{"id":5256,"date":"2020-11-30T06:21:00","date_gmt":"2020-11-30T06:21:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5256"},"modified":"2020-11-30T14:33:03","modified_gmt":"2020-11-30T14:33:03","slug":"what-is-influencer-marketing-and-why-is-it-so-powerful","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/","title":{"rendered":"O que \u00e9 marketing de influ\u00eancia e por que ele \u00e9 t\u00e3o poderoso?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7ce279c990\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7ce279c990\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#What_Is_Influencer_Marketing\" >O que \u00e9 marketing de influ\u00eancia?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#How_Influencer_Marketing_Is_Helpful\" >Como o marketing de influ\u00eancia \u00e9 \u00fatil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#What_Does_An_Ideal_Influencer_Look_Like\" >Qual \u00e9 a apar\u00eancia de um influenciador ideal?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#Key_Tips_To_Attract_Influencers\" >Dicas importantes para atrair influenciadores&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Com o surgimento do marketing on-line, os consumidores est\u00e3o buscando publicidade e promo\u00e7\u00e3o com um toque mais real e pessoal. E \u00e9 a\u00ed que entra o poder do marketing de influ\u00eancia.<\/p>\n\n\n\n<p>Com o marketing de influenciadores, voc\u00ea pode combinar sua estrat\u00e9gia de marketing com a autoridade da comunidade e a confian\u00e7a estabelecida. Ao encontrar os influenciadores certos para adicionar \u00e0 sua lista, voc\u00ea pode aumentar seu p\u00fablico com mais facilidade e encontrar novas oportunidades para converter clientes.<\/p>\n\n\n\n<p>Nesta postagem, exploraremos o conceito de marketing de influ\u00eancia e falaremos sobre como ele pode ser uma ferramenta eficaz para seu neg\u00f3cio on-line. Tamb\u00e9m abordaremos algumas coisas que voc\u00ea pode fazer para come\u00e7ar.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><em>Voc\u00ea sabia que est\u00e1 perdendo dinheiro? <a href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\">Gere renda passiva a partir de seu conte\u00fado com o PrettyLinks!<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Influencer_Marketing\"><\/span><strong>O que \u00e9 marketing de influ\u00eancia?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O marketing de influ\u00eancia \u00e9 uma estrat\u00e9gia de marketing centrada em influenciadores, ou empresas e indiv\u00edduos de alto n\u00edvel. Um exemplo comum de influenciador \u00e9 um <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/9-of-the-biggest-social-media-influencers-on-instagram\" target=\"_blank\" rel=\"noreferrer noopener\">celebridade ou personalidade popular da m\u00eddia social<\/a> que patrocina ou endossa um produto ou servi\u00e7o e o promove em seu blog e\/ou perfis de m\u00eddia social.&nbsp;<\/p>\n\n\n\n<p>Quando se trata de marketing de afiliados, os influenciadores podem fazer uma grande diferen\u00e7a nas convers\u00f5es. Quando um influenciador compartilha seus links com o p\u00fablico dele, isso pode aumentar o tr\u00e1fego para seu site, impulsionar as convers\u00f5es e despertar um novo interesse em sua pequena empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Influencer_Marketing_Is_Helpful\"><\/span><strong>Como o marketing de influ\u00eancia \u00e9 \u00fatil<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mencionamos alguns benef\u00edcios do marketing de influ\u00eancia acima, mas aqui est\u00e3o mais alguns motivos pelos quais o marketing de influ\u00eancia \u00e9 uma \u00f3tima ferramenta para seu neg\u00f3cio on-line:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Apresenta oportunidades de networking.<\/strong> Trabalhar com influenciadores pode ser uma \u00f3tima maneira de construir relacionamentos e criar mais oportunidades de exposi\u00e7\u00e3o comercial e novas conex\u00f5es.&nbsp;<\/li><li><strong>Proporciona maior valor.<\/strong> Quando voc\u00ea trabalha com influenciadores, pode ter certeza de que eles est\u00e3o em sintonia com o que seus p\u00fablicos est\u00e3o interessados e precisam mais.&nbsp;<\/li><li><strong>Voc\u00ea tem menos press\u00e3o para criar conte\u00fado. <\/strong>Quando voc\u00ea tem v\u00e1rias pessoas trabalhando com voc\u00ea para promover seu produto ou servi\u00e7o, muitas vezes \u00e9 poss\u00edvel usar o conte\u00fado delas ou, pelo menos, inspirar-se no que elas fizeram para criar conte\u00fado para seu pr\u00f3prio site ou plataformas de m\u00eddia social.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_An_Ideal_Influencer_Look_Like\"><\/span><strong>Qual \u00e9 a apar\u00eancia de um influenciador ideal?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os influenciadores t\u00eam muitas formas e tamanhos diferentes, mas existem alguns <a href=\"https:\/\/www.smartinsights.com\/online-pr\/influencer-marketing\/gauge-influencers-influence\/\" target=\"_blank\" rel=\"noreferrer noopener\">caracter\u00edsticas universais dos influenciadores de sucesso<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Compromisso not\u00e1vel. <\/strong>\u00c9 f\u00e1cil presumir que um influenciador com um grande n\u00famero de seguidores \u00e9 mais bem-sucedido e eficaz do que um com menos seguidores. No entanto, a coisa mais importante a ser observada quando se trata de efic\u00e1cia \u00e9 o n\u00edvel de envolvimento. Independentemente dos n\u00fameros, se algu\u00e9m tiver um alto n\u00edvel de engajamento, \u00e9 muito mais prov\u00e1vel que converta clientes.