{"id":5482,"date":"2021-02-22T07:12:00","date_gmt":"2021-02-22T07:12:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5482"},"modified":"2023-03-04T00:07:11","modified_gmt":"2023-03-04T00:07:11","slug":"image-seo-tips","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/image-seo-tips\/","title":{"rendered":"5 dicas para melhorar o SEO de imagens"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f1c9b7187be\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f1c9b7187be\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/image-seo-tips\/#An_Introduction_to_Image_SEO\" >Uma introdu\u00e7\u00e3o ao SEO de imagens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/image-seo-tips\/#5_Tips_for_Better_Image_SEO\" >5 dicas para melhorar o SEO de imagens<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/image-seo-tips\/#1_Optimize_Your_File_and_Image_Sizes\" >1. Otimize o tamanho de seus arquivos e imagens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/image-seo-tips\/#2_Create_SEO-Friendly_Image_File_Names\" >2. Crie nomes de arquivos de imagem compat\u00edveis com SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/image-seo-tips\/#3_Use_Alt_Tags_That_Benefit_Users\" >3. Use tags Alt que beneficiem os usu\u00e1rios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/image-seo-tips\/#4_Take_Advantage_of_Structured_Data\" >4. Aproveite as vantagens dos dados estruturados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/image-seo-tips\/#5_Include_Images_in_Your_Sitemap\" >5. Inclua imagens em seu Sitemap<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/image-seo-tips\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A otimiza\u00e7\u00e3o de mecanismos de busca (SEO) ajuda seu p\u00fablico-alvo a encontr\u00e1-lo, exibindo seu conte\u00fado nos resultados dos mecanismos de busca. \u00c9 prov\u00e1vel que voc\u00ea tenha implementado t\u00e9cnicas b\u00e1sicas - ou talvez at\u00e9 avan\u00e7adas - de SEO em seu site. No entanto, se n\u00e3o tiver trabalhado no SEO de imagens, poder\u00e1 estar perdendo o tr\u00e1fego potencial do site.<\/p>\n\n\n\n<p>Ao implementar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/search-engine-optimization-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e1ticas de SEO<\/a> para suas imagens, voc\u00ea pode ajudar os mecanismos de pesquisa a encontrar e entender seu conte\u00fado com mais facilidade. Tomar as medidas adicionais para aprimorar a m\u00eddia do seu site pode <a href=\"https:\/\/prettylinks.com\/pt\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">aumentar suas classifica\u00e7\u00f5es de pesquisa<\/a> e ajud\u00e1-lo a aumentar as convers\u00f5es.<\/p>\n\n\n\n<p>Neste artigo, explicaremos o que \u00e9 SEO de imagem e forneceremos cinco dicas para otimizar sua m\u00eddia. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Image_SEO\"><\/span>Uma introdu\u00e7\u00e3o ao SEO de imagens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os mecanismos de pesquisa n\u00e3o podem ver suas imagens. Portanto, eles precisam confiar em outros dados para entender o conte\u00fado de cada imagem.<\/p>\n\n\n\n<p>SEO de imagem \u00e9 o processo de fazer melhorias nas imagens do seu site para que elas possam ser interpretadas com mais facilidade pelos mecanismos de pesquisa. Quando os bots conseguem identificar melhor suas imagens, inclusive o contexto em que voc\u00ea as compartilha, \u00e9 mais prov\u00e1vel que eles ofere\u00e7am seu conte\u00fado aos visitantes em potencial certos.<\/p>\n\n\n\n<p>Em termos simples, os mecanismos de pesquisa n\u00e3o podem classificar ou recompensar imagens que n\u00e3o tenham SEO b\u00e1sico. Se voc\u00ea negligenciar a otimiza\u00e7\u00e3o de imagens, \u00e9 menos prov\u00e1vel que seu conte\u00fado apare\u00e7a nos resultados de pesquisa. Por outro lado, ao implementar algumas t\u00e9cnicas de otimiza\u00e7\u00e3o, voc\u00ea pode aumentar significativamente a \"legibilidade\" de suas imagens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Tips_for_Better_Image_SEO\"><\/span>5 dicas para melhorar o SEO de imagens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora, vamos dar uma olhada em cinco dicas para obter um SEO de imagem melhor em seu site WordPress. Essas estrat\u00e9gias podem beneficiar imensamente seu site e n\u00e3o precisam exigir muito tempo. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Optimize_Your_File_and_Image_Sizes\"><\/span>1. Otimize o tamanho de seus arquivos e imagens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O tamanho da imagem \u00e9 expresso em largura e altura. Geralmente \u00e9 exibido em pixels, assim: 1920\u00d71080 px. O tamanho do arquivo indica quanto espa\u00e7o a imagem ocupa - por exemplo, 35 KB (kilobytes).<\/p>\n\n\n\n<p>\u00c9 essencial manter o tamanho m\u00ednimo dos arquivos e das imagens; caso contr\u00e1rio, a m\u00eddia poder\u00e1 afetar negativamente o desempenho do site. Arquivos grandes em seu site podem reduzir drasticamente a velocidade de carregamento da p\u00e1gina. Por sua vez, um site lento pode resultar em perda de tr\u00e1fego e taxas de abandono mais altas.