuitiva. No entanto, o conte\u00fado ef\u00eamero pode ser muito valioso. <\/p>\n\n\n\n<p>Como mencionamos, esse tipo de conte\u00fado depende muito do <a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Link de afiliado da FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a> conceito - um fen\u00f4meno real em que as pessoas podem estar mais propensas a agir ou participar de algo se souberem que est\u00e1 dispon\u00edvel apenas por um tempo limitado. Ao usar essa t\u00e1tica, o conte\u00fado ef\u00eamero pode ajudar sua empresa:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Aumentar o engajamento.<\/strong> Em parte devido \u00e0 natureza das plataformas envolvidas, como <a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> e Snapchat, o conte\u00fado ef\u00eamero tende a ser mais \u00edntimo e pessoal do que o t\u00edpico post de blog ou compartilhamento de m\u00eddia social, especialmente no caso de v\u00eddeo. Essa atmosfera ajuda a humanizar sua marca, e os clientes podem estar mais dispostos a se envolver com (e comprar de) uma empresa na qual confiam e com a qual se sentem conectados.<\/li><li><strong>Expandir o alcance.<\/strong> Plataformas ef\u00eameras, como TikTok, Snapchat e Instagram Stories, t\u00eam bases de usu\u00e1rios enormes, ativas e altamente engajadas. Voc\u00ea pode facilmente atingir um grande p\u00fablico, e eles podem estar mais propensos a compartilhar seu conte\u00fado para ampliar ainda mais o alcance.<\/li><li><strong>Aumentar as vendas.<\/strong> Quando se trata de conte\u00fado, como promo\u00e7\u00f5es sens\u00edveis ao tempo ou sess\u00f5es de treinamento pagas e \u00fanicas, <a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Link de afiliado da FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a> pode ser um poderoso motivador para incentivar os usu\u00e1rios a comprar. As ofertas por tempo limitado tamb\u00e9m podem ter um ar de exclusividade que os clientes talvez queiram experimentar. <\/li><\/ul>\n\n\n\n<p>Independentemente de suas metas espec\u00edficas de conte\u00fado, adicionar conte\u00fado ef\u00eamero \u00e0 sua estrat\u00e9gia de marketing pode ajudar a animar as coisas. E o que \u00e9 mais importante, ele pode atrair novos clientes para sua marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tips_for_Creating_Effective_Ephemeral_Content\"><\/span>3 dicas para criar conte\u00fado ef\u00eamero eficaz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Depois de decidir que deseja come\u00e7ar a incorporar conte\u00fado ef\u00eamero em suas campanhas de marketing, a pr\u00f3xima etapa \u00e9 descobrir como us\u00e1-lo a seu favor. Vamos dar uma olhada em tr\u00eas dicas que voc\u00ea pode seguir para come\u00e7ar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Be_Authentic_With_Your_Content\"><\/span>1. Seja aut\u00eantico em seu conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A autenticidade \u00e9 sempre importante em <a href=\"https:\/\/prettylinks.com\/pt\/blog\/social-media-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de m\u00eddia social<\/a>. No entanto, com formatos ef\u00eameros, especialmente v\u00eddeo ao vivo e conte\u00fado do tipo \"hist\u00f3ria\", isso \u00e9 ainda mais crucial. As plataformas sociais exigem uma postura mais vulner\u00e1vel, <a href=\"https:\/\/prettylinks.com\/pt\/blog\/create-memorable-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">abordagem aut\u00eantica<\/a> do que o normal. <\/p>\n\n\n\n<p>A autenticidade gera confian\u00e7a e lealdade. As pessoas geralmente conseguem saber se voc\u00ea est\u00e1 tentando ser \u00fatil e genu\u00edno ou se est\u00e1 apenas tentando vender um produto. Embora esse seja o objetivo final, uma abordagem direta raramente \u00e9 a melhor maneira de fazer isso.