{"id":5707,"date":"2021-03-08T07:12:00","date_gmt":"2021-03-08T07:12:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5707"},"modified":"2022-01-26T13:27:33","modified_gmt":"2022-01-26T13:27:33","slug":"how-to-increase-your-affiliate-revenue-with-image-maps","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/how-to-increase-your-affiliate-revenue-with-image-maps\/","title":{"rendered":"Como aumentar sua receita de afiliados com o Image Maps"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f1e4ff50148\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f1e4ff50148\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-increase-your-affiliate-revenue-with-image-maps\/#What_are_Image_Maps\" >O que s\u00e3o mapas de imagens?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-increase-your-affiliate-revenue-with-image-maps\/#Why_Use_Image_Maps_as_an_Affiliate\" >Por que usar o Image Maps como afiliado?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-increase-your-affiliate-revenue-with-image-maps\/#How_to_Use_Image_Maps_to_Easily_Increase_Your_Affiliate_Sales\" >Como usar mapas de imagens para aumentar facilmente suas vendas de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-increase-your-affiliate-revenue-with-image-maps\/#Now_Youre_Ready_to_Draw_Attention_and_Drive_More_Affiliate_Revenue\" >Agora voc\u00ea est\u00e1 pronto para chamar a aten\u00e7\u00e3o e gerar mais receita de afiliados<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>O espa\u00e7o de marketing de afiliados no WordPress est\u00e1 lotado.<\/p>\n\n\n\n<p>Todos os dias, centenas de sites competem entre si para publicar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/content-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">conte\u00fado que promove produtos<\/a> ben\u00e9fico para seus p\u00fablicos-alvo.<\/p>\n\n\n\n<p>Embora muitos sites de afiliados posicionem perfeitamente seus links de afiliados em um artigo, est\u00e1 cada vez mais dif\u00edcil se destacar para um p\u00fablico-alvo consciente de afiliados. <\/p>\n\n\n\n<p>Felizmente, vamos apresentar a voc\u00ea uma ferramenta existente h\u00e1 muito tempo, mas pouco utilizada, chamada mapas de imagens. Vamos mergulhar nela!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Image_Maps\"><\/span>O que s\u00e3o mapas de imagens?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os mapas de imagens permitem que voc\u00ea destaque ou coloque \"pontos de acesso\" em diferentes \u00e1reas de uma imagem e anexe mais informa\u00e7\u00f5es a cada \u00e1rea.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay loop muted src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/DA-PL-Affiliate-Image-Map.mp4\"><\/video><\/figure>\n\n\n\n<p>Tamb\u00e9m conhecido como imagens interativas, um mapa de imagens revela mais informa\u00e7\u00f5es quando o usu\u00e1rio clica ou passa o mouse sobre a imagem - coisas como imagens adicionais, texto, um t\u00edtulo, shortcode, galeria, v\u00eddeo ou \u00e1udio.<\/p>\n\n\n\n<p>Os mapas de imagens t\u00eam v\u00e1rios usos, que variam de&nbsp;<a href=\"https:\/\/wpdrawattention.com\/demos\/floor-plan\/\" target=\"_blank\" rel=\"noopener\">mostrar determinadas \u00e1reas na planta baixa de um apartamento para aluguel<\/a> para&nbsp;<a href=\"https:\/\/wpdrawattention.com\/demos\/cheese-plate\/\" target=\"_blank\" rel=\"noopener\">destacar produtos que podem ser comprados, como queijos e carnes, em uma t\u00e1bua de charcutaria<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Use_Image_Maps_as_an_Affiliate\"><\/span>Por que usar o Image Maps como afiliado?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A cria\u00e7\u00e3o de ofertas de afiliados que chamem a aten\u00e7\u00e3o requer conte\u00fado visual atraente e de alta qualidade. <\/p>\n\n\n\n<p>Na maioria dos casos, imagens est\u00e1ticas e palavras por si s\u00f3 n\u00e3o s\u00e3o suficientes para transmitir o valor de um produto (ou servi\u00e7o). Considere o seguinte:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Os clientes em potencial geralmente se sentem sobrecarregados e evitam grandes quantidades de texto em uma p\u00e1gina. <\/li><li>A maioria dos visitantes da Web n\u00e3o l\u00ea o conte\u00fado palavra por palavra. Em vez disso, eles procuram t\u00edtulos e recursos visuais que indiquem a se\u00e7\u00e3o na qual est\u00e3o interessados. <\/li><li>Imagens e textos est\u00e1ticos n\u00e3o s\u00e3o t\u00e3o envolventes e atraentes quanto um mapa de imagens.