{"id":5498,"date":"2021-04-26T06:15:00","date_gmt":"2021-04-26T06:15:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5498"},"modified":"2021-04-26T11:49:36","modified_gmt":"2021-04-26T11:49:36","slug":"improve-customer-experience","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/improve-customer-experience\/","title":{"rendered":"Como melhorar a experi\u00eancia do cliente em seu site (5 dicas)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d69dbb4533c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d69dbb4533c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-customer-experience\/#1_Ensure_Fast_Page_Loading_Times\" >1. Garantir tempos de carregamento r\u00e1pidos da p\u00e1gina<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-customer-experience\/#2_Provide_Clear_and_Simple_Navigation\" >2. Fornecer navega\u00e7\u00e3o clara e simples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-customer-experience\/#3_Install_a_Live_Chat_Feature\" >3. Instalar um recurso de bate-papo ao vivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-customer-experience\/#4_Build_Clutter-Free_Pages\" >4. Crie p\u00e1ginas sem bagun\u00e7a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-customer-experience\/#5_Design_for_User_Accessibility\" >5. Design para acessibilidade do usu\u00e1rio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-customer-experience\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Seu website desempenha um papel importante na lucratividade geral de sua empresa. A experi\u00eancia do cliente on-line \u00e9 um elemento crucial de seu site, e uma falha nesse departamento pode ter um impacto imediato e de longo prazo.<\/p>\n\n\n\n<p>Felizmente, h\u00e1 v\u00e1rias maneiras de melhorar proativamente a experi\u00eancia do cliente em seu site. Algumas s\u00e3o baratas e f\u00e1ceis de implementar, enquanto outras podem exigir planejamento e investimento financeiro mais extensos. Felizmente, todas elas podem otimizar drasticamente a experi\u00eancia do cliente em seu site.<a href=\"https:\/\/prettylinks.com\/pt\/blog\/3-simple-ways-to-improve-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\"> experi\u00eancia do usu\u00e1rio (UX)<\/a>.<\/p>\n\n\n\n<p>Neste artigo, compartilharemos cinco maneiras de melhorar a experi\u00eancia do cliente em seu site, bem como algumas dicas e ferramentas \u00fateis que voc\u00ea pode usar no processo. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Ensure_Fast_Page_Loading_Times\"><\/span>1. Garantir tempos de carregamento r\u00e1pidos da p\u00e1gina<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O tempo de carregamento da p\u00e1gina refere-se ao tempo que seu site leva para aparecer nos navegadores dos visitantes. <a href=\"https:\/\/developers.google.com\/speed\/docs\/insights\/v5\/about\" target=\"_blank\" rel=\"noreferrer noopener\">De acordo com o Google<\/a>Se o tempo for superior a tr\u00eas segundos, \u00e9 muito longo.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-page-loading-speed\/\" title=\"https:\/\/prettylinks.com\/blog\/improve-page-loading-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Velocidade de carregamento da p\u00e1gina<\/a> afeta diretamente o tr\u00e1fego do seu site. As pessoas esperam que os sites sejam carregados em alguns segundos. Caso contr\u00e1rio, as taxas de abandono de p\u00e1gina come\u00e7am a aumentar.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-speed-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\/blog\/increase-speed-wordpress-website\/\">V\u00e1rios fatores<\/a> determinam o tempo de carregamento, muitos dos quais podem ser aprimorados. Isso inclui:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Escolha de um produto de alto desempenho <a href=\"https:\/\/prettylinks.com\/go\/wpe\/pricing\/\" title=\"Link de afiliado do WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">host da web<\/a><\/li><li>Limitar o n\u00famero de plug-ins que voc\u00ea instala em seu site (e evitar os que s\u00e3o mal codificados)<\/li><li>Compress\u00e3o e otimiza\u00e7\u00e3o de imagens<\/li><li>Aproveitamento de ferramentas de cache, como <a href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Super Cache<\/a><\/li><li>Usando um <a href=\"https:\/\/www.cloudflare.com\/learning\/cdn\/what-is-a-cdn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rede de distribui\u00e7\u00e3o de conte\u00fado (CDN)<\/a> como o Cloudflare<\/li><\/ul>\n\n\n\n<p>Para medir a velocidade de sua p\u00e1gina, voc\u00ea pode usar ferramentas como <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a> ou <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pingdom<\/a>: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/pingdom-website-speed-test-1024x709.jpg\" alt=\"Ferramenta on-line Pingdom Website Speed Test.\" class=\"wp-image-5499\" width=\"800\" height=\"554\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/pingdom-website-speed-test-1024x709.