{"id":5442,"date":"2021-02-01T07:35:00","date_gmt":"2021-02-01T07:35:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5442"},"modified":"2021-02-01T15:25:12","modified_gmt":"2021-02-01T15:25:12","slug":"content-marketing-strategies","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/content-marketing-strategies\/","title":{"rendered":"4 estrat\u00e9gias de marketing de conte\u00fado que voc\u00ea vai querer experimentar em 2021"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ec891fb6dc7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ec891fb6dc7\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/content-marketing-strategies\/#1_Educate_and_Empower_Your_Audience\" >1. Eduque e capacite seu p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/content-marketing-strategies\/#2_Repurpose_Content_and_Diversify\" >2. Adaptar o conte\u00fado e diversificar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/content-marketing-strategies\/#3_Go_Live_With_Video\" >3. Entre ao vivo com v\u00eddeo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/content-marketing-strategies\/#4_Mix_It_Up_With_Long-Form_and_Short-Form_Content\" >4. Misture conte\u00fado longo e curto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/content-marketing-strategies\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Ter ideias criativas de conte\u00fado pode ser um desafio, especialmente quando voc\u00ea publica com frequ\u00eancia. Se levarmos em conta o cen\u00e1rio de tecnologia em constante evolu\u00e7\u00e3o e uma cultura \u00e1vida por conte\u00fado mais significativo, a demanda pode ser totalmente desgastante. Como voc\u00ea se mant\u00e9m na vanguarda com <a href=\"https:\/\/prettylinks.com\/pt\/blog\/freshen-old-blog-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">novo e envolvente<\/a> conte\u00fado?<\/p>\n\n\n\n<p>Embora n\u00e3o exista uma \u00fanica resposta certa para essa pergunta, o fato de voc\u00ea ter uma caixa de ferramentas de marketing com estrat\u00e9gias s\u00f3lidas de m\u00eddia social o equipar\u00e1 com as ferramentas certas para o trabalho. Embora o mundo esteja em constante mudan\u00e7a, essas estrat\u00e9gias o ajudar\u00e3o a aprimorar um plano de conte\u00fado focado no p\u00fablico.<\/p>\n\n\n\n<p>Neste artigo, discutiremos algumas estrat\u00e9gias inteligentes de marketing de conte\u00fado a serem consideradas em 2021. Exploraremos como o desenvolvimento de tecnologias e a mudan\u00e7a de cultura afetam a forma como nos conectamos e ofereceremos algumas ideias pr\u00e1ticas sobre como voc\u00ea pode se manter relevante e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/create-memorable-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">ser memor\u00e1vel<\/a>. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Educate_and_Empower_Your_Audience\"><\/span>1. Eduque e capacite seu p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em primeiro lugar, voc\u00ea pode usar seu conte\u00fado como uma forma de atender \u00e0 sua comunidade com generosidade. Isso significa educ\u00e1-los e capacit\u00e1-los a encontrar solu\u00e7\u00f5es e atingir seus objetivos.<\/p>\n\n\n\n<p>As estat\u00edsticas mostram que esse tipo de <a href=\"https:\/\/contentmarketinginstitute.com\/2018\/10\/research-b2b-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">conte\u00fado educacional<\/a> \u00e9 uma t\u00e1tica essencial para os profissionais de marketing de conte\u00fado. Ela inclui:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Apresenta\u00e7\u00f5es<\/li><li>Artigos de instru\u00e7\u00f5es<\/li><li>Webinars<\/li><li>V\u00eddeos de instru\u00e7\u00f5es<\/li><li>Infogr\u00e1ficos<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/promoting-blog-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Promover esses tipos de postagens<\/a> pode ajud\u00e1-lo a conquistar novos leitores e a lembrar seu p\u00fablico j\u00e1 estabelecido do seu valor. Ao ensinar aos membros do p\u00fablico como fazer coisas importantes - usando seus produtos - voc\u00ea pode ganhar confian\u00e7a e estabelecer autoridade em seu nicho.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/canva-infographic-templates-1024x484.jpg\" alt=\"Experimente os modelos de infogr\u00e1ficos do Canva como uma ferramenta de cria\u00e7\u00e3o on-line para aprimorar suas estrat\u00e9gias de marketing de conte\u00fado\" class=\"wp-image-5465\" width=\"800\" height=\"378\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/canva-infographic-templates-1024x484.