{"id":5634,"date":"2021-04-05T07:08:00","date_gmt":"2021-04-05T07:08:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5634"},"modified":"2022-03-04T15:42:34","modified_gmt":"2022-03-04T15:42:34","slug":"seo-optimize-your-links","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/seo-optimize-your-links\/","title":{"rendered":"Como otimizar seus links para melhorar o SEO (4 dicas)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e731d37e008\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e731d37e008\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-optimize-your-links\/#Why_Optimizing_Your_Links_Is_Important_for_SEO\" >Por que otimizar seus links \u00e9 importante para SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-optimize-your-links\/#How_to_Optimize_Your_Links_For_Better_SEO_4_Tips\" >Como otimizar seus links para melhorar o SEO (4 dicas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-optimize-your-links\/#1_Use_a_Consistent_Permalink_Structure\" >1. Use uma estrutura permanente consistente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-optimize-your-links\/#2_Optimize_Your_Links_By_Identifying_Relevant_Keywords\" >2. Otimize seus links identificando palavras-chave relevantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-optimize-your-links\/#3_Brand_Your_Links\" >3. Marque seus links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-optimize-your-links\/#4_Consider_Using_a_Link_Shortener\" >4. Considere o uso de um encurtador de links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/seo-optimize-your-links\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A otimiza\u00e7\u00e3o para mecanismos de pesquisa (SEO) \u00e9 fundamental para obter tr\u00e1fego, impulsionar sua <a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-click-through-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">taxas de cliques (CTRs)<\/a>e gerar receita. Entretanto, o SEO tamb\u00e9m \u00e9 um neg\u00f3cio competitivo. Se voc\u00ea quiser conquistar o cobi\u00e7ado primeiro lugar do Google, \u00e9 importante ajustar cada parte do seu site.<\/p>\n\n\n\n<p>Como profissional de marketing on-line, os links est\u00e3o no centro de seu site WordPress. A boa not\u00edcia \u00e9 que seus URLs n\u00e3o s\u00e3o apenas a chave para gerar renda - eles tamb\u00e9m podem aumentar seu status nos mecanismos de pesquisa.&nbsp;<\/p>\n\n\n\n<p>Neste artigo, veremos por que os URLs s\u00e3o t\u00e3o essenciais para o SEO. Em seguida, compartilharemos quatro maneiras de otimizar seus links para os mecanismos de pesquisa. Vamos come\u00e7ar!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Optimizing_Your_Links_Is_Important_for_SEO\"><\/span>Por que otimizar seus links \u00e9 importante para SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO \u00e9 uma t\u00e9cnica de marketing que visa melhorar a visibilidade e a posi\u00e7\u00e3o de classifica\u00e7\u00e3o do seu site nos resultados dos mecanismos de pesquisa. A posi\u00e7\u00e3o em que seu site aparece nos resultados \u00e9 crucial para suas CTRs. Pesquisas sugerem que <a href=\"https:\/\/www.sistrix.com\/blog\/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid\/#285-of-Google-users-click-the-first-organic-result\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mais de 28% de usu\u00e1rios do Google<\/a> clique no primeiro resultado org\u00e2nico. Essa \u00e9 uma vantagem que vale a pena buscar.&nbsp;<\/p>\n\n\n\n<p>Se voc\u00ea conseguir chegar ao topo das classifica\u00e7\u00f5es dos mecanismos de pesquisa, poder\u00e1 esperar mais visitantes. Alguns sites at\u00e9 aumentaram o tr\u00e1fego<a href=\"https:\/\/www.tintup.com\/blog\/improve-your-seo-how-we-increased-search-traffic-by-2600\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> at\u00e9 2.600% <\/a>investindo em SEO. Como profissional de marketing on-line, o n\u00famero de pessoas que visitam seu site afeta diretamente as convers\u00f5es e a receita.<\/p>\n\n\n\n<p>H\u00e1 muitos fatores que podem influenciar suas classifica\u00e7\u00f5es, e \u00e9 notoriamente dif\u00edcil decifrar como os algoritmos funcionam. No entanto, os especialistas em SEO da Backlinko elaboraram uma <a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lista de 209 fatores<\/a> que, segundo eles, influenciam sua posi\u00e7\u00e3o nos resultados dos mecanismos de pesquisa.<\/p>\n\n\n\n<p>Os links est\u00e3o em grande parte dessa lista. Se voc\u00ea n\u00e3o estiver otimizando seus URLs para mecanismos de pesquisa, poder\u00e1 estar perdendo muitos cliques e convers\u00f5es.