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/pingdom-website-speed-test-300x208.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/pingdom-website-speed-test-768x532.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/pingdom-website-speed-test.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Ambos s\u00e3o de uso gratuito e oferecem insights sobre como fazer ajustes adicionais para aumentar o tempo de carregamento de sua p\u00e1gina. Se voc\u00ea executar o teste antes e depois de implementar uma altera\u00e7\u00e3o em seu site, poder\u00e1 usar essas m\u00e9tricas para medir a efic\u00e1cia de cada uma delas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Provide_Clear_and_Simple_Navigation\"><\/span>2. Fornecer navega\u00e7\u00e3o clara e simples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A navega\u00e7\u00e3o do seu site inclui menus, links de texto e bot\u00f5es de chamada para a\u00e7\u00e3o (CTA) que direcionam os usu\u00e1rios para o conte\u00fado. Otimizar a navega\u00e7\u00e3o para torn\u00e1-la o mais clara e direta poss\u00edvel ajuda a melhorar a experi\u00eancia do cliente.<\/p>\n\n\n\n<p>Os menus s\u00e3o um elemento crucial da navega\u00e7\u00e3o no site e, provavelmente, o primeiro lugar que os visitantes procurar\u00e3o para encontrar o que precisam. Algumas dicas \u00fateis que voc\u00ea pode usar para aprimor\u00e1-los incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Limitar os itens do menu principal \u00e0s p\u00e1ginas essenciais (o ideal \u00e9 ter menos de sete)<\/li><li>Evitar menus suspensos quando poss\u00edvel<\/li><li>Incluir links r\u00e1pidos no rodap\u00e9 do site, para que ele funcione como um atalho de navega\u00e7\u00e3o secund\u00e1rio<\/li><\/ul>\n\n\n\n<p>Projetar a navega\u00e7\u00e3o com seus clientes em mente significa come\u00e7ar com <em>seus<\/em> objetivos. Quando eles chegam ao seu site, o que est\u00e3o procurando e com que facilidade podem encontr\u00e1-lo?<\/p>\n\n\n\n<p>Para entender seu fluxo de tr\u00e1fego atual, considere o uso de uma ferramenta como <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crazy Egg para criar um mapa de calor<\/a>: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/crazy-egg-heatmap-tool-1024x707.jpg\" alt=\"P\u00e1gina inicial do site da Crazy Egg.\" class=\"wp-image-5505\" width=\"800\" height=\"553\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/crazy-egg-heatmap-tool-1024x707.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/crazy-egg-heatmap-tool-300x207.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/crazy-egg-heatmap-tool-768x531.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/crazy-egg-heatmap-tool.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Isso pode lhe mostrar como encaminhar as pessoas mais rapidamente para onde elas est\u00e3o indo.<\/p>\n\n\n\n<p>Por fim, ativar um recurso de pesquisa em seu site \u00e9 uma das a\u00e7\u00f5es mais simples que voc\u00ea pode tomar para melhorar a experi\u00eancia do cliente. O WordPress tem uma ferramenta de pesquisa nativa, mas voc\u00ea pode aprimorar sua funcionalidade com um plug-in como o <a href=\"https:\/\/wordpress.org\/plugins\/relevanssi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Relev\u00e2ncia<\/a>ou com <a href=\"https:\/\/programmablesearchengine.google.com\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mecanismo de pesquisa program\u00e1vel do Google<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-programmable-site-search-1024x372.jpg\" alt=\"Ferramenta de pesquisa program\u00e1vel do Google\" class=\"wp-image-5500\" width=\"800\" height=\"291\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-programmable-site-search-1024x372.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-programmable-site-search-300x109.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-programmable-site-search-768x279.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-programmable-site-search.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Para us\u00e1-lo, voc\u00ea pode inserir seu site na ferramenta on-line e, em seguida, fazer o download do c\u00f3digo e adicion\u00e1-lo ao seu site para ativar a barra de pesquisa do Google:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"168\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-site-search-bar.jpg\" alt=\"Um exemplo de uma barra de pesquisa do Google.\" class=\"wp-image-5501\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-site-search-bar.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-site-search-bar-300x63.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-site-search-bar-768x161.