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/canva-infographic-templates-300x142.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/canva-infographic-templates-768x363.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/canva-infographic-templates.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Para desenvolver um conte\u00fado educacional que seu p\u00fablico considere \u00fatil, voc\u00ea pode come\u00e7ar tendo mais conversas. Voc\u00ea quer responder \u00e0s perguntas que sua comunidade e seu mercado-alvo est\u00e3o realmente fazendo. Isso significa entrar em contato com eles diretamente (seja por meio de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-conduct-a-survey-of-your-websites-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">pesquisas<\/a>formul\u00e1rios de contato, f\u00f3runs de discuss\u00e3o ou algum outro m\u00e9todo).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Repurpose_Content_and_Diversify\"><\/span>2. Adaptar o conte\u00fado e diversificar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A pandemia nos obrigou a limitar o contato pessoal. Como resultado, estamos nos conectando mais on-line do que nunca. Isso mudou a forma como usamos a Internet, <a href=\"https:\/\/unctad.org\/news\/covid-19-has-changed-online-shopping-forever-survey-shows\" target=\"_blank\" rel=\"noreferrer noopener\">talvez para sempre<\/a>.<\/p>\n\n\n\n<p>A Web est\u00e1 evoluindo \u00e0 medida que a maneira como nos conectamos uns com os outros - e a tecnologia - evolui em torno dela. \u00c0 medida que as pessoas experimentam novos aplicativos e migram para outras plataformas, \u00e9 uma boa ideia tentar estabelecer uma presen\u00e7a nesses lugares tamb\u00e9m.<\/p>\n\n\n\n<p>Voc\u00ea pode criar e fortalecer seu p\u00fablico diversificando-o. Isso significa explorar novos nichos e plataformas de m\u00eddia social e medir seus n\u00edveis de envolvimento. N\u00e3o h\u00e1 problema em come\u00e7ar aos poucos e aumentar seu investimento nos canais que se mostrarem promissores. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-jetpack-publish-blog-tweets-1024x447.jpg\" alt=\"O plug-in Jetpack do WordPress permite que voc\u00ea publique sua postagem de blog como um t\u00f3pico de tweet.\" class=\"wp-image-5466\" width=\"800\" height=\"350\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-jetpack-publish-blog-tweets-1024x447.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-jetpack-publish-blog-tweets-300x131.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-jetpack-publish-blog-tweets-768x336.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-jetpack-publish-blog-tweets.jpg 1325w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Ao diversificar, voc\u00ea estar\u00e1 adicionando estabilidade e sustentabilidade \u00e0 sua plataforma. Al\u00e9m disso, voc\u00ea n\u00e3o precisa reinventar a roda para cada m\u00eddia. Em vez disso, considere pegar o conte\u00fado que voc\u00ea tem e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-repurpose-content-for-maximum-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">reaproveitando-o<\/a> para outros canais, como o by:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Transformar seus artigos de instru\u00e7\u00f5es em v\u00eddeos do YouTube.<\/li><li>Criar um grupo no Facebook e desenvolver um webinar (ou uma s\u00e9rie de artigos) com base nas conversas do grupo.<\/li><li>Aumentar o engajamento no Twitter convertendo sua postagem de blog em tweets. (O <a href=\"https:\/\/memberpress.com\/go\/jetpack\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Plug-in do Jetpack<\/a> pode fazer isso para voc\u00ea automaticamente).