<\/p>\n\n\n\n<p>O conte\u00fado que funciona bem para deixar transparecer a autenticidade e a personalidade inclui uma vis\u00e3o interna das opera\u00e7\u00f5es da empresa, destaques sobre os funcion\u00e1rios ou um projeto espec\u00edfico, ou atualiza\u00e7\u00f5es sobre o progresso de uma nova iniciativa. Dar ao seu p\u00fablico uma vis\u00e3o \"por tr\u00e1s da cortina\" pode fazer com que sua marca pare\u00e7a mais identific\u00e1vel e, por sua vez, confi\u00e1vel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Post_Regularly\"><\/span>2. Publique regularmente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como a natureza do conte\u00fado ef\u00eamero significa que ele n\u00e3o permanecer\u00e1 no mercado por muito tempo, uma abordagem r\u00e1pida e <a href=\"https:\/\/coschedule.com\/blog\/social-media-posting-schedule\/\" target=\"_blank\" rel=\"noreferrer noopener\">cronograma de postagem regular<\/a> normalmente funciona melhor. Enquanto o conte\u00fado perene pode ser postado com menos frequ\u00eancia e continuar atraindo cliques, o conte\u00fado ef\u00eamero deixar\u00e1 de existir quando expirar (a menos que voc\u00ea o arquive propositalmente).<\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode considerar atualiza\u00e7\u00f5es semanais sobre o lan\u00e7amento de um produto ou uma vis\u00e3o di\u00e1ria da rotina de um funcion\u00e1rio da sua empresa. Se voc\u00ea estiver usando <a href=\"https:\/\/affiliateroyale.com\/blog\/repurposing-content-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">conte\u00fado ef\u00eamero para marketing de afiliados<\/a>Se voc\u00ea n\u00e3o tiver um produto novo, considere a possibilidade de destacar um novo produto duas ou tr\u00eas vezes por semana. N\u00e3o h\u00e1 regras r\u00edgidas, mas geralmente mais \u00e9 melhor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Encourage_User_Engagement\"><\/span>3. Incentivar o envolvimento do usu\u00e1rio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por fim, voc\u00ea deve <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-repurpose-content-for-maximum-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">incentivar ativamente o engajamento<\/a> e intera\u00e7\u00e3o dos usu\u00e1rios. Dependendo do formato, isso pode significar deixar coment\u00e1rios, compartilhar links para o conte\u00fado com seus amigos ou fornecer ideias e perguntas a serem abordadas em conte\u00fado futuro.<\/p>\n\n\n\n<p>Essas a\u00e7\u00f5es podem ajud\u00e1-lo a capitalizar a natureza inerentemente envolvente do conte\u00fado ef\u00eamero e us\u00e1-lo para criar mais impulso. Os formatos s\u00e3o ideais para participa\u00e7\u00e3o direta e engajamento, portanto, n\u00e3o tenha medo de aproveit\u00e1-los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se a sua empresa est\u00e1 apenas come\u00e7ando a construir sua presen\u00e7a nas m\u00eddias sociais ou se voc\u00ea est\u00e1 procurando novas maneiras de alcan\u00e7ar seu p\u00fablico, o conte\u00fado ef\u00eamero oferece uma proposta poderosa. Esse formato de conte\u00fado com tempo limitado \u00e9 excelente para criar engajamento, autoridade e confian\u00e7a para sua marca. Ele pode at\u00e9 incentivar as vendas.<\/p>\n\n\n\n<p>Para tirar o m\u00e1ximo proveito do conte\u00fado ef\u00eamero, considere as tr\u00eas dicas a seguir:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Concentre-se na autenticidade para criar confian\u00e7a e se conectar com os usu\u00e1rios.<\/li><li>Publique regularmente para garantir que seus f\u00e3s sempre tenham conte\u00fado para interagir.<\/li><li>Incentive seu p\u00fablico a compartilhar, comentar e interagir com suas postagens.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre conte\u00fado ef\u00eamero? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>No mundo on-line lotado de hoje, muitas empresas lutam para descobrir como alcan\u00e7ar seus clientes de maneira eficaz. Grande parte do foco est\u00e1 na m\u00eddia social, que continua a crescer rapidamente. Entretanto, com tanta concorr\u00eancia, destacar-se pode parecer dif\u00edcil, se n\u00e3o imposs\u00edvel. Uma poss\u00edvel solu\u00e7\u00e3o \u00e9 o conte\u00fado ef\u00eamero, que \u00e9 \"tempor\u00e1rio\"...<\/p>","protected":false},"author":11450,"featured_media":5758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58,59],"tags":[356,135,141,61],"class_list":["post-5743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-social-marketing","tag-ephemeral-content","tag-instagram","tag-snapchat","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Creating ephemeral content can help boost engagement among your audience. 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