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Esse recurso ajuda os clientes a localizar rapidamente o que est\u00e3o procurando. Al\u00e9m disso, permite que eles saibam que voc\u00ea valoriza o tempo deles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Install_a_Live_Chat_Feature\"><\/span>3. Instalar um recurso de bate-papo ao vivo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Atualmente, o fluxo de informa\u00e7\u00f5es \u00e9 instant\u00e2neo. Os clientes esperam tempos de resposta r\u00e1pidos, com mais de <a href=\"https:\/\/blog.hubspot.com\/sales\/live-chat-go-to-market-flaw\" target=\"_blank\" rel=\"noreferrer noopener\">80% esperando uma resposta imediata<\/a> de uma empresa que eles contataram. De fato, <a href=\"https:\/\/cmocouncil.org\/thought-leadership\/reports\/the-customer-in-context\" target=\"_blank\" rel=\"noreferrer noopener\">pesquisas mostram<\/a> que a resposta r\u00e1pida \u00e9 o elemento n\u00famero um do bom atendimento ao cliente.<\/p>\n\n\n\n<p>Voc\u00ea pode facilitar isso implementando um <a href=\"https:\/\/prettylinks.com\/go\/livechat\/\" title=\"Link de afiliado do Livechat\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bate-papo ao vivo<\/a> em seu site. Esses aplicativos s\u00e3o bastante simples de instalar, e as op\u00e7\u00f5es mais populares incluem <a href=\"https:\/\/memberpress.com\/go\/livechat\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LiveChat<\/a>, <a href=\"https:\/\/www.podium.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u00f3dio<\/a>e <a href=\"https:\/\/www.hubspot.com\/products\/crm\/live-chat\" target=\"_blank\" rel=\"noreferrer noopener\">Chat ao vivo gratuito da HubSpot<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/hubspot-live-chat-tool-1024x581.jpg\" alt=\"O site do software gratuito de bate-papo ao vivo da HubSpot. \" class=\"wp-image-5502\" width=\"800\" height=\"454\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/hubspot-live-chat-tool-1024x581.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/hubspot-live-chat-tool-300x170.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/hubspot-live-chat-tool-768x436.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/hubspot-live-chat-tool.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Pode ser \u00fatil criar um <a href=\"https:\/\/www.dirjournal.com\/blogs\/how-to-create-a-customer-service-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">plano s\u00f3lido de resposta ao cliente<\/a> e treinar sua equipe para usar essas ferramentas. Voc\u00ea pode at\u00e9 acompanhar e recompensar sua equipe pelo desempenho excepcional como incentivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Build_Clutter-Free_Pages\"><\/span>4. Crie p\u00e1ginas sem bagun\u00e7a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se um cliente chega \u00e0 sua p\u00e1gina e fica confuso sobre o que fazer, voc\u00ea perde um tempo precioso para fazer com que ele se envolva com sucesso. Um site livre de desordem \u00e9 aquele que remove as distra\u00e7\u00f5es visuais e usa princ\u00edpios de design de qualidade, incluindo <a href=\"https:\/\/www.interaction-design.org\/literature\/article\/the-power-of-white-space\" target=\"_blank\" rel=\"noreferrer noopener\">uso de espa\u00e7o em branco<\/a> - para orientar e facilitar as a\u00e7\u00f5es dos clientes.<\/p>\n\n\n\n<p>P\u00e1ginas desorganizadas podem fazer com que os visitantes se sintam sobrecarregados, portanto, a remo\u00e7\u00e3o de poss\u00edveis obst\u00e1culos permite que eles se envolvam mais livremente com seu conte\u00fado. Recomendamos revisar a p\u00e1gina inicial, as p\u00e1ginas de destino e as p\u00e1ginas de checkout do seu site para avaliar a clareza e o apelo est\u00e9tico. Pequenos ajustes podem melhorar significativamente a experi\u00eancia do cliente.<\/p>\n\n\n\n<p>A otimiza\u00e7\u00e3o da legibilidade e do design da p\u00e1gina \u00e9 mais f\u00e1cil se voc\u00ea usar uma ferramenta de feedback que permita saber se e como as altera\u00e7\u00f5es melhoraram o tr\u00e1fego do site. Uma das melhores maneiras de obter esse insight \u00e9 usar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teste A\/B<\/a> para medir as convers\u00f5es de sua p\u00e1gina.<\/p>\n\n\n\n<p>Algumas op\u00e7\u00f5es para fazer isso incluem <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ovo Louco<\/a> e <a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Otimiza\u00e7\u00e3o do Google<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-optimize-1024x520.jpg\" alt=\"Ferramenta on-line gratuita do Google Optimize para testes A\/B de seu site. \" class=\"wp-image-5503\" width=\"800\" height=\"406\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-optimize-1024x520.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-optimize-300x152.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-optimize-768x390.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-optimize.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Com o Google Optimize, voc\u00ea pode testar v\u00e1rias vers\u00f5es de suas p\u00e1ginas para descobrir qual funciona melhor para seus visitantes. Al\u00e9m disso, \u00e9 gratuito para come\u00e7ar. O Crazy Egg requer um plano premium para usar o recurso de teste A\/B.