<\/li><\/ul>\n\n\n\n<p>Dessa forma, voc\u00ea pode maximizar seu investimento de tempo, aproveitando ao m\u00e1ximo cada conte\u00fado que criar. Lembre-se apenas de otimizar cada conte\u00fado para canais individuais, para atingir melhor p\u00fablicos-alvo diferentes e evitar a repeti\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Go_Live_With_Video\"><\/span>3. Entre ao vivo com v\u00eddeo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A popularidade do <a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/video-marketing-trends-to-cut-through-the-noise-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">espera-se que o v\u00eddeo continue crescendo<\/a> este ano. O v\u00eddeo ao vivo, em particular, traz um elemento de interatividade e conex\u00e3o genu\u00edna entre voc\u00ea e seus espectadores. Felizmente, o Facebook, o YouTube, o Instagram e outras plataformas de m\u00eddia social integraram ferramentas de v\u00eddeo ao vivo para ajud\u00e1-lo a interagir diretamente com seus seguidores.<\/p>\n\n\n\n<p>Como editor, voc\u00ea pode aproveitar o v\u00eddeo ao vivo para ajudar a estabelecer sua <a href=\"https:\/\/prettylinks.com\/pt\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/\" target=\"_blank\" rel=\"noreferrer noopener\">identidade da marca<\/a> e oferecer aos seus espectadores conte\u00fado de qualidade. Isso tamb\u00e9m fornece informa\u00e7\u00f5es imediatas ao seu p\u00fablico e permite que voc\u00ea obtenha feedback instant\u00e2neo - uma mina de ouro que o ajudar\u00e1 a criar conte\u00fado direcionado no futuro.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/instagram-shoppable-posts-1024x556.jpg\" alt=\"Compartilhe publica\u00e7\u00f5es de compras no Instagram para que os seguidores possam encontrar e comprar produtos.\" class=\"wp-image-5467\" width=\"800\" height=\"435\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/instagram-shoppable-posts-1024x556.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/instagram-shoppable-posts-300x163.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/instagram-shoppable-posts-768x417.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/instagram-shoppable-posts.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Aqui est\u00e3o algumas ideias de conte\u00fado de transmiss\u00e3o ao vivo para ajud\u00e1-lo a come\u00e7ar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Promover lan\u00e7amentos de produtos:<\/strong> Se voc\u00ea tiver um produto a ser lan\u00e7ado, poder\u00e1 usar um v\u00eddeo ao vivo para criar um burburinho e gerar interesse.<\/li><li><strong>Fa\u00e7a uma sess\u00e3o de perguntas e respostas no Facebook:<\/strong> Voc\u00ea pode <a href=\"https:\/\/www.facebook.com\/formedia\/solutions\/facebook-live\" target=\"_blank\" rel=\"noreferrer noopener\">agendar um v\u00eddeo ao vivo<\/a> e responder a perguntas sobre um t\u00f3pico espec\u00edfico.<\/li><li><strong>Crie webinars:<\/strong> Se voc\u00ea descobrir como ajudar seu p\u00fablico a atingir uma meta, poder\u00e1 <a href=\"https:\/\/webinarninja.com\/how-to-run-a-webinar\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar um webinar pr\u00e1tico<\/a> em torno da solu\u00e7\u00e3o.<\/li><li><strong>Compartilhe hist\u00f3rias no Instagram:<\/strong> <a href=\"https:\/\/business.instagram.com\/blog\/a-step-by-step-guide-create-playful-and-interactive-instagram-stories\" target=\"_blank\" rel=\"noreferrer noopener\">Esses v\u00eddeos curtos<\/a> ser\u00e1 exibido na parte superior dos feeds dos seguidores para gerar interesse.<\/li><\/ul>\n\n\n\n<p>Essa \u00e9 apenas a ponta do iceberg, portanto, \u00e9 inteligente estar atento a outras maneiras de integrar o conte\u00fado ao vivo ao seu plano geral de m\u00eddia social. O feedback imediato que voc\u00ea recebe deve inspirar novas ideias e manter seu conte\u00fado na vanguarda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Mix_It_Up_With_Long-Form_and_Short-Form_Content\"><\/span>4. Misture conte\u00fado longo e curto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Essa estrat\u00e9gia \u00e9 semelhante ao reaproveitamento de seu conte\u00fado, mas o foco aqui \u00e9 oferecer uma variedade maior de conte\u00fado longo e curto. Se voc\u00ea geralmente produz artigos mais curtos, pode misturar alguns artigos mais profundos e longos, ou vice-versa.<\/p>\n\n\n\n<p>Ao variar a dura\u00e7\u00e3o do conte\u00fado, voc\u00ea pode envolver seu p\u00fablico em diferentes n\u00edveis. Se voc\u00ea geralmente escreve artigos mais longos, o conte\u00fado curto pode servir como uma pepita de informa\u00e7\u00e3o comprimida ou uma divers\u00e3o (e relevante). <\/p>\n\n\n\n<p>Por outro lado, se o seu principal pilar \u00e9 o conte\u00fado mais curto, um artigo longo ocasionalmente oferece uma an\u00e1lise aprofundada de um assunto que interessa aos seus leitores.