{"id":5093,"date":"2020-09-28T06:56:00","date_gmt":"2020-09-28T06:56:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5093"},"modified":"2020-09-28T18:27:52","modified_gmt":"2020-09-28T18:27:52","slug":"how-keyword-research-rescues-your-marketing-budget","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/how-keyword-research-rescues-your-marketing-budget\/","title":{"rendered":"Como a pesquisa de palavras-chave resgata seu or\u00e7amento de marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d9383324eb3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9383324eb3\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-keyword-research-rescues-your-marketing-budget\/#WHAT_IS_KEYWORD_RESEARCH\" >O QUE \u00c9 PESQUISA DE PALAVRAS-CHAVE?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-keyword-research-rescues-your-marketing-budget\/#WHY_IS_KEYWORD_RESEARCH_IMPORTANT\" >POR QUE A PESQUISA DE PALAVRAS-CHAVE \u00c9 IMPORTANTE?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-keyword-research-rescues-your-marketing-budget\/#WHY_SHOULD_I_RESEARCH_KEYWORDS_BEFORE_I_START_MARKETING\" >POR QUE DEVO PESQUISAR PALAVRAS-CHAVE ANTES DE COME\u00c7AR A FAZER MARKETING?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-keyword-research-rescues-your-marketing-budget\/#WHAT_TOOLS_TO_USE_FOR_KEYWORD_RESEARCH\" >QUAIS FERRAMENTAS USAR PARA PESQUISA DE PALAVRAS-CHAVE<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-keyword-research-rescues-your-marketing-budget\/#CONCLUSION\" >CONCLUS\u00c3O<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A pesquisa de palavras-chave informa todos os aspectos do seu or\u00e7amento de marketing, desde SEO e personas de compradores at\u00e9 m\u00eddias sociais, <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Link de afiliado da aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a>e campanhas publicit\u00e1rias.<\/p>\n\n\n\n<p>Por meio da pesquisa de palavras-chave, voc\u00ea pode garantir que cada centavo seja gasto com sabedoria e que cada mensagem chegue ao lugar certo.&nbsp;<\/p>\n\n\n\n<p>A pesquisa de palavras-chave \u00e9 a cola que une todos os seus esfor\u00e7os, e h\u00e1 muito pouco sucesso em termos de marketing sem ela. Com as palavras-chave certas, voc\u00ea pode alcan\u00e7ar os clientes que est\u00e3o tentando comprar os produtos que voc\u00ea vende, encontrar clientes insatisfeitos nas m\u00eddias sociais com a escuta social e exibir os an\u00fancios certos para as pessoas certas.&nbsp;<\/p>\n\n\n\n<p>A pr\u00e1tica constr\u00f3i uma base sobre a qual todos os seus esfor\u00e7os de marketing se apoiar\u00e3o, e voc\u00ea est\u00e1 jogando dinheiro fora sem ela! De toda a otimiza\u00e7\u00e3o no marketing empresarial, a pesquisa de palavras-chave \u00e9 a melhor coisa que voc\u00ea pode fazer para gerenciar seu or\u00e7amento com sabedoria.&nbsp;<\/p>\n\n\n\n<p>Portanto, neste post, explicaremos por que voc\u00ea deve dedicar o m\u00e1ximo de tempo poss\u00edvel \u00e0 pesquisa de palavras-chave para aumentar seu or\u00e7amento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WHAT_IS_KEYWORD_RESEARCH\"><\/span>O QUE \u00c9 PESQUISA DE PALAVRAS-CHAVE?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/What-is-Keyword-Research.jpg\" alt=\"Gr\u00e1fico de pesquisa de palavras-chave\" class=\"wp-image-10816\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/What-is-Keyword-Research.jpg 724w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/What-is-Keyword-Research-300x200.jpg 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>A pesquisa de palavras-chave \u00e9 a pr\u00e1tica de investigar quais termos e palavras seus clientes potenciais est\u00e3o pesquisando para que voc\u00ea possa implement\u00e1-los em seu marketing. Pode ser t\u00e3o simples quanto pensar em termos relacionados aos seus servi\u00e7os, inseri-los na pesquisa do Google e ver o que aparece.&nbsp;<\/p>\n\n\n\n<p>Mas h\u00e1 maneiras melhores de encontrar palavras-chave de alto desempenho usando ferramentas muito \u00fateis, que listaremos mais adiante neste post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WHY_IS_KEYWORD_RESEARCH_IMPORTANT\"><\/span>POR QUE A PESQUISA DE PALAVRAS-CHAVE \u00c9 IMPORTANTE?