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Design_for_User_Accessibility\"><\/span>5. Design para acessibilidade do usu\u00e1rio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Implementa\u00e7\u00e3o de pr\u00e1ticas recomendadas para <a href=\"https:\/\/www.w3.org\/WAI\/fundamentals\/accessibility-intro\/\" target=\"_blank\" rel=\"noreferrer noopener\">acessibilidade do site<\/a> ajuda a garantir que os usu\u00e1rios com defici\u00eancia possam acessar e usar seu site com facilidade e sucesso. Os padr\u00f5es de acessibilidade consideram a facilidade de navega\u00e7\u00e3o, a apresenta\u00e7\u00e3o da p\u00e1gina e outros elementos da experi\u00eancia do visitante.<\/p>\n\n\n\n<p>Se n\u00e3o tiver certeza de que seu site implementa bem os recursos de acessibilidade, voc\u00ea pode test\u00e1-lo. Isso pode ajud\u00e1-lo a identificar as \u00e1reas que precisam ser melhoradas.<\/p>\n\n\n\n<p>Existem ferramentas on-line para ajudar com isso, como <a href=\"https:\/\/www.webaccessibility.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Acessibilidade na Web<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/web-accessibility-tool-1024x413.png\" alt=\"O site Web Accessibility by Level Access.\" class=\"wp-image-5533\" width=\"800\" height=\"323\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/web-accessibility-tool-1024x413.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/web-accessibility-tool-300x121.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/web-accessibility-tool-768x310.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/web-accessibility-tool.png 1491w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Para come\u00e7ar, voc\u00ea pode inserir seu URL no campo de texto e clicar no bot\u00e3o <em>Teste<\/em> bot\u00e3o. Depois disso, voc\u00ea receber\u00e1 um relat\u00f3rio que inclui uma porcentagem geral de conformidade, uma lista de viola\u00e7\u00f5es e algumas recomenda\u00e7\u00f5es para melhorar sua pontua\u00e7\u00e3o.<\/p>\n\n\n\n<p>As \u00e1reas comuns a serem otimizadas incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Uso de cores<\/li><li>Texto alternativo para imagens<\/li><li>Lembretes de leitores de tela<\/li><li>Estrutura do conte\u00fado<\/li><li>Navega\u00e7\u00e3o pelo teclado<\/li><\/ul>\n\n\n\n<p>Ao melhorar a acessibilidade para usu\u00e1rios com defici\u00eancias, voc\u00ea provavelmente garantir\u00e1 uma experi\u00eancia melhor para todos os clientes, pois muitas das diretrizes de acessibilidade facilitam o uso dos sites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Melhorar a experi\u00eancia dos visitantes do seu site pode ajudar a minimizar a frustra\u00e7\u00e3o deles e dar-lhes um motivo para voltar. Entretanto, isso \u00e9 um desafio, a menos que voc\u00ea otimize seu site de forma proativa para oferecer valor e um excelente atendimento ao cliente.<\/p>\n\n\n\n<p>Neste artigo, oferecemos cinco maneiras de melhorar a experi\u00eancia do cliente em seu site:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Garanta tempos de carregamento de p\u00e1gina r\u00e1pidos para que os clientes n\u00e3o tenham que esperar.<\/li><li>Forne\u00e7a uma navega\u00e7\u00e3o clara e simples, para que os visitantes possam encontrar r\u00e1pida e facilmente o que est\u00e3o procurando.<\/li><li>Instalar um <a href=\"https:\/\/prettylinks.com\/go\/livechat\/\" title=\"Link de afiliado do Livechat\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bate-papo ao vivo<\/a> para oferecer assist\u00eancia imediata quando necess\u00e1rio.<\/li><li>Crie p\u00e1ginas sem bagun\u00e7a para direcionar melhor o tr\u00e1fego.<\/li><li>Projete para a acessibilidade do usu\u00e1rio para melhorar o servi\u00e7o para todos os seus clientes.<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como melhorar a experi\u00eancia do cliente em seu site?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Seu website desempenha um papel importante na lucratividade geral de sua empresa. A experi\u00eancia do cliente on-line \u00e9 um elemento crucial de seu site, e uma falha nesse departamento pode ter um impacto imediato e de longo prazo. Felizmente, h\u00e1 v\u00e1rias maneiras de melhorar proativamente a experi\u00eancia do cliente em seu site. Algumas s\u00e3o baratas e f\u00e1ceis de...<\/p>","protected":false},"author":11450,"featured_media":5547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47],"tags":[166,388,90],"class_list":["post-5498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-accessibility","tag-customer-experience","tag-user-experience"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your website plays a pivotal role in the success of your business. 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