<\/p>\n\n\n\n<p>Uma das maneiras mais eficazes de manter os tamanhos dos arquivos baixos \u00e9 compact\u00e1-los. Entretanto, a compacta\u00e7\u00e3o tamb\u00e9m pode diminuir a qualidade da imagem. Portanto, voc\u00ea precisar\u00e1 equilibrar os benef\u00edcios de um tamanho de arquivo menor com a perda de qualidade da imagem, certificando-se de que suas imagens carreguem rapidamente <em>e<\/em> s\u00e3o de boa qualidade.<\/p>\n\n\n\n<p>H\u00e1 v\u00e1rias ferramentas que voc\u00ea pode usar para compactar suas imagens sem prejudicar sua apar\u00eancia. Para uma ferramenta de navegador, voc\u00ea pode considerar o uso de <a href=\"https:\/\/tinypng.com\" target=\"_blank\" rel=\"noreferrer noopener\">TinyPNG<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/tiny-png-image-optimizer-1024x331.jpg\" alt=\"Ferramenta on-line do otimizador de imagens TinyPNG para compacta\u00e7\u00e3o de imagens.\" class=\"wp-image-5484\" width=\"800\" height=\"258\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/tiny-png-image-optimizer-1024x331.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/tiny-png-image-optimizer-300x97.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/tiny-png-image-optimizer-768x248.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/tiny-png-image-optimizer.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Essa \u00e9 uma ferramenta on-line gratuita que pode ser usada em qualquer desktop ou dispositivo m\u00f3vel. Para come\u00e7ar, basta carregar suas fotos e fazer o download das vers\u00f5es compactadas ap\u00f3s o processamento.<\/p>\n\n\n\n<p>Se preferir, voc\u00ea tamb\u00e9m pode instalar um plug-in do WordPress, como <a href=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\" target=\"_blank\" rel=\"noreferrer noopener\">ShortPixel<\/a>. Isso compactar\u00e1 automaticamente as imagens do seu site assim que voc\u00ea as carregar no site. <a href=\"https:\/\/smallseotools.com\/image-compressor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pequenas ferramentas<\/a> \u00e9 outra \u00f3tima op\u00e7\u00e3o para compacta\u00e7\u00e3o de imagens.<\/p>\n\n\n\n<p>Para otimizar o tamanho da imagem, voc\u00ea pode ajustar as configura\u00e7\u00f5es de altura e largura nos metadados da imagem usando a op\u00e7\u00e3o <a href=\"https:\/\/wordpress.org\/support\/article\/edit-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Op\u00e7\u00f5es de imagem do WordPress<\/a> menu. Al\u00e9m disso, voc\u00ea pode usar um plug-in como o ShortPixel para redimension\u00e1-los automaticamente ap\u00f3s o upload.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_SEO-Friendly_Image_File_Names\"><\/span>2. Crie nomes de arquivos de imagem compat\u00edveis com SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como mencionamos anteriormente, os mecanismos de pesquisa precisam de ajuda para identificar imagens, pois n\u00e3o podem \"v\u00ea-las\". Felizmente, voc\u00ea pode fornecer dados \u00fateis para preencher as lacunas para os bots. Uma maneira de fazer isso \u00e9 nomear sua imagem com termos que a descrevam.<\/p>\n\n\n\n<p>Para dar ao seu arquivo um nome que facilite a pesquisa, voc\u00ea pode usar hifens para separar os principais termos descritivos, omitindo palavras de parada como \"a\" e \"o\". Por exemplo, se estiver fazendo upload de uma imagem de uma pizza vegetariana, voc\u00ea pode nome\u00e1-la <em>pizza caseira vegetariana.jpg<\/em>.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode carregar suas imagens em pastas descritivas em seu site. Os mecanismos de pesquisa podem usar palavras-chave e outros identificadores de imagem no caminho do arquivo para entender do que se tratam suas imagens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Alt_Tags_That_Benefit_Users\"><\/span>3. Use tags Alt que beneficiem os usu\u00e1rios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um <a href=\"https:\/\/imageseo.io\/alt-text-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">tag alt<\/a> \u00e9 um atributo da Hypertext Markup Language (HTML) que fornece texto alternativo para suas imagens. Os leitores de tela leem as tags alt para ajudar os usu\u00e1rios com defici\u00eancias visuais, e os mecanismos de pesquisa as utilizam para contextualizar a sua m\u00eddia. Ao fornecer alt tags descritivas para suas imagens, voc\u00ea pode <a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-website-accessibility\/\" title=\"https:\/\/prettylinks.com\/blog\/improve-website-accessibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">tornar seu site mais acess\u00edvel<\/a> e melhorar o desempenho da pesquisa.<\/p>\n\n\n\n<p>O melhor de tudo \u00e9 que o WordPress facilita a aplica\u00e7\u00e3o de tags alt \u00e0s imagens. Voc\u00ea pode fazer isso ao carregar um arquivo na Biblioteca de m\u00eddia (ou ao editar uma imagem que j\u00e1 esteja na Biblioteca de m\u00eddia):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-metadata-alt-text-1024x488.jpg\" alt=\"O campo da caixa &quot;Texto alternativo&quot; na biblioteca de m\u00eddia do WordPress.