{"id":5236,"date":"2020-11-16T05:15:00","date_gmt":"2020-11-16T05:15:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5236"},"modified":"2020-11-05T20:37:36","modified_gmt":"2020-11-05T20:37:36","slug":"link-building-how-to-start-and-how-it-helps","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/link-building-how-to-start-and-how-it-helps\/","title":{"rendered":"Link Building: Como come\u00e7ar e como isso ajuda"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a06fac95c08e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a06fac95c08e\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-how-to-start-and-how-it-helps\/#What_Is_Link_Building\" >O que \u00e9 Link Building?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-how-to-start-and-how-it-helps\/#Why_Is_Link_Building_Such_A_Big_Deal\" >Por que o link building \u00e9 t\u00e3o importante?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-how-to-start-and-how-it-helps\/#How_To_Get_Started_With_Link_Building\" >Como come\u00e7ar a usar o Link Building<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-how-to-start-and-how-it-helps\/#Define_And_Set_Your_Goals\" >Defina e estabele\u00e7a suas metas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-how-to-start-and-how-it-helps\/#Find_What_Makes_You_Attractive\" >Descubra o que o torna atraente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-how-to-start-and-how-it-helps\/#Identify_Your_Target_Audience\" >Identifique seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-how-to-start-and-how-it-helps\/#Dont_Over-Complicate_Outreach\" >N\u00e3o complique demais a divulga\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-how-to-start-and-how-it-helps\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Como propriet\u00e1rio de uma empresa on-line, voc\u00ea sabe o papel importante que o SEO desempenha no sucesso do seu site afiliado. Provavelmente, voc\u00ea tamb\u00e9m sabe que muitos fatores diferentes influenciam a cria\u00e7\u00e3o e a execu\u00e7\u00e3o de uma estrat\u00e9gia de SEO bem-sucedida, e que \u00e9 f\u00e1cil ficar sobrecarregado com todos os m\u00e9todos e ferramentas dispon\u00edveis para alcan\u00e7ar esse objetivo.<\/p>\n\n\n\n<p>No entanto, um m\u00e9todo de SEO altamente eficaz e frequentemente negligenciado \u00e9 a arte do link building. O link building exige um pouco de esfor\u00e7o para ser implementado, mas \u00e9 uma estrat\u00e9gia de SEO que voc\u00ea pode usar para alcan\u00e7ar novos p\u00fablicos e levar seu neg\u00f3cio on-line a novos patamares.<\/p>\n\n\n\n<p>Nesta postagem, veremos o que \u00e9 link building e por que ele \u00e9 importante. Em seguida, daremos algumas dicas para voc\u00ea ter em mente quando estiver pronto para come\u00e7ar a implementar essa pr\u00e1tica em seu neg\u00f3cio on-line.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><em>Gerencie seus links com facilidade usando o PrettyLinks - <a href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\">experimente hoje mesmo!<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Link_Building\"><\/span><strong>O que \u00e9 Link Building?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/neilpatel.com\/blog\/natural-link-building-101\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cria\u00e7\u00e3o de links<\/a> \u00e9 a atividade de fazer com que outros sites criem links para as p\u00e1ginas do seu site a fim de dar ao seu site uma classifica\u00e7\u00e3o mais alta nos mecanismos de pesquisa. Em muitos casos, esses links para seu site est\u00e3o nas postagens de blogs de sites externos.\u00a0\u00a0<\/p>\n\n\n\n<p>Ao fazer link building, \u00e9 fundamental adquirir links de <a href=\"https:\/\/neilpatel.com\/blog\/build-high-quality-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">sites de alta classifica\u00e7\u00e3o<\/a> para garantir seu pr\u00f3prio aumento na classifica\u00e7\u00e3o. N\u00e3o vale a pena gastar seu tempo gerando toneladas de links de baixa qualidade (e isso pode at\u00e9 prejudicar a classifica\u00e7\u00e3o do seu site). Para beneficiar seus esfor\u00e7os de SEO, \u00e9 sempre melhor cultivar alguns links de alta qualidade do que uma tonelada de links de baixa qualidade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_Link_Building_Such_A_Big_Deal\"><\/span><strong>Por que o link building \u00e9 t\u00e3o importante?