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Links_For_Better_SEO_4_Tips\"><\/span>Como otimizar seus links para melhorar o SEO (4 dicas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Entre <a href=\"https:\/\/moz.com\/blog\/state-of-searcher-behavior-revealed\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">40 a 60 bilh\u00f5es de pesquisas<\/a> ocorrem no Google nos EUA todos os meses. Para ajud\u00e1-lo a se conectar com esse enorme p\u00fablico potencial, aqui est\u00e3o quatro dicas para criar URLs compat\u00edveis com SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_a_Consistent_Permalink_Structure\"><\/span>1. <strong>Use uma estrutura Permalink consistente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Permalinks s\u00e3o os <a href=\"https:\/\/wordpress.org\/support\/article\/using-permalinks\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">URLs permanentes para seu WordPress<\/a> p\u00e1ginas, posts, categorias e arquivos de tags. Uma estrutura de permalink simples e consistente pode ajudar os mecanismos de pesquisa e os visitantes a navegar em seu site.&nbsp;<\/p>\n\n\n\n<p>Escolha a estrutura correta, e os bots dos mecanismos de pesquisa n\u00e3o ter\u00e3o problemas para indexar seu conte\u00fado. Isso d\u00e1 ao seu site uma chance maior de aparecer nos resultados de pesquisa relevantes. Al\u00e9m disso, se os visitantes passarem uma quantidade significativa de tempo no seu site, isso enviar\u00e1 sinais aos mecanismos de pesquisa de que suas p\u00e1ginas oferecem uma experi\u00eancia positiva ao usu\u00e1rio (UX).&nbsp;<\/p>\n\n\n\n<p>Os mecanismos de pesquisa querem ajudar os usu\u00e1rios a encontrar o melhor conte\u00fado. Isso significa que voc\u00ea pode receber um impulso de SEO se melhorar a experi\u00eancia do visitante alterando sua estrutura de permalink.&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea pode alterar os permalinks do seu site WordPress navegando at\u00e9 <em>Configura\u00e7\u00f5es &gt; Permalinks.<\/em> Por padr\u00e3o, os links do WordPress seguem um formato claramente definido:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-permalink-settings-1024x501.png\" alt=\"A p\u00e1gina de configura\u00e7\u00f5es do peramlink no WordPress.\" class=\"wp-image-5666\" width=\"800\" height=\"391\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-permalink-settings-1024x501.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-permalink-settings-300x147.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-permalink-settings-768x376.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-permalink-settings.png 1063w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Dependendo de como seu site est\u00e1 estruturado, esse formato padr\u00e3o pode resultar em URLs longos e complexos. Para obter melhores resultados, voc\u00ea pode considerar o uso de uma estrutura que termine com o nome do post (<em>\/%postname%\/<\/em>) ou nome e categoria do post (<em>\/%category%\/%postname%\/<\/em>).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Optimize_Your_Links_By_Identifying_Relevant_Keywords\"><\/span>2<strong>. Otimize seus links identificando palavras-chave relevantes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para dar aos seus links um apelo de SEO, recomendamos adicionar palavras-chave relevantes. Essas palavras-chave podem ajudar os mecanismos de pesquisa a entender o conte\u00fado da p\u00e1gina. Essa \u00e9 uma etapa essencial para aparecer nos resultados de pesquisa relevantes.<\/p>\n\n\n\n<p>Quando <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-keyword-research-rescues-your-marketing-budget\/\" target=\"_blank\" rel=\"noreferrer noopener\">realizar pesquisas de palavras-chave<\/a>Se voc\u00ea est\u00e1 procurando por palavras-chave de cauda longa, \u00e9 uma ideia inteligente se concentrar em palavras-chave de cauda longa. Essas s\u00e3o frases curtas que tendem a ter menos tr\u00e1fego de pesquisa, mas tamb\u00e9m s\u00e3o menos competitivas. Elas tamb\u00e9m tendem a ter maior <a href=\"https:\/\/prettylinks.com\/pt\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">taxas de convers\u00e3o<\/a>que \u00e9 ideal para potencializar suas atividades de marketing.&nbsp;<\/p>\n\n\n\n<p>Existem algumas ferramentas excelentes para realizar pesquisas de palavras-chave, incluindo a <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Plataforma de gerenciamento de visibilidade da SEMrush<\/a>. Voc\u00ea pode realizar uma an\u00e1lise geral de palavras-chave usando <a href=\"https:\/\/www.semrush.com\/info\/empty\/phrase_overview\/?utm_source=blog&utm_medium=article&utm_campaign=keyword-research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Vis\u00e3o geral das palavras-chave<\/a>e pesquisar palavras-chave de cauda longa usando <a href=\"https:\/\/www.semrush.com\/analytics\/seomagic\/lists?utm_source=blog&utm_medium=article&utm_campaign=keyword-research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Palavra-chave Magic<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/semrush-keyword-magic-1024x526.png\" alt=\"Otimize seus links com a ferramenta m\u00e1gica de palavras-chave da SEMrush. \" class=\"wp-image-5636\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/semrush-keyword-magic-1024x526.