\" class=\"wp-image-5485\" width=\"800\" height=\"381\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-metadata-alt-text-1024x488.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-metadata-alt-text-300x143.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-metadata-alt-text-768x366.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-metadata-alt-text.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode adicionar e editar o texto alternativo ao adicionar imagens \u00e0s postagens do blog e \u00e0s p\u00e1ginas do site:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-image-settings-alt-text-1024x557.jpg\" alt=\"Adi\u00e7\u00e3o de texto alternativo ao inserir imagens em uma postagem de blog do WordPress. \" class=\"wp-image-5486\" width=\"800\" height=\"435\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-image-settings-alt-text-1024x557.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-image-settings-alt-text-300x163.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-image-settings-alt-text-768x418.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-image-settings-alt-text.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>No editor de blocos do WordPress, voc\u00ea pode clicar nos tr\u00eas pequenos pontos no canto superior direito para obter mais op\u00e7\u00f5es. Em seguida, selecione <em>Mostrar mais configura\u00e7\u00f5es<\/em>. Quando a barra lateral de conte\u00fado for aberta, basta adicionar (ou editar) seu texto alternativo no campo correspondente <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>.<\/p>\n\n\n\n<p>Se voc\u00ea tiver muitos textos alternativos vazios para preencher, talvez seja melhor usar um plug-in como <a href=\"https:\/\/wordpress.org\/plugins\/imageseo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Otimizador de SEO de imagem<\/a> para otimizar em massa seus alts vazios. Esse plug-in usa intelig\u00eancia artificial para adicionar automaticamente textos alternativos \u00e0s suas imagens. Ele tamb\u00e9m reescreve os nomes dos arquivos de imagem com conte\u00fado amig\u00e1vel para SEO:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/ImageSEO-1024x504.png\" alt=\"Processo em massa do Image SEO Optimizer \" class=\"wp-image-6276\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/ImageSEO-1024x504.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/ImageSEO-300x148.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/ImageSEO-768x378.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/ImageSEO.png 1193w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Take_Advantage_of_Structured_Data\"><\/span>4. Aproveite as vantagens dos dados estruturados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/search-gallery\" target=\"_blank\" rel=\"noreferrer noopener\">Dados estruturados<\/a> usa formatos padronizados e predefinidos chamados de esquema para descrever tipos de dados espec\u00edficos. Eles ajudam os mecanismos de pesquisa a entender melhor o conte\u00fado da sua p\u00e1gina. O Google tamb\u00e9m usa tipos de dados estruturados para apresentar recursos aprimorados nos resultados de pesquisa.<\/p>\n\n\n\n<p>Por exemplo, para ver isso em a\u00e7\u00e3o, voc\u00ea pode fazer uma pesquisa no Google por uma receita de pizza. Ao fazer isso, voc\u00ea perceber\u00e1 que obter\u00e1 resultados com imagens e listas de ingredientes:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/structured-data-search-results-1024x646.jpg\" alt=\"Um exemplo de como os dados estruturados (schema) podem impulsionar seu SEO nos resultados de pesquisa do Google. \" class=\"wp-image-5487\" width=\"800\" height=\"505\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/structured-data-search-results-1024x646.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/structured-data-search-results-300x189.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/structured-data-search-results-768x484.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/structured-data-search-results.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Voc\u00ea pode usar dados estruturados para itens como imagens de receitas, v\u00eddeos e imagens de produtos. Para implementar isso, \u00e9 necess\u00e1rio algum conhecimento de JavaScript. No entanto, o Google fornece um guia pr\u00e1tico sobre como <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/generate-structured-data-with-javascript#custom-javascript\" target=\"_blank\" rel=\"noreferrer noopener\">configurar dados estruturados<\/a>que recomendamos dar uma olhada.<\/p>\n\n\n\n<p>Alternativamente, usando o <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Plug-in All in One SEO (AIOSEO)<\/a> pode ajud\u00e1-lo a implementar dados estruturados com o clique de um bot\u00e3o:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin.png\" alt=\"O plug-in AIOSEO para WordPress.