<\/li><\/ul>\n\n\n\n<p>Uma boa maneira de interagir com seu p\u00fablico \u00e9 usar conte\u00fado visual interativo, como um mapa de imagens. <\/p>\n\n\n\n<p>Esses mapas t\u00eam o poder de transmitir o valor de um produto afiliado de forma mais v\u00edvida do que gr\u00e1ficos est\u00e1ticos e textos isolados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Image_Maps_to_Easily_Increase_Your_Affiliate_Sales\"><\/span>Como usar mapas de imagens para aumentar facilmente suas vendas de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Infelizmente, o WordPress n\u00e3o oferece um m\u00e9todo para criar mapas de imagens. No entanto, ainda h\u00e1 v\u00e1rios plugins no mercado que o fazem.<\/p>\n\n\n\n<p><a href=\"https:\/\/wordpress.org\/plugins\/draw-attention\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chamar a aten\u00e7\u00e3o<\/a> \u00e9 um plug-in f\u00e1cil de usar e repleto de recursos incr\u00edveis de mapa de imagens. Ele \u00e9 uma refer\u00eancia para o mapeamento de imagens em v\u00e1rias comunidades de afiliados.<\/p>\n\n\n\n<p>Neste passo a passo, usaremos o Draw Attention para mostrar a voc\u00ea como criar um mapa de imagens para gerar mais vendas de afiliados.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-17-at-11.04.22-AM-1024x479.png\" alt=\"Plugin de mapas de imagem Draw Attention\" class=\"wp-image-15417\"\/><\/figure>\n\n\n\n<p>Primeiro, voc\u00ea precisa instalar o plug-in e ativ\u00e1-lo em seu site. Para come\u00e7ar a criar uma imagem interativa, procure a op\u00e7\u00e3o&nbsp;<strong>Chamar a aten\u00e7\u00e3o<\/strong>&nbsp;em seu menu. Em seguida, clique em <strong>Adicionar novo<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/DA-PL-1.png\" alt=\"Adicionar novo mapa de imagem\" class=\"wp-image-15348\"\/><\/figure>\n\n\n\n<p>Agora, adicione um t\u00edtulo de imagem para refer\u00eancia em seu painel de administra\u00e7\u00e3o do WP. Neste exemplo, vamos criar uma configura\u00e7\u00e3o de escrit\u00f3rio em casa que \u00e9 mapeada por imagem para mostrar os produtos afiliados da configura\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-16-at-3.33.14-PM-1024x225.png\" alt=\"Nome do mapa de imagem\" class=\"wp-image-15349\"\/><\/figure>\n\n\n\n<p>Em seguida, carregaremos nossa imagem na \u00e1rea de carregamento de imagens. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/DA-PL-3.png\" alt=\"Adicionar imagem para chamar a aten\u00e7\u00e3o\" class=\"wp-image-15350\"\/><\/figure>\n\n\n\n<p>Quando o upload da imagem estiver conclu\u00eddo, poderemos come\u00e7ar a usar o Draw Attention para mapear e destacar os itens da imagem.<\/p>\n\n\n\n<p>Role para baixo at\u00e9&nbsp;<strong>\u00c1reas de Hotspot<\/strong>&nbsp;e clique em&nbsp;<strong>\u00c1rea clic\u00e1vel #1<\/strong>&nbsp;para expandir nossa imagem e mapear nossa primeira \u00e1rea.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/DL-PL-4-1024x751.png\" alt=\"\u00c1reas de Hotspot no mapa de imagens\" class=\"wp-image-15400\"\/><\/figure>\n\n\n\n<p>Agora, clique na parte da imagem onde voc\u00ea deseja adicionar o primeiro ponto. Voc\u00ea pode desenhar v\u00e1rias formas de hotspot clicando em pontos adicionais. Isso formar\u00e1 uma \u00e1rea de ponto de acesso. <\/p>\n\n\n\n<p>Come\u00e7aremos com o hotspotting (ou delineamento) do monitor.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/DL-PL-5-1024x754.png\" alt=\"Desenho de uma \u00e1rea de hotspot\" class=\"wp-image-15401\"\/><\/figure>\n\n\n\n<p>Abaixo da imagem, voc\u00ea encontrar\u00e1 um conjunto de op\u00e7\u00f5es adicionais que permitem adicionar um t\u00edtulo \u00e0 sua \u00e1rea de hotspot, escolher uma a\u00e7\u00e3o, inserir uma descri\u00e7\u00e3o (como o nome do produto, que pode ser vinculado ao seu link de afiliado) e at\u00e9 mesmo carregar uma imagem a ser exibida quando o usu\u00e1rio clicar no hotspot.