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/semrush-keyword-magic-300x154.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/semrush-keyword-magic-768x395.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/semrush-keyword-magic-1536x789.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/semrush-keyword-magic-2048x1052.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Depois de identificar suas palavras-chave, \u00e9 hora de adicion\u00e1-las aos seus links. Voc\u00ea pode editar o slug do URL de qualquer p\u00e1gina ou post passando o mouse sobre esse item no painel do WordPress e selecionando <em>Edi\u00e7\u00e3o r\u00e1pida:<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-quick-edit-1024x522.png\" alt=\"Alterar o slug de uma postagem no WordPress.\" class=\"wp-image-5667\" width=\"800\" height=\"407\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-quick-edit-1024x522.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-quick-edit-300x153.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-quick-edit-768x391.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-quick-edit.png 1068w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Como parte de seus esfor\u00e7os de SEO, voc\u00ea pode querer vincular essas palavras-chave em todas as oportunidades. Nosso plug-in PrettyLinks tem um <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-automatically-replace-keywords-and-urls-using-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">Recurso de substitui\u00e7\u00f5es<\/a> que far\u00e1 uma varredura em seu site em busca de palavras-chave espec\u00edficas. Sempre que descobrir uma palavra-chave, o PrettyLinks inserir\u00e1 automaticamente o link associado a esse termo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/url-replacement-options.png\" alt=\"O recurso Substitui\u00e7\u00f5es de URL no PrettyLinks.\" class=\"wp-image-5669\" width=\"800\" height=\"372\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/url-replacement-options.png 891w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/url-replacement-options-300x139.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/url-replacement-options-768x357.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Essa \u00e9 uma maneira f\u00e1cil de garantir que cada inst\u00e2ncia de uma palavra-chave seja vinculada \u00e0 mesma p\u00e1gina. Voc\u00ea pode enviar um sinal poderoso para os mecanismos de pesquisa e maximizar as chances de essa p\u00e1gina ser <a href=\"https:\/\/respona.com\/blog\/how-to-get-your-blog-noticed\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">classifica\u00e7\u00e3o elevada<\/a> para a palavra-chave relacionada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Brand_Your_Links\"><\/span>3. <strong>Marque seus links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Criar uma marca forte e consistente \u00e9 fundamental para o sucesso nos mecanismos de pesquisa. Como profissional de marketing on-line, seus links n\u00e3o s\u00e3o apenas uma importante fonte de receita, mas tamb\u00e9m uma valiosa oportunidade de constru\u00e7\u00e3o de marca.<\/p>\n\n\n\n<p>A maioria dos sites cont\u00e9m um grande n\u00famero de links. Entretanto, por padr\u00e3o, sua marca n\u00e3o aparecer\u00e1 em nenhum lugar nesses URLs. Essa \u00e9 uma oportunidade perdida de aumentar o reconhecimento da marca e impulsionar seu SEO.<\/p>\n\n\n\n<p>Voc\u00ea pode usar o PrettyLinks para <a href=\"https:\/\/prettylinks.com\/pt\/blog\/link-cloaking-guide-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">ocultar qualquer link<\/a> com sua pr\u00f3pria marca:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-cloaking-2-1024x467.png\" alt=\"A op\u00e7\u00e3o de adicionar um novo Pretty Link no WordPress.\" class=\"wp-image-5670\" width=\"800\" height=\"365\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-cloaking-2-1024x467.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-cloaking-2-300x137.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-cloaking-2-768x350.