<\/p>\n\n\n\n<p>Voc\u00ea pode simplesmente variar seu conte\u00fado de tempos em tempos, mas \u00e9 \u00fatil considerar uma programa\u00e7\u00e3o regular. Voc\u00ea pode publicar um artigo longo na primeira ter\u00e7a-feira do m\u00eas. Para adicionar uma op\u00e7\u00e3o de conte\u00fado mais curto, voc\u00ea poderia escolher uma cita\u00e7\u00e3o de um de seus l\u00edderes de pensamento favoritos e escrever um artigo curto sobre ela toda quinta-feira.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/coschedule-content-calendar-example.png\" alt=\"Um exemplo de programa\u00e7\u00e3o de conte\u00fado de blog.\" class=\"wp-image-5469\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/coschedule-content-calendar-example.png 875w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/coschedule-content-calendar-example-300x175.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/coschedule-content-calendar-example-768x449.png 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/figure><\/div>\n\n\n\n<p>Criar alguma consist\u00eancia com esses tamanhos alternativos ajudar\u00e1 seu conte\u00fado a parecer coeso e permitir\u00e1 que seu p\u00fablico saiba o que esperar. Algumas excelentes ideias de conte\u00fado longo incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Guias de instru\u00e7\u00f5es com instru\u00e7\u00f5es passo a passo e capturas de tela<\/li><li>Artigos longos sobre <a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-seo-through-permalinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">palavras-chave de cauda longa<\/a><\/li><li>Downloads de PDFs que seu p\u00fablico pode usar como recursos<\/li><li><a href=\"https:\/\/prettylinks.com\/pt\/blog\/shortened-links-in-video-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00eddeos do YouTube<\/a> que ajudam os espectadores a aprender ou fazer algo novo<\/li><\/ul>\n\n\n\n<p>Para obter ideias de conte\u00fado curto, tente:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Artigos mais curtos e direcionados que transmitem informa\u00e7\u00f5es concisas<\/li><li>V\u00eddeos do TikTok que envolvem seu p\u00fablico de forma divertida<\/li><li><a href=\"https:\/\/prettylinks.com\/pt\/blog\/use-links-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hist\u00f3rias do Instagram<\/a> para mostrar rapidamente um produto ou compartilhar um momento <\/li><li><a href=\"https:\/\/prettylinks.com\/pt\/blog\/linking-tips-for-email-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campanhas de e-mail<\/a> para educar sua lista e atra\u00ed-los para conte\u00fado ou produtos on-line<\/li><\/ul>\n\n\n\n<p>Como sempre, \u00e9 uma boa pr\u00e1tica monitorar o envolvimento com essas pe\u00e7as. Se voc\u00ea observar que o conte\u00fado longo ou curto est\u00e1 obtendo maior envolvimento, ser\u00e1 inteligente explorar essas oportunidades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Atender \u00e0 demanda por conte\u00fado criativo n\u00e3o \u00e9 uma tarefa f\u00e1cil. No entanto, ao definir um plano e colocar em pr\u00e1tica estrat\u00e9gias de conte\u00fado inteligentes, voc\u00ea poder\u00e1 manter (ou aumentar) sua produ\u00e7\u00e3o de publica\u00e7\u00f5es, aumentar seu p\u00fablico e expandir sua influ\u00eancia.<\/p>\n\n\n\n<p>Neste artigo, compartilhamos uma variedade de estrat\u00e9gias inteligentes de marketing de conte\u00fado a serem consideradas este ano. Elas incluem:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Eduque e capacite seu p\u00fablico.<\/li><li>Reaproveite o conte\u00fado e diversifique.<\/li><li>Entre ao vivo com v\u00eddeo.<\/li><li>Misture conte\u00fado longo e curto.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre como implementar essas estrat\u00e9gias de marketing de conte\u00fado em 2021? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Ter ideias criativas de conte\u00fado pode ser um desafio, especialmente quando voc\u00ea publica com frequ\u00eancia. Se levarmos em conta o cen\u00e1rio tecnol\u00f3gico em constante evolu\u00e7\u00e3o e uma cultura \u00e1vida por conte\u00fado mais significativo, a demanda pode ser totalmente desgastante. Como voc\u00ea se mant\u00e9m na vanguarda com conte\u00fado novo e envolvente? 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