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u00e1 v\u00e1rios motivos para tornar o link building uma parte significativa da estrat\u00e9gia de SEO de sua empresa on-line, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Classifica\u00e7\u00e3o mais alta<\/strong> - Conforme mencionado acima, voc\u00ea pode facilmente obter um impulso nos mecanismos de busca quando faz um link para outro site. Quando o Google, o Bing, o Yahoo ou qualquer outro mecanismo de busca percebe seus links em outros sites, eles s\u00e3o acionados para dar mais visibilidade ao seu site e elev\u00e1-lo na classifica\u00e7\u00e3o. Novamente, certifique-se de que os sites para os quais voc\u00ea est\u00e1 criando links sejam autoridades em seus t\u00f3picos. \u00c9 melhor se conectar a alguns sites de alta autoridade do que a v\u00e1rios sites de baixo tr\u00e1fego e baixa qualidade.<\/li><li><strong>Construindo relacionamentos<\/strong> - O link building tamb\u00e9m \u00e9 uma \u00f3tima maneira de criar redes e relacionamentos com outros propriet\u00e1rios de neg\u00f3cios on-line. Em sua pesquisa sobre os locais ideais para entrar em contato, voc\u00ea encontrar\u00e1 v\u00e1rios sites diferentes que podem ajud\u00e1-lo em seus esfor\u00e7os e criar uma porta de entrada para mais oportunidades de colabora\u00e7\u00e3o de outras formas.&nbsp;<\/li><li><strong>Tr\u00e1fego de ve\u00edculos<\/strong> - Um link colocado em outro site n\u00e3o s\u00f3 pode ajudar na classifica\u00e7\u00e3o, como tamb\u00e9m pode ajudar a direcionar tr\u00e1fego adicional para o seu site.<\/li><li><strong>Criando relev\u00e2ncia e credibilidade para a marca<\/strong> - A cria\u00e7\u00e3o de links em sites relacionados \u00e0 sua marca mant\u00e9m sua empresa relevante e na mente das pessoas. Isso tamb\u00e9m gera credibilidade com os membros atuais e novos do seu p\u00fablico, mostrando que sua empresa foi importante o suficiente para ser mencionada por empresas relevantes.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Get_Started_With_Link_Building\"><\/span><strong>Como come\u00e7ar a usar o Link Building<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voc\u00ea est\u00e1 pronto para mergulhar de cabe\u00e7a e come\u00e7ar a buscar o link building para sua pequena empresa? Aqui est\u00e3o algumas coisas que voc\u00ea pode fazer para come\u00e7ar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_And_Set_Your_Goals\"><\/span><strong>Defina e estabele\u00e7a suas metas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes de mais nada, voc\u00ea precisa <a href=\"https:\/\/searchengineland.com\/10-goals-for-link-building-campaigns-moving-beyond-get-more-links-19300\" target=\"_blank\" rel=\"noreferrer noopener\">definir e estabelecer suas metas<\/a>. A cria\u00e7\u00e3o e a compreens\u00e3o total das metas por tr\u00e1s de sua estrat\u00e9gia de link building ou de qualquer esfor\u00e7o de marketing on-line aumentar\u00e3o suas chances de alcan\u00e7ar com sucesso marcos significativos em seus neg\u00f3cios.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_What_Makes_You_Attractive\"><\/span><strong>Descubra o que o torna atraente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Agora que voc\u00ea tem suas metas definidas, \u00e9 hora de descobrir o que torna seu neg\u00f3cio on-line atraente. <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/15\/quality-content-defined\" target=\"_blank\" rel=\"noreferrer noopener\">Qual \u00e9 o seu conte\u00fado de maior qualidade?<\/a>? Como esse conte\u00fado \u00e9 relevante para o site ao qual voc\u00ea est\u00e1 tentando se conectar? Quer se trate de um epis\u00f3dio de podcast, de uma postagem s\u00f3lida em um blog ou de um pacote de dados de pesquisa, liderar com esse conte\u00fado far\u00e1 com que as marcas se interessem mais por voc\u00ea e por seus links.