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-cloaking-2.png 1161w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Embora a camuflagem de links ajude a fortalecer sua marca, voc\u00ea n\u00e3o deve usar essa t\u00e9cnica para ocultar deliberadamente o destino de um link. Disfar\u00e7ar completamente os links geralmente resulta em uma experi\u00eancia de usu\u00e1rio ruim. Esse tipo de camuflagem excessiva de links tamb\u00e9m \u00e9 uma <a href=\"https:\/\/prettylinks.com\/pt\/blog\/black-hat-seo-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">viola\u00e7\u00e3o das Diretrizes para webmasters do Google<\/a>o que n\u00e3o \u00e9 um bom press\u00e1gio para as classifica\u00e7\u00f5es de pesquisa de seu site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Consider_Using_a_Link_Shortener\"><\/span>4. <strong>Considere o uso de um encurtador de links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Os rastreadores dos mecanismos de pesquisa podem ter dificuldade para entender URLs complicados. Isso pode aumentar o tempo que esses bots levam para indexar o conte\u00fado do seu site.&nbsp;<\/p>\n\n\n\n<p>Os links que cont\u00eam v\u00e1rios par\u00e2metros podem criar muitos URLs que apontam para conte\u00fado id\u00eantico em seu site. Isso n\u00e3o s\u00f3 pode representar um problema s\u00e9rio para os rastreadores dos mecanismos de pesquisa, mas os visitantes tamb\u00e9m podem ter dificuldade para navegar em um site com links confusos e complicados.<\/p>\n\n\n\n<p>Voc\u00ea pode resolver esse problema da seguinte forma <a href=\"https:\/\/prettylinks.com\/pt\/blog\/choosing-best-link-shortener\/\" target=\"_blank\" rel=\"noreferrer noopener\">encurtando seus links<\/a>. \u00c9 aqui que voc\u00ea pega um URL longo e complexo (<em>www.website.com\/post\/02\/2021\/67$%_#ref_id(@!58962<\/em>) e condens\u00e1-lo em uma alternativa mais limpa (<em>website.com\/how-to-perform-seo<\/em>). Se voc\u00ea for um usu\u00e1rio do PrettyLinks, ter\u00e1 acesso a um encurtador de links integrado:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/prettylinks-shortened-url-1024x517.png\" alt=\"O recurso de URL de link curto no plug-in PrettyLinks.\" class=\"wp-image-5671\" width=\"800\" height=\"404\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/prettylinks-shortened-url-1024x517.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/prettylinks-shortened-url-300x151.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/prettylinks-shortened-url-768x388.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/prettylinks-shortened-url.png 1052w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Para us\u00e1-lo, voc\u00ea pode navegar at\u00e9 <em>PrettyLinks &gt; Options &gt; General<\/em>. Depois de clicar no bot\u00e3o <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> pr\u00f3ximo a <em>Usar URL de link curto<\/em>Se voc\u00ea tiver uma URL condensada, poder\u00e1 inseri-la no campo de texto. Quando terminar, clique no bot\u00e3o <em>Atualiza\u00e7\u00e3o <\/em>na parte inferior da tela, e voc\u00ea est\u00e1 pronto para come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O SEO \u00e9 essencial para a execu\u00e7\u00e3o de um site bem-sucedido de qualquer tipo. No entanto, com uma concorr\u00eancia t\u00e3o forte, \u00e9 vital que voc\u00ea otimize todas as partes do seu site, inclusive os links.<\/p>\n\n\n\n<p>Neste guia de SEO, discutimos quatro dicas que voc\u00ea pode usar para melhorar as classifica\u00e7\u00f5es do mecanismo de pesquisa por meio de seus links:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Use uma estrutura de permalink consistente.<\/li><li>Identifique palavras-chave relevantes.<\/li><li>Marque seus links.<\/li><li>Considere usar um encurtador de links, como o nosso <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plug-in PrettyLinks<\/a>.&nbsp;<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como otimizar seus links para mecanismos de pesquisa?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>A otimiza\u00e7\u00e3o de mecanismos de busca (SEO) \u00e9 fundamental para obter tr\u00e1fego, aumentar suas taxas de cliques (CTRs) e gerar receita. Entretanto, a SEO tamb\u00e9m \u00e9 um neg\u00f3cio competitivo. Se voc\u00ea quiser conquistar o cobi\u00e7ado primeiro lugar do Google, \u00e9 importante ajustar cada parte do seu site. Como profissional de marketing on-line, os links est\u00e3o no centro de seu site WordPress...<\/p>","protected":false},"author":11450,"featured_media":8333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,66],"tags":[21,23,350,332],"class_list":["post-5634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-seo","tag-branding","tag-link-shortening","tag-optimize-links","tag-seo-optimization"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Search engine optimization can improve your website\u2019s visibility and ranking position in search engine results. 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