&nbsp;<\/li><li><strong>Consist\u00eancia. <\/strong>Qualquer influenciador que valha a pena ser\u00e1 consistente, tanto na qualidade quanto na quantidade de seu conte\u00fado. O conte\u00fado dele combina com a est\u00e9tica de sua empresa? Suas postagens s\u00e3o aut\u00eanticas e consistentes? Eles s\u00e3o ativos e engajados?<\/li><li><strong>Confian\u00e7a. <\/strong>O influenciador estabeleceu confian\u00e7a com seus seguidores? Se o p\u00fablico-alvo de um influenciador n\u00e3o demonstrou confian\u00e7a nele por meio do engajamento, por que ele compraria ou interagiria com qualquer coisa que o influenciador compartilhasse ou endossasse? Sem confian\u00e7a, as promo\u00e7\u00f5es n\u00e3o significam nada.<\/li><li><strong>Menos patroc\u00ednios, mas de maior qualidade. <\/strong>Os influenciadores mais bem-sucedidos t\u00eam empresas que os procuram o tempo todo para obter endossos, mas eles n\u00e3o dizem <em>sim<\/em> a cada uma delas. Um influenciador s\u00e1bio est\u00e1 ciente de que precisa ser estrat\u00e9gico e s\u00f3 escolher\u00e1 neg\u00f3cios que se alinhem aos seus valores e aos do seu p\u00fablico.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Tips_To_Attract_Influencers\"><\/span><strong>Dicas importantes para atrair influenciadores&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pode parecer intimidador e dif\u00edcil entrar em contato e chamar a aten\u00e7\u00e3o dos influenciadores, mas h\u00e1 algumas coisas importantes que voc\u00ea pode fazer para inspirar os influenciadores a trabalhar com voc\u00ea.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Certifique-se de que os influenciadores correspondam \u00e0 sua marca e aos seus valores. <\/strong>Antes de entrar em contato com qualquer influenciador, certifique-se de que esse indiv\u00edduo ou empresa em particular esteja alinhado com sua marca e suas metas. A melhor maneira de preparar suas parcerias de afiliados para o sucesso \u00e9 garantir que as cren\u00e7as, a \u00e9tica de trabalho e os valores de um parceiro em potencial estejam alinhados com os seus.<\/li><li><strong>Seja profissional. <\/strong>Os influenciadores tamb\u00e9m s\u00e3o pessoas que trabalham e s\u00e3o extremamente ocupadas. Portanto, sempre os aborde de maneira profissional. Se poss\u00edvel, envie e-mails e n\u00e3o mensagens diretas. E n\u00e3o escreva e-mails longos; mantenha as coisas curtas e agrad\u00e1veis. E o mais importante, seja respeitoso e elogioso.<\/li><li><strong>Seja claro sobre suas inten\u00e7\u00f5es. <\/strong>Quando estiver procurando um influenciador, seja claro sobre as metas que tem para trabalhar com ele e como ele ser\u00e1 recompensado. N\u00e3o se esque\u00e7a de incluir detalhes de remunera\u00e7\u00e3o, metas promocionais e expectativas.<\/li><li><strong>Compartilhe informa\u00e7\u00f5es relevantes. <\/strong>Ao entrar em contato com os influenciadores de seu interesse, tamb\u00e9m \u00e9 aconselh\u00e1vel fornecer informa\u00e7\u00f5es concisas sobre sua empresa ou marca. Inclua itens como suas plataformas de m\u00eddia social, site e entrevistas ou artigos, para que eles possam saber mais sobre voc\u00ea e decidir se gostariam de trabalhar com voc\u00ea.<\/li><\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><em>Leve seu conte\u00fado para o pr\u00f3ximo n\u00edvel e comece a gerar renda passiva com o PrettyLinks - <a href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\">Comece agora!<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Considera\u00e7\u00f5es finais<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O marketing de influ\u00eancia pode ser extremamente ben\u00e9fico para seu neg\u00f3cio on-line. Ele pode ajud\u00e1-lo a ganhar visibilidade e a criar impulso com p\u00fablicos que, de outra forma, voc\u00ea nunca conseguiria alcan\u00e7ar.<\/p>\n\n\n\n<p>Se voc\u00ea mantiver as dicas e informa\u00e7\u00f5es acima em mente, estar\u00e1 no caminho certo para ganhar mais dinheiro com seu conte\u00fado, alcan\u00e7ar um p\u00fablico maior e mais variado e criar melhores conex\u00f5es.<\/p>\n\n\n\n<p>Para saber mais sobre influenciadores e marketing de influenciadores, leia nossas postagens sobre <a href=\"https:\/\/prettylinks.com\/pt\/blog\/pretty-links-on-social-media\/\">como melhorar sua presen\u00e7a na m\u00eddia social<\/a>, <a href=\"https:\/\/prettylinks.com\/pt\/blog\/get-influencers-onboard\/\">como integrar influenciadores<\/a>e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/online-marketing-strategies\/\">estrat\u00e9gias de marketing on-line que as empresas on-line devem experimentar<\/a>.<\/p>\n\n\n\n<p><em>Voc\u00ea j\u00e1 praticou o marketing de influ\u00eancia? Como ele ajudou sua empresa?<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Com o surgimento do marketing on-line, os consumidores est\u00e3o buscando publicidade e promo\u00e7\u00e3o com um toque mais real e pessoal. E \u00e9 a\u00ed que entra o poder do marketing de influ\u00eancia. Com o marketing de influenciadores, voc\u00ea pode combinar sua estrat\u00e9gia de marketing com a autoridade da comunidade e a confian\u00e7a estabelecida. Quando voc\u00ea encontra os influenciadores certos para adicionar ao...<\/p>","protected":false},"author":23892,"featured_media":5257,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11],"tags":[329,330,164],"class_list":["post-5256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","tag-influencer-marketing","tag-influencers","tag-online-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"We\u2019ll explore the 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