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"462\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Why-is-keyword-research-important.jpg\" alt=\"Gr\u00e1fico de aprimoramento de SEO\" class=\"wp-image-10818\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Why-is-keyword-research-important.jpg 755w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Why-is-keyword-research-important-300x184.jpg 300w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><figcaption class=\"wp-element-caption\">SEO Otimiza\u00e7\u00e3o de mecanismos de busca<\/figcaption><\/figure>\n\n\n\n<p>O que torna a pesquisa de palavras-chave t\u00e3o essencial para o marketing? Em primeiro lugar, ela informa quem precisa do que voc\u00ea tem, como chegar at\u00e9 eles e o que eles querem ouvir. Em seguida, ela o ajuda a descobrir como se colocar na frente deles.<\/p>\n\n\n\n<p>Para entender a conex\u00e3o entre a pesquisa e as palavras-chave, vamos analisar um cen\u00e1rio: imagine que voc\u00ea mora em Dallas e est\u00e1 procurando sapatos.&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea deu uma longa olhada no seu arm\u00e1rio e n\u00e3o consegue encontrar nada que gostaria de usar em um grande evento. H\u00e1 uma loja de cal\u00e7ados no final da rua, mas n\u00e3o \u00e9 exatamente o seu estilo, e voc\u00ea n\u00e3o consegue pensar em outra loja de cabe\u00e7a. O que voc\u00ea vai fazer para encontrar um novo lugar para comprar cal\u00e7ados?<\/p>\n\n\n\n<p>Voc\u00ea pega seu celular e digita \"shoe store near Dallas\" na pesquisa do Google. O que aparece?<\/p>\n\n\n\n<p>Os sites que otimizaram as palavras-chave de seus an\u00fancios para \"loja de cal\u00e7ados perto de mim\" ou \"loja de cal\u00e7ados\"<em> <\/em>aparecem em sua SERP (p\u00e1gina de resultados do mecanismo de pesquisa). Os an\u00fancios direcionados que se concentram no termo de pesquisa que voc\u00ea usou tamb\u00e9m s\u00e3o exibidos.&nbsp;<\/p>\n\n\n\n<p>Digamos que voc\u00ea precise de um tipo espec\u00edfico de sapato e digite \"sapatos de salto alto para festas em Dallas\". Isso \u00e9 o que \u00e9 considerado um <a href=\"https:\/\/www.wordstream.com\/long-tail-keywords\" target=\"_blank\" rel=\"noreferrer noopener\">palavra-chave de cauda longa<\/a>ou uma palavra-chave mais longa e espec\u00edfica que o usu\u00e1rio provavelmente digitar\u00e1 quando estiver mais pr\u00f3ximo do ponto de venda. As empresas otimizadas para essas palavras-chave aparecer\u00e3o na SERP de seu lead.&nbsp;<\/p>\n\n\n\n<p>As palavras-chave s\u00e3o o que conectam voc\u00ea \u00e0s pessoas que procuram seus servi\u00e7os e produtos. S\u00e3o elas que voc\u00ea usar\u00e1 em sua publicidade, no SEO do seu site e no marketing de m\u00eddia social. As palavras-chave se encaixam em todas as partes do seu marketing org\u00e2nico e dos an\u00fancios pagos, e entend\u00ea-las \u00e9 o maior passo para o sucesso e para um or\u00e7amento bem gasto.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WHY_SHOULD_I_RESEARCH_KEYWORDS_BEFORE_I_START_MARKETING\"><\/span>POR QUE DEVO PESQUISAR PALAVRAS-CHAVE ANTES DE COME\u00c7AR A FAZER MARKETING?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Why-should-I-research-keywords.jpg\" alt=\"Por que pesquisar palavras-chave\" class=\"wp-image-10819\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Why-should-I-research-keywords.jpg 724w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/09\/Why-should-I-research-keywords-300x200.jpg 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>A pesquisa de palavras-chave \u00e9 importante porque informa a voc\u00ea <em>exatamente <\/em>o que fazer e por onde come\u00e7ar em cada aspecto de sua estrat\u00e9gia de marketing, inclusive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planejamento de conte\u00fado<\/li>\n\n\n\n<li>SEO (praticamente funciona com palavras-chave)<\/li>\n\n\n\n<li>Audi\u00e7\u00e3o e marketing de m\u00eddia social<\/li>\n\n\n\n<li>Personas do comprador<\/li>\n\n\n\n<li>Os melhores canais de marketing e onde alcan\u00e7ar os consumidores<\/li>\n<\/ul>\n\n\n\n<p>Quando voc\u00ea sabe o que seus clientes potenciais querem e pesquisam ativamente, sabe em que se concentrar. A pesquisa de palavras-chave ajuda voc\u00ea a falar a mesma l\u00edngua que seus compradores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WHAT_TOOLS_TO_USE_FOR_KEYWORD_RESEARCH\"><\/span>QUAIS FERRAMENTAS USAR PARA PESQUISA DE PALAVRAS-CHAVE<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aqui est\u00e1 a parte divertida! Se voc\u00ea j\u00e1 quis se sentir como um detetive sem ter que usar terno e gravata, voc\u00ea se divertir\u00e1 muito fazendo pesquisa de palavras-chave. Existem muitas ferramentas que mostram a popularidade de uma palavra-chave, a melhor maneira de soletr\u00e1-la (erros de ortografia de palavras dif\u00edceis de soletrar ou palavras comumente soletradas incorretamente s\u00e3o \u00f3timas palavras-chave) e quem est\u00e1 classificado para ela atualmente. H\u00e1 um mundo inteiro de dados em que voc\u00ea pode entrar, e o alcance depende do seu or\u00e7amento e das suas necessidades.