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identify_Your_Target_Audience\"><\/span><strong>Identifique seu p\u00fablico-alvo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se voc\u00ea j\u00e1 tem suas metas em mente, agora poder\u00e1 <a href=\"https:\/\/cmasolutions.com\/blog\/5-ways-to-identify-the-right-target-audience-for-your-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">identificar seu p\u00fablico-alvo<\/a> e tra\u00e7ar um plano de jogo para chegar at\u00e9 eles. Reservar um tempo para escrever algumas palavras-chave e fazer uma r\u00e1pida pesquisa no Google o ajudar\u00e1 a encontrar sites e at\u00e9 mesmo t\u00f3picos de conte\u00fado que pertencem e interessam ao seu mercado-alvo. Lembre-se, quando se trata de link building, quanto mais espec\u00edfico, melhor. Este n\u00e3o \u00e9 necessariamente o momento de lan\u00e7ar uma rede ampla. Voc\u00ea n\u00e3o quer desperdi\u00e7ar nenhum link.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Over-Complicate_Outreach\"><\/span><strong>N\u00e3o complique demais a divulga\u00e7\u00e3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Encontrar sites com os quais voc\u00ea possa entrar em contato j\u00e1 \u00e9 uma tarefa em si, portanto, a \u00faltima coisa que voc\u00ea deve fazer \u00e9 tornar o contato com essas empresas on-line mais dif\u00edcil do que o necess\u00e1rio. Muitas empresas on-line est\u00e3o extremamente ocupadas e pressionadas pelo tempo, portanto, n\u00e3o divague nem torne o e-mail dif\u00edcil de decifrar.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/kaiserthesage.com\/outreach-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Escreva \u00f3timos e-mails de divulga\u00e7\u00e3o<\/a>. Mantenha suas mensagens curtas, agrad\u00e1veis e diretas ao ponto e, ao mesmo tempo, informe aos clientes em potencial que voc\u00ea adora o que eles t\u00eam a oferecer e que acha que seu link os ajudar\u00e1 a agregar ainda mais valor. Al\u00e9m disso, n\u00e3o deixe de personalizar o e-mail com o nome do propriet\u00e1rio ou do contato do site e inclua seu nome e informa\u00e7\u00f5es de contato para que eles possam visitar seu site e saber mais sobre sua marca.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><a href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\">Leve seus esfor\u00e7os de marketing de afiliados para o pr\u00f3ximo n\u00edvel com o PrettyLinks!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Considera\u00e7\u00f5es finais<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Muitos propriet\u00e1rios de pequenas empresas geralmente ignoram o link building em seus esfor\u00e7os de SEO devido \u00e0 quantidade de trabalho e tempo envolvidos no processo e acreditam incorretamente que o link building n\u00e3o vale a pena.&nbsp;<\/p>\n\n\n\n<p>No entanto, o link building \u00e9 facilmente uma das partes mais \u00fateis da sua estrat\u00e9gia de SEO, que pode gerar tr\u00e1fego passivo no site e poss\u00edveis leads muito tempo depois de o trabalho ser conclu\u00eddo. Esperamos que as dicas e informa\u00e7\u00f5es que fornecemos acima o inspirem a adotar o link building como parte de sua estrat\u00e9gia de SEO.<\/p>\n\n\n\n<p><em>Voc\u00ea est\u00e1 praticando link building atualmente? Como isso tem ajudado seus neg\u00f3cios?<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Como propriet\u00e1rio de uma empresa on-line, voc\u00ea sabe o papel importante que o SEO desempenha no sucesso do seu site afiliado. Provavelmente, voc\u00ea tamb\u00e9m sabe que muitos fatores diferentes influenciam a cria\u00e7\u00e3o e a execu\u00e7\u00e3o de uma estrat\u00e9gia de SEO bem-sucedida, e que \u00e9 f\u00e1cil ficar sobrecarregado com todos os m\u00e9todos e ferramentas dispon\u00edveis para alcan\u00e7ar esse objetivo....<\/p>","protected":false},"author":23892,"featured_media":5237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11,66],"tags":[71,164,67],"class_list":["post-5236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","category-seo","tag-link-building","tag-online-business","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is link building is and why it\u2019s important? 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