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/DA-PL-6-1024x814.png\" alt=\"Detalhes da \u00e1rea do ponto de acesso\" class=\"wp-image-15399\"\/><\/figure>\n\n\n\n<p>Nosso primeiro item \u00e9 colocado no hotspot, intitulado, descrito e vinculado com nosso link de afiliado. <\/p>\n\n\n\n<p>Agora podemos repetir o processo clicando em&nbsp;<strong>Adicionar outra \u00e1rea<\/strong>&nbsp;para destacar outros produtos afiliados que queremos mostrar nessa imagem. Dessa forma, criaremos uma imagem totalmente interativa para os visitantes de nossa p\u00e1gina.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-17-at-9.54.50-AM-1024x707.png\" alt=\"Produtos de afiliados\" class=\"wp-image-15391\"\/><\/figure>\n\n\n\n<p>Depois que todos os seus produtos estiverem no hotspot, vinculados aos seus links de afiliados e toda a imagem estiver estilizada, clique no bot\u00e3o&nbsp;<strong>Atualiza\u00e7\u00e3o<\/strong>&nbsp;bot\u00e3o.<\/p>\n\n\n\n<p>Por fim, para adicionar sua imagem interativa a uma p\u00e1gina ou publica\u00e7\u00e3o, copie o shortcode. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-16-at-4.27.50-PM-1.png\" alt=\"Shortcode de chamar a aten\u00e7\u00e3o\" class=\"wp-image-15392\"\/><\/figure>\n\n\n\n<p>Agora, v\u00e1 para a p\u00e1gina em que voc\u00ea deseja exibir o mapa de imagens.<\/p>\n\n\n\n<p>No Gutenberg, adicione o bloco de shortcode primeiro e insira seu c\u00f3digo. Se voc\u00ea estiver usando o <a href=\"https:\/\/memberpress.com\/go\/elementor\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Elementor<\/a> (ou outro construtor de p\u00e1ginas popular), basta colar seu c\u00f3digo no widget de shortcode fornecido. Sua imagem interativa aparecer\u00e1 automaticamente.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay loop muted src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/DA-PL-Affiliate-Image-Map.mp4\"><\/video><\/figure>\n\n\n\n<p>Pronto! Voc\u00ea criou com sucesso uma pe\u00e7a de conte\u00fado visual atraente para o comprador e que gera engajamento, que pode servir a voc\u00ea e a seus produtos afiliados em qualquer p\u00e1gina ou post de blog que voc\u00ea achar adequado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Now_Youre_Ready_to_Draw_Attention_and_Drive_More_Affiliate_Revenue\"><\/span>Agora voc\u00ea est\u00e1 pronto para chamar a aten\u00e7\u00e3o&nbsp;<em>e<\/em>&nbsp;Aumente a receita dos afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quando comparadas a imagens est\u00e1ticas e links independentes, as imagens interativas proporcionam um melhor envolvimento do visitante e convertem mais vendas.<\/p>\n\n\n\n<p>Se estiver precisando de um plug-in fant\u00e1stico para ajud\u00e1-lo a criar mapas de imagens, recomendamos o&nbsp;<a href=\"https:\/\/wpdrawattention.com\/\" target=\"_blank\" rel=\"noopener\">Chamar a aten\u00e7\u00e3o<\/a>.  Se estiver interessado em criar mapas de imagens em escala, confira um dos planos premium acess\u00edveis do Draw Attention.<\/p>\n\n\n\n<p><strong>Observa\u00e7\u00e3o:<\/strong>&nbsp;Interessado em ver mais exemplos de mapeamento de imagens usado para mostrar produtos (e servi\u00e7os)? D\u00ea uma olhada no <a href=\"https:\/\/wpdrawattention.com\/showcase\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chame a aten\u00e7\u00e3o para o Showcase<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>O espa\u00e7o de marketing de afiliados no WordPress est\u00e1 lotado. Todos os dias, centenas de sites competem entre si para publicar conte\u00fado que promova produtos ben\u00e9ficos para seus p\u00fablicos-alvo. Embora muitos sites de afiliados posicionem perfeitamente seus links de afiliados em um artigo, est\u00e1 cada vez mais dif\u00edcil se destacar para um p\u00fablico-alvo que conhece os afiliados. Felizmente, vamos apresentar...<\/p>","protected":false},"author":30377,"featured_media":5716,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47],"tags":[18,363],"class_list":["post-5707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-affiliate-marketing","tag-image-maps"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Image maps can increase engagement and sales when used for affiliate marketing. 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