&nbsp;<\/p>\n\n\n\n<p>Como as palavras-chave est\u00e3o presentes em todos os aspectos do marketing, normalmente \u00e9 poss\u00edvel encontrar ferramentas de palavras-chave em programadores de m\u00eddia social, em plataformas de SEO e em plataformas de marketing independentes. Essas ferramentas tamb\u00e9m costumam ser f\u00e1ceis de usar e autoexplicativas.&nbsp;<\/p>\n\n\n\n<p>Alguns lugares excelentes (e gratuitos) para come\u00e7ar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planejador de palavras-chave do Google<\/a> (para usar a ferramenta, voc\u00ea precisar\u00e1 criar uma conta do Google Ads, mas n\u00e3o ser\u00e1 necess\u00e1rio comprar nenhum an\u00fancio)<\/li>\n\n\n\n<li><a href=\"https:\/\/moz.com\/explorer\" target=\"_blank\" rel=\"noreferrer noopener\">Moz Keyword Explorer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/semrush\" target=\"_blank\" rel=\"noreferrer noopener\">SEMRush<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ferramenta de palavras-chave<\/a><\/li>\n<\/ul>\n\n\n\n<p>Antes de come\u00e7ar, fa\u00e7a um brainstorming de uma lista de poss\u00edveis palavras-chave que as pessoas usariam para pesquisar seus servi\u00e7os. Lembre-se de que voc\u00ea n\u00e3o quer ser muito t\u00e9cnico aqui. Supondo que sua empresa seja B2C, voc\u00ea deve pensar em uma linguagem simples que seria usada por algu\u00e9m que n\u00e3o tem uma empresa no setor.<\/p>\n\n\n\n<p>Por exemplo, se eu estivesse procurando por um <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> como um presente para um amigo, eu n\u00e3o digitaria \"craftsman's cherrywood embossed boxes\". Eu provavelmente digitaria \"custom wooden <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>,\" \"handmade wood <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>,\" ou algo semelhante. Pense na maneira como uma pessoa real de fora do seu setor pesquisa coisas.&nbsp;<\/p>\n\n\n\n<p>Pense em t\u00f3picos e categorias em que seus servi\u00e7os se enquadram e n\u00e3o pense demais nisso. Fa\u00e7a sua lista de t\u00f3picos soltos e, em seguida, simplesmente escolha a ferramenta de palavras-chave de sua prefer\u00eancia para come\u00e7ar. Ao inserir seus termos em uma ferramenta de palavras-chave, voc\u00ea gerar\u00e1 listas que expandir\u00e3o e at\u00e9 mesmo refinar\u00e3o sua lista.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CONCLUSION\"><\/span>CONCLUS\u00c3O<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A escolha das palavras-chave corretas coloca voc\u00ea diretamente na frente dos consumidores que deseja alcan\u00e7ar. Isso \u00e9 melhor do que qualquer plano de marketing caro que voc\u00ea possa criar, e isso se aplica a v\u00e1rios canais.&nbsp;<\/p>\n\n\n\n<p>Lembre-se da pesquisa de palavras-chave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Envolve a identifica\u00e7\u00e3o de palavras e termos que seus leads usam<\/li>\n\n\n\n<li>\u00c9 usado para marketing de m\u00eddia social, planejamento de conte\u00fado e outras formas de marketing<\/li>\n\n\n\n<li>Evita o jarg\u00e3o do setor para pesquisadores B2C ou casuais<\/li>\n\n\n\n<li>Est\u00e1 dispon\u00edvel em v\u00e1rias plataformas, tanto pagas quanto gratuitas<\/li>\n<\/ul>\n\n\n\n<p>Com as palavras-chave certas, voc\u00ea pode criar mensagens que atinjam as mentes das pessoas certas. Dedique o m\u00e1ximo de tempo poss\u00edvel para descobrir o que seu p\u00fablico-alvo pesquisa para obter o m\u00e1ximo de seu or\u00e7amento de marketing.<\/p>\n\n\n\n<p><em>Voc\u00ea tem alguma dica ou truque para a pesquisa de palavras-chave? Gostar\u00edamos muito de ouvi-las na se\u00e7\u00e3o de coment\u00e1rios!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A pesquisa de palavras-chave informa todos os aspectos do seu or\u00e7amento de marketing, desde SEO e buyer personas at\u00e9 m\u00eddia social, marketing por e-mail e campanhas publicit\u00e1rias. Por meio da pesquisa de palavras-chave, voc\u00ea pode garantir que cada centavo seja gasto com sabedoria e que cada mensagem chegue ao lugar certo.  A pesquisa de palavras-chave \u00e9 a cola que une todos os seus esfor\u00e7os, e h\u00e1...<\/p>","protected":false},"author":23892,"featured_media":5094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Keyword research informs every aspect of your marketing budget, from SEO and buyer personas to social 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