\" class=\"wp-image-5491\" width=\"800\" height=\"265\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin.png 922w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin-300x99.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin-768x254.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Depois de instalado, basta selecionar o tipo de esquema e, em seguida, escolher entre os tipos de artigos dispon\u00edveis nesse esquema:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin-schema-settings-1024x400.jpg\" alt=\"A tela de configura\u00e7\u00e3o do esquema do plug-in AIOSEO.\" class=\"wp-image-5489\" width=\"800\" height=\"313\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin-schema-settings-1024x400.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin-schema-settings-300x117.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin-schema-settings-768x300.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin-schema-settings.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Esses aprimoramentos podem aumentar o tr\u00e1fego do seu site, ajudando os mecanismos de pesquisa a entender melhor seu conte\u00fado e exibindo suas postagens como resultados em destaque.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Include_Images_in_Your_Sitemap\"><\/span>5. Inclua imagens em seu Sitemap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Os sitemaps ajudam os mecanismos de pesquisa a rastrear e indexar seu site, fornecendo um esbo\u00e7o do seu conte\u00fado. Eles definem os tipos de p\u00e1ginas e elementos e como eles est\u00e3o relacionados. O mapa do site est\u00e1 contido em um arquivo XML que os mecanismos de pesquisa podem ler facilmente.<\/p>\n\n\n\n<p>A maneira mais f\u00e1cil de criar um mapa do site \u00e9 usar um plug-in como o <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast SEO<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/yoast-seo-xml-sitemaps-1024x407.jpg\" alt=\"O plug-in Yoast SEO para WordPress.\" class=\"wp-image-5488\" width=\"800\" height=\"318\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/yoast-seo-xml-sitemaps-1024x407.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/yoast-seo-xml-sitemaps-300x119.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/yoast-seo-xml-sitemaps-768x305.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/yoast-seo-xml-sitemaps.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Ap\u00f3s a instala\u00e7\u00e3o e a ativa\u00e7\u00e3o, o plug-in gera automaticamente um mapa do site XML que inclui posts e p\u00e1ginas, <em>e <\/em>imagens. Voc\u00ea pode consultar a documenta\u00e7\u00e3o do Yoast SEO para saber mais sobre imagens no mapa do site XML.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A otimiza\u00e7\u00e3o das imagens do seu site para mecanismos de pesquisa pode ajud\u00e1-lo a obter mais tr\u00e1fego. Quanto mais f\u00e1cil for para os mecanismos de pesquisa encontrarem e entenderem o seu conte\u00fado, maior ser\u00e1 a probabilidade de eles o servirem ao seu p\u00fablico-alvo.<\/p>\n\n\n\n<p>Neste artigo, fornecemos cinco dicas que voc\u00ea pode usar para melhorar o SEO de sua imagem:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Otimize o tamanho das imagens e dos arquivos, usando ferramentas como <a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TinyPNG<\/a>, <a href=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\" target=\"_blank\" rel=\"noreferrer noopener\">ShortPixel<\/a>e <a href=\"https:\/\/smallseotools.com\/image-compressor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pequenas ferramentas de SEO<\/a>.<\/li><li>Crie nomes de arquivos amig\u00e1veis para SEO para suas imagens.<\/li><li>Use alt tags que beneficiem os usu\u00e1rios e melhorem a acessibilidade do site.<\/li><li>Aproveite os dados estruturados para ajudar os mecanismos de pesquisa a entender melhor o conte\u00fado da imagem.<\/li><li>Inclua imagens em seu mapa do site usando um plug-in como o <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast SEO<\/a>.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre SEO de imagens? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>A otimiza\u00e7\u00e3o de mecanismos de busca (SEO) ajuda seu p\u00fablico-alvo a encontr\u00e1-lo, exibindo seu conte\u00fado nos resultados dos mecanismos de busca. \u00c9 prov\u00e1vel que voc\u00ea tenha implementado t\u00e9cnicas b\u00e1sicas - ou talvez at\u00e9 avan\u00e7adas - de SEO em seu site. No entanto, se n\u00e3o tiver trabalhado no SEO de imagens, poder\u00e1 estar perdendo o tr\u00e1fego potencial do site. Ao implementar t\u00e1ticas de SEO para...<\/p>","protected":false},"author":11450,"featured_media":5509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,541,66],"tags":[187,67],"class_list":["post-5482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-lists","category-seo","tag-images","